Urubici, Santa Catarina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Urubici, Santa Catarina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,623 per year — at a $106 nightly rate, 25.0% occupancy, and a $27 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With 942 active listings and selective demand that rewards strong listing quality and pricing strategy, Urubici is an established vacation rental market. Supply grew 105.2% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Urubici?
In Urubici, the headline Airbnb metrics are $7,623 in average annual revenue,25.0% occupancy, $106 ADR, and $27 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Urubici?
Understanding the monthly revenue variations for Airbnb listings in Urubici is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Urubici is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Urubici across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,254 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $625 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $288, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Urubici
What Is the Monthly Airbnb Occupancy Rate in Urubici?
Maximize your bookings by understanding the Urubici STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Urubici:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Urubici
What Is the Average Airbnb Nightly Rate in Urubici?
Effective short term rental pricing strategy in Urubici involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Urubici typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Urubici
What Is the RevPAR for Airbnb in Urubici?
RevPAR in Urubici is currently $27. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $11 RevPAR.
- Typical properties (Median) generate $20 RevPAR.
- Strong performers (Top 25%) earn $36 RevPAR.
- Best-in-class (Top 10%) achieve $59 RevPAR.
Average Monthly RevPAR Trend in Urubici
RevPAR Insights for Urubici
- The average RevPAR in Urubici is $27. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($59) and bottom 25% ($11) is $48, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Urubici benchmarks. If your RevPAR falls below the median of $20, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $36+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Urubici?
Urubici's peak Airbnb season falls in July, June, December, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, December)
- Revenue averages $1,220 per month
- Occupancy rates average 33.4%
- Daily rates average $111
Shoulder Season
- Revenue averages $863 per month
- Occupancy maintains around 26.3%
- Daily rates hold near $103
Low Season (February, March, November)
- Revenue drops to average $725 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $103
Seasonality Insights for Urubici
- Airbnb seasonality in Urubici is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Urubici's highest earning potential, with monthly revenues climbing to $1,532, occupancy reaching 40.8%, and ADRs peaking at $113.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $680, occupancy could drop to 23.4%, and ADRs may adjust to $94.
- Lower occupancy paired with meaningful seasonality means hosts in Urubici need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Urubici, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Urubici?
Urubici, Santa Catarina, Brazil currently shows a low regulation profile despite having 942 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Urubici to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 0% licensed listings)
What Are the Best Neighborhoods for Airbnb in Urubici?
Location within Urubici matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Urubici | The heart of Urubici, ideal for access to local shops, restaurants, and cultural attractions. It serves as a central hub for tourists exploring the region. | Igreja Matriz de Urubici, Cascata do Avencal, Parque Nacional de São Joaquim, Mirante do Morro da Igreja, Praça des Gêneros |
| Morro da Igreja | Famous for its breathtaking views and cooler climate, this area attracts nature lovers and adventure seekers looking for hiking and outdoor activities. | Mirante da Igreja, Pedra Furada, Pico do Corvo, Caminho do Vinho, Lagoa do Sussurro |
| Rio dos Bugres | A peaceful area that offers stunning natural landscapes, ideal for guests looking for tranquility and connection with nature, while still close to Urubici's main attractions. | Cascata dos Bugres, Trilhas do Rio dos Bugres, Área de Camping, Pesca no Rio, Caminhada na Natureza |
| Bairro da Vila | A charming neighborhood that contains traditional houses and a picturesque landscape, great for guests who want a more rustic and local experience. | Vila de Urubici, Caminhos de Pedra, Feirinha de Urubici, Praça do Cicero, Restaurantes Locais |
| Pedra Branca | Known for its eco-tourism, it's a hotspot for those looking for unique stays among nature trails, making it appealing for adventurers. | Trilhas na Pedra Branca, Escalada em Rocha, Observação de Aves, Caminhadas Ecológicas, Rios e Cascatas |
| Cascata do Avencal | This area is popular for its beautiful waterfall and scenic views, drawing in those who appreciate natural beauty and outdoor activities. | Cascata do Avencal, Trilhas de Acesso à Cascata, Piqueniques na Natureza, Mirantes, Área para Fotografia |
| Pico do Corvo | A stunning location for those looking to enjoy mountain views and hiking, it provides a unique outdoor experience for guests. | Pico do Corvo, Trilhas de Montanha, Observação de Pássaros, Caminhada ao Ar Livre, Pontos de Vista |
| Lagoa do Sussurro | An enchanting lake surrounded by nature, perfect for relaxation and boating, attracting families and couples. | Lagoa do Sussurro, Atividades Aquáticas, Zonas de Lazer, Passeios de Barco, Caminhadas ao Redor do Lago |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Urubici offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Urubici?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Urubici
- The Urubici Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 942 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Urubici, Outdoor/Unique properties are the most common (41.8%), reflecting the local real estate landscape.
- Houses represent a significant 40.6% portion, catering likely to families or larger groups.
- The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo, unique stays (combined 8.1%) offer potential for unique stay experiences.
Urubici Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Urubici
- The dominant room capacity in Urubici is 1 bedroom listings, making up 56.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.6% of the active Airbnb listings in Urubici, indicating a high concentration in these sizes.
- With over half the market (56.4%) consisting of studios or 1-bedroom units, Urubici is particularly well-suited for individuals or couples.
Urubici Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Urubici
- The most common guest capacity trend in Urubici vacation rentals is listings accommodating 2 guests (34.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Urubici STR market, accounting for 54.7% of listings.
- 22.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Urubici.
- On average, properties in Urubici are equipped to host 3.7 guests.
How Do Listings in Urubici Compare on Quality?
Listing quality in Urubici can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Urubici
- At 39.4 photos per listing on average, Urubici hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Urubici averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Urubici?
Amenity Prevalence
Amenity Insights for Urubici
- Essential amenities in Urubici that guests expect include: Wifi, Free parking on premises, Pets allowed. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Urubici: Wifi, Free parking on premises, Pets allowed.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Pets allowed.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Urubici to stay competitive.
Which Airbnb Amenities Boost Revenue in Urubici?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Urubici, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Record playerHigh opportunity | 0.5% | $22,210 | $7,545 | 194.4% |
Ping pong tableHigh opportunity | 0.6% | $21,554 | $7,533 | 186.1% |
Hair dryer | 67.3% | $9,416 | $3,930 | 139.6% |
EV chargerHigh opportunity | 1.6% | $16,954 | $7,472 | 126.9% |
Sound systemHigh opportunity | 5.9% | $15,344 | $7,135 | 115.1% |
Hot tub | 34.1% | $11,690 | $5,520 | 111.8% |
Shower gel | 15.7% | $13,719 | $6,486 | 111.5% |
Heating | 61.0% | $9,535 | $4,627 | 106.1% |
Bathtub | 36.3% | $11,298 | $5,528 | 104.4% |
Air conditioning | 69.2% | $9,044 | $4,427 | 104.3% |
Revenue Impact Insights for Urubici
- Record player tops the revenue impact list with a 194.4% uplift — listings with this amenity earn $22,210 vs. $7,545 without it.
- High-opportunity amenities — Record player, Ping pong table, EV charger — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Record player — it has the best combination of high revenue impact and low market saturation in Urubici.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Urubici STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Urubici. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUrubici Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Urubici
- The typical guest profile for Airbnb in Urubici consists of primarily domestic travelers (97%), often arriving from nearby Florianópolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.5% of guests.
- Key international markets include Brazil (96.5%) and United States (0.9%).
- Top languages spoken are Portuguese (48%) followed by English (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Florianópolis and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Urubici?
Listings in Urubici average 4.9 out of 5 overall, with about 41.8 reviews per active listing and 47.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Urubici
- With an overall rating of 4.9, Urubici listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 47.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Urubici Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Urubici
- The most common availability pattern in Urubici falls within the 271-366 days range, representing 73.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Urubici (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Urubici?
Average Booking Lead Time by Month
Booking Lead Time Insights for Urubici
- The overall average booking lead time for vacation rentals in Urubici is 33 days.
- Guests book furthest in advance for stays during December (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (35 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Urubici.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Urubici averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Urubici?
Guests in Urubici stay about 3 nights on average, generating roughly 18,864 reservations and 20 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Urubici
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Urubici
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Dec (3.9 nights) and shorten in Oct (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Urubici Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
387 listings
41.1% of total
2 Nights
280 listings
29.7% of total
3 Nights
2 listings
0.2% of total
4-6 Nights
3 listings
0.3% of total
30+ Nights
270 listings
28.7% of total
Key Insights
- The most prevalent minimum stay requirement in Urubici is 1 Night, adopted by 41.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.8%) of the Urubici Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.7%) caters to monthly stays (30+ nights) in Urubici, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.1% of Urubici hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Urubici.
Urubici Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
18 listings
1.9% of total
Non-refundable
1 listings
0.1% of total
Limited
22 listings
2.4% of total
Super Strict 60 Days
2 listings
0.2% of total
Refundable
5 listings
0.5% of total
Flexible
228 listings
24.5% of total
Moderate
273 listings
29.3% of total
Firm
310 listings
33.3% of total
Strict
72 listings
7.7% of total
Cancellation Policy Insights for Urubici
- The prevailing Airbnb cancellation policy trend in Urubici is Firm, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (41.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Urubici.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Urubici.
How Much Are Airbnb Cleaning Fees in Urubici?
Cleaning fees in Urubici are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Urubici
- About 48.8% of Urubici listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $25 is close to the median ($21), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Urubici median of $21. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Urubici Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urubicibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Space for groups of friends and/or family.
Entire Place • 8 bedrooms
Exclusive Cabin in Urubici - Spa and Magical View
Entire Place • 1 bedroom
Casa Fazenda Santa Marta - Urubici, Santa Catarina
Entire Place • 5 bedrooms
Cabana in Urubici with a Hot Tub.
Entire Place • 1 bedroom
Altos do Morro Azul Refuge
Entire Place • 5 bedrooms
Experience cabin with breakfast
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Urubici?
Learn from the best! This table showcases top-performing Airbnb hosts in Urubici based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Diogo - Vem Pra Serra | 13 | $275,284 | 632 | 4.93/5.0 |
| Edwin | 5 | $164,568 | 398 | 5.00/5.0 |
| Andressa | 15 | $161,179 | 180 | 4.73/5.0 |
| Rodrigo Roberto | 4 | $114,534 | 314 | 4.98/5.0 |
| Albino | 9 | $103,348 | 310 | 4.93/5.0 |
| Paulo | 4 | $98,049 | 110 | 4.94/5.0 |
| Marcelo | 5 | $87,372 | 1035 | 4.97/5.0 |
| Tassiana | 14 | $84,950 | 449 | 4.85/5.0 |
| Amanda | 4 | $81,525 | 44 | 5.00/5.0 |
| Multitemporada | 13 | $75,905 | 167 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Urubici.
Who Are the Airbnb Hosts in Urubici?
Urubici is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Urubici
- With 55.0% Superhosts, Urubici has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Urubici averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Urubici
These are the highest-grossing professional property management operations in Urubici, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Diogo - Vem Pra Serra | 13 | $275,284 | $156 | 39.0% | 4.93/5 |
| Andressa | 15 | $161,179 | $201 | 21.2% | 4.73/5 |
| Tassiana | 14 | $84,950 | $105 | 20.3% | 4.85/5 |
| Multitemporada | 13 | $75,905 | $266 | 20.2% | 4.93/5 |
| Marcus | 4 | $53,458 | $100 | 35.3% | 4.91/5 |
| Laura Brustelin | 2 | $51,839 | $248 | 27.8% | 4.98/5 |
| Pedro Henrique | 4 | $45,665 | $104 | 29.9% | 4.96/5 |
| Larissa | 3 | $44,178 | $93 | 45.4% | 4.91/5 |
| Gisele | 3 | $32,690 | $115 | 26.6% | 4.99/5 |
| Karlluzen | 4 | $26,271 | $88 | 26.8% | 4.89/5 |
Management Company Insights for Urubici
- The leading management company, Diogo - Vem Pra Serra, operates 13 listings with $275,284 in gross revenue — a useful benchmark for what scale looks like in Urubici.
- Top managers average 8 properties each, suggesting professional management in Urubici still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.91/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 6.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Urubici's Airbnb Market Compare to Nearby Cities?
How does the Urubici Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Balneário Camboriú, Urubici has 9 percentage points lower occupancy and about $15 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rancho Queimado | 175 | $1,195 | $167.37 | 27% |
| Angelina | 26 | $1,134 | $117.23 | 28% |
| Rio dos Cedros | 145 | $1,000 | $148.66 | 27% |
| Alfredo Wagner | 189 | $930 | $131.71 | 24% |
| Balneário Camboriú | 4,308 | $904 | $120.97 | 34% |
| Canelinha | 11 | $888 | $171.44 | 19% |
| Massaranduba | 11 | $866 | $92.09 | 33% |
| Santo Amaro da Imperatriz | 84 | $843 | $124.98 | 27% |
| Região Geográfica Imediata de Lages | 61 | $803 | $134.34 | 26% |
| Anitápolis | 73 | $785 | $93.56 | 30% |
Frequently Asked Questions About Airbnb in Urubici
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Urubici.
How much do Airbnb hosts make in Urubici?
Urubici hosts earn about $7,623 per year on average, with an average nightly rate of $106 and RevPAR of $27. Those figures describe the typical revenue environment for active listings in Urubici, Santa Catarina, not the ceiling for the best operators. Source: AirROI 2026 data, Urubici market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Urubici?
The average Airbnb occupancy rate in Urubici is 25.0%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Urubici?
Listings in Urubici average $106 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Urubici?
Urubici currently has about 942 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Urubici?
AirROI currently classifies the short-term rental regulation level in Urubici as Low. The dataset also shows about 0.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Urubici?
RevPAR in Urubici is about $27. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Urubici?
Occupancy of 25.0% means Urubici is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,623, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Urubici?
The average booking lead time in Urubici is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Urubici?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Urubici include Centro de Urubici, Morro da Igreja, Rio dos Bugres. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Urubici?
entire_home listings make up 90.2% of the active supply in Urubici. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Urubici compare to nearby Airbnb markets?
Among neighboring markets, Rancho Queimado posts $14,342 in average annual revenue with 27.4% occupancy, compared to Urubici's $7,623 and 25.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Urubici?
The average Airbnb stay length in Urubici is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Urubici?
Airbnb listings in Urubici average 4.9 out of 5 overall. About 47.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Urubici?
Record player and Ping pong table are among the strongest revenue-linked amenities in Urubici. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Urubici?
Yes. About 48.8% of active Airbnb listings in Urubici charge a cleaning fee, and the average fee is $25. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Urubici?
A 55.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.