Palmeira, Paraná Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Palmeira, Paraná? Based on AirROI's 2025 dataset (November 2024 – October 2025), the short answer is $9,044 per year — at a $121 nightly rate, 24.0% occupancy, and a N/A RevPAR.
With just 17 active listings, Palmeira is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 88.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Palmeira?
In Palmeira, the headline Airbnb metrics are $9,044 in average annual revenue,24.0% occupancy, $121 ADR, and $0 in RevPAR, and guests book about 23 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Palmeira?
Understanding the monthly revenue variations for Airbnb listings in Palmeira is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palmeira is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palmeira across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,728+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,242 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $693 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $384, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Palmeira
What Is the Monthly Airbnb Occupancy Rate in Palmeira?
Maximize your bookings by understanding the Palmeira STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palmeira:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Palmeira
What Is the Average Airbnb Nightly Rate in Palmeira?
Effective short term rental pricing strategy in Palmeira involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palmeira typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $136+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $122 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Palmeira
What Is the RevPAR for Airbnb in Palmeira?
RevPAR in Palmeira is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Palmeira
RevPAR Insights for Palmeira
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Palmeira benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Palmeira?
Palmeira's peak Airbnb season falls in July, September, May, while the softest stretch is August, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, September, May)
- Revenue averages $1,419 per month
- Occupancy rates average 34.2%
- Daily rates average $116
Shoulder Season
- Revenue averages $984 per month
- Occupancy maintains around 25.3%
- Daily rates hold near $115
Low Season (August, November, December)
- Revenue drops to average $741 per month
- Occupancy decreases to average 20.9%
- Daily rates adjust to average $117
Seasonality Insights for Palmeira
- Airbnb seasonality in Palmeira is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Palmeira's highest earning potential, with monthly revenues climbing to $1,506, occupancy reaching 36.1%, and ADRs peaking at $123.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $696, occupancy could drop to 19.9%, and ADRs may adjust to $110.
- Lower occupancy paired with meaningful seasonality means hosts in Palmeira need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Palmeira, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Palmeira?
While Palmeira, Paraná, Brazil currently shows low STR regulations, 6% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Palmeira to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 6% licensed listings)
What Are the Best Neighborhoods for Airbnb in Palmeira?
With a compact short-term rental market, Palmeira gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Prainha | A beautiful beach destination in Palmeira, perfect for visitors looking for a relaxing seaside getaway. Known for its clear waters and picturesque landscapes. | Prainha Beach, Praia das Pedrinhas, lookout points for scenic views, local seafood restaurants |
| Centro de Palmeira | The downtown area of Palmeira, where visitors can explore local shops, restaurants, and cultural sites. It offers a glimpse into the daily life of the locals. | Municipal Market, Palmeira's main square, historical buildings, local art galleries |
| Serra do Cadeado | A natural attraction near Palmeira, ideal for eco-tourism and outdoor activities. Guests can enjoy hiking, biking, and nature walks in a rich biodiversity area. | Cascata do Cadeado, hiking trails, wildlife observation, beautiful landscapes |
| Igrejinha | A quaint neighborhood known for its community vibe and charming local architecture. A good option for travelers looking for a quieter stay close to nature. | Igrejinha Church, local parks, scenic walking paths, farmers market |
| Rio Palmital | Great for visitors who enjoy fishing and water activities. The river provides a serene environment and opportunities for relaxation. | Fishing spots, picnic areas, water sports, nature observation |
| Casa da Cultura | A cultural hotspot in Palmeira showcasing local art and history, perfect for travelers interested in the cultural aspect of their stay. | Art exhibitions, theater events, workshops, cultural festivals |
| Chácara dos Cardosos | A tranquil countryside area near Palmeira, ideal for those seeking a rural experience with beautiful landscapes and outdoor activities. | rural tourism, hiking trails, organic farms, local cuisine |
| Jardim das Palmeiras | A residential area with parks and green spaces, appealing to families and those looking for a peaceful environment close to the city amenities. | family parks, playgrounds, scenic walking paths, local cafes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Palmeira offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Palmeira?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Palmeira
- The Palmeira Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Palmeira, Outdoor/Unique properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 29.4% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Palmeira Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Palmeira
- The dominant room capacity in Palmeira is 1 bedroom listings, making up 58.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.2% of the active Airbnb listings in Palmeira, indicating a high concentration in these sizes.
- With over half the market (58.8%) consisting of studios or 1-bedroom units, Palmeira is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Palmeira.
Palmeira Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Palmeira
- The most common guest capacity trend in Palmeira vacation rentals is listings accommodating 4 guests (41.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Palmeira STR market, accounting for 53.0% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palmeira.
- On average, properties in Palmeira are equipped to host 3.5 guests.
What Amenities Do Airbnb Guests Expect in Palmeira?
Amenity Prevalence
Amenity Insights for Palmeira
- Essential amenities in Palmeira that guests expect include: TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Fire pit are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Palmeira: TV, Free parking on premises.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Palmeira to stay competitive.
Dive Deeper: Advanced Palmeira STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palmeira. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPalmeira Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Palmeira
- The typical guest profile for Airbnb in Palmeira consists of primarily domestic travelers (99%), often arriving from nearby Curitiba, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.6% of guests.
- Key international markets include Brazil (98.6%) and Mexico (1.4%).
- Top languages spoken are Portuguese (40%) followed by English (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Curitiba and Paraná.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Palmeira Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Palmeira
- The most common availability pattern in Palmeira falls within the 271-366 days range, representing 76.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Palmeira (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Palmeira?
Average Booking Lead Time by Month
Booking Lead Time Insights for Palmeira
- The overall average booking lead time for vacation rentals in Palmeira is 23 days.
- Guests book furthest in advance for stays during October (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Palmeira.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Palmeira averages to identify opportunities for dynamic pricing adjustments.
Palmeira Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
76.5% of total
2 Nights
1 listings
5.9% of total
30+ Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Palmeira is 1 Night, adopted by 76.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.4%) of the Palmeira Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Palmeira, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.5% of Palmeira hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palmeira.
Palmeira Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
23.5% of total
Moderate
9 listings
52.9% of total
Firm
3 listings
17.6% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Palmeira
- The prevailing Airbnb cancellation policy trend in Palmeira is Moderate, used by 52.9% of listings.
- The market strongly favors guest-friendly terms, with 76.4% of listings offering Flexible or Moderate policies. This suggests guests in Palmeira may expect booking flexibility.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.9% market standard in Palmeira.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Palmeira.
What Do the Top Airbnb Listings in Palmeira Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Palmeirabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Farm with Thermal Pool
Entire Place • 6 bedrooms
Spring Cottage
Entire Place • 2 bedrooms
Lakeside house
Entire Place • 1 bedroom
Cozy cottage in Witmarsum
Entire Place • 1 bedroom
Cozy cottage in the center of Witmarsum Colony.
Entire Place • 1 bedroom
Schatz Witmarsum Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Palmeira?
Learn from the best! This table showcases top-performing Airbnb hosts in Palmeira based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luiz | 3 | $57,530 | 9 | 4.74/5.0 |
| Patricia | 2 | $26,537 | 14 | 4.92/5.0 |
| Malu Negreli | 3 | $17,537 | 52 | 4.61/5.0 |
| André | 1 | $17,132 | 190 | 4.93/5.0 |
| Vanessa | 1 | $15,010 | 37 | 4.97/5.0 |
| Mauricio | 1 | $11,290 | 4 | 4.50/5.0 |
| Pousada | 1 | $4,193 | 2 | Not Rated |
| Anfitrião Prime | 1 | $1,876 | 5 | 5.00/5.0 |
| Bruno | 2 | $1,706 | 4 | 5.00/5.0 |
| Karoline | 1 | $856 | 7 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palmeira.
How Does Palmeira's Airbnb Market Compare to Nearby Cities?
How does the Palmeira Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Contenda, Palmeira has 20 percentage points lower occupancy and about $2 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Almirante Tamandaré | 16 | $1,341 | $118.94 | 40% |
| Campo Magro | 22 | $1,218 | $131.10 | 34% |
| Quatro Barras | 35 | $1,175 | $156.39 | 31% |
| Rio dos Cedros | 141 | $1,055 | $143.76 | 28% |
| Balsa Nova | 54 | $1,046 | $129.18 | 29% |
| Balneário Camboriú | 4,463 | $1,044 | $119.43 | 40% |
| Campo Largo | 62 | $977 | $146.21 | 38% |
| Campina Grande do Sul | 92 | $957 | $108.29 | 33% |
| Araucária | 12 | $850 | $68.02 | 43% |
| Contenda | 10 | $794 | $119.31 | 44% |
Frequently Asked Questions About Airbnb in Palmeira
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Palmeira.
How much do Airbnb hosts make in Palmeira?
Palmeira hosts earn about $9,044 per year on average, with an average nightly rate of $121 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Palmeira, Paraná, not the ceiling for the best operators. Source: AirROI 2025 data, Palmeira market, November 2024 to October 2025.
What is the average Airbnb occupancy rate in Palmeira?
The average Airbnb occupancy rate in Palmeira is 24.0%. July is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Palmeira?
Listings in Palmeira average $121 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Palmeira?
Palmeira currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Palmeira?
AirROI currently classifies the short-term rental regulation level in Palmeira as Low. The dataset also shows about 5.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Palmeira?
RevPAR in Palmeira is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Palmeira?
Occupancy of 24.0% means Palmeira is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,044, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Palmeira?
The average booking lead time in Palmeira is about 23 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Palmeira?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Palmeira include Prainha, Centro de Palmeira, Serra do Cadeado. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Palmeira?
entire_home listings make up 76.5% of the active supply in Palmeira. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Palmeira compare to nearby Airbnb markets?
Among neighboring markets, Almirante Tamandaré posts $16,094 in average annual revenue with 40.4% occupancy, compared to Palmeira's $9,044 and 24.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Palmeira?
July is the highest-revenue month in Palmeira, while December is the softest. The revenue spread between them indicates moderate seasonality with a clear peak period, giving hosts opportunities to maximize rates during high demand without facing dramatic off-season drops.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-10-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.