What Are the Best Places to Invest in Airbnb in Austria?

Source: AirROI Reviewed by Jun Zhou , Founder @ AirROI
Updated:

The short-term rental market in Austria spans 100 cities tracked in AirROI's 2026 dataset, ranging from mature urban markets with thousands of active listings to emerging destinations where early operators still have pricing leverage. Supply growth, regulation, and seasonal demand vary significantly across the region — making market selection one of the highest-leverage decisions an Airbnb investor can make.

This page ranks the best Airbnb markets in Austria across four dimensions: market depth (active listings), revenue, nightly rate (ADR), and occupancy rate. Vienna, Vienna leads by market size with 9,372 active listings and $1,674/month revenue. Across all ranked markets, average occupancy is 34.3% with $1,810/month in average revenue and $270/night ADR. 74 of 100 markets carry a low regulation profile — a key consideration for investors evaluating compliance costs and time-to-market.

Rankings based on AirROI's analysis of 20,000,000+ short-term rental listings across revenue, ADR, occupancy, and regulation. See ranking methodology.

Top Airbnb Markets in Austria by Active Listings

Active listing count is the most direct measure of a market's depth, maturity, and investor confidence. Cities with the most Airbnb listings in Austria attract the highest volume of travelers and offer the most reliable benchmarking data for pricing and revenue projections. Vienna, Vienna leads with 9,372 active short-term rental listings and $1,674/month in average revenue.

#MarketActive Listings (TTM)Revenue/moADROccupancyRegulation
1Vienna, Vienna9,372$1,674$16845.1%Low
2Graz, Styria1,152$807$10935.7%Low
3Salzburg, Salzburg539$2,655$20849.2%High
4Zell am See, Salzburg507$2,239$34231.9%High
5Innsbruck, Tyrol424$2,405$19750.4%Low
6Linz, Upper Austria261$1,000$12840.6%Low
7Klagenfurt, Carinthia258$1,059$13837.0%Low
8Saalbach-Hinterglemm, Salzburg253$1,835$37530.2%Moderate
9Kaprun, Salzburg229$2,207$33831.0%High
10Schladming, Styria225$2,045$33831.3%Low
11Villach, Carinthia211$1,090$17233.3%Low
12Seefeld in Tirol, Tyrol200$1,708$24837.7%Low
13Sölden, Bezirk Imst197$2,020$29733.7%Low
14Kappl, Bezirk Landeck187$2,397$30438.1%Low
15Piesendorf, Salzburg184$2,116$31434.2%Moderate
16Neukirchen am Großvenediger, Salzburg176$1,876$36829.8%Moderate
17Dornbirn, Vorarlberg173$953$14233.7%Low
18Sankt Gallenkirch, Vorarlberg169$1,816$27931.1%Low
19Kitzbühel, Tyrol164$2,918$43733.3%Low
20Bregenz, Vorarlberg158$1,576$20037.7%Low
21Kirchberg in Tirol, Bezirk Kitzbühel157$2,941$44033.8%Low
22Leutasch, Tyrol156$1,460$23433.2%Low
23Bad Kleinkirchheim, Carinthia150$1,191$22527.5%Low
24Bad Mitterndorf, Styria150$1,338$22229.0%Low
25Mayrhofen, Bezirk Schwaz148$2,264$31137.3%Low
26Bad Ischl, Bezirk Gmunden146$1,449$18536.7%Low
27Bad Gastein, Salzburg140$1,111$21130.0%High
28Fügen, Bezirk Schwaz136$1,951$28532.7%Low
29Velden am Wörther See, Carinthia136$1,013$21629.1%Low
30Krems an der Donau, Lower Austria136$1,032$16134.1%Low
31Saalfelden am Steinernen Meer, Salzburg136$1,266$20132.5%Moderate
32Hopfgarten im Brixental, Tyrol136$2,232$40530.4%Low
33Längenfeld, Bezirk Imst133$2,281$27138.6%Low
34Gmunden, Upper Austria129$1,268$18435.0%Low
35Wildschönau, Tyrol127$2,004$26837.6%Low
36Sankt Anton am Arlberg, Bezirk Landeck125$3,164$55837.6%Low
37Wald im Pinzgau, Salzburg121$1,958$34231.0%Moderate
38Bad Goisern am Hallstättersee, Bezirk Gmunden120$2,108$22340.9%Low
39Sankt Georgen am Kreischberg, Styria119$1,946$32227.7%Low
40Maria Alm am Steinernen Meer, Salzburg115$2,049$34633.1%High
41Murau, Styria115$1,689$29229.6%Low
42Ehrwald, Tyrol114$2,191$27138.6%Low
43Treffen am Ossiacher See, Carinthia113$1,083$19533.9%Low
44Ramsau am Dachstein, Styria110$1,345$27532.8%Low
45Neustift im Stubaital, Tyrol110$1,847$23636.4%Low
46Brixen im Thale, Bezirk Kitzbühel108$2,330$42833.1%Low
47Bad Aussee, Styria105$1,345$19734.1%Low
48Hermagor-Pressegger See, Carinthia104$890$20228.6%Low
49Maishofen, Salzburg104$1,522$22732.2%Moderate
50Mauterndorf, Salzburg104$1,877$26931.9%High
51Aschau im Zillertal, Bezirk Schwaz102$1,788$23742.4%Low
52Mittersill, Salzburg100$1,503$26933.7%High
53Stadl-Predlitz, Styria100$2,469$36330.2%Low
54Mühlbach am Hochkönig, Salzburg99$3,143$33139.8%High
55Finkenberg, Bezirk Schwaz98$1,485$21235.7%Low
56Fieberbrunn, Bezirk Kitzbühel92$1,722$29932.4%Low
57Bramberg am Wildkogel, Salzburg90$2,123$33935.7%Moderate
58Haus im Ennstal, Styria90$2,465$36230.8%Low
59Lermoos, Tyrol89$1,299$24133.2%Low
60Bruck an der Großglocknerstraße, Salzburg88$1,998$26835.1%High
61Oetz, Bezirk Imst87$1,586$30832.8%Low
62See, Bezirk Landeck87$1,817$30035.9%Low
63Dalaas, Vorarlberg87$1,840$27034.6%Low
64Sankt Johann in Tirol, Bezirk Kitzbühel85$1,677$32135.8%Low
65Rauris, Salzburg85$1,401$25927.4%High
66Schruns, Vorarlberg85$1,389$28029.8%Low
67Bad Hofgastein, Salzburg82$1,417$20435.8%High
68Pettneu am Arlberg, Bezirk Landeck81$2,697$37835.1%Low
69Mittelberg, Vorarlberg80$1,592$23537.5%Low
70Schwendau, Bezirk Schwaz79$1,833$20840.1%Low
71Hippach, Bezirk Schwaz77$2,172$33842.2%Low
72Irdning-Donnersbachtal, Styria76$2,306$28532.2%Low
73Umhausen, Bezirk Imst75$1,923$24737.0%Low
74Sankt Kanzian am Klopeiner See, Carinthia75$591$14630.8%Low
75Damüls, Vorarlberg75$1,307$23227.7%Low
76Westendorf, Bezirk Kitzbühel74$1,875$35730.2%Low
77Alpbach, Bezirk Kufstein74$2,675$37434.5%Low
78Sankt Johann im Pongau, Salzburg74$2,030$31533.5%Moderate
79Uttendorf, Salzburg74$2,485$24137.5%High
80Finkenstein am Faaker See, Carinthia73$728$14636.1%Low
81Leogang, Salzburg73$2,017$28133.5%Moderate
82Hohentauern, Styria73$2,034$28233.2%Low
83Ramsau im Zillertal, Bezirk Schwaz72$1,959$22840.8%Low
84Leoben, Styria71$588$12828.3%Low
85Altmünster, Bezirk Gmunden70$1,394$20137.7%Low
86Annaberg-Lungötz, Salzburg69$2,330$33435.0%High
87Viehhofen, Salzburg69$2,209$41134.2%Moderate
88Scharnitz, Tyrol69$2,935$32737.7%Low
89Obertraun, Bezirk Gmunden68$1,982$21837.2%Low
90Brand, Vorarlberg68$3,359$51830.7%Low
91Baden, Lower Austria67$834$14232.2%Low
92Sautens, Bezirk Imst65$1,680$23036.9%Low
93Mariapfarr, Salzburg65$1,631$28828.8%Low
94Hollersbach im Pinzgau, Salzburg64$2,336$36729.8%Moderate
95Niedernsill, Salzburg64$2,471$30433.3%Moderate
96Gaschurn, Vorarlberg64$1,823$33028.0%Low
97Gosau, Bezirk Gmunden62$2,382$25638.5%Low
98Reichenau, Carinthia61$1,169$24428.8%Low
99Abtenau, Salzburg61$1,502$18634.8%Moderate
100Wiener Neustadt, Lower Austria58$528$8029.2%Low

Most Profitable Airbnb Markets in Austria by Revenue

The most profitable Airbnb cities in Austria are those where hosts earn the highest average monthly revenue per listing — the single most telling indicator of a market's income potential. Brand, Vorarlberg leads with $3,359/month at $518 ADR and 30.7% occupancy. Whether you are evaluating your first STR investment or benchmarking an existing property, these top-earning Airbnb markets show where vacation rentals generate the greatest short-term rental income.

#MarketRevenue/moActive Listings (TTM)ADROccupancyRegulation
1Brand, Vorarlberg$3,35968$51830.7%Low
2Sankt Anton am Arlberg, Bezirk Landeck$3,164125$55837.6%Low
3Mühlbach am Hochkönig, Salzburg$3,14399$33139.8%High
4Kirchberg in Tirol, Bezirk Kitzbühel$2,941157$44033.8%Low
5Scharnitz, Tyrol$2,93569$32737.7%Low
6Kitzbühel, Tyrol$2,918164$43733.3%Low
7Pettneu am Arlberg, Bezirk Landeck$2,69781$37835.1%Low
8Alpbach, Bezirk Kufstein$2,67574$37434.5%Low
9Salzburg, Salzburg$2,655539$20849.2%High
10Uttendorf, Salzburg$2,48574$24137.5%High
11Niedernsill, Salzburg$2,47164$30433.3%Moderate
12Stadl-Predlitz, Styria$2,469100$36330.2%Low
13Haus im Ennstal, Styria$2,46590$36230.8%Low
14Innsbruck, Tyrol$2,405424$19750.4%Low
15Kappl, Bezirk Landeck$2,397187$30438.1%Low
16Gosau, Bezirk Gmunden$2,38262$25638.5%Low
17Hollersbach im Pinzgau, Salzburg$2,33664$36729.8%Moderate
18Brixen im Thale, Bezirk Kitzbühel$2,330108$42833.1%Low
19Annaberg-Lungötz, Salzburg$2,33069$33435.0%High
20Irdning-Donnersbachtal, Styria$2,30676$28532.2%Low
21Längenfeld, Bezirk Imst$2,281133$27138.6%Low
22Mayrhofen, Bezirk Schwaz$2,264148$31137.3%Low
23Zell am See, Salzburg$2,239507$34231.9%High
24Hopfgarten im Brixental, Tyrol$2,232136$40530.4%Low
25Viehhofen, Salzburg$2,20969$41134.2%Moderate
26Kaprun, Salzburg$2,207229$33831.0%High
27Ehrwald, Tyrol$2,191114$27138.6%Low
28Hippach, Bezirk Schwaz$2,17277$33842.2%Low
29Bramberg am Wildkogel, Salzburg$2,12390$33935.7%Moderate
30Piesendorf, Salzburg$2,116184$31434.2%Moderate
31Bad Goisern am Hallstättersee, Bezirk Gmunden$2,108120$22340.9%Low
32Maria Alm am Steinernen Meer, Salzburg$2,049115$34633.1%High
33Schladming, Styria$2,045225$33831.3%Low
34Hohentauern, Styria$2,03473$28233.2%Low
35Sankt Johann im Pongau, Salzburg$2,03074$31533.5%Moderate
36Sölden, Bezirk Imst$2,020197$29733.7%Low
37Leogang, Salzburg$2,01773$28133.5%Moderate
38Wildschönau, Tyrol$2,004127$26837.6%Low
39Bruck an der Großglocknerstraße, Salzburg$1,99888$26835.1%High
40Obertraun, Bezirk Gmunden$1,98268$21837.2%Low
41Ramsau im Zillertal, Bezirk Schwaz$1,95972$22840.8%Low
42Wald im Pinzgau, Salzburg$1,958121$34231.0%Moderate
43Fügen, Bezirk Schwaz$1,951136$28532.7%Low
44Sankt Georgen am Kreischberg, Styria$1,946119$32227.7%Low
45Umhausen, Bezirk Imst$1,92375$24737.0%Low
46Mauterndorf, Salzburg$1,877104$26931.9%High
47Neukirchen am Großvenediger, Salzburg$1,876176$36829.8%Moderate
48Westendorf, Bezirk Kitzbühel$1,87574$35730.2%Low
49Neustift im Stubaital, Tyrol$1,847110$23636.4%Low
50Dalaas, Vorarlberg$1,84087$27034.6%Low
51Saalbach-Hinterglemm, Salzburg$1,835253$37530.2%Moderate
52Schwendau, Bezirk Schwaz$1,83379$20840.1%Low
53Gaschurn, Vorarlberg$1,82364$33028.0%Low
54See, Bezirk Landeck$1,81787$30035.9%Low
55Sankt Gallenkirch, Vorarlberg$1,816169$27931.1%Low
56Aschau im Zillertal, Bezirk Schwaz$1,788102$23742.4%Low
57Fieberbrunn, Bezirk Kitzbühel$1,72292$29932.4%Low
58Seefeld in Tirol, Tyrol$1,708200$24837.7%Low
59Murau, Styria$1,689115$29229.6%Low
60Sautens, Bezirk Imst$1,68065$23036.9%Low
61Sankt Johann in Tirol, Bezirk Kitzbühel$1,67785$32135.8%Low
62Vienna, Vienna$1,6749,372$16845.1%Low
63Mariapfarr, Salzburg$1,63165$28828.8%Low
64Mittelberg, Vorarlberg$1,59280$23537.5%Low
65Oetz, Bezirk Imst$1,58687$30832.8%Low
66Bregenz, Vorarlberg$1,576158$20037.7%Low
67Maishofen, Salzburg$1,522104$22732.2%Moderate
68Mittersill, Salzburg$1,503100$26933.7%High
69Abtenau, Salzburg$1,50261$18634.8%Moderate
70Finkenberg, Bezirk Schwaz$1,48598$21235.7%Low
71Leutasch, Tyrol$1,460156$23433.2%Low
72Bad Ischl, Bezirk Gmunden$1,449146$18536.7%Low
73Bad Hofgastein, Salzburg$1,41782$20435.8%High
74Rauris, Salzburg$1,40185$25927.4%High
75Altmünster, Bezirk Gmunden$1,39470$20137.7%Low
76Schruns, Vorarlberg$1,38985$28029.8%Low
77Ramsau am Dachstein, Styria$1,345110$27532.8%Low
78Bad Aussee, Styria$1,345105$19734.1%Low
79Bad Mitterndorf, Styria$1,338150$22229.0%Low
80Damüls, Vorarlberg$1,30775$23227.7%Low
81Lermoos, Tyrol$1,29989$24133.2%Low
82Gmunden, Upper Austria$1,268129$18435.0%Low
83Saalfelden am Steinernen Meer, Salzburg$1,266136$20132.5%Moderate
84Bad Kleinkirchheim, Carinthia$1,191150$22527.5%Low
85Reichenau, Carinthia$1,16961$24428.8%Low
86Bad Gastein, Salzburg$1,111140$21130.0%High
87Villach, Carinthia$1,090211$17233.3%Low
88Treffen am Ossiacher See, Carinthia$1,083113$19533.9%Low
89Klagenfurt, Carinthia$1,059258$13837.0%Low
90Krems an der Donau, Lower Austria$1,032136$16134.1%Low
91Velden am Wörther See, Carinthia$1,013136$21629.1%Low
92Linz, Upper Austria$1,000261$12840.6%Low
93Dornbirn, Vorarlberg$953173$14233.7%Low
94Hermagor-Pressegger See, Carinthia$890104$20228.6%Low
95Baden, Lower Austria$83467$14232.2%Low
96Graz, Styria$8071,152$10935.7%Low
97Finkenstein am Faaker See, Carinthia$72873$14636.1%Low
98Sankt Kanzian am Klopeiner See, Carinthia$59175$14630.8%Low
99Leoben, Styria$58871$12828.3%Low
100Wiener Neustadt, Lower Austria$52858$8029.2%Low

Most Expensive Airbnb Markets in Austria by Nightly Rate

The average daily rate (ADR) measures how much guests pay per night in each market, making it the clearest indicator of a city's short-term rental pricing power. Sankt Anton am Arlberg, Bezirk Landeck commands the highest Airbnb nightly rate in Austria at $558/night, generating $3,164/month at 37.6% occupancy. Markets with premium nightly pricing typically feature high-demand destinations where travelers pay a significant premium over hotel alternatives.

#MarketADRActive Listings (TTM)Revenue/moOccupancyRegulation
1Sankt Anton am Arlberg, Bezirk Landeck$558125$3,16437.6%Low
2Brand, Vorarlberg$51868$3,35930.7%Low
3Kirchberg in Tirol, Bezirk Kitzbühel$440157$2,94133.8%Low
4Kitzbühel, Tyrol$437164$2,91833.3%Low
5Brixen im Thale, Bezirk Kitzbühel$428108$2,33033.1%Low
6Viehhofen, Salzburg$41169$2,20934.2%Moderate
7Hopfgarten im Brixental, Tyrol$405136$2,23230.4%Low
8Pettneu am Arlberg, Bezirk Landeck$37881$2,69735.1%Low
9Saalbach-Hinterglemm, Salzburg$375253$1,83530.2%Moderate
10Alpbach, Bezirk Kufstein$37474$2,67534.5%Low
11Neukirchen am Großvenediger, Salzburg$368176$1,87629.8%Moderate
12Hollersbach im Pinzgau, Salzburg$36764$2,33629.8%Moderate
13Stadl-Predlitz, Styria$363100$2,46930.2%Low
14Haus im Ennstal, Styria$36290$2,46530.8%Low
15Westendorf, Bezirk Kitzbühel$35774$1,87530.2%Low
16Maria Alm am Steinernen Meer, Salzburg$346115$2,04933.1%High
17Zell am See, Salzburg$342507$2,23931.9%High
18Wald im Pinzgau, Salzburg$342121$1,95831.0%Moderate
19Bramberg am Wildkogel, Salzburg$33990$2,12335.7%Moderate
20Kaprun, Salzburg$338229$2,20731.0%High
21Schladming, Styria$338225$2,04531.3%Low
22Hippach, Bezirk Schwaz$33877$2,17242.2%Low
23Annaberg-Lungötz, Salzburg$33469$2,33035.0%High
24Mühlbach am Hochkönig, Salzburg$33199$3,14339.8%High
25Gaschurn, Vorarlberg$33064$1,82328.0%Low
26Scharnitz, Tyrol$32769$2,93537.7%Low
27Sankt Georgen am Kreischberg, Styria$322119$1,94627.7%Low
28Sankt Johann in Tirol, Bezirk Kitzbühel$32185$1,67735.8%Low
29Sankt Johann im Pongau, Salzburg$31574$2,03033.5%Moderate
30Piesendorf, Salzburg$314184$2,11634.2%Moderate
31Mayrhofen, Bezirk Schwaz$311148$2,26437.3%Low
32Oetz, Bezirk Imst$30887$1,58632.8%Low
33Niedernsill, Salzburg$30464$2,47133.3%Moderate
34Kappl, Bezirk Landeck$304187$2,39738.1%Low
35See, Bezirk Landeck$30087$1,81735.9%Low
36Fieberbrunn, Bezirk Kitzbühel$29992$1,72232.4%Low
37Sölden, Bezirk Imst$297197$2,02033.7%Low
38Murau, Styria$292115$1,68929.6%Low
39Mariapfarr, Salzburg$28865$1,63128.8%Low
40Irdning-Donnersbachtal, Styria$28576$2,30632.2%Low
41Fügen, Bezirk Schwaz$285136$1,95132.7%Low
42Hohentauern, Styria$28273$2,03433.2%Low
43Leogang, Salzburg$28173$2,01733.5%Moderate
44Schruns, Vorarlberg$28085$1,38929.8%Low
45Sankt Gallenkirch, Vorarlberg$279169$1,81631.1%Low
46Ramsau am Dachstein, Styria$275110$1,34532.8%Low
47Längenfeld, Bezirk Imst$271133$2,28138.6%Low
48Ehrwald, Tyrol$271114$2,19138.6%Low
49Dalaas, Vorarlberg$27087$1,84034.6%Low
50Mauterndorf, Salzburg$269104$1,87731.9%High
51Mittersill, Salzburg$269100$1,50333.7%High
52Wildschönau, Tyrol$268127$2,00437.6%Low
53Bruck an der Großglocknerstraße, Salzburg$26888$1,99835.1%High
54Rauris, Salzburg$25985$1,40127.4%High
55Gosau, Bezirk Gmunden$25662$2,38238.5%Low
56Seefeld in Tirol, Tyrol$248200$1,70837.7%Low
57Umhausen, Bezirk Imst$24775$1,92337.0%Low
58Reichenau, Carinthia$24461$1,16928.8%Low
59Lermoos, Tyrol$24189$1,29933.2%Low
60Uttendorf, Salzburg$24174$2,48537.5%High
61Aschau im Zillertal, Bezirk Schwaz$237102$1,78842.4%Low
62Neustift im Stubaital, Tyrol$236110$1,84736.4%Low
63Mittelberg, Vorarlberg$23580$1,59237.5%Low
64Leutasch, Tyrol$234156$1,46033.2%Low
65Damüls, Vorarlberg$23275$1,30727.7%Low
66Sautens, Bezirk Imst$23065$1,68036.9%Low
67Ramsau im Zillertal, Bezirk Schwaz$22872$1,95940.8%Low
68Maishofen, Salzburg$227104$1,52232.2%Moderate
69Bad Kleinkirchheim, Carinthia$225150$1,19127.5%Low
70Bad Goisern am Hallstättersee, Bezirk Gmunden$223120$2,10840.9%Low
71Bad Mitterndorf, Styria$222150$1,33829.0%Low
72Obertraun, Bezirk Gmunden$21868$1,98237.2%Low
73Velden am Wörther See, Carinthia$216136$1,01329.1%Low
74Finkenberg, Bezirk Schwaz$21298$1,48535.7%Low
75Bad Gastein, Salzburg$211140$1,11130.0%High
76Schwendau, Bezirk Schwaz$20879$1,83340.1%Low
77Salzburg, Salzburg$208539$2,65549.2%High
78Bad Hofgastein, Salzburg$20482$1,41735.8%High
79Hermagor-Pressegger See, Carinthia$202104$89028.6%Low
80Altmünster, Bezirk Gmunden$20170$1,39437.7%Low
81Saalfelden am Steinernen Meer, Salzburg$201136$1,26632.5%Moderate
82Bregenz, Vorarlberg$200158$1,57637.7%Low
83Bad Aussee, Styria$197105$1,34534.1%Low
84Innsbruck, Tyrol$197424$2,40550.4%Low
85Treffen am Ossiacher See, Carinthia$195113$1,08333.9%Low
86Abtenau, Salzburg$18661$1,50234.8%Moderate
87Bad Ischl, Bezirk Gmunden$185146$1,44936.7%Low
88Gmunden, Upper Austria$184129$1,26835.0%Low
89Villach, Carinthia$172211$1,09033.3%Low
90Vienna, Vienna$1689,372$1,67445.1%Low
91Krems an der Donau, Lower Austria$161136$1,03234.1%Low
92Sankt Kanzian am Klopeiner See, Carinthia$14675$59130.8%Low
93Finkenstein am Faaker See, Carinthia$14673$72836.1%Low
94Baden, Lower Austria$14267$83432.2%Low
95Dornbirn, Vorarlberg$142173$95333.7%Low
96Klagenfurt, Carinthia$138258$1,05937.0%Low
97Leoben, Styria$12871$58828.3%Low
98Linz, Upper Austria$128261$1,00040.6%Low
99Graz, Styria$1091,152$80735.7%Low
100Wiener Neustadt, Lower Austria$8058$52829.2%Low

Highest Occupancy Airbnb Markets in Austria

Airbnb occupancy rate measures the percentage of available nights actually booked — the most telling indicator of short-term rental demand in a market. Innsbruck, Tyrol leads Austria with 50.4% occupancy, $2,405/month revenue, and 424 active listings. Markets with the highest STR occupancy rates reflect strong, sustained guest demand — a critical signal for investors evaluating where properties will stay consistently booked year-round. This ranking is filtered to markets with 300+ listings to ensure statistical reliability.

#MarketOccupancyActive Listings (TTM)Revenue/moADRRegulation
1Innsbruck, Tyrol50.4%424$2,405$197Low
2Salzburg, Salzburg49.2%539$2,655$208High
3Vienna, Vienna45.1%9,372$1,674$168Low
4Graz, Styria35.7%1,152$807$109Low
5Zell am See, Salzburg31.9%507$2,239$342High

How to Choose an Airbnb Investment Market in Austria

No single ranking tells the full story. The best Airbnb market for a given investor depends on their capital, risk tolerance, operating model, and income goals. The four ranking dimensions on this page — market depth, revenue, ADR, and occupancy — serve different investor profiles.

If you prioritize predictable cash flow, start with the occupancy rankings. Markets where occupancy exceeds 55% offer consistent bookings and lower vacancy risk. High-occupancy markets may not have the highest nightly rates, but their revenue stability makes them better suited for mortgage-backed investments where monthly debt coverage matters more than peak earnings.

If you're targeting maximum income per property, use the revenue rankings. Revenue is the product of nightly rate and occupancy — it captures the combined effect of both. The highest-revenue Airbnb markets in Austria tend to be destination cities where travelers stay longer and pay a premium for entire-home listings.

If you're evaluating luxury or premium positioning, the ADR rankings show where guests are willing to pay top dollar per night. High-ADR markets reward property upgrades, professional photography, and amenity investments. However, a high nightly rate with low occupancy may generate less income than a moderately priced listing that stays booked consistently.

If you want the deepest market data, the active listings rankings identify cities with the largest short-term rental supply. More listings mean more comparable properties for pricing, more data points for revenue projections, and typically a more liquid resale market if your investment thesis changes.

In all cases, check the regulation column before committing capital. A profitable market with high regulation may require permits, annual caps on rental days, or costly compliance steps that erode returns. Markets with low regulation offer faster time-to-market but may tighten rules as STR supply grows.

Short-Term Rental Regulation in Austria

Understanding the regulatory environment is critical for any Airbnb investment in Austria. Regulation affects licensing costs, annual operating limits, tax obligations, and the long-term viability of a short-term rental strategy.

Across the 100 markets ranked on this page: 74 have a low regulation profile (generally operator-friendly with minimal licensing requirements), 0 have medium regulation (some permit or registration requirements), and 13 have high regulation (strict licensing, annual rental day caps, or active enforcement). Markets with low regulation offer the lowest barrier to entry, while high-regulation markets may still be profitable — but require careful compliance planning and often limit the number of properties a single operator can manage.

AirROI classifies regulation as a market-level signal based on available ordinance data and platform registration patterns. This is not legal advice — always verify current local ordinances, as short-term rental rules can change rapidly, especially in high-growth markets where municipalities are actively responding to STR expansion.

How We Rank the Best Airbnb Investment Markets in Austria

This page ranks Airbnb markets in Austria across four dimensions that matter most to short-term rental investors and operators: market depth (active listings), revenue potential (monthly income per listing), pricing power (average daily rate), and booking demand (occupancy rate). Each ranking uses the same underlying dataset but sorts by a different metric, giving you multiple lenses to evaluate where to invest in Airbnb in Austria.

No single metric tells the full story. A market with high ADR but low occupancy may underperform one with moderate pricing and strong demand. Revenue captures the combined effect of rate and occupancy, while active listings signal whether a market has enough depth for reliable benchmarking and a liquid resale environment. We include regulation data alongside every ranking so you can weigh compliance risk before committing capital.

Ranking Methodology & Data Sources

  • Active Listings (TTM): The count of active short-term rental listings in each market over the trailing twelve months — a proxy for market maturity, data reliability, and investor confidence in Austria.
  • Monthly Revenue: Average gross revenue per listing per month — the bottom-line metric for evaluating Airbnb profitability in Austria and projecting cash flow.
  • Average Daily Rate (ADR): The mean nightly booking price across all active listings — the clearest measure of a market's short-term rental pricing power.
  • Occupancy Rate: Percentage of available nights booked — the demand signal that determines how much of your nightly rate converts to actual income. Occupancy rankings are filtered to markets with 300+ listings to exclude small markets with unreliable averages.
  • Regulation: An indicator of the local regulatory climate in Austria, from low (operator-friendly) to high (strict licensing and enforcement) — essential for assessing compliance risk.

All data is sourced from AirROI's proprietary analytics pipeline, which tracks 20,000,000+ properties across 190+ countries. Metrics are recalculated on a rolling basis using trailing twelve-month aggregates from active listings. For full methodology, see the data methodology page.

Frequently Asked Questions About the Best Airbnb Markets in Austria

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Austria.

What are the best places to invest in Airbnb in Austria?

Vienna, Vienna leads this ranking for Austria with 9,372 active listings — the largest market by depth. Markets are ranked by listing count because deeper markets offer more comparable data, more pricing benchmarks, and a more predictable operating environment for investors. Each row also shows revenue, ADR, occupancy, and regulation so investors can evaluate based on what matters most to them.

Which market has the highest Airbnb revenue in Austria?

Brand, Vorarlberg posts the highest average monthly revenue in this ranking at $3,359. Revenue leaders often combine healthy rates, solid occupancy, and enough listing scale to support repeatable operations rather than one-off outliers.

Which market has the strongest Airbnb occupancy in Austria?

Innsbruck, Tyrol has the highest occupancy rate in this comparison at 50.4%. High occupancy can signal resilient demand, but investors still need to balance it against nightly rates, regulation, and supply depth before deciding where to buy or operate.

Which market has the highest Airbnb nightly rate in Austria?

Sankt Anton am Arlberg, Bezirk Landeck commands the highest average daily rate at $558 per night. A high ADR does not automatically translate to the highest revenue — occupancy and seasonality determine how much of that rate converts to realized income.

Which Airbnb markets in Austria have the lowest regulation?

Vienna (Vienna), Graz (Styria), Innsbruck (Tyrol) currently show low regulation profiles in this ranking. Lower regulation can reduce compliance costs and time-to-market for new hosts, but investors should always verify local ordinances before purchasing — rules can change quickly as short-term rental markets grow.

Is short-term rental investing still profitable in Austria in 2026?

The markets ranked here average 34.3% occupancy, and the top performer posts $3,359 in monthly revenue. Profitability depends on property acquisition cost, local operating expenses, and regulation compliance — but the data shows active, performing markets exist across Austria for well-researched investors.

How often are AirROI's top Airbnb market rankings updated?

AirROI updates these rankings using the latest market snapshot available in the dataset, which for this page is anchored to 2026. Rankings should be treated as current market intelligence rather than permanent truths because pricing, demand, regulation, and supply can all shift over time.

What metrics should I use to evaluate Airbnb investments in Austria?

The most important metrics for comparing short-term rental markets are active listing count (market depth and data reliability), occupancy rate (demand consistency), average daily rate (pricing power), monthly revenue (income potential), and regulation level (compliance cost and risk). This ranking sorts by market depth first; use the other columns to filter for the profile that fits your investment strategy.

What makes a good Airbnb market for first-time investors in Austria?

First-time investors in Austria should prioritize markets with high occupancy (55%+) and low regulation, which reduce the risk of empty calendars and compliance surprises. Markets with 200+ active listings also provide better benchmarking data and a more predictable operating environment. Revenue is important, but consistent demand is more forgiving for operators still learning pricing and guest management.

What is a good Airbnb occupancy rate in Austria?

Across the markets ranked here, the average occupancy rate in Austria is 34.3%. Occupancy above 50% is generally considered healthy for short-term rentals, and above 65% signals strong, sustained demand. However, the best occupancy rate depends on pricing strategy — some hosts maximize revenue by targeting fewer bookings at higher nightly rates rather than maximizing booking volume.

How does regulation affect Airbnb investment returns in Austria?

Regulation is one of the most overlooked risks in short-term rental investing. In Austria, 74 of 100 ranked markets have low regulation, 0 have medium, and 13 have high. High-regulation markets often require permits, limit annual rental days, or impose occupancy taxes — all of which reduce net returns. Low-regulation markets offer faster time-to-market and lower compliance costs, but rules can tighten as STR supply grows.

What is the difference between ADR and RevPAR for Airbnb investing?

ADR (Average Daily Rate) is the average nightly price guests pay, while RevPAR (Revenue Per Available Rental night) factors in both price and occupancy. A market with $200 ADR and 50% occupancy has $100 RevPAR — the same as a market with $125 ADR and 80% occupancy. RevPAR is a better single-number benchmark for comparing markets because it captures how effectively nightly rates convert to realized income. AirROI's city-level reports include RevPAR with percentile breakdowns for deeper analysis.

How many Airbnb listings does a market need to be investable in Austria?

Markets with fewer than 100 active listings can show volatile averages that do not predict future performance. The median market in this Austria ranking has about 104 listings. Larger markets (500+) offer more reliable data, more comparable properties for pricing, and typically a more liquid exit if you decide to sell. Smaller markets can still be profitable, but investors should treat the data as directional rather than precise.

How do seasonal and year-round Airbnb markets differ in Austria?

Seasonal markets in Austria experience dramatic swings in booking demand — often earning 60-70% of annual revenue in just 3-4 peak months. Year-round markets deliver steadier cash flow with lower peak-to-trough variation. Investors who need predictable monthly income should prioritize high-occupancy markets with low seasonal variance, while those comfortable with cash-flow timing can target seasonal markets where peak rates compensate for off-season softness.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hospitality consultants, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports, the data portal for bulk downloads, the Airbnb API with 22 endpoints, and an Airbnb MCP Server for AI agents.

All metrics reflect trailing twelve-month aggregates from active listings as of 2026-07-06. Revenue figures are market averages, not projections. For full methodology, see the data methodology page.

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