Palmira, Valle del Cauca Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Palmira, Valle del Cauca? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $5,603 per year — at a $86 nightly rate, 29.1% occupancy, and a $21 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

At 180 active listings, Palmira is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 127.8% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.

Regulation is high and 98% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Palmira?

In Palmira, the headline Airbnb metrics are $5,603 in average annual revenue,29.1% occupancy, $86 ADR, and $21 in RevPAR, and guests book about 24 days in advance.

Avg. Daily Rate (ADR)(?)

$86

The average rental revenue earned for an occupied room per day in Palmira.

Occupancy Rate(?)

29.1%

Lower demand, potentially seasonal or market factors at play.

Avg. Annual Revenue(?)

$5,603

Average annual income for an Airbnb listing in Palmira. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$21

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

3.8%

Positive growth (3.8%) vs. last year.

Active Airbnb Listings(?)

180

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

24 days

How far in advance guests typically book in Palmira. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

December

The month with the highest average earnings, indicating peak season in Palmira.

Lowest Revenue Month(?)

February

The month with the lowest average earnings, indicating the low season in Palmira.

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How Much Do Airbnb Hosts Earn Monthly in Palmira?

Understanding the monthly revenue variations for Airbnb listings in Palmira is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palmira is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palmira across different performance tiers:

Best-in-class properties (Top 10%) achieve $1,727+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $795 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $352 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $140, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Palmira

What Is the Monthly Airbnb Occupancy Rate in Palmira?

Maximize your bookings by understanding the Palmira STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palmira:

Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 24%.
Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Palmira

What Is the Average Airbnb Nightly Rate in Palmira?

Effective short term rental pricing strategy in Palmira involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palmira typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $69 or more.
Typical properties (Median) charge around $35 per night.
Entry-level properties (Bottom 25%) earn around $24 per night.

Average Daily Rate (ADR) Trend by Month in Palmira

What Is the RevPAR for Airbnb in Palmira?

RevPAR in Palmira is currently $21. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $6 RevPAR.
Typical properties (Median) generate $11 RevPAR.
Strong performers (Top 25%) earn $21 RevPAR.
Best-in-class (Top 10%) achieve $47 RevPAR.

Average Monthly RevPAR Trend in Palmira

RevPAR Insights for Palmira

The average RevPAR in Palmira is $21. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($47) and bottom 25% ($6) is $41, suggesting a relatively compressed market where operational differences yield moderate returns.
RevPAR peaks in Dec and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Palmira benchmarks. If your RevPAR falls below the median of $11, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $21+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Palmira?

Palmira's peak Airbnb season falls in December, July, October, while the softest stretch is February, May, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (December, July, October)

Revenue averages $985 per month
Occupancy rates average 35.4%
Daily rates average $86

Shoulder Season

Revenue averages $752 per month
Occupancy maintains around 30.8%
Daily rates hold near $85

Low Season (February, May, September)

Revenue drops to average $528 per month
Occupancy decreases to average 27.8%
Daily rates adjust to average $84

Seasonality Insights for Palmira

Airbnb seasonality in Palmira is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Palmira's highest earning potential, with monthly revenues climbing to $1,179, occupancy reaching 41.0%, and ADRs peaking at $87.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $466, occupancy could drop to 25.4%, and ADRs may adjust to $82.
Lower occupancy paired with meaningful seasonality means hosts in Palmira need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Palmira, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Palmira, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Palmira?

Yes, Palmira, Valle del Cauca, Colombia enforces high STR regulations and 98% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Palmira to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 98% licensed listings)

What Are the Best Neighborhoods for Airbnb in Palmira?

Palmira is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Palmira
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Centro Histórico	The vibrant heart of Palmira, featuring important cultural landmarks and accessible public transport. Ideal for tourists wanting to explore local history and architecture.	Plaza de Bolívar, Parroquia de San Miguel, Museo de Arte de Palmira, Casa de la Cultura, Iglesia de San Vicente de Paúl
Parque de la Unidad	A modern area with green spaces and recreational facilities. Attractive for families and travelers looking for a cozy suburban atmosphere with easy access to urban amenities.	Parque de la Unidad, Gimnasio del Pueblo, Parque Lleras, Zona de comidas, Cafés y tiendas locales
La Lombardía	A residential neighborhood with a relaxed vibe, appealing to guests who prefer a quieter environment while still being close to Palmira's urban attractions.	Café de la Cultura, Parque La Lombardía, Canchas de fútbol, Tiendas locales, Gastronomía típica de la región
Rincón del Chicó	An upscale neighborhood known for its tranquility and green spaces. Perfect for travelers seeking luxury and wellness retreats while being near the city.	Caminos ecológicos, Áreas de picnic, Parques de bienestar, Restaurantes gourmet, Spas y centros de bienestar
El Trapiche	An area known for its traditional culture and agricultural attractions. A unique perspective for visitors who want to experience rural Colombian life.	Restaurantes típicos, Ferias de productos locales, Caminatas en el campo, Cultura cafetera, Fincas de cultivo
Comuna 1	An up-and-coming area with a vibrant community spirit and cultural events. Attracts a younger crowd and those interested in arts and local social projects.	Eventos culturales, Murales de arte urbano, Cafés artesanales, Mercados comunitarios, Centro cultural
B/ San Pedro	A neighborhood with deep historical roots and close-knit community ties, ideal for experiencing authentic Colombian hospitality and customs.	Historias locales, Gastronomía autóctona, Teatro la Isla, Asociaciones culturales, Eventos comunitarios
Zarzal	A nearby town known for its natural beauty and outdoor activities. Great for guests looking for a getaway from the hustle and bustle of city life.	Caminatas y senderos, Río Zarzal, Paisajes tropicales, Centros de naturaleza, Cultura local

Because Palmira has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Palmira?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Palmira

The Palmira Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 180 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Palmira, Apartment/Condo properties are the most common (49.4%), reflecting the local real estate landscape.
Houses represent a significant 43.9% portion, catering likely to families or larger groups.
Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 6.8%) offer potential for unique stay experiences.

Palmira Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Palmira

The dominant room capacity in Palmira is 2 bedrooms listings, making up 26.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 2 bedrooms and 3 bedrooms properties represent 45.6% of the active Airbnb listings in Palmira, indicating a high concentration in these sizes.
A significant 40.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Palmira.

Palmira Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Palmira

The most common guest capacity trend in Palmira vacation rentals is listings accommodating 8+ guests (23.9%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 8+ guests and 4 guests dominate the Palmira STR market, accounting for 43.9% of listings.
38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palmira.
On average, properties in Palmira are equipped to host 4.4 guests.

How Do Listings in Palmira Compare on Quality?

Listing quality in Palmira can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

24.8

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

4.5

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

34.4%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Palmira

At 24.8 photos per listing on average, Palmira hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
34.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Palmira averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Palmira?

Amenity Prevalence

Amenity Insights for Palmira

Essential amenities in Palmira that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
Popular amenities like Kitchen, TV, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Palmira: Wifi.
Prioritize adding missing essentials: Wifi.
Consider adding popular differentiators like Kitchen or TV to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Palmira to stay competitive.

Which Airbnb Amenities Boost Revenue in Palmira?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Palmira, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Ping pong tableHigh opportunity	2.8%	$39,872	$4,624	762.2%
Hot tub	10.6%	$21,439	$3,735	474.1%
Outdoor kitchen	11.7%	$18,144	$3,947	359.7%
BBQ grill	27.2%	$12,836	$2,898	342.9%
Fire pitHigh opportunity	7.8%	$18,579	$4,509	312.0%
Pool	37.8%	$10,319	$2,741	276.5%
BathtubHigh opportunity	3.9%	$18,908	$5,065	273.3%
Barbecue utensils	12.2%	$15,604	$4,211	270.5%
Pool tableHigh opportunity	7.2%	$17,263	$4,696	267.6%
Outdoor furniture	13.9%	$14,861	$4,110	261.5%

Revenue Impact Insights for Palmira

Ping pong table tops the revenue impact list with a 762.2% uplift — listings with this amenity earn $39,872 vs. $4,624 without it.
High-opportunity amenities — Ping pong table, Fire pit, Bathtub — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.

Recommendations for Hosts

Prioritize adding Ping pong table — it has the best combination of high revenue impact and low market saturation in Palmira.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Palmira STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palmira. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Palmira Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Palmira

The typical guest profile for Airbnb in Palmira consists of a mix of domestic (57%) and international guests, often arriving from nearby Cali, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
Domestic travelers account for 56.7% of guests.
Key international markets include Colombia (56.7%) and United States (24.5%).
Top languages spoken are Spanish (52.3%) followed by English (37.6%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Balance marketing efforts between domestic and international channels based on the guest mix.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Palmira?

Listings in Palmira average 4.78 out of 5 overall, with about 30.7 reviews per active listing and 33.9% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Palmira

An average rating of 4.78 places Palmira in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.86), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
33.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Palmira Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Palmira

The most common availability pattern in Palmira falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 31-90 days range is most frequent in Palmira (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Palmira?

Average Booking Lead Time by Month

Booking Lead Time Insights for Palmira

The overall average booking lead time for vacation rentals in Palmira is 24 days.
Guests book furthest in advance for stays during December (average 37 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in June (average 14 days), indicating more last-minute travel plans during this time.
Seasonally, Winter (25 days avg.) sees the longest lead times, while Spring (15 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Palmira.
For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
During June, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
Target marketing efforts for the Winter season well in advance (at least 25 days) to capture early planners.
Monitor your own booking lead times against these Palmira averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Palmira?

Guests in Palmira stay about 6.5 nights on average, generating roughly 1,964 reservations and 11.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.

Monthly Length of Stay in Palmira

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Palmira

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
11.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
Stay lengths peak in Aug (7.3 nights) and shorten in Apr (4.4 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Palmira Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (53.9%)

1 Night

97 listings

53.9% of total

2 Nights (22.2%)

2 Nights

40 listings

22.2% of total

3 Nights (6.1%)

3 Nights

11 listings

6.1% of total

4-6 Nights (1.1%)

4-6 Nights

2 listings

1.1% of total

7-29 Nights (3.9%)

7-29 Nights

7 listings

3.9% of total

30+ Nights (12.8%)

30+ Nights

23 listings

12.8% of total

Key Insights

The most prevalent minimum stay requirement in Palmira is 1 Night, adopted by 53.9% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (76.1%) of the Palmira Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
A significant segment (12.8%) caters to monthly stays (30+ nights) in Palmira, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 53.9% of Palmira hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 12.8% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palmira.

Palmira Airbnb Cancellation Policy Trends Analysis (2026)

Limited

4 listings

2.2% of total

Flexible (58.9%)

Flexible

106 listings

58.9% of total

Moderate (23.3%)

Moderate

42 listings

23.3% of total

Firm (13.9%)

Firm

25 listings

13.9% of total

Strict

3 listings

1.7% of total

Cancellation Policy Insights for Palmira

The prevailing Airbnb cancellation policy trend in Palmira is Flexible, used by 58.9% of listings.
The market strongly favors guest-friendly terms, with 82.2% of listings offering Flexible or Moderate policies. This suggests guests in Palmira may expect booking flexibility.
Strict cancellation policies are quite rare (1.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Flexible policy to align with the 58.9% market standard in Palmira.
Given the high prevalence of Flexible policies (58.9%), offering this can enhance booking appeal, especially during shoulder seasons.
Using a Strict policy might deter some guests, as only 1.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Palmira.

How Much Are Airbnb Cleaning Fees in Palmira?

Cleaning fees in Palmira are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$19

Median Cleaning Fee

$13

Listings Charging a Fee

52.8%

Fee as Revenue Share

5.0%

Cleaning Fee Insights for Palmira

About 52.8% of Palmira listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
The average cleaning fee of $19 is close to the median ($13), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 5.0% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Palmira median of $13. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$428.62

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Palmira?

Learn from the best! This table showcases top-performing Airbnb hosts in Palmira based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Palmira by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Mauricio	1	$99,524	90	4.99/5.0
Kelly	1	$58,251	18	5.00/5.0
Mei Lian	1	$55,283	3	5.00/5.0
Cristian	1	$50,398	8	4.88/5.0
Diego	3	$38,266	293	4.91/5.0
Laura	1	$37,505	42	4.76/5.0
Fabio	1	$32,914	14	4.79/5.0
Aura Marcela	6	$31,717	726	4.90/5.0
María Janeth	1	$31,058	36	4.64/5.0
Martha Maria Mejia	1	$28,171	23	4.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palmira.

Who Are the Airbnb Hosts in Palmira?

Palmira has a relatively balanced host base.

Superhosts

45.6%

Professional Management

0.0%

Cohosted Listings

28.3%

Instant Book Enabled

5.0%

Simplified Pricing

67.2%

Host Profile Insights for Palmira

A 45.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
5.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
67.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 28.3% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Palmira averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Palmira's Airbnb Market Compare to Nearby Cities?

How does the Palmira Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Pance, Palmira has 4 percentage points lower occupancy and about $1 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Palmira — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
La Buitrera	16	$994	$148.93	24%
Calima Lake	18	$775	$223.99	17%
Quimbaya	197	$759	$143.49	24%
Restrepo	19	$712	$183.64	19%
Calima	193	$707	$182.90	18%
El Cerrito	53	$694	$132.07	20%
Montenegro	273	$660	$141.79	23%
Alcalá	29	$644	$209.01	18%
Pance	27	$634	$86.70	33%
Ginebra	13	$588	$151.81	18%

Frequently Asked Questions About Airbnb in Palmira

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Palmira.

How much do Airbnb hosts make in Palmira?

Palmira hosts earn about $5,603 per year on average, with an average nightly rate of $86 and RevPAR of $21. Those figures describe the typical revenue environment for active listings in Palmira, Valle del Cauca, not the ceiling for the best operators. Source: AirROI 2026 data, Palmira market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Palmira?

The average Airbnb occupancy rate in Palmira is 29.1%. December is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Palmira?

Listings in Palmira average $86 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Palmira?

Palmira currently has about 180 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Palmira?

AirROI currently classifies the short-term rental regulation level in Palmira as High. The dataset also shows about 98.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Palmira?

RevPAR in Palmira is about $21. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Palmira?

Occupancy of 29.1% means Palmira is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,603, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Palmira?

The average booking lead time in Palmira is about 24 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Palmira?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Palmira include Centro Histórico, Parque de la Unidad, La Lombardía. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Palmira?

entire_home listings make up 83.9% of the active supply in Palmira. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Palmira compare to nearby Airbnb markets?

Among neighboring markets, La Buitrera posts $11,928 in average annual revenue with 23.9% occupancy, compared to Palmira's $5,603 and 29.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Palmira?

The average Airbnb stay length in Palmira is about 6.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Palmira?

Airbnb listings in Palmira average 4.78 out of 5 overall. About 33.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Palmira?

Ping pong table and Hot tub are among the strongest revenue-linked amenities in Palmira. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Palmira?

Yes. About 52.8% of active Airbnb listings in Palmira charge a cleaning fee, and the average fee is $19. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Palmira?

A 45.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.