Naoshima, Kagawa Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Naoshima, Kagawa Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $50,995 per year — at a $196 nightly rate, 71.2% occupancy, and a $151 RevPAR that reflects strong rate-to-revenue efficiency across the market.
With just 23 active listings, Naoshima is a micro-market where consistently high guest demand. Supply grew 130.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Naoshima?
In Naoshima, the headline Airbnb metrics are $50,995 in average annual revenue,71.2% occupancy, $196 ADR, and $151 in RevPAR, and guests book about 79 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Naoshima?
Understanding the monthly revenue variations for Airbnb listings in Naoshima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naoshima is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naoshima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,553+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,107 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,725 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,116, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naoshima
What Is the Monthly Airbnb Occupancy Rate in Naoshima?
Maximize your bookings by understanding the Naoshima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naoshima:
- Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 88% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 80%.
- Entry-level properties (Bottom 25%) average 62% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naoshima
What Is the Average Airbnb Nightly Rate in Naoshima?
Effective short term rental pricing strategy in Naoshima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naoshima typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $412+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Naoshima
What Is the RevPAR for Airbnb in Naoshima?
RevPAR in Naoshima is currently $151. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $67 RevPAR.
- Typical properties (Median) generate $112 RevPAR.
- Strong performers (Top 25%) earn $199 RevPAR.
- Best-in-class (Top 10%) achieve $358 RevPAR.
Average Monthly RevPAR Trend in Naoshima
RevPAR Insights for Naoshima
- The average RevPAR in Naoshima is $151. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($358) and bottom 25% ($67) is $291, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Naoshima benchmarks. If your RevPAR falls below the median of $112, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $199+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Naoshima Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Naoshima?
Naoshima's peak Airbnb season falls in October, November, May, while the softest stretch is February, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, November, May)
- Revenue averages $6,102 per month
- Occupancy rates average 90.2%
- Daily rates average $200
Shoulder Season
- Revenue averages $4,609 per month
- Occupancy maintains around 73.4%
- Daily rates hold near $191
Low Season (February, March, December)
- Revenue drops to average $3,263 per month
- Occupancy decreases to average 57.6%
- Daily rates adjust to average $179
Seasonality Insights for Naoshima
- Airbnb seasonality in Naoshima is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Naoshima's highest earning potential, with monthly revenues climbing to $6,473, occupancy reaching 91.2%, and ADRs peaking at $206.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $2,518, occupancy could drop to 52.8%, and ADRs may adjust to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naoshima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Naoshima, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Naoshima, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Naoshima?
Yes, Naoshima, Kagawa Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Naoshima to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Naoshima?
With a compact short-term rental market, Naoshima gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Benesse House | A unique fusion of art and hospitality, Benesse House is renowned for its stunning architecture and connection to the art installations on the island. It attracts art lovers and tourists who wish to immerse themselves in contemporary art. | Benesse House Museum, Chichu Art Museum, Outdoor Art installations, Naoshima Bath, Naoshima's Art House Project |
| Honmura | Home to several Art House Project installations, Honmura offers a quaint village atmosphere combined with an art-centric tourist appeal. Visitors can experience local culture and arts in a serene setting. | Honmura Museum, Kadoya House, Minamata House, Gokaisho, Art House Project installations |
| Miyanoura | The main port of Naoshima, Miyanoura is a gateway for visitors to the island. It has accommodations and restaurants, being lively and convenient for travelers. The harbor area has beautiful waterfront views and access to ferries. | Miyanoura Port, Naoshima Ferry Terminal, Local restaurants and shops, Waterfront parks |
| South Beach | An area that provides easy access to beaches, the sea, and various art installations. Ideal for tourists looking to relax by the water while enjoying the unique art culture of Naoshima. | Benesse House Beach, Boat rentals, Naoshima beach, Art installations nearby |
| Tsunoshima | Close to a famous art site, Tsunoshima offers a rural experience with beautiful views of nature and sea, attracting those who want to escape the busier parts of Naoshima. | Tsunoshima Bridge, Scenic viewpoints, Nature trails, Fishing spots |
| Shikaura | A quiet neighborhood with local charm, perfect for those looking to experience typical island life while being a short distance from major attractions. It’s a spot for travelers seeking tranquility. | Shikaura Port, Local markets, Nearby art installations |
| Nagisa | A coastal area known for its beautiful sunsets and tranquil environment, ideal for couples and anyone looking for a romantic getaway while still enjoying access to Naoshima's art hubs. | Nagisa Park, Sunset viewing spots, Bench installations, Nearby art galleries |
| Kagawa Prefecture | Broader area that includes Naoshima, perfect for those wanting to explore nearby attractions, combination trips, and the rich cultural and culinary experiences of the region. | Ritsurin Garden in Takamatsu, Ushimado Island, Local delicacies like Sanuki Udon, Kagawa's temples and shrines |
Because Naoshima has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Naoshima?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naoshima
- The Naoshima Airbnb market composition is heavily skewed towards Private Room listings, which make up 60.9% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naoshima, House properties are the most common (95.7%), reflecting the local real estate landscape.
- Houses represent a significant 95.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Naoshima Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naoshima
- The dominant room capacity in Naoshima is 2 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 43.5% of the active Airbnb listings in Naoshima, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Naoshima.
Naoshima Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naoshima
- The most common guest capacity trend in Naoshima vacation rentals is listings accommodating 6 guests (21.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Naoshima STR market, accounting for 30.4% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naoshima.
- On average, properties in Naoshima are equipped to host 2.8 guests.
How Do Listings in Naoshima Compare on Quality?
Listing quality in Naoshima can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Naoshima
- At 31.4 photos per listing on average, Naoshima hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 43.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Naoshima averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Naoshima?
Amenity Prevalence
Amenity Insights for Naoshima
- Essential amenities in Naoshima that guests expect include: Air conditioning, Wifi, Hair dryer, Shampoo, Heating, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hangers, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naoshima: Air conditioning, Wifi, Hair dryer, Shampoo, Heating, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Heating, Hot water, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naoshima to stay competitive.
Which Airbnb Amenities Boost Revenue in Naoshima?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Naoshima, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Patio or balcony | 34.8% | $85,736 | $32,467 | 164.1% |
Free parking on premises | 39.1% | $77,592 | $33,897 | 128.9% |
Outdoor dining area | 26.1% | $79,571 | $40,910 | 94.5% |
Dryer | 34.8% | $73,739 | $38,865 | 89.7% |
Exterior security cameras on property | 21.7% | $78,298 | $43,411 | 80.4% |
Carbon monoxide alarm | 26.1% | $69,251 | $44,552 | 55.4% |
Toaster | 47.8% | $61,087 | $41,744 | 46.3% |
Private entrance | 26.1% | $63,330 | $46,642 | 35.8% |
Wine glasses | 34.8% | $61,222 | $45,541 | 34.4% |
Sound system | 26.1% | $60,137 | $47,769 | 25.9% |
Revenue Impact Insights for Naoshima
- Patio or balcony tops the revenue impact list with a 164.1% uplift — listings with this amenity earn $85,736 vs. $32,467 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Naoshima STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naoshima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaoshima Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Naoshima
- The typical guest profile for Airbnb in Naoshima consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.6% of guests.
- Key international markets include United States (25.3%) and United Kingdom (11.1%).
- Top languages spoken are English (44.3%) followed by French (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Naoshima?
Listings in Naoshima average 4.93 out of 5 overall, with about 115.7 reviews per active listing and 87.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Naoshima
- With an overall rating of 4.93, Naoshima listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 87.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Naoshima Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naoshima
- The most common availability pattern in Naoshima falls within the 31-90 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 26.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 271-366 days range is most frequent in Naoshima (65.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 73.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Naoshima?
Average Booking Lead Time by Month
Booking Lead Time Insights for Naoshima
- The overall average booking lead time for vacation rentals in Naoshima is 79 days.
- Guests book furthest in advance for stays during October (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (93 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Naoshima.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Naoshima averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Naoshima?
Guests in Naoshima stay about 2.7 nights on average, generating roughly 1,489 reservations and 64.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Naoshima
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Naoshima
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 64.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Oct (4.9 nights) and shorten in Feb (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Naoshima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
47.8% of total
30+ Nights
12 listings
52.2% of total
Key Insights
- The most prevalent minimum stay requirement in Naoshima is 30+ Nights, adopted by 52.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.2%) caters to monthly stays (30+ nights) in Naoshima, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.2% of Naoshima hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 52.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naoshima.
Naoshima Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
8.7% of total
Flexible
2 listings
8.7% of total
Moderate
11 listings
47.8% of total
Firm
6 listings
26.1% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Naoshima
- The prevailing Airbnb cancellation policy trend in Naoshima is Moderate, used by 47.8% of listings.
- There's a relatively balanced mix between guest-friendly (56.5%) and stricter (34.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.8% market standard in Naoshima.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Naoshima.
How Much Are Airbnb Cleaning Fees in Naoshima?
Cleaning fees in Naoshima are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Naoshima
- Only 39.1% of listings charge a cleaning fee, suggesting that most hosts in Naoshima bundle cleaning costs into the nightly rate.
- The average cleaning fee of $17 is close to the median ($19), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Naoshima median of $19. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Naoshima Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naoshimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Naoshima Juju Kiseki House
Entire Place • 2 bedrooms
BATONWORKS Naoshima一棟貸し別荘
Entire Place • 3 bedrooms
Naoshima Juju Art House 直島ジュジュアートハウス
Entire Place • 4 bedrooms
Shinta -shinta-, a private rental inn in a Naoshima traditional house
Entire Place • 2 bedrooms
Artisanal - Entire house
Entire Place • 2 bedrooms
Private Cottage Kai – Steps to Yellow Pumpkin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Naoshima?
Learn from the best! This table showcases top-performing Airbnb hosts in Naoshima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marc | 2 | $264,800 | 79 | 4.99/5.0 |
| Rumiko | 4 | $261,739 | 195 | 4.97/5.0 |
| 建築工房おおやま | 2 | $139,343 | 535 | 4.94/5.0 |
| Ono & Jen | 3 | $135,204 | 276 | 4.97/5.0 |
| しんた | 1 | $76,421 | 111 | 4.68/5.0 |
| 中村 (Buddy Nakamura) | 2 | $70,565 | 400 | 4.88/5.0 |
| Saku | 3 | $55,517 | 258 | 4.92/5.0 |
| Kohei | 2 | $43,036 | 161 | 4.97/5.0 |
| Ayu | 1 | $40,834 | 41 | 5.00/5.0 |
| Ayumi | 1 | $32,449 | 252 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naoshima.
Who Are the Airbnb Hosts in Naoshima?
Naoshima is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Naoshima
- With 87.0% Superhosts, Naoshima has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 100.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Naoshima averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Naoshima's Airbnb Market Compare to Nearby Cities?
How does the Naoshima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Tonosho, Naoshima has 21 percentage points higher occupancy and about $24 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 42 | $4,140 | $368.50 | 39% |
| Awaji | 104 | $3,242 | $276.20 | 40% |
| Tonosho | 60 | $2,552 | $172.44 | 50% |
| Sumoto | 69 | $2,228 | $211.97 | 36% |
| Kurashiki | 55 | $2,223 | $185.27 | 48% |
| Shodoshima | 29 | $2,196 | $166.67 | 48% |
| Hatsukaichi | 71 | $2,045 | $185.28 | 38% |
| Sanuki | 36 | $2,038 | $196.38 | 33% |
| Mitoyo | 45 | $2,002 | $211.98 | 40% |
| Toyooka | 16 | $1,827 | $190.17 | 42% |
Frequently Asked Questions About Airbnb in Naoshima
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Naoshima.
How much do Airbnb hosts make in Naoshima?
Naoshima hosts earn about $50,995 per year on average, with an average nightly rate of $196 and RevPAR of $151. Those figures describe the typical revenue environment for active listings in Naoshima, Kagawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Naoshima market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Naoshima?
The average Airbnb occupancy rate in Naoshima is 71.2%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Naoshima?
Listings in Naoshima average $196 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Naoshima?
Naoshima currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Naoshima?
AirROI currently classifies the short-term rental regulation level in Naoshima as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Naoshima?
RevPAR in Naoshima is about $151. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Naoshima?
With 71.2% occupancy and a RevPAR that captures more than half of the nightly rate, Naoshima shows strong signs of profitability for well-run listings. Average annual revenue is $50,995, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Naoshima?
The average booking lead time in Naoshima is about 79 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Naoshima?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Naoshima include Benesse House, Honmura, Miyanoura. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Naoshima?
private_room listings make up 60.9% of the active supply in Naoshima. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Naoshima compare to nearby Airbnb markets?
Among neighboring markets, Minamiawaji posts $49,674 in average annual revenue with 39.2% occupancy, compared to Naoshima's $50,995 and 71.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Naoshima?
The average Airbnb stay length in Naoshima is about 2.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Naoshima?
Airbnb listings in Naoshima average 4.93 out of 5 overall. About 87.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Naoshima?
Patio or balcony and Free parking on premises are among the strongest revenue-linked amenities in Naoshima. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Naoshima?
Yes. About 39.1% of active Airbnb listings in Naoshima charge a cleaning fee, and the average fee is $17. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Naoshima?
A 87.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.