Murvica, Zadar County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Murvica, Zadar County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $35,967 per year — at a $363 nightly rate, 45.7% occupancy, and a $203 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 30 active listings, Murvica is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 150.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Murvica?
In Murvica, the headline Airbnb metrics are $35,967 in average annual revenue,45.7% occupancy, $363 ADR, and $203 in RevPAR, and guests book about 104 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Murvica?
Understanding the monthly revenue variations for Airbnb listings in Murvica is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murvica is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murvica across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,893+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,227 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,112 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,443, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murvica
What Is the Monthly Airbnb Occupancy Rate in Murvica?
Maximize your bookings by understanding the Murvica STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murvica:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murvica
What Is the Average Airbnb Nightly Rate in Murvica?
Effective short term rental pricing strategy in Murvica involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murvica typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $810+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $421 or more.
- Typical properties (Median) charge around $329 per night.
- Entry-level properties (Bottom 25%) earn around $190 per night.
Average Daily Rate (ADR) Trend by Month in Murvica
What Is the RevPAR for Airbnb in Murvica?
RevPAR in Murvica is currently $203. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $73 RevPAR.
- Typical properties (Median) generate $163 RevPAR.
- Strong performers (Top 25%) earn $257 RevPAR.
- Best-in-class (Top 10%) achieve $324 RevPAR.
Average Monthly RevPAR Trend in Murvica
RevPAR Insights for Murvica
- The average RevPAR in Murvica is $203. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($324) and bottom 25% ($73) is $251, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Murvica benchmarks. If your RevPAR falls below the median of $163, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $257+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Murvica?
Murvica's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $9,284 per month
- Occupancy rates average 64.0%
- Daily rates average $437
Shoulder Season
- Revenue averages $3,808 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $369
Low Season (January, February, December)
- Revenue drops to average $683 per month
- Occupancy decreases to average 12.7%
- Daily rates adjust to average $353
Seasonality Insights for Murvica
- Airbnb seasonality in Murvica is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Murvica's highest earning potential, with monthly revenues climbing to $11,169, occupancy reaching 73.9%, and ADRs peaking at $473.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $243, occupancy could drop to 3.2%, and ADRs may adjust to $336.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murvica.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Murvica, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Murvica?
Low regulation and minimal registration activity in Murvica, Zadar County, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Murvica to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Murvica?
With a compact short-term rental market, Murvica gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murvica Beach | Serene coastal area known for its stunning beaches and crystal-clear waters. Ideal for guests seeking relaxation and natural beauty, just minutes from Zadar's vibrant city life. | Murvica Beach, Zadar Old Town, Paklenica National Park, Nin Beach, Zadar Sea Organ, Greeting to the Sun |
| Biograd na Moru | A popular tourist destination rich in history and natural wonders. Known for its beautiful beaches, it attracts families and outdoor enthusiasts, making it a great location for Airbnb hosts. | Biograd Beach, Kornati National Park, Fun Park Biograd, Lake Vransko, Tuna Fishing in Biograd |
| Zadar Old Town | Historic and cultural hub of Zadar with ancient Roman monuments and vibrant nightlife. A must-visit for tourists, offering a wide range of amenities and attractions. | Roman Forum, St. Donatus Church, Zadar Sea Organ, Greeting to the Sun, Zadar Museum of Ancient Glass |
| Pag Island | Famous for its unique landscapes and beaches. Popular among partygoers and families alike, offering a lively summer atmosphere and beautiful natural surroundings. | Zrće Beach, Pag Town, Luna Pag, Kolansko Blato, Pag's Cheese Factory |
| Nin | Charming historic town known for its beautiful beaches and therapeutic mud. Attractive to families and couples looking for a quaint getaway near Zadar. | Nin Beach, Saltworks, Church of the Holy Cross, Queen's Beach, Nin's Historical Museum |
| Pakoštane | A peaceful village located between the sea and Lake Vransko, offering outdoor activities and stunning nature. Great for families and nature lovers. | Lake Vransko, Pakoštane Beach, Vransko Lake Nature Park, Kornati Archipelago access |
| Starigrad | Gateway to the stunning Paklenica National Park, ideal for adventure seekers, hikers, and nature lovers looking for an action-packed getaway. | Paklenica National Park, Starigrad Beach, Velebit Mountain Range, Climbing in Paklenica |
| Sali | A quaint town on Dugi Otok, perfect for those looking to explore nature, islands, and experience local culture. Popular for eco-tourism and sailing. | Telascica Nature Park, Dugi Otok Beaches, Sali's Fish Restaurants, Sea Kayaking, Hiking Trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Murvica offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Murvica?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murvica
- The Murvica Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murvica, House properties are the most common (76.7%), reflecting the local real estate landscape.
- Houses represent a significant 76.7% portion, catering likely to families or larger groups.
Murvica Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murvica
- The dominant room capacity in Murvica is 4 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 63.3% of the active Airbnb listings in Murvica, indicating a high concentration in these sizes.
- A significant 76.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murvica.
Murvica Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murvica
- The most common guest capacity trend in Murvica vacation rentals is listings accommodating 8+ guests (56.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Murvica STR market, accounting for 70.0% of listings.
- 73.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murvica.
- On average, properties in Murvica are equipped to host 6.7 guests.
How Do Listings in Murvica Compare on Quality?
Listing quality in Murvica can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Murvica
- At 38.8 photos per listing on average, Murvica hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Murvica averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Murvica?
Amenity Prevalence
Amenity Insights for Murvica
- Essential amenities in Murvica that guests expect include: Air conditioning, Kitchen, Wifi, Washer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Stove, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murvica: Air conditioning, Kitchen, Wifi, Washer, TV.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Coffee maker or Stove to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murvica to stay competitive.
Which Airbnb Amenities Boost Revenue in Murvica?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Murvica, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool | 76.7% | $44,861 | $6,743 | 565.3% |
Microwave | 83.3% | $40,656 | $12,520 | 224.7% |
Gym | 16.7% | $65,420 | $30,076 | 117.5% |
Dryer | 36.7% | $51,603 | $26,914 | 91.7% |
Crib | 50.0% | $46,862 | $25,071 | 86.9% |
Smoke alarm | 30.0% | $51,318 | $29,387 | 74.6% |
Hot tub | 16.7% | $52,918 | $32,576 | 62.4% |
Children’s books and toys | 16.7% | $52,305 | $32,699 | 60.0% |
Pets allowed | 46.7% | $44,362 | $28,621 | 55.0% |
Private entrance | 70.0% | $40,229 | $26,022 | 54.6% |
Revenue Impact Insights for Murvica
- Pool tops the revenue impact list with a 565.3% uplift — listings with this amenity earn $44,861 vs. $6,743 without it.
- Microwave — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Murvica STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murvica. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurvica Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Murvica
- The typical guest profile for Airbnb in Murvica consists of predominantly international visitors (93%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 7.0% of guests.
- Key international markets include Germany (31.6%) and United Kingdom (14%).
- Top languages spoken are English (39.7%) followed by German (19.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Murvica?
Listings in Murvica average 4.89 out of 5 overall, with about 14.3 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Murvica
- With an overall rating of 4.89, Murvica listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.9), while Location (4.52) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Murvica Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murvica
- The most common availability pattern in Murvica falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murvica (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Murvica?
Average Booking Lead Time by Month
Booking Lead Time Insights for Murvica
- The overall average booking lead time for vacation rentals in Murvica is 104 days.
- Guests book furthest in advance for stays during August (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (109 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (104 days) as a baseline for your pricing and availability strategy in Murvica.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 109 days) to capture early planners.
- Monitor your own booking lead times against these Murvica averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Murvica?
Guests in Murvica stay about 6.3 nights on average, generating roughly 351 reservations and 11.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Murvica
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Murvica
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (8.3 nights) and shorten in Nov (1.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Murvica Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
10% of total
3 Nights
5 listings
16.7% of total
4-6 Nights
11 listings
36.7% of total
30+ Nights
11 listings
36.7% of total
Key Insights
- The most prevalent minimum stay requirement in Murvica is 4-6 Nights, adopted by 36.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (36.7%) caters to monthly stays (30+ nights) in Murvica, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 36.7% of Murvica hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murvica.
Murvica Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.3% of total
Super Strict 30 Days
1 listings
3.3% of total
Super Strict 60 Days
5 listings
16.7% of total
Flexible
2 listings
6.7% of total
Moderate
1 listings
3.3% of total
Firm
12 listings
40% of total
Strict
8 listings
26.7% of total
Cancellation Policy Insights for Murvica
- The prevailing Airbnb cancellation policy trend in Murvica is Firm, used by 40% of listings.
- A majority (66.7%) of hosts in Murvica utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Murvica.
- Regularly review your cancellation policy against competitors and market demand shifts in Murvica.
How Much Are Airbnb Cleaning Fees in Murvica?
Cleaning fees in Murvica are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Murvica
- Only 30.0% of listings charge a cleaning fee, suggesting that most hosts in Murvica bundle cleaning costs into the nightly rate.
- The gap between the average ($515) and median ($58) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Murvica median of $58. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Murvica Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murvicabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Emilio
Entire Place • 5 bedrooms
cdi706
Entire Place • 4 bedrooms
Villa Oliva by Adriatic Luxury Villas
Entire Place • 4 bedrooms
Villa Tia ZadarVillas
Entire Place • 5 bedrooms
Villa Quince, Zadar Villas
Entire Place • 6 bedrooms
3 bedroom gorgeous home in Zadar
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Murvica?
Learn from the best! This table showcases top-performing Airbnb hosts in Murvica based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tomislav | 9 | $362,359 | 97 | 4.84/5.0 |
| Novasol | 1 | $188,389 | 5 | 4.80/5.0 |
| Novasol | 1 | $100,682 | 15 | 4.73/5.0 |
| Adriatic Luxury Villas | 2 | $92,948 | 23 | 4.84/5.0 |
| Novasol | 1 | $58,856 | 11 | 5.00/5.0 |
| Danijela | 1 | $50,455 | 10 | 4.80/5.0 |
| Mateo | 1 | $49,651 | 30 | 4.87/5.0 |
| Marta | 1 | $40,557 | 44 | 4.93/5.0 |
| Andrej | 1 | $30,632 | 17 | 4.65/5.0 |
| My Dalmatia | 1 | $28,089 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murvica.
Who Are the Airbnb Hosts in Murvica?
Murvica is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Murvica
- With 66.7% Superhosts, Murvica has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 56.7% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Murvica averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Murvica
These are the highest-grossing professional property management operations in Murvica, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Tomislav | 9 | $362,359 | $427 | 49.9% | 4.84/5 |
| Novasol | 1 | $188,389 | $1,567 | 67.2% | 4.80/5 |
| Novasol | 1 | $100,682 | $709 | 53.6% | 4.73/5 |
| Adriatic Luxury Villas | 2 | $92,948 | $325 | 47.4% | 4.84/5 |
| Novasol | 1 | $58,856 | $344 | 57.2% | 5.00/5 |
| Danijela | 1 | $50,455 | $420 | 44.8% | 4.80/5 |
| My Dalmatia | 1 | $28,089 | $355 | 43.7% | 5.00/5 |
| Andrej | 1 | $15,045 | $217 | 52.0% | 5.00/5 |
| Novasol | 1 | $6,243 | $391 | 12.4% | N/A |
Management Company Insights for Murvica
- The leading management company, Tomislav, operates 9 listings with $362,359 in gross revenue — a useful benchmark for what scale looks like in Murvica.
- Top managers average 2 properties each, suggesting professional management in Murvica still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Murvica's Airbnb Market Compare to Nearby Cities?
How does the Murvica Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Općina Klis, Murvica has 8 percentage points lower occupancy and about $14 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 15 | $3,971 | $548.64 | 52% |
| Općina Klis | 87 | $3,322 | $377.17 | 54% |
| Crno | 15 | $3,219 | $447.00 | 38% |
| Srinjine | 39 | $3,187 | $370.50 | 48% |
| Zemunik Gornji | 12 | $3,172 | $337.72 | 51% |
| Strožanac Gornji | 36 | $3,152 | $396.44 | 47% |
| Kaštel Štafilić | 13 | $3,066 | $560.02 | 44% |
| Gornja Podstrana | 39 | $2,959 | $341.07 | 53% |
| Dugopolje | 19 | $2,879 | $327.16 | 49% |
| Briševo | 16 | $2,739 | $344.09 | 50% |
Frequently Asked Questions About Airbnb in Murvica
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Murvica.
How much do Airbnb hosts make in Murvica?
Murvica hosts earn about $35,967 per year on average, with an average nightly rate of $363 and RevPAR of $203. Those figures describe the typical revenue environment for active listings in Murvica, Zadar County, not the ceiling for the best operators. Source: AirROI 2026 data, Murvica market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Murvica?
The average Airbnb occupancy rate in Murvica is 45.7%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Murvica?
Listings in Murvica average $363 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Murvica?
Murvica currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Murvica?
AirROI currently classifies the short-term rental regulation level in Murvica as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Murvica?
RevPAR in Murvica is about $203. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Murvica?
At 45.7% occupancy, Murvica can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $35,967, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Murvica?
The average booking lead time in Murvica is about 104 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Murvica?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Murvica include Murvica Beach, Biograd na Moru, Zadar Old Town. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Murvica?
entire_home listings make up 100.0% of the active supply in Murvica. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Murvica compare to nearby Airbnb markets?
Among neighboring markets, Poljica Brig posts $47,653 in average annual revenue with 52.1% occupancy, compared to Murvica's $35,967 and 45.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Murvica?
The average Airbnb stay length in Murvica is about 6.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Murvica?
Airbnb listings in Murvica average 4.89 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Murvica?
Pool and Microwave are among the strongest revenue-linked amenities in Murvica. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Murvica?
Yes. About 30.0% of active Airbnb listings in Murvica charge a cleaning fee, and the average fee is $515. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Murvica?
A 66.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.