Mariquita, Tolima Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Mariquita, Tolima? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $5,667 per year — at a $130 nightly rate, 18.9% occupancy, and a $23 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 90 active listings, Mariquita is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 91.5% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 99% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Mariquita?
In Mariquita, the headline Airbnb metrics are $5,667 in average annual revenue,18.9% occupancy, $130 ADR, and $23 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Mariquita?
Understanding the monthly revenue variations for Airbnb listings in Mariquita is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mariquita is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mariquita across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,799+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $971 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $428 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $186, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mariquita
What Is the Monthly Airbnb Occupancy Rate in Mariquita?
Maximize your bookings by understanding the Mariquita STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mariquita:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mariquita
What Is the Average Airbnb Nightly Rate in Mariquita?
Effective short term rental pricing strategy in Mariquita involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mariquita typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Mariquita
What Is the RevPAR for Airbnb in Mariquita?
RevPAR in Mariquita is currently $23. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $8 RevPAR.
- Typical properties (Median) generate $14 RevPAR.
- Strong performers (Top 25%) earn $31 RevPAR.
- Best-in-class (Top 10%) achieve $51 RevPAR.
Average Monthly RevPAR Trend in Mariquita
RevPAR Insights for Mariquita
- The average RevPAR in Mariquita is $23. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($51) and bottom 25% ($8) is $43, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Mariquita benchmarks. If your RevPAR falls below the median of $14, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $31+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Mariquita?
Mariquita's peak Airbnb season falls in December, January, April, while the softest stretch is May, July, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, January, April)
- Revenue averages $1,087 per month
- Occupancy rates average 26.1%
- Daily rates average $127
Shoulder Season
- Revenue averages $720 per month
- Occupancy maintains around 21.5%
- Daily rates hold near $124
Low Season (May, July, September)
- Revenue drops to average $560 per month
- Occupancy decreases to average 17.5%
- Daily rates adjust to average $115
Seasonality Insights for Mariquita
- Airbnb seasonality in Mariquita is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Mariquita's highest earning potential, with monthly revenues climbing to $1,246, occupancy reaching 27.2%, and ADRs peaking at $136.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $529, occupancy could drop to 15.3%, and ADRs may adjust to $115.
- Lower occupancy paired with meaningful seasonality means hosts in Mariquita need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Mariquita, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Mariquita, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Mariquita?
Yes, Mariquita, Tolima, Colombia enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Mariquita to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 99% licensed listings)
What Are the Best Neighborhoods for Airbnb in Mariquita?
Mariquita is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| El Centro | The heart of Mariquita, known for its local culture, historical sites, and vibrant atmosphere. Ideal for tourists looking to explore local markets and experience daily life. | Plaza de Mariquita, Basilica Menor de San Sebastián, Museo del Oro, Parque Principal, Los Puentes de Mariquita |
| La Sagrada Familia | A residential area with a mix of tranquility and neighborhood charm. It appeals to families and guests seeking a quiet retreat while still being close to the center. | Parque La Sagrada Familia, Cafeterías locales, Storefronts and local shops, Artisan markets, Family-friendly parks |
| Chicoral | Known for its beautiful coffee farms and natural landscapes, ideal for guests looking for agritourism experiences and outdoor activities. | Coffee plantations, Hiking trails, Nature reserves, Local farms, Scenic viewpoints |
| Calle del Comercio | A bustling street known for shopping and local dining. This area attracts visitors who want to enjoy the local cuisine and vibrant street life. | Local eateries, Shops and boutiques, Cultural performances, Street markets, Artisan craft shops |
| La Macarena | A calmer area with beautiful parks and access to nature, great for families and those looking for a relaxing stay. | Parque La Macarena, Cafés and small restaurants, Natural beauty spots, Walking trails, Playgrounds |
| Barrio El Jordán | A vibrant neighborhood that shows the local way of life, perfect for those wanting an authentic experience in Mariquita. | Local food stalls, Community parks, Traditional houses, Social events, Craft markets |
| Los Andes | A more upscale area with modern facilities and accommodations, catering to those seeking comfort and luxury. | Shopping centers, Upscale dining, Modern parks, Spas, Cultural landmarks |
| Puerto Saldaña | A scenic area near water where visitors can engage in water sports and relaxation, attracting those looking for a getaway outside of the city buzz. | Lakeside activities, Fishing spots, Boating, Nature excursions, Picnic areas |
Because Mariquita has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Mariquita?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mariquita
- The Mariquita Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 90 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mariquita, House properties are the most common (74.4%), reflecting the local real estate landscape.
- Houses represent a significant 74.4% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.1%) offer potential for unique stay experiences.
Mariquita Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mariquita
- The dominant room capacity in Mariquita is 3 bedrooms listings, making up 28.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 48.9% of the active Airbnb listings in Mariquita, indicating a high concentration in these sizes.
- A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mariquita.
Mariquita Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mariquita
- The most common guest capacity trend in Mariquita vacation rentals is listings accommodating 8+ guests (56.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Mariquita STR market, accounting for 70.0% of listings.
- 74.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mariquita.
- On average, properties in Mariquita are equipped to host 6.5 guests.
How Do Listings in Mariquita Compare on Quality?
Listing quality in Mariquita can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Mariquita
- At 31.7 photos per listing on average, Mariquita hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Mariquita averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Mariquita?
Amenity Prevalence
Amenity Insights for Mariquita
- Essential amenities in Mariquita that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Pets allowed, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Mariquita.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mariquita: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Pets allowed or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mariquita to stay competitive.
Which Airbnb Amenities Boost Revenue in Mariquita?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Mariquita, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baking sheet | 11.1% | $18,428 | $4,072 | 352.6% |
Kitchen | 93.3% | $5,959 | $1,570 | 279.5% |
Pool | 67.8% | $7,419 | $1,981 | 274.5% |
Oven | 33.3% | $10,916 | $3,042 | 258.8% |
Sun loungers | 11.1% | $15,438 | $4,445 | 247.3% |
ToasterHigh opportunity | 6.7% | $16,193 | $4,915 | 229.5% |
Free parking on premises | 88.9% | $6,136 | $1,914 | 220.6% |
SafeHigh opportunity | 6.7% | $15,672 | $4,952 | 216.5% |
Outdoor furniture | 42.2% | $9,224 | $3,067 | 200.7% |
Single level home | 32.2% | $10,254 | $3,486 | 194.2% |
Revenue Impact Insights for Mariquita
- Baking sheet tops the revenue impact list with a 352.6% uplift — listings with this amenity earn $18,428 vs. $4,072 without it.
- High-opportunity amenities — Toaster, Safe — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Toaster — it has the best combination of high revenue impact and low market saturation in Mariquita.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Mariquita STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mariquita. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMariquita Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Mariquita
- The typical guest profile for Airbnb in Mariquita consists of primarily domestic travelers (86%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 86.4% of guests.
- Key international markets include Colombia (86.4%) and United States (7%).
- Top languages spoken are Spanish (54.1%) followed by English (36%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bogota.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Mariquita?
Listings in Mariquita average 4.76 out of 5 overall, with about 31.6 reviews per active listing and 32.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Mariquita
- An average rating of 4.76 places Mariquita in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 32.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Mariquita Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mariquita
- The most common availability pattern in Mariquita falls within the 271-366 days range, representing 87.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mariquita (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Mariquita?
Average Booking Lead Time by Month
Booking Lead Time Insights for Mariquita
- The overall average booking lead time for vacation rentals in Mariquita is 37 days.
- Guests book furthest in advance for stays during December (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Mariquita.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Mariquita averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Mariquita?
Guests in Mariquita stay about 3.4 nights on average, generating roughly 994 reservations and 11 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Mariquita
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Mariquita
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 11 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Dec (4 nights) and shorten in Sep (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Mariquita Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
60% of total
2 Nights
20 listings
22.2% of total
3 Nights
2 listings
2.2% of total
4-6 Nights
1 listings
1.1% of total
30+ Nights
13 listings
14.4% of total
Key Insights
- The most prevalent minimum stay requirement in Mariquita is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.2%) of the Mariquita Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.4%) caters to monthly stays (30+ nights) in Mariquita, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Mariquita hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mariquita.
Mariquita Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
4.4% of total
Flexible
38 listings
42.2% of total
Moderate
28 listings
31.1% of total
Firm
18 listings
20% of total
Strict
2 listings
2.2% of total
Cancellation Policy Insights for Mariquita
- The prevailing Airbnb cancellation policy trend in Mariquita is Flexible, used by 42.2% of listings.
- The market strongly favors guest-friendly terms, with 73.3% of listings offering Flexible or Moderate policies. This suggests guests in Mariquita may expect booking flexibility.
- Strict cancellation policies are quite rare (2.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.2% market standard in Mariquita.
- Using a Strict policy might deter some guests, as only 2.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mariquita.
How Much Are Airbnb Cleaning Fees in Mariquita?
Cleaning fees in Mariquita are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Mariquita
- About 63.3% of Mariquita listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $16 is close to the median ($15), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Mariquita median of $15. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Mariquita Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mariquitabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magical luxury FINCA HOUSE private pool wi-fi tv
Entire Place • 4 bedrooms
Mariquita: House with pool and BBQ | 19 pax max.
Entire Place • 5 bedrooms
Private Estate Pool 9 Rooms for 25 Mariquita
Entire Place • 9 bedrooms
Spectacular house! From cyclists to cyclists
Entire Place • 4 bedrooms
"Spectacular House with Pool, BBQ and Parking"
Entire Place • 3 bedrooms
Exclusive villa on the way to Alto de Letras and Nevados
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Mariquita?
Learn from the best! This table showcases top-performing Airbnb hosts in Mariquita based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cesar Castillo | 1 | $61,055 | 48 | 4.98/5.0 |
| Casa Belen Camila Morales | 1 | $33,970 | 99 | 4.86/5.0 |
| Monica | 2 | $29,383 | 123 | 4.95/5.0 |
| Fernanda | 1 | $29,036 | 70 | 4.90/5.0 |
| Yinet | 4 | $21,555 | 8 | 5.00/5.0 |
| Aura Rosa | 3 | $20,304 | 15 | 4.91/5.0 |
| Laura | 1 | $19,758 | 46 | 4.83/5.0 |
| Ivan | 1 | $17,149 | 112 | 4.91/5.0 |
| Esmeralda | 1 | $14,472 | 284 | 4.93/5.0 |
| Karla | 1 | $14,116 | 15 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mariquita.
Who Are the Airbnb Hosts in Mariquita?
Mariquita has a relatively balanced host base.
Host Profile Insights for Mariquita
- A 38.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 3.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 64.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Mariquita averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Mariquita's Airbnb Market Compare to Nearby Cities?
How does the Mariquita Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with San Nicolás, Mariquita has 13 percentage points lower occupancy and about $231 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Nicolás | 18 | $3,345 | $361.08 | 32% |
| Cauca Viejo | 26 | $2,064 | $309.40 | 26% |
| Anapoima | 286 | $1,847 | $291.76 | 26% |
| Córdoba | 23 | $1,809 | $280.67 | 21% |
| Apulo | 106 | $1,514 | $276.99 | 22% |
| Popalito | 10 | $1,482 | $253.46 | 22% |
| Cundinamarca | 11 | $1,444 | $209.93 | 22% |
| La Pintada | 20 | $1,438 | $264.33 | 24% |
| Antioquia | 12 | $1,419 | $313.59 | 23% |
| Fredonia | 14 | $1,351 | $210.00 | 23% |
Frequently Asked Questions About Airbnb in Mariquita
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Mariquita.
How much do Airbnb hosts make in Mariquita?
Mariquita hosts earn about $5,667 per year on average, with an average nightly rate of $130 and RevPAR of $23. Those figures describe the typical revenue environment for active listings in Mariquita, Tolima, not the ceiling for the best operators. Source: AirROI 2026 data, Mariquita market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Mariquita?
The average Airbnb occupancy rate in Mariquita is 18.9%. December is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Mariquita?
Listings in Mariquita average $130 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Mariquita?
Mariquita currently has about 90 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Mariquita?
AirROI currently classifies the short-term rental regulation level in Mariquita as High. The dataset also shows about 98.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Mariquita?
RevPAR in Mariquita is about $23. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Mariquita?
Occupancy of 18.9% means Mariquita is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,667, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Mariquita?
The average booking lead time in Mariquita is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Mariquita?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Mariquita include El Centro, La Sagrada Familia, Chicoral. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Mariquita?
entire_home listings make up 86.7% of the active supply in Mariquita. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Mariquita compare to nearby Airbnb markets?
Among neighboring markets, San Nicolás posts $40,134 in average annual revenue with 32.4% occupancy, compared to Mariquita's $5,667 and 18.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Mariquita?
The average Airbnb stay length in Mariquita is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Mariquita?
Airbnb listings in Mariquita average 4.76 out of 5 overall. About 32.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Mariquita?
Baking sheet and Kitchen are among the strongest revenue-linked amenities in Mariquita. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Mariquita?
Yes. About 63.3% of active Airbnb listings in Mariquita charge a cleaning fee, and the average fee is $16. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Mariquita?
At 38.9%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.