Draguignan, Provence-Alpes-Côte d'Azur Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Draguignan, Provence-Alpes-Côte d'Azur? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,627 per year — at a $174 nightly rate, 38.6% occupancy, and a $72 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Draguignan's 223 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 67.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Draguignan?
In Draguignan, the headline Airbnb metrics are $12,627 in average annual revenue,38.6% occupancy, $174 ADR, and $72 in RevPAR, and guests book about 55 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Draguignan?
Understanding the monthly revenue variations for Airbnb listings in Draguignan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Draguignan is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Draguignan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,450+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,919 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,036 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $505, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Draguignan
What Is the Monthly Airbnb Occupancy Rate in Draguignan?
Maximize your bookings by understanding the Draguignan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Draguignan:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Draguignan
What Is the Average Airbnb Nightly Rate in Draguignan?
Effective short term rental pricing strategy in Draguignan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Draguignan typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $375+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Draguignan
What Is the RevPAR for Airbnb in Draguignan?
RevPAR in Draguignan is currently $72. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $44 RevPAR.
- Strong performers (Top 25%) earn $89 RevPAR.
- Best-in-class (Top 10%) achieve $159 RevPAR.
Average Monthly RevPAR Trend in Draguignan
RevPAR Insights for Draguignan
- The average RevPAR in Draguignan is $72. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($159) and bottom 25% ($26) is $133, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Draguignan benchmarks. If your RevPAR falls below the median of $44, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $89+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Draguignan?
Draguignan's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $2,967 per month
- Occupancy rates average 47.9%
- Daily rates average $177
Shoulder Season
- Revenue averages $1,362 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $167
Low Season (January, February, March)
- Revenue drops to average $820 per month
- Occupancy decreases to average 24.6%
- Daily rates adjust to average $172
Seasonality Insights for Draguignan
- Airbnb seasonality in Draguignan is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Draguignan's highest earning potential, with monthly revenues climbing to $3,746, occupancy reaching 60.1%, and ADRs peaking at $180.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $800, occupancy could drop to 21.6%, and ADRs may adjust to $157.
- Lower occupancy paired with meaningful seasonality means hosts in Draguignan need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Draguignan, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Draguignan?
While Draguignan, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, 9% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Draguignan to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 9% licensed listings)
What Are the Best Neighborhoods for Airbnb in Draguignan?
Location within Draguignan matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-ville de Draguignan | The historic center of Draguignan, where guests can experience charming streets, local shops, and cafes. A vibrant area that attracts tourists looking to explore the town's rich history. | Draguignan Cathedral, The Museum of Draguignan, Place de la République, Les Jardins de la République, Art galleries, Local markets |
| Les Hauteurs | This residential area offers stunning views of the surrounding countryside and is attractive for those seeking peaceful retreats close to nature. | Scenic hiking trails, Views over the Var, Proximity to vineyards and olive groves |
| Aups | A charming nearby village known for its authenticity and local markets. Suitable for those looking for a picturesque Provençal experience. | The village square, Aups market, Nearby Gorges du Verdon, Olive oil tasting, Cultural festivals |
| Flayosc | A quaint village that provides a tranquil atmosphere and beautiful surroundings, perfect for families and those wanting to relax away from the hustle. | Flayosc Village, Wine tasting tours, Nature walks, Provencal cooking classes |
| Lorgues | This area is popular for its vineyards and rich gastronomy, attracting food and wine lovers looking for a true taste of Provence. | Lorgues Market, Château de Lorgues, Wine estates, Local bistros, Culinary events |
| Les Arcs | Known for its medieval charm and proximity to nature, ideal for guests who appreciate history and outdoor activities. | The old town of Les Arcs, Nature parks, Canoeing on theArgens River, Cycling trails, Historical sites |
| Draguignan Golf Club | An appealing choice for golf enthusiasts and those looking for leisure activities in a beautiful setting. | Draguignan Golf Club, Nearby spa facilities, Culinary experiences at the club restaurant |
| Taradeau | A small village surrounded by vineyards and olive trees, offering an authentic rural experience with easy access to larger towns. | Vineyard tours, Olive oil production, Cultural heritage sites, Scenic countryside views |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Draguignan offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Draguignan?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Draguignan
- The Draguignan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 223 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Draguignan, House properties are the most common (49.3%), reflecting the local real estate landscape.
- Houses represent a significant 49.3% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.1%) offer potential for unique stay experiences.
Draguignan Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Draguignan
- The dominant room capacity in Draguignan is 1 bedroom listings, making up 36.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.8% of the active Airbnb listings in Draguignan, indicating a high concentration in these sizes.
- A significant 28.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Draguignan.
Draguignan Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Draguignan
- The most common guest capacity trend in Draguignan vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Draguignan STR market, accounting for 50.7% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Draguignan.
- On average, properties in Draguignan are equipped to host 4.0 guests.
How Do Listings in Draguignan Compare on Quality?
Listing quality in Draguignan can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Draguignan
- At 26.3 photos per listing on average, Draguignan hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Draguignan averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Draguignan?
Amenity Prevalence
Amenity Insights for Draguignan
- Essential amenities in Draguignan that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Draguignan: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Draguignan to stay competitive.
Which Airbnb Amenities Boost Revenue in Draguignan?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Draguignan, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
SafeHigh opportunity | 2.7% | $37,496 | $11,939 | 214.1% |
Outdoor shower | 12.1% | $28,147 | $10,489 | 168.3% |
Ping pong table | 14.3% | $26,980 | $10,222 | 163.9% |
Children’s dinnerwareHigh opportunity | 9.4% | $28,082 | $11,020 | 154.8% |
Ceiling fanHigh opportunity | 5.4% | $27,875 | $11,760 | 137.0% |
Dishwasher | 46.6% | $18,182 | $7,773 | 133.9% |
Pool | 57.4% | $16,418 | $7,519 | 118.4% |
Oven | 63.2% | $15,731 | $7,290 | 115.8% |
Indoor fireplace | 18.8% | $22,366 | $10,367 | 115.7% |
Fire extinguisher | 18.4% | $22,231 | $10,463 | 112.5% |
Revenue Impact Insights for Draguignan
- Safe tops the revenue impact list with a 214.1% uplift — listings with this amenity earn $37,496 vs. $11,939 without it.
- High-opportunity amenities — Safe, Children’s dinnerware, Ceiling fan — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Safe — it has the best combination of high revenue impact and low market saturation in Draguignan.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Draguignan STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Draguignan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDraguignan Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Draguignan
- The typical guest profile for Airbnb in Draguignan consists of primarily domestic travelers (75%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 74.8% of guests.
- Key international markets include France (74.8%) and Germany (4.8%).
- Top languages spoken are French (39.3%) followed by English (33.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Marseille.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Draguignan?
Listings in Draguignan average 4.83 out of 5 overall, with about 30 reviews per active listing and 34.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Draguignan
- With an overall rating of 4.83, Draguignan listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Draguignan Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Draguignan
- The most common availability pattern in Draguignan falls within the 271-366 days range, representing 67.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Draguignan (43%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Draguignan?
Average Booking Lead Time by Month
Booking Lead Time Insights for Draguignan
- The overall average booking lead time for vacation rentals in Draguignan is 55 days.
- Guests book furthest in advance for stays during August (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Draguignan.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Draguignan averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Draguignan?
Guests in Draguignan stay about 6.6 nights on average, generating roughly 2,699 reservations and 12.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Draguignan
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Draguignan
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 12.1 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (7.2 nights) and shorten in Feb (3.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Draguignan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
18.4% of total
2 Nights
39 listings
17.5% of total
3 Nights
17 listings
7.6% of total
4-6 Nights
36 listings
16.1% of total
7-29 Nights
16 listings
7.2% of total
30+ Nights
74 listings
33.2% of total
Key Insights
- The most prevalent minimum stay requirement in Draguignan is 30+ Nights, adopted by 33.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.2%) caters to monthly stays (30+ nights) in Draguignan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.2% of Draguignan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Draguignan.
Draguignan Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
0.4% of total
Super Strict 60 Days
1 listings
0.4% of total
Flexible
50 listings
22.4% of total
Moderate
59 listings
26.5% of total
Firm
99 listings
44.4% of total
Strict
13 listings
5.8% of total
Cancellation Policy Insights for Draguignan
- The prevailing Airbnb cancellation policy trend in Draguignan is Firm, used by 44.4% of listings.
- A majority (50.2%) of hosts in Draguignan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Draguignan.
- Using a Strict policy might deter some guests, as only 5.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Draguignan.
How Much Are Airbnb Cleaning Fees in Draguignan?
Cleaning fees in Draguignan are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Draguignan
- 73.1% of listings charge a cleaning fee, making it standard practice in Draguignan. Guests expect it and factor it into their booking decisions.
- The gap between the average ($97) and median ($58) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Draguignan median of $58. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Draguignan Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Draguignanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
C18th Bastide, Cote d'Azur. Sleeps 12-14
Entire Place • 6 bedrooms
Large Provençal farmhouse, swimming pool and vineyards
Entire Place • 8 bedrooms
The Provencal getaway! 24 people.
Entire Place • 9 bedrooms
Beautiful Property over 300 m2 / 15 people
Entire Place • 8 bedrooms
Comfort and wide open spaces in Provence,
Entire Place • 5 bedrooms
Malmont Bastide
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Draguignan?
Learn from the best! This table showcases top-performing Airbnb hosts in Draguignan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guillemette Et Greg | 7 | $174,157 | 86 | 4.91/5.0 |
| Sally | 1 | $117,184 | 30 | 5.00/5.0 |
| Hélène | 2 | $103,862 | 220 | 4.88/5.0 |
| Franck | 1 | $79,293 | 116 | 4.85/5.0 |
| Sandrine | 1 | $65,810 | 34 | 4.91/5.0 |
| Esteban | 2 | $58,383 | 39 | 4.89/5.0 |
| Catherine | 1 | $56,485 | 8 | 5.00/5.0 |
| Margaux | 3 | $46,684 | 7 | 4.67/5.0 |
| Éric | 1 | $46,542 | 69 | 4.94/5.0 |
| Magali | 1 | $46,513 | 10 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Draguignan.
Who Are the Airbnb Hosts in Draguignan?
Draguignan has a relatively balanced host base.
Host Profile Insights for Draguignan
- A 30.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 52.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Draguignan averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Draguignan
These are the highest-grossing professional property management operations in Draguignan, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Magalie | 3 | $44,238 | $232 | 47.3% | 4.85/5 |
| Lucile - Interhome | 2 | $28,268 | $288 | 27.6% | N/A |
| HostnFly | 1 | $14,593 | $103 | 45.8% | 4.56/5 |
| Cassandra & Jérémy | 1 | $8,709 | $192 | 26.5% | 4.96/5 |
| Novasol | 1 | $3,909 | $107 | 15.0% | N/A |
Management Company Insights for Draguignan
- The leading management company, Magalie, operates 3 listings with $44,238 in gross revenue — a useful benchmark for what scale looks like in Draguignan.
- Top managers average 2 properties each, suggesting professional management in Draguignan still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Draguignan's Airbnb Market Compare to Nearby Cities?
How does the Draguignan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Villefranche-sur-Mer, Draguignan has 11 percentage points lower occupancy and about $123 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 11 | $5,593 | $442.87 | 41% |
| Ramatuelle | 234 | $4,011 | $673.15 | 39% |
| Saint-Jean-Cap-Ferrat | 112 | $3,833 | $475.78 | 43% |
| Saint-Tropez | 825 | $3,562 | $526.14 | 39% |
| Puget | 29 | $3,114 | $383.94 | 40% |
| Gordes | 250 | $3,078 | $422.73 | 40% |
| Villefranche-sur-Mer | 486 | $3,052 | $297.00 | 50% |
| Goult | 86 | $3,008 | $354.69 | 45% |
| Joucas | 29 | $3,004 | $362.32 | 47% |
| Monaco | 192 | $2,932 | $512.14 | 35% |
Frequently Asked Questions About Airbnb in Draguignan
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Draguignan.
How much do Airbnb hosts make in Draguignan?
Draguignan hosts earn about $12,627 per year on average, with an average nightly rate of $174 and RevPAR of $72. Those figures describe the typical revenue environment for active listings in Draguignan, Provence-Alpes-Côte d'Azur, not the ceiling for the best operators. Source: AirROI 2026 data, Draguignan market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Draguignan?
The average Airbnb occupancy rate in Draguignan is 38.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Draguignan?
Listings in Draguignan average $174 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Draguignan?
Draguignan currently has about 223 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Draguignan?
AirROI currently classifies the short-term rental regulation level in Draguignan as Low. The dataset also shows about 9.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Draguignan?
RevPAR in Draguignan is about $72. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Draguignan?
Occupancy of 38.6% means Draguignan is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,627, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Draguignan?
The average booking lead time in Draguignan is about 55 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Draguignan?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Draguignan include Centre-ville de Draguignan, Les Hauteurs, Aups. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Draguignan?
entire_home listings make up 86.1% of the active supply in Draguignan. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Draguignan compare to nearby Airbnb markets?
Among neighboring markets, Monteu Roero posts $67,114 in average annual revenue with 40.7% occupancy, compared to Draguignan's $12,627 and 38.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Draguignan?
The average Airbnb stay length in Draguignan is about 6.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Draguignan?
Airbnb listings in Draguignan average 4.83 out of 5 overall. About 34.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Draguignan?
Safe and Outdoor shower are among the strongest revenue-linked amenities in Draguignan. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Draguignan?
Yes. About 73.1% of active Airbnb listings in Draguignan charge a cleaning fee, and the average fee is $97. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Draguignan?
At 30.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.