Pirou, Normandy Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Pirou, Normandy? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,493 per year — at a $130 nightly rate, 34.6% occupancy, and a $44 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 70 active listings, Pirou is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 37.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Pirou?
In Pirou, the headline Airbnb metrics are $10,493 in average annual revenue,34.6% occupancy, $130 ADR, and $44 in RevPAR, and guests book about 54 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Pirou?
Understanding the monthly revenue variations for Airbnb listings in Pirou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pirou is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pirou across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,774+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,796 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,051 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $638, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pirou
What Is the Monthly Airbnb Occupancy Rate in Pirou?
Maximize your bookings by understanding the Pirou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pirou:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pirou
What Is the Average Airbnb Nightly Rate in Pirou?
Effective short term rental pricing strategy in Pirou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pirou typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $213+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Pirou
What Is the RevPAR for Airbnb in Pirou?
RevPAR in Pirou is currently $44. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $39 RevPAR.
- Strong performers (Top 25%) earn $55 RevPAR.
- Best-in-class (Top 10%) achieve $77 RevPAR.
Average Monthly RevPAR Trend in Pirou
RevPAR Insights for Pirou
- The average RevPAR in Pirou is $44. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($77) and bottom 25% ($26) is $51, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Pirou benchmarks. If your RevPAR falls below the median of $39, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $55+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Pirou Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Pirou?
Pirou's peak Airbnb season falls in August, July, March, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, March)
- Revenue averages $2,191 per month
- Occupancy rates average 50.8%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,272 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $131
Low Season (January, February, November)
- Revenue drops to average $753 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $128
Seasonality Insights for Pirou
- Airbnb seasonality in Pirou is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Pirou's highest earning potential, with monthly revenues climbing to $2,922, occupancy reaching 65.4%, and ADRs peaking at $139.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $653, occupancy could drop to 16.3%, and ADRs may adjust to $126.
- Lower occupancy paired with meaningful seasonality means hosts in Pirou need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Pirou, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Pirou?
With 20% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Pirou. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Pirou to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 20% licensed listings)
What Are the Best Neighborhoods for Airbnb in Pirou?
Pirou is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pirou Plage | A coastal area known for its beautiful beaches and family-friendly atmosphere. Ideal for vacationers looking for a relaxing seaside experience with water sports and beach activities. | Pirou Beach, Château de Pirou, La Baie de Granville, Local seafood restaurants, Water sports stations |
| Montmartin-sur-Mer | A charming village near Pirou known for its picturesque views and access to the Normandy coastline. Great for visitors who enjoy nature and tranquility. | Montmartin Beach, Local market, Cycling paths, Nature reserves, Scenic walking routes |
| Saint-Lô | A historic town offering cultural experiences and historical sites, popular among tourists who are interested in World War history. | Saint-Lô's medieval walls, Museum of Fine Arts, Saint-Lô Cathedral, Local festivals, Historical monuments |
| Carentan-les-Marais | Rich in history and close to the D-Day landing beaches, this area attracts history buffs and tourists interested in World War II. | Carentan's D-Day Museum, La Fière Bridge, Local markets, Historical reenactments, Beautiful countryside |
| Granville | A vibrant seaside resort town known for its harbor and artistic heritage. It attracts both beachgoers and art lovers. | Granville Beach, Christian Dior Museum, Old Granville, Granville's marina, Local art galleries |
| Agon-Coutainville | A popular beach destination with a relaxed atmosphere, perfect for families and those seeking outdoor activities. | Coutainville Beach, Golf courses, Water sports, Walking trails, Restaurants with seaside views |
| Valognes | A historical town with beautiful architecture and gardens, appealing to those interested in cultural tourism and local cuisine. | Valognes Market, Villa Le Caron, Local historical buildings, Gardens and parks, Gastronomic experiences |
| Carteret | A picturesque seaside town known for its marina and ferry connections to the Channel Islands. Attracts both tourists and sailing enthusiasts. | Carteret Beach, Carteret Marina, Cafés and bars by the sea, Sailing and water activities, Markets and shops |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Pirou offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Pirou?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pirou
- The Pirou Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pirou, House properties are the most common (77.1%), reflecting the local real estate landscape.
- Houses represent a significant 77.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.7%) offer potential for unique stay experiences.
Pirou Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pirou
- The dominant room capacity in Pirou is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.7% of the active Airbnb listings in Pirou, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pirou.
Pirou Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pirou
- The most common guest capacity trend in Pirou vacation rentals is listings accommodating 6 guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Pirou STR market, accounting for 52.8% of listings.
- 48.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pirou.
- On average, properties in Pirou are equipped to host 5.0 guests.
How Do Listings in Pirou Compare on Quality?
Listing quality in Pirou can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Pirou
- At 25.9 photos per listing on average, Pirou hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 18.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Pirou averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Pirou?
Amenity Prevalence
Amenity Insights for Pirou
- Popular amenities like Heating, Cooking basics, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pirou to stay competitive.
Which Airbnb Amenities Boost Revenue in Pirou?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Pirou, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Paid parking off premisesHigh opportunity | 8.6% | $29,862 | $8,678 | 244.1% |
SaunaHigh opportunity | 8.6% | $29,862 | $8,678 | 244.1% |
DryerHigh opportunity | 8.6% | $27,933 | $8,859 | 215.3% |
Exterior security cameras on property | 11.4% | $24,959 | $8,627 | 189.3% |
Beach access | 75.7% | $12,146 | $5,342 | 127.4% |
Clothing storage | 68.6% | $12,593 | $5,914 | 112.9% |
Luggage dropoff allowed | 22.9% | $17,122 | $8,529 | 100.7% |
Sun loungers | 47.1% | $14,134 | $7,247 | 95.0% |
Wifi | 80.0% | $11,623 | $5,977 | 94.5% |
Pocket wifi | 11.4% | $18,325 | $9,483 | 93.2% |
Revenue Impact Insights for Pirou
- Paid parking off premises tops the revenue impact list with a 244.1% uplift — listings with this amenity earn $29,862 vs. $8,678 without it.
- High-opportunity amenities — Paid parking off premises, Sauna, Dryer — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Paid parking off premises — it has the best combination of high revenue impact and low market saturation in Pirou.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Pirou STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pirou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPirou Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Pirou
- The typical guest profile for Airbnb in Pirou consists of primarily domestic travelers (79%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 79.1% of guests.
- Key international markets include France (79.1%) and Germany (7.3%).
- Top languages spoken are French (43.2%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Caen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Pirou?
Listings in Pirou average 4.76 out of 5 overall, with about 34 reviews per active listing and 20.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Pirou
- An average rating of 4.76 places Pirou in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.87), while Value (4.61) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Pirou Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pirou
- The most common availability pattern in Pirou falls within the 271-366 days range, representing 68.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pirou (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Pirou?
Average Booking Lead Time by Month
Booking Lead Time Insights for Pirou
- The overall average booking lead time for vacation rentals in Pirou is 54 days.
- Guests book furthest in advance for stays during August (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Pirou.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Pirou averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Pirou?
Guests in Pirou stay about 5.3 nights on average, generating roughly 1,080 reservations and 15.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Pirou
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Pirou
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8.3 nights) and shorten in Nov (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Pirou Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
12.9% of total
2 Nights
2 listings
2.9% of total
3 Nights
2 listings
2.9% of total
4-6 Nights
10 listings
14.3% of total
7-29 Nights
4 listings
5.7% of total
30+ Nights
43 listings
61.4% of total
Key Insights
- The most prevalent minimum stay requirement in Pirou is 30+ Nights, adopted by 61.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (61.4%) caters to monthly stays (30+ nights) in Pirou, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 61.4% of Pirou hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 61.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pirou.
Pirou Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
2.9% of total
Limited
3 listings
4.3% of total
Flexible
14 listings
20% of total
Moderate
11 listings
15.7% of total
Firm
36 listings
51.4% of total
Strict
4 listings
5.7% of total
Cancellation Policy Insights for Pirou
- The prevailing Airbnb cancellation policy trend in Pirou is Firm, used by 51.4% of listings.
- A majority (57.1%) of hosts in Pirou utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.4% market standard in Pirou.
- Using a Strict policy might deter some guests, as only 5.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pirou.
How Much Are Airbnb Cleaning Fees in Pirou?
Cleaning fees in Pirou are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Pirou
- About 54.3% of Pirou listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($81) and median ($52) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Pirou median of $52. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Pirou Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Piroubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
L'Hermitage, beachfront villa
Entire Place • 4 bedrooms
Apartment with jacuzzi and sea view terrace
Entire Place • 2 bedrooms
Apartment-5 Sand - Jacuzzi - Sauna - Terrace
Entire Place • 3 bedrooms
Apartment-4 Blue Lagoon Sea View-Private Bathroo
Entire Place • 3 bedrooms
Holiday home facing the sea Pirou Beach
Entire Place • 3 bedrooms
Marine Blue Apartment Terrace and Sauna
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Pirou?
Learn from the best! This table showcases top-performing Airbnb hosts in Pirou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Catherine | 6 | $179,171 | 498 | 4.96/5.0 |
| Laura | 15 | $144,972 | 207 | 4.70/5.0 |
| Novasol | 2 | $27,813 | 10 | 4.42/5.0 |
| Marie | 3 | $27,634 | 219 | 4.64/5.0 |
| Cecile | 2 | $26,703 | 147 | 4.86/5.0 |
| Florence | 1 | $26,029 | 33 | 4.82/5.0 |
| Isa | 1 | $21,134 | 255 | 4.84/5.0 |
| Sol'N | 1 | $21,051 | 43 | 4.81/5.0 |
| Anthony | 1 | $20,124 | 5 | 4.80/5.0 |
| Christiane | 1 | $18,181 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pirou.
Who Are the Airbnb Hosts in Pirou?
Pirou is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Pirou
- With 57.1% Superhosts, Pirou has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 18.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 7.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 54.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Pirou averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Pirou
These are the highest-grossing professional property management operations in Pirou, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Catherine | 6 | $179,171 | $132 | 59.6% | 4.96/5 |
| Laura | 15 | $144,972 | $117 | 31.4% | 4.70/5 |
| Novasol | 2 | $27,813 | $202 | 44.0% | 4.42/5 |
| Stefanie - Interhome | 3 | $10,724 | $169 | 17.8% | N/A |
Management Company Insights for Pirou
- The leading management company, Catherine, operates 6 listings with $179,171 in gross revenue — a useful benchmark for what scale looks like in Pirou.
- Top managers average 7 properties each, suggesting professional management in Pirou still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.69/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 18.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Pirou's Airbnb Market Compare to Nearby Cities?
How does the Pirou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Osmington, Pirou has 14 percentage points lower occupancy and about $179 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 13 | $4,106 | $507.04 | 46% |
| Furzehill | 10 | $4,071 | $293.77 | 47% |
| Langton Herring | 15 | $4,013 | $340.37 | 45% |
| Nettlestone | 21 | $3,883 | $440.67 | 40% |
| Osmington | 40 | $3,832 | $309.60 | 49% |
| Shalfleet | 13 | $3,684 | $382.12 | 38% |
| West Lulworth | 90 | $3,622 | $339.07 | 45% |
| Crossways | 31 | $3,586 | $527.19 | 34% |
| Petiville | 12 | $3,460 | $411.50 | 34% |
| Studland | 15 | $3,457 | $365.48 | 42% |
Frequently Asked Questions About Airbnb in Pirou
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Pirou.
How much do Airbnb hosts make in Pirou?
Pirou hosts earn about $10,493 per year on average, with an average nightly rate of $130 and RevPAR of $44. Those figures describe the typical revenue environment for active listings in Pirou, Normandy, not the ceiling for the best operators. Source: AirROI 2026 data, Pirou market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Pirou?
The average Airbnb occupancy rate in Pirou is 34.6%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Pirou?
Listings in Pirou average $130 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Pirou?
Pirou currently has about 70 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Pirou?
AirROI currently classifies the short-term rental regulation level in Pirou as Moderate. The dataset also shows about 20.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Pirou?
RevPAR in Pirou is about $44. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Pirou?
Occupancy of 34.6% means Pirou is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,493, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Pirou?
The average booking lead time in Pirou is about 54 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Pirou?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Pirou include Pirou Plage, Montmartin-sur-Mer, Saint-Lô. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Pirou?
entire_home listings make up 95.7% of the active supply in Pirou. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Pirou compare to nearby Airbnb markets?
Among neighboring markets, St Martin posts $49,269 in average annual revenue with 45.8% occupancy, compared to Pirou's $10,493 and 34.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Pirou?
The average Airbnb stay length in Pirou is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Pirou?
Airbnb listings in Pirou average 4.76 out of 5 overall. About 20.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Pirou?
Paid parking off premises and Sauna are among the strongest revenue-linked amenities in Pirou. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Pirou?
Yes. About 54.3% of active Airbnb listings in Pirou charge a cleaning fee, and the average fee is $81. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Pirou?
A 57.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.