Ushguli, Samegrelo-Upper Svaneti Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Ushguli, Samegrelo-Upper Svaneti? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $1,195 per year — at a $24 nightly rate, 21.8% occupancy, and a N/A RevPAR.
With just 22 active listings, Ushguli is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 10.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Ushguli?
In Ushguli, the headline Airbnb metrics are $1,195 in average annual revenue,21.8% occupancy, $24 ADR, and $0 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Ushguli?
Understanding the monthly revenue variations for Airbnb listings in Ushguli is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ushguli is typically November, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ushguli across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,124+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $705 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $262 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $90, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ushguli
What Is the Monthly Airbnb Occupancy Rate in Ushguli?
Maximize your bookings by understanding the Ushguli STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ushguli:
- Best-in-class properties (Top 10%) achieve 28%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 24% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ushguli
What Is the Average Airbnb Nightly Rate in Ushguli?
Effective short term rental pricing strategy in Ushguli involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ushguli typically peaks in March and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $47+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $33 or more.
- Typical properties (Median) charge around $22 per night.
- Entry-level properties (Bottom 25%) earn around $13 per night.
Average Daily Rate (ADR) Trend by Month in Ushguli
What Is the RevPAR for Airbnb in Ushguli?
RevPAR in Ushguli is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Ushguli
RevPAR Insights for Ushguli
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Ushguli benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Ushguli?
Ushguli's peak Airbnb season falls in November, October, May, while the softest stretch is January, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, October, May)
- Revenue averages $979 per month
- Occupancy rates average 13.2%
- Daily rates average $25
Shoulder Season
- Revenue averages $294 per month
- Occupancy maintains around 23.3%
- Daily rates hold near $26
Low Season (January, March, December)
- Revenue drops to average $32 per month
- Occupancy decreases to average 4.7%
- Daily rates adjust to average $30
Seasonality Insights for Ushguli
- Airbnb seasonality in Ushguli is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Ushguli's highest earning potential, with monthly revenues climbing to $1,444, occupancy reaching 36.7%, and ADRs peaking at $31.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $23.
- Lower occupancy paired with meaningful seasonality means hosts in Ushguli need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Ushguli, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Ushguli?
Low regulation and minimal registration activity in Ushguli, Samegrelo-Upper Svaneti, Georgia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Ushguli to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Ushguli?
With a compact short-term rental market, Ushguli gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ushguli | A UNESCO World Heritage site, Ushguli is notable for its stunning mountainous landscapes and ancient Svan towers. It attracts both adventure travelers and those interested in unique cultural experiences, making it a prime location for Airbnb hosting. | Svan Towers, Shkhara Glacier, Chazhashi, Ushguli Village, Mestia, Mt. Ushba |
| Mestia | Mestia serves as the main hub for exploring the Svaneti region and offers a blend of modern amenities and traditional culture. Its growing popularity makes it ideal for hosting tourists seeking comfort and accessibility to adventure activities. | Mestia's Historic Center, Mestia Ski Resort, Mestia Museum, Mestia Tower, Mikheil Khergiani Museum |
| Zhabeshi | A picturesque village located near the hiking trails to the Chaukhi Massif, Zhabeshi offers a more serene environment for tourists looking to experience rural Georgian life amidst breathtaking nature. | Chaukhi Massif, Zhabeshi Church, Hiking Trails, Local homestays, Cultural interactions |
| Lalkhori | Known for its remarkable landscapes and traditional Svan homes, Lalkhori provides a quieter alternative with opportunities for authentic experiences and local hospitality. | Lalkhori Village, Local farms, Cultural experiences, Nature trails, Svan Architectural Heritage |
| Svaneti National Park | This park is a natural paradise offering diverse flora and fauna, making it attractive for nature lovers and hikers. It provides an excellent base for outdoor activities throughout the year. | Hiking, Wildlife Viewing, Photography opportunities, Guided Tours |
| Etseri | Etseri features beautiful landscapes and opportunities for trekking and cultural immersion, appealing to adventurous travelers and families alike. | Local festivals, Traditional Svan culture, Hiking trails, Etseri Church |
| Latali | A small village that allows guests to explore local traditions and enjoy stunning views, ideal for immersive experiences in an authentic Svaneti setting. | Latali village, Cultural workshops, Hiking, Scenic vistas |
| Nakhshiri | An emerging location with rich cultural heritage and beautiful scenery, Nakhshiri is slowly gaining popularity among tourists seeking authentic experiences away from tourist hotspots. | Local crafts, Traditional Svan cuisine, Nature walks, Cultural experiences |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Ushguli offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Ushguli?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ushguli
- The Ushguli Airbnb market composition is heavily skewed towards Private Room listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ushguli, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 36.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Ushguli Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ushguli
- The dominant room capacity in Ushguli is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 59.1% of the active Airbnb listings in Ushguli, indicating a high concentration in these sizes.
- A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ushguli.
Ushguli Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ushguli
- The most common guest capacity trend in Ushguli vacation rentals is listings accommodating 2 guests (27.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Ushguli STR market, accounting for 50.0% of listings.
- 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ushguli.
- On average, properties in Ushguli are equipped to host 2.8 guests.
What Amenities Do Airbnb Guests Expect in Ushguli?
Amenity Prevalence
Amenity Insights for Ushguli
- Essential amenities in Ushguli that guests expect include: Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ushguli: Free parking on premises, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ushguli to stay competitive.
Dive Deeper: Advanced Ushguli STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ushguli. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUshguli Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Ushguli
- The typical guest profile for Airbnb in Ushguli consists of predominantly international visitors (96%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.6% of guests.
- Key international markets include Germany (26.8%) and United States (7.1%).
- Top languages spoken are English (35.8%) followed by German (14.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Ushguli Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ushguli
- The most common availability pattern in Ushguli falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ushguli (68.2%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Ushguli?
Average Booking Lead Time by Month
Booking Lead Time Insights for Ushguli
- The overall average booking lead time for vacation rentals in Ushguli is 32 days.
- Guests book furthest in advance for stays during March (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Ushguli.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Ushguli averages to identify opportunities for dynamic pricing adjustments.
Ushguli Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Ushguli is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Ushguli Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Ushguli hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ushguli.
Ushguli Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
92.3% of total
Moderate
1 listings
7.7% of total
Cancellation Policy Insights for Ushguli
- The prevailing Airbnb cancellation policy trend in Ushguli is Flexible, used by 92.3% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Ushguli may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 92.3% market standard in Ushguli.
- Given the high prevalence of Flexible policies (92.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Ushguli.
What Do the Top Airbnb Listings in Ushguli Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ushgulibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Edelweiss triple room #2
Private Room • 1 bedroom
Edelweiss triple room #5
Private Room • 1 bedroom
Agra Ushguli
Private Room • 2 bedrooms
vila latpari in ushguli
Private Room • 5 bedrooms
Edelweiss double bed room #4
Private Room • 1 bedroom
Edelweiss double bed room #3
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Ushguli?
Learn from the best! This table showcases top-performing Airbnb hosts in Ushguli based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #407956330 | 6 | $13,966 | 0 | 0.00/5.0 |
| Mindia | 3 | $4,176 | 27 | 4.89/5.0 |
| Host #483782477 | 1 | $2,394 | 0 | 0.00/5.0 |
| Mariam | 4 | $1,947 | 99 | 4.95/5.0 |
| Ana | 4 | $1,450 | 126 | 4.73/5.0 |
| Host #475161815 | 1 | $818 | 0 | 0.00/5.0 |
| Host #212916102 | 1 | $692 | 0 | 0.00/5.0 |
| Svanurisakhli | 1 | $658 | 5 | 4.00/5.0 |
| Giorgi | 1 | $182 | 37 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ushguli.
How Does Ushguli's Airbnb Market Compare to Nearby Cities?
How does the Ushguli Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Tbilisi, Ushguli has 16 percentage points lower occupancy and about $31 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Banoja | 16 | $992 | $101.79 | 32% |
| Bakhmaro | 11 | $958 | $187.85 | 23% |
| Achkhoti | 14 | $730 | $90.00 | 23% |
| Mtskheta | 41 | $698 | $147.82 | 20% |
| Stepantsminda | 242 | $614 | $72.54 | 27% |
| Sadgeri | 13 | $596 | $116.65 | 19% |
| Gudauri | 672 | $561 | $106.64 | 31% |
| Sioni | 15 | $523 | $74.22 | 25% |
| Tbilisi | 6,601 | $506 | $55.72 | 38% |
| Bakuriani | 605 | $453 | $84.48 | 23% |
Frequently Asked Questions About Airbnb in Ushguli
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Ushguli.
How much do Airbnb hosts make in Ushguli?
Ushguli hosts earn about $1,195 per year on average, with an average nightly rate of $24 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Ushguli, Samegrelo-Upper Svaneti, not the ceiling for the best operators. Source: AirROI 2025 data, Ushguli market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Ushguli?
The average Airbnb occupancy rate in Ushguli is 21.8%. November is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Ushguli?
Listings in Ushguli average $24 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Ushguli?
Ushguli currently has about 22 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Ushguli?
AirROI currently classifies the short-term rental regulation level in Ushguli as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Ushguli?
RevPAR in Ushguli is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Ushguli?
Occupancy of 21.8% means Ushguli is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $1,195, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Ushguli?
The average booking lead time in Ushguli is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Ushguli?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Ushguli include Ushguli, Mestia, Zhabeshi. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Ushguli?
private_room listings make up 81.8% of the active supply in Ushguli. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Ushguli compare to nearby Airbnb markets?
Among neighboring markets, Banoja posts $11,900 in average annual revenue with 31.6% occupancy, compared to Ushguli's $1,195 and 21.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Ushguli?
November is the highest-revenue month in Ushguli, while December is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.