Split, Split-Dalmatia County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Split, Split-Dalmatia County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $17,163 per year — at a $170 nightly rate, 48.3% occupancy, and a $86 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Split's 5,107 active listings and moderate demand with room for well-positioned listings to outperform make it a major short-term rental market. Supply grew 20.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Split?
In Split, the headline Airbnb metrics are $17,163 in average annual revenue,48.3% occupancy, $170 ADR, and $86 in RevPAR, and guests book about 62 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Split?
Understanding the monthly revenue variations for Airbnb listings in Split is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Split is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Split across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,932+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,471 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,537 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $867, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Split
What Is the Monthly Airbnb Occupancy Rate in Split?
Maximize your bookings by understanding the Split STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Split:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Split
What Is the Average Airbnb Nightly Rate in Split?
Effective short term rental pricing strategy in Split involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Split typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Split
What Is the RevPAR for Airbnb in Split?
RevPAR in Split is currently $86. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $48 RevPAR.
- Typical properties (Median) generate $70 RevPAR.
- Strong performers (Top 25%) earn $100 RevPAR.
- Best-in-class (Top 10%) achieve $153 RevPAR.
Average Monthly RevPAR Trend in Split
RevPAR Insights for Split
- The average RevPAR in Split is $86. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($153) and bottom 25% ($48) is $106, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Split benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $100+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Split?
Split's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $3,832 per month
- Occupancy rates average 62.2%
- Daily rates average $199
Shoulder Season
- Revenue averages $1,735 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $162
Low Season (January, February, March)
- Revenue drops to average $732 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $166
Seasonality Insights for Split
- Airbnb seasonality in Split is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Split's highest earning potential, with monthly revenues climbing to $4,339, occupancy reaching 66.1%, and ADRs peaking at $210.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $681, occupancy could drop to 20.0%, and ADRs may adjust to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Split.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Split, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Split?
Split, Split-Dalmatia County, Croatia currently shows a low regulation profile despite having 5,107 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Split to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Split?
Split is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Split, Split-Dalmatia County.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Charming historic center with narrow streets, ancient architecture, and stunning views. Ideal for tourists seeking cultural experiences and proximity to attractions. | Diocletian's Palace, Riva Promenade, Saint Domnius Cathedral, Peristyle Square, Fruit Square |
| Bačvice | Popular beach area known for its sandy shores and lively atmosphere. Great for tourists looking for sun, sea, and nightlife. | Bačvice Beach, Jadran Beach, Beach bars, Walking paths, Water sports activities |
| Marjan Hill | A beautiful natural park and protected forest area providing stunning views of the city and the sea. Attracts nature lovers and those looking for outdoor activities. | Marjan Hill trails, Viewpoints, Pine forests, Beaches around Marjan, Old church of St. Nicholas |
| Znjan | A rapidly developing neighborhood with modern amenities and beautiful beaches. Suitable for families and those seeking a quieter environment close to the sea. | Znjan Beach, Promenade, Local restaurants, Family-friendly parks, Water sports |
| Split Harbor | Vibrant area filled with cafes, bars, and restaurants, offering a lively atmosphere and easy access to boat trips. Ideal for tourists who enjoy social scenes. | Split Marina, Ferry terminal, Cafes and restaurants, People-watching spots, Events and festivals |
| Vranjic | A peaceful residential area near the coast, known for its local charm and beautiful views. Perfect for guests wanting a quiet retreat close to the city. | Vranjic beach, Scenic views, Local shops, Quiet streets, Parks |
| Meje | An upscale residential area mainly known for its elegant villas and proximity to the beach. Appeals to guests looking for luxurious accommodations. | Meje Beach, Promenade along the coast, Private villas, Quiet parks, Local restaurants |
| Poljud | Home to the Poljud Stadium and surrounded by greenery, this area attracts sports enthusiasts and offers a lively community atmosphere. | Poljud Stadium, Green parks, Cafes, Local events, Accessible to city center |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Split offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Split?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Split
- The Split Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 5,107 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Split, Apartment/Condo properties are the most common (88%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Split Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Split
- The dominant room capacity in Split is 1 bedroom listings, making up 48.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.3% of the active Airbnb listings in Split, indicating a high concentration in these sizes.
Split Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Split
- The most common guest capacity trend in Split vacation rentals is listings accommodating 2 guests (35.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Split STR market, accounting for 61.7% of listings.
- 12.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Split.
- On average, properties in Split are equipped to host 3.3 guests.
How Do Listings in Split Compare on Quality?
Listing quality in Split can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Split
- At 28.2 photos per listing on average, Split hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Split averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Split?
Amenity Prevalence
Amenity Insights for Split
- Essential amenities in Split that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Split: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Hair dryer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Split to stay competitive.
Which Airbnb Amenities Boost Revenue in Split?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Split, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 90.8% | $18,540 | $3,642 | 409.0% |
Pool tableHigh opportunity | 0.3% | $63,253 | $17,045 | 271.1% |
Ping pong tableHigh opportunity | 0.4% | $53,216 | $17,021 | 212.7% |
SaunaHigh opportunity | 0.9% | $48,256 | $16,893 | 185.7% |
Outdoor showerHigh opportunity | 2.9% | $43,486 | $16,383 | 165.4% |
PoolHigh opportunity | 3.5% | $41,886 | $16,260 | 157.6% |
Fireplace guardsHigh opportunity | 0.5% | $41,803 | $17,032 | 145.4% |
Children's playroomHigh opportunity | 0.2% | $39,598 | $17,123 | 131.3% |
HammockHigh opportunity | 1.0% | $38,757 | $16,954 | 128.6% |
Indoor fireplaceHigh opportunity | 2.8% | $37,757 | $16,561 | 128.0% |
Revenue Impact Insights for Split
- Kitchen tops the revenue impact list with a 409.0% uplift — listings with this amenity earn $18,540 vs. $3,642 without it.
- High-opportunity amenities — Pool table, Ping pong table, Sauna — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Pool table — it has the best combination of high revenue impact and low market saturation in Split.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Split STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Split. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSplit Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Split
- The typical guest profile for Airbnb in Split consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.6% of guests.
- Key international markets include United States (25.7%) and United Kingdom (19%).
- Top languages spoken are English (48.6%) followed by French (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Split?
Listings in Split average 4.83 out of 5 overall, with about 83.8 reviews per active listing and 40.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Split
- With an overall rating of 4.83, Split listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.91), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Split Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Split
- The most common availability pattern in Split falls within the 271-366 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Split (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Split?
Average Booking Lead Time by Month
Booking Lead Time Insights for Split
- The overall average booking lead time for vacation rentals in Split is 62 days.
- Guests book furthest in advance for stays during May (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Split.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Split averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Split?
Guests in Split stay about 5.3 nights on average, generating roughly 104,836 reservations and 20.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Split
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Split
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (6.5 nights) and shorten in Feb (4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Split Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
549 listings
10.7% of total
2 Nights
670 listings
13.1% of total
3 Nights
684 listings
13.4% of total
4-6 Nights
470 listings
9.2% of total
7-29 Nights
125 listings
2.4% of total
30+ Nights
2609 listings
51.1% of total
Key Insights
- The most prevalent minimum stay requirement in Split is 30+ Nights, adopted by 51.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.1%) caters to monthly stays (30+ nights) in Split, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.1% of Split hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Split.
Split Airbnb Cancellation Policy Trends Analysis (2026)
Limited
78 listings
1.5% of total
Super Strict 30 Days
27 listings
0.5% of total
Super Strict 60 Days
66 listings
1.3% of total
Flexible
655 listings
12.8% of total
Moderate
1443 listings
28.3% of total
Firm
2110 listings
41.3% of total
Strict
726 listings
14.2% of total
Cancellation Policy Insights for Split
- The prevailing Airbnb cancellation policy trend in Split is Firm, used by 41.3% of listings.
- A majority (55.5%) of hosts in Split utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.3% market standard in Split.
- Using a Strict policy might deter some guests, as only 14.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Split.
How Much Are Airbnb Cleaning Fees in Split?
Cleaning fees in Split are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Split
- About 47.9% of Split listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($63) and median ($28) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 4.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Split median of $28. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Split Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Splitbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning home in Split with sauna
Entire Place • 4 bedrooms
Old Town Villa: Experience Split’s Rich Heritage
Entire Place • 9 bedrooms
Stone Villa Majestic w Pool - Split Center
Entire Place • 5 bedrooms
Villa Marnano Split-84 m2 pool, jacuzzi, sea view
Entire Place • 4 bedrooms
Villa Tomislav Split
Entire Place • 3 bedrooms
Elegant sea view beach front apartment with garden
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Split?
Learn from the best! This table showcases top-performing Airbnb hosts in Split based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Semper Cons | 41 | $862,792 | 1954 | 4.82/5.0 |
| Boris | 26 | $665,188 | 525 | 4.56/5.0 |
| Toni | 26 | $575,709 | 1147 | 4.68/5.0 |
| Žarko | 8 | $556,601 | 1120 | 4.94/5.0 |
| Andrea | 24 | $484,410 | 1328 | 4.77/5.0 |
| SP Tours | 12 | $408,462 | 1246 | 4.88/5.0 |
| Laura | 12 | $399,934 | 427 | 4.75/5.0 |
| Orgon Tourist Agency | 5 | $300,092 | 76 | 4.98/5.0 |
| Lila I Borko | 9 | $261,507 | 907 | 4.98/5.0 |
| Fiona | 3 | $253,074 | 87 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Split.
Who Are the Airbnb Hosts in Split?
Split is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Split
- With 56.3% Superhosts, Split has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 2.5% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Split averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Split
These are the highest-grossing professional property management operations in Split, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Toni | 26 | $575,709 | $174 | 45.6% | 4.68/5 |
| Orgon Tourist Agency | 5 | $300,092 | $644 | 60.2% | 4.98/5 |
| Adriagate Travel Agency | 24 | $217,841 | $173 | 28.5% | 4.66/5 |
| Novasol | 2 | $217,460 | $874 | 53.6% | 4.38/5 |
| Linda | 8 | $184,977 | $178 | 52.2% | 4.93/5 |
| ByGrace Properties | 5 | $111,510 | $220 | 38.7% | 4.87/5 |
| Novasol | 2 | $90,045 | $402 | 45.0% | 5.00/5 |
| Darijo - VIP Holiday Booker | 3 | $80,923 | $509 | 24.8% | 4.88/5 |
| Ferie Home Agency | 1 | $79,516 | $653 | 62.1% | 5.00/5 |
| Valeria | 9 | $76,944 | $141 | 38.3% | 4.92/5 |
Management Company Insights for Split
- The leading management company, Toni, operates 26 listings with $575,709 in gross revenue — a useful benchmark for what scale looks like in Split.
- Top managers average 9 properties each, suggesting professional management in Split still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.83/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.5% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Split's Airbnb Market Compare to Nearby Cities?
How does the Split Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Općina Klis, Split has 6 percentage points lower occupancy and about $208 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 15 | $3,971 | $548.64 | 52% |
| Grubine | 28 | $3,465 | $412.69 | 52% |
| Općina Klis | 87 | $3,322 | $377.17 | 54% |
| Crno | 15 | $3,219 | $447.00 | 38% |
| Srinjine | 39 | $3,187 | $370.50 | 48% |
| Zemunik Gornji | 12 | $3,172 | $337.72 | 51% |
| Strožanac Gornji | 36 | $3,152 | $396.44 | 47% |
| Kaštel Štafilić | 13 | $3,066 | $560.02 | 44% |
| Murvica | 30 | $2,997 | $363.47 | 46% |
| Gornja Podstrana | 39 | $2,959 | $341.07 | 53% |
Frequently Asked Questions About Airbnb in Split
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Split.
How much do Airbnb hosts make in Split?
Split hosts earn about $17,163 per year on average, with an average nightly rate of $170 and RevPAR of $86. Those figures describe the typical revenue environment for active listings in Split, Split-Dalmatia County, not the ceiling for the best operators. Source: AirROI 2026 data, Split market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Split?
The average Airbnb occupancy rate in Split is 48.3%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Split?
Listings in Split average $170 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Split?
Split currently has about 5,107 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Split?
AirROI currently classifies the short-term rental regulation level in Split as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Split?
RevPAR in Split is about $86. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Split?
At 48.3% occupancy, Split can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $17,163, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Split?
The average booking lead time in Split is about 62 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Split?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Split include Old Town, Bačvice, Marjan Hill. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Split?
entire_home listings make up 90.8% of the active supply in Split. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Split compare to nearby Airbnb markets?
Among neighboring markets, Poljica Brig posts $47,653 in average annual revenue with 52.1% occupancy, compared to Split's $17,163 and 48.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Split?
The average Airbnb stay length in Split is about 5.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Split?
Airbnb listings in Split average 4.83 out of 5 overall. About 40.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Split?
Kitchen and Pool table are among the strongest revenue-linked amenities in Split. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Split?
Yes. About 47.9% of active Airbnb listings in Split charge a cleaning fee, and the average fee is $63. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Split?
A 56.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.