Urubici, State of Santa Catarina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Urubici, State of Santa Catarina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,858 per year — at a $95 nightly rate, 22.4% occupancy, and a $21 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 20 active listings, Urubici is a micro-market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Urubici?
In Urubici, the headline Airbnb metrics are $4,858 in average annual revenue,22.4% occupancy, $95 ADR, and $21 in RevPAR, and guests book about 21 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Urubici?
Understanding the monthly revenue variations for Airbnb listings in Urubici is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urubici is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urubici across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,414+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $872 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $508 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $307, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Urubici
What Is the Monthly Airbnb Occupancy Rate in Urubici?
Maximize your bookings by understanding the Urubici STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urubici:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Urubici
What Is the Average Airbnb Nightly Rate in Urubici?
Effective short term rental pricing strategy in Urubici involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urubici typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Urubici
What Is the RevPAR for Airbnb in Urubici?
RevPAR in Urubici is currently $21. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $13 RevPAR.
- Typical properties (Median) generate $16 RevPAR.
- Strong performers (Top 25%) earn $23 RevPAR.
- Best-in-class (Top 10%) achieve $38 RevPAR.
Average Monthly RevPAR Trend in Urubici
RevPAR Insights for Urubici
- The average RevPAR in Urubici is $21. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($38) and bottom 25% ($13) is $25, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Urubici benchmarks. If your RevPAR falls below the median of $16, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $23+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Urubici?
Urubici's peak Airbnb season falls in July, June, December, while the softest stretch is April, May, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, December)
- Revenue averages $1,150 per month
- Occupancy rates average 37.9%
- Daily rates average $102
Shoulder Season
- Revenue averages $573 per month
- Occupancy maintains around 21.2%
- Daily rates hold near $98
Low Season (April, May, September)
- Revenue drops to average $260 per month
- Occupancy decreases to average 10.0%
- Daily rates adjust to average $96
Seasonality Insights for Urubici
- Airbnb seasonality in Urubici is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Urubici's highest earning potential, with monthly revenues climbing to $1,239, occupancy reaching 43.0%, and ADRs peaking at $112.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $91.
- Lower occupancy paired with meaningful seasonality means hosts in Urubici need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Urubici, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Urubici?
Low regulation and minimal registration activity in Urubici, State of Santa Catarina, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Urubici to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Urubici?
With a compact short-term rental market, Urubici gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Urubici | The central area of Urubici offers easy access to local attractions, restaurants, and shops. It’s popular among tourists for its convenience and proximity to cultural and historical sites. | Urubici Lookout, Igreja Matriz Nossa Senhora appell of the Rosary, Cascata do Avencal, Local restaurants and cafes, Shopping region |
| Cascata do Avencal | Famous for its stunning waterfall and beautiful natural landscapes, this area attracts nature lovers and adventure seekers. Ideal for outdoor activity enthusiasts looking for a peaceful retreat. | Cascata do Avencal, Hiking trails, Natural parks, Picnic spots, Scenic viewpoints |
| Serra do Rio do Rastro | Known for its breathtaking scenic drive and stunning mountain views, this area is a hotspot for tourists, especially those interested in photography and outdoor adventures. | Serra do Rio do Rastro viewpoint, Curva da Morte, Hiking trails, Breathtaking views of the valley, Nature tours |
| Morro da Igreja | The highest point in the state of Santa Catarina, famous for its chilly weather and captivating views, attracting visitors looking for unique experiences and natural beauty. | Morro da Igreja peak, Cristo Luz monument, Hiking trails, Nature observation, Camping spots |
| Vale do Lagarto | A serene valley known for its lush landscapes and tranquility, ideal for those seeking relaxation and outdoor activities like hiking and birdwatching. | Lago do Sossego, Nature trails, Birdwatching, Picnic areas, Outdoor retreats |
| Praia do Rosa | Though a bit further, this beach resort gets a lot of attention during summer. It’s known for its beautiful beach and vibrant nightlife, making it appealing for hosting Airbnb stays. | Praia do Rosa beach, Surfing spots, Beach bars, Natural beauty, Ecotourism |
| Lago do Sossego | A popular destination for fishing and relaxation. The tranquil lake is surrounded by beautiful nature, making it a perfect getaway for families and nature lovers. | Fishing spots, Scenic walks, Nature scenery, Picnic areas, Wildlife observation |
| Caminho dos Açores | Known for its beautiful Swiss-style houses and clean air, this area offers a unique cultural experience and attracts tourists looking for picturesque landscapes and tranquility. | Açores style houses, Tranquil atmosphere, Hiking trails, Cultural experiences, Local cuisine |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Urubici offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Urubici?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Urubici
- The Urubici Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Urubici, Outdoor/Unique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
Urubici Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Urubici
- The dominant room capacity in Urubici is 1 bedroom listings, making up 85% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 90.0% of the active Airbnb listings in Urubici, indicating a high concentration in these sizes.
- With over half the market (85%) consisting of studios or 1-bedroom units, Urubici is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Urubici.
Urubici Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Urubici
- The most common guest capacity trend in Urubici vacation rentals is listings accommodating 2 guests (50%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Urubici STR market, accounting for 70.0% of listings.
- A significant 50.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Urubici.
- On average, properties in Urubici are equipped to host 3.0 guests.
How Do Listings in Urubici Compare on Quality?
Listing quality in Urubici can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Urubici
- At 29.9 photos per listing on average, Urubici hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 40.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Urubici averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Urubici?
Amenity Prevalence
Amenity Insights for Urubici
- Essential amenities in Urubici that guests expect include: Wifi, TV, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, Wine glasses are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Urubici: Wifi, TV, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: TV, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Urubici to stay competitive.
Which Airbnb Amenities Boost Revenue in Urubici?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Urubici, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Air conditioning | 75.0% | $5,775 | $2,106 | 174.3% |
Hair dryer | 55.0% | $6,665 | $2,649 | 151.6% |
Dishes and silverware | 65.0% | $6,142 | $2,474 | 148.3% |
Extra pillows and blankets | 50.0% | $6,890 | $2,826 | 143.9% |
Microwave | 55.0% | $6,594 | $2,736 | 141.0% |
Oven | 30.0% | $8,160 | $3,443 | 137.0% |
Hot water kettle | 55.0% | $6,558 | $2,780 | 135.9% |
Iron | 30.0% | $8,107 | $3,465 | 133.9% |
Clothing storage | 35.0% | $7,736 | $3,308 | 133.9% |
Wine glasses | 70.0% | $5,852 | $2,538 | 130.6% |
Revenue Impact Insights for Urubici
- Air conditioning tops the revenue impact list with a 174.3% uplift — listings with this amenity earn $5,775 vs. $2,106 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Urubici STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urubici. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUrubici Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Urubici
- The typical guest profile for Airbnb in Urubici consists of primarily domestic travelers (98%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.0% of guests.
- Key international markets include Brazil (98%) and Santa Catarina (1%).
- Top languages spoken are Portuguese (52.1%) followed by English (25.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Florianópolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Urubici?
Listings in Urubici average 4.87 out of 5 overall, with about 11.3 reviews per active listing and 45.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Urubici
- With an overall rating of 4.87, Urubici listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.92), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Urubici Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Urubici
- The most common availability pattern in Urubici falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Urubici (60%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Urubici?
Average Booking Lead Time by Month
Booking Lead Time Insights for Urubici
- The overall average booking lead time for vacation rentals in Urubici is 21 days.
- Guests book furthest in advance for stays during January (average 28 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (26 days avg.) sees the longest lead times, while Spring (6 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Urubici.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Urubici averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Urubici?
Guests in Urubici stay about 2.7 nights on average, generating roughly 290 reservations and 14.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Urubici
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Urubici
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 14.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (4.3 nights) and shorten in Jun (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Urubici Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
40% of total
2 Nights
5 listings
25% of total
30+ Nights
7 listings
35% of total
Key Insights
- The most prevalent minimum stay requirement in Urubici is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Urubici Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (35%) caters to monthly stays (30+ nights) in Urubici, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Urubici hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 35% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urubici.
Urubici Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
35% of total
Moderate
4 listings
20% of total
Firm
4 listings
20% of total
Strict
5 listings
25% of total
Cancellation Policy Insights for Urubici
- The prevailing Airbnb cancellation policy trend in Urubici is Flexible, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35% market standard in Urubici.
- Regularly review your cancellation policy against competitors and market demand shifts in Urubici.
How Much Are Airbnb Cleaning Fees in Urubici?
Cleaning fees in Urubici are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Urubici
- Only 30.0% of listings charge a cleaning fee, suggesting that most hosts in Urubici bundle cleaning costs into the nightly rate.
- The average cleaning fee of $32 is close to the median ($27), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Urubici median of $27. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Urubici Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urubicibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Aimēe | Urubici
Entire Place • 1 bedroom
A-frame chalet with a view of the Sea of Clouds
Entire Place • 1 bedroom
Beautiful House With Barbecue Grill
Entire Place • 5 bedrooms
Vila Chamonix - Malbec Chalet
Entire Place • 1 bedroom
Cabin with underground wine cellar. Close to downtown.
Entire Place • 1 bedroom
Urubici Main Avenue Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Urubici?
Learn from the best! This table showcases top-performing Airbnb hosts in Urubici based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bruno | 1 | $20,762 | 9 | 4.56/5.0 |
| Tassiana | 2 | $11,949 | 25 | 4.95/5.0 |
| Sitio Mar De Nuvens | 1 | $11,707 | 5 | 5.00/5.0 |
| Luís Felipe | 2 | $9,878 | 91 | 5.00/5.0 |
| Edna Mendes De Souza | 1 | $9,467 | 8 | 5.00/5.0 |
| Sheila | 1 | $5,617 | 8 | 5.00/5.0 |
| João Jacques | 1 | $5,284 | 4 | 5.00/5.0 |
| Rosânea Elizabeth | 1 | $3,875 | 14 | 5.00/5.0 |
| Luiz | 2 | $3,736 | 9 | 4.08/5.0 |
| André | 1 | $3,233 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urubici.
Who Are the Airbnb Hosts in Urubici?
Urubici is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Urubici
- With 70.0% Superhosts, Urubici has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 10.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Urubici averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Urubici's Airbnb Market Compare to Nearby Cities?
How does the Urubici Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Gramado, Urubici has 13 percentage points lower occupancy and about $3 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 175 | $1,195 | $167.37 | 27% |
| Angelina | 26 | $1,134 | $117.23 | 28% |
| Alfredo Wagner | 189 | $930 | $131.71 | 24% |
| Canelinha | 11 | $888 | $171.44 | 19% |
| Santo Amaro da Imperatriz | 84 | $843 | $124.98 | 27% |
| Gramado | 3,131 | $808 | $98.10 | 35% |
| Região Geográfica Imediata de Lages | 61 | $803 | $134.34 | 26% |
| Anitápolis | 73 | $785 | $93.56 | 30% |
| Região Geográfica Imediata de Florianópolis | 21 | $779 | $125.89 | 22% |
| Antônio Carlos | 38 | $759 | $116.67 | 25% |
Frequently Asked Questions About Airbnb in Urubici
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Urubici.
How much do Airbnb hosts make in Urubici?
Urubici hosts earn about $4,858 per year on average, with an average nightly rate of $95 and RevPAR of $21. Those figures describe the typical revenue environment for active listings in Urubici, State of Santa Catarina, not the ceiling for the best operators. Source: AirROI 2026 data, Urubici market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Urubici?
The average Airbnb occupancy rate in Urubici is 22.4%. July is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Urubici?
Listings in Urubici average $95 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Urubici?
Urubici currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Urubici?
AirROI currently classifies the short-term rental regulation level in Urubici as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Urubici?
RevPAR in Urubici is about $21. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Urubici?
Occupancy of 22.4% means Urubici is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,858, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Urubici?
The average booking lead time in Urubici is about 21 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Urubici?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Urubici include Centro de Urubici, Cascata do Avencal, Serra do Rio do Rastro. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Urubici?
entire_home listings make up 95.0% of the active supply in Urubici. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Urubici compare to nearby Airbnb markets?
Among neighboring markets, Rancho Queimado posts $14,342 in average annual revenue with 27.4% occupancy, compared to Urubici's $4,858 and 22.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Urubici?
The average Airbnb stay length in Urubici is about 2.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Urubici?
Airbnb listings in Urubici average 4.87 out of 5 overall. About 45.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Urubici?
Air conditioning and Hair dryer are among the strongest revenue-linked amenities in Urubici. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Urubici?
Yes. About 30.0% of active Airbnb listings in Urubici charge a cleaning fee, and the average fee is $32. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Urubici?
A 70.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.