Slunj, Karlovac County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Slunj, Karlovac County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,136 per year — at a $90 nightly rate, 34.3% occupancy, and a $31 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 38 active listings, Slunj is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply has held steady year over year while revenue and nightly rates climbed — a mature market where existing hosts capture more value per listing. Stable inventory paired with rising returns reflects healthy demand.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Slunj?
In Slunj, the headline Airbnb metrics are $7,136 in average annual revenue,34.3% occupancy, $90 ADR, and $31 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Slunj?
Understanding the monthly revenue variations for Airbnb listings in Slunj is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Slunj is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Slunj across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,458+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,033 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $599 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $338, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Slunj
What Is the Monthly Airbnb Occupancy Rate in Slunj?
Maximize your bookings by understanding the Slunj STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Slunj:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Slunj
What Is the Average Airbnb Nightly Rate in Slunj?
Effective short term rental pricing strategy in Slunj involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Slunj typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $127+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Slunj
What Is the RevPAR for Airbnb in Slunj?
RevPAR in Slunj is currently $31. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $20 RevPAR.
- Typical properties (Median) generate $28 RevPAR.
- Strong performers (Top 25%) earn $37 RevPAR.
- Best-in-class (Top 10%) achieve $46 RevPAR.
Average Monthly RevPAR Trend in Slunj
RevPAR Insights for Slunj
- The average RevPAR in Slunj is $31. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($46) and bottom 25% ($20) is $26, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Slunj benchmarks. If your RevPAR falls below the median of $28, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $37+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Slunj?
Slunj's peak Airbnb season falls in August, July, September, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $1,422 per month
- Occupancy rates average 48.9%
- Daily rates average $105
Shoulder Season
- Revenue averages $651 per month
- Occupancy maintains around 26.6%
- Daily rates hold near $99
Low Season (February, March, November)
- Revenue drops to average $335 per month
- Occupancy decreases to average 13.3%
- Daily rates adjust to average $102
Seasonality Insights for Slunj
- Airbnb seasonality in Slunj is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Slunj's highest earning potential, with monthly revenues climbing to $2,013, occupancy reaching 63.8%, and ADRs peaking at $110.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $250, occupancy could drop to 10.4%, and ADRs may adjust to $93.
- Lower occupancy paired with meaningful seasonality means hosts in Slunj need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Slunj, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Slunj?
Low regulation and minimal registration activity in Slunj, Karlovac County, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Slunj to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Slunj?
With a compact short-term rental market, Slunj gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plitvice Lakes | A UNESCO World Heritage Site known for its stunning lakes and waterfalls. Very popular with tourists looking for natural beauty and outdoor activities, making it an ideal location for Airbnb hosts. | Plitvice Lakes National Park, Veliki Slap, Sastavci Waterfall, Korana River, Boardwalks through the lakes |
| Slunj Castle | A picturesque historical site with a beautiful view over the Korana River. Attracts visitors interested in history and local culture, perfect for travelers looking for unique experiences. | Old Mill, Slunj Castle, The Rastoke Waterfalls, Traditional Water Mills, Rastoke Village |
| River Korana | Known for its natural beauty and recreational opportunities. Visitors come for kayaking, swimming, and relaxing by the river, which is ideal for an outdoor-themed Airbnb. | Korana River, Swimming spots, Kayaking, Picnic areas, Bike trails |
| Cultural Heritage Sites | The region has several cultural and historical sites that attract tourists interested in heritage, making it a good place for hosting. | Historical Churches, Ethno Village, Local Festivals, Traditional Cuisine |
| Karlovac City | Nearby city with rich history and vibrant cultural life. Popular among business travelers and tourists visiting the Slunj area. | Karlovac Museum, Aquatika Freshwater Aquarium, City Park, Castle Dubovac, Four Rivers” |
| Nature Parks | Surrounded by various nature parks, attracting nature lovers and outdoor enthusiasts. Ideal for eco-tourism accommodations. | Kupa River, Nature Trails, Wildlife Watching, Hiking Opportunities |
| Local Gastronomy | Known for its delicious local cuisine and restaurants. Attracts foodies and travelers looking to experience Croatian culture through its food. | Traditional Restaurants, Wine Tasting, Local Markets, Culinary Workshops |
| Adventure Activities | Offers various adrenaline-inducing activities like hiking, rafting, and cycling, appealing to adventurous travelers. | Rafting, Mountain Biking, ATV Tours, Hiking Trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Slunj offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Slunj?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Slunj
- The Slunj Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.1% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Slunj, House properties are the most common (71.1%), reflecting the local real estate landscape.
- Houses represent a significant 71.1% portion, catering likely to families or larger groups.
Slunj Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Slunj
- The dominant room capacity in Slunj is 2 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.0% of the active Airbnb listings in Slunj, indicating a high concentration in these sizes.
Slunj Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Slunj
- The most common guest capacity trend in Slunj vacation rentals is listings accommodating 4 guests (23.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Slunj STR market, accounting for 39.5% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Slunj.
- On average, properties in Slunj are equipped to host 3.2 guests.
How Do Listings in Slunj Compare on Quality?
Listing quality in Slunj can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Slunj
- At 34.7 photos per listing on average, Slunj hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Slunj averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Slunj?
Amenity Prevalence
Amenity Insights for Slunj
- Essential amenities in Slunj that guests expect include: Air conditioning, Wifi, Heating, Hangers, Hair dryer, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Slunj: Air conditioning, Wifi, Heating, Hangers, Hair dryer, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Wifi, Heating, Hair dryer, Free parking on premises.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Slunj to stay competitive.
Which Airbnb Amenities Boost Revenue in Slunj?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Slunj, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishwasher | 13.2% | $13,483 | $6,175 | 118.4% |
Baking sheet | 13.2% | $12,782 | $6,281 | 103.5% |
Oven | 39.5% | $9,596 | $5,532 | 73.4% |
Kitchen | 71.1% | $8,076 | $4,829 | 67.2% |
Iron | 42.1% | $9,276 | $5,580 | 66.2% |
Private entrance | 42.1% | $9,226 | $5,617 | 64.3% |
Microwave | 55.3% | $8,605 | $5,322 | 61.7% |
Freezer | 26.3% | $9,797 | $6,186 | 58.4% |
Washer | 34.2% | $9,018 | $6,158 | 46.4% |
Coffee maker | 26.3% | $9,153 | $6,416 | 42.7% |
Revenue Impact Insights for Slunj
- Dishwasher tops the revenue impact list with a 118.4% uplift — listings with this amenity earn $13,483 vs. $6,175 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Slunj STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Slunj. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSlunj Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Slunj
- The typical guest profile for Airbnb in Slunj consists of predominantly international visitors (96%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 3.8% of guests.
- Key international markets include United States (17.6%) and Canada (8.2%).
- Top languages spoken are English (49.4%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Slunj?
Listings in Slunj average 4.85 out of 5 overall, with about 69.7 reviews per active listing and 65.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Slunj
- With an overall rating of 4.85, Slunj listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.93), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 65.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Slunj Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Slunj
- The most common availability pattern in Slunj falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Slunj (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Slunj?
Average Booking Lead Time by Month
Booking Lead Time Insights for Slunj
- The overall average booking lead time for vacation rentals in Slunj is 57 days.
- Guests book furthest in advance for stays during August (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Slunj.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Slunj averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Slunj?
Guests in Slunj stay about 4.5 nights on average, generating roughly 706 reservations and 18.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Slunj
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Slunj
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (4.8 nights) and shorten in Jul (1.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Slunj Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
65.8% of total
2 Nights
5 listings
13.2% of total
30+ Nights
8 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Slunj is 1 Night, adopted by 65.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the Slunj Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Slunj, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.8% of Slunj hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Slunj.
Slunj Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
2.6% of total
Flexible
16 listings
42.1% of total
Moderate
13 listings
34.2% of total
Firm
7 listings
18.4% of total
Strict
1 listings
2.6% of total
Cancellation Policy Insights for Slunj
- The prevailing Airbnb cancellation policy trend in Slunj is Flexible, used by 42.1% of listings.
- The market strongly favors guest-friendly terms, with 76.3% of listings offering Flexible or Moderate policies. This suggests guests in Slunj may expect booking flexibility.
- Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.1% market standard in Slunj.
- Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Slunj.
How Much Are Airbnb Cleaning Fees in Slunj?
Cleaning fees in Slunj are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Slunj
- Only 13.2% of listings charge a cleaning fee, suggesting that most hosts in Slunj bundle cleaning costs into the nightly rate.
- The average cleaning fee of $12 is close to the median ($11), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 1.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Slunj median of $11. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Slunj Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Slunjbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment MELANI
Entire Place • 2 bedrooms
Stunning home in Slunj
Entire Place • 2 bedrooms
Holiday home Cindrić
Entire Place • 2 bedrooms
Apartment Domi
Entire Place • 2 bedrooms
Apartment Višnja Slunj
Entire Place • 2 bedrooms
Apartment with 1 bedroom and kitchen/sleeping area
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Slunj?
Learn from the best! This table showcases top-performing Airbnb hosts in Slunj based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marica | 3 | $22,806 | 479 | 4.96/5.0 |
| Josipa | 1 | $22,171 | 123 | 4.98/5.0 |
| Novasol | 1 | $21,420 | 3 | 5.00/5.0 |
| Anka | 3 | $20,881 | 132 | 4.86/5.0 |
| Denis | 2 | $19,572 | 220 | 4.88/5.0 |
| Matija | 3 | $19,509 | 192 | 4.90/5.0 |
| Marijana | 1 | $12,786 | 136 | 4.95/5.0 |
| Goranka | 1 | $12,680 | 28 | 4.86/5.0 |
| Milka | 1 | $11,104 | 112 | 4.88/5.0 |
| Željko | 1 | $10,504 | 64 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Slunj.
Who Are the Airbnb Hosts in Slunj?
Slunj has a relatively balanced host base.
Host Profile Insights for Slunj
- A 47.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 10.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Slunj averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Slunj
These are the highest-grossing professional property management operations in Slunj, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Novasol | 1 | $21,420 | $405 | 35.8% | 5.00/5 |
Management Company Insights for Slunj
- The leading management company, Novasol, operates 1 listings with $21,420 in gross revenue — a useful benchmark for what scale looks like in Slunj.
- Top managers average 1 properties each, suggesting professional management in Slunj still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 2.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Slunj's Airbnb Market Compare to Nearby Cities?
How does the Slunj Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Poljica Brig, Slunj has 18 percentage points lower occupancy and about $459 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 15 | $3,971 | $548.64 | 52% |
| Crno | 15 | $3,219 | $447.00 | 38% |
| Zemunik Gornji | 12 | $3,172 | $337.72 | 51% |
| Murvica | 30 | $2,997 | $363.47 | 46% |
| Bad Sankt Leonhard im Lavanttal | 34 | $2,849 | $312.27 | 35% |
| Briševo | 16 | $2,739 | $344.09 | 50% |
| Zagore | 14 | $2,667 | $378.71 | 40% |
| Stanišovi | 22 | $2,442 | $448.94 | 38% |
| Zemunik Donji | 30 | $2,343 | $328.93 | 44% |
| Hreljin | 13 | $2,302 | $421.14 | 39% |
Frequently Asked Questions About Airbnb in Slunj
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Slunj.
How much do Airbnb hosts make in Slunj?
Slunj hosts earn about $7,136 per year on average, with an average nightly rate of $90 and RevPAR of $31. Those figures describe the typical revenue environment for active listings in Slunj, Karlovac County, not the ceiling for the best operators. Source: AirROI 2026 data, Slunj market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Slunj?
The average Airbnb occupancy rate in Slunj is 34.3%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Slunj?
Listings in Slunj average $90 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Slunj?
Slunj currently has about 38 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Slunj?
AirROI currently classifies the short-term rental regulation level in Slunj as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Slunj?
RevPAR in Slunj is about $31. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Slunj?
Occupancy of 34.3% means Slunj is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,136, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Slunj?
The average booking lead time in Slunj is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Slunj?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Slunj include Plitvice Lakes, Slunj Castle, River Korana. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Slunj?
entire_home listings make up 71.1% of the active supply in Slunj. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Slunj compare to nearby Airbnb markets?
Among neighboring markets, Poljica Brig posts $47,653 in average annual revenue with 52.1% occupancy, compared to Slunj's $7,136 and 34.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Slunj?
The average Airbnb stay length in Slunj is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Slunj?
Airbnb listings in Slunj average 4.85 out of 5 overall. About 65.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Slunj?
Dishwasher and Baking sheet are among the strongest revenue-linked amenities in Slunj. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Slunj?
Yes. About 13.2% of active Airbnb listings in Slunj charge a cleaning fee, and the average fee is $12. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Slunj?
A 47.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.