Airbnb Market Analytics, Statistics and Data in Sa Pa, Lào Cai Province, Vietnam
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sa Pa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sa Pa:
How much do Airbnb hosts make on average per month in Sa Pa?
The short-term rental market in Sa Pa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $380 per month
- Strong performing properties (top 25%) make $694 or more
- Best-in-class properties (top 10%) achieve $1,134+ monthly
- Entry-level properties (bottom 25%) typically earn around $143
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sa Pa
The market in Sa Pa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sa Pa
Daily rates in Sa Pa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $34 per night
- Strong performing properties (top 25%) secure $53 or more
- Best-in-class properties (top 10%) pull in $92+ per night
- Entry-level properties (bottom 25%) earn around $23
Daily Rate Variations by Month
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Seasonality patterns in Sa Pa
Peak Season (June, May, April)
- Revenue peaks at $894.23 per month
- Occupancy rates reach 42.96%
- Daily rates average $57.36
Shoulder Season
- Revenue averages $555.40 per month
- Occupancy maintains 29.41%
- Daily rates hold at $50.54
Low Season (July, August, September)
- Revenue drops to $264.53 per month
- Occupancy decreases to 18.32%
- Daily rates adjust to $42.32
Is it still profitable to do Airbnb in Sa Pa in 2025?
Yes! Sa Pa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $555 and The market's 184 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sa Pa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Terrace Fields | Breathtaking views of rice terraces and a unique cultural experience in the heart of the mountains. Great for tourists seeking a tranquil getaway surrounded by nature. | Terraced Rice Fields, Fansipan Mountain, Muong Hoa Valley, Silver Waterfall, Cat Cat Village |
| Sapa Town | The central hub for tourists with a variety of restaurants, shops, and vibrant culture. Ideal for those wanting to experience local cuisine and market culture. | Sapa Market, Stone Church, Local Restaurants, Sapa Museum, Night Market |
| Fansipan | Known as the 'Roof of Indochina', it's a popular destination for adventure seekers and hikers. Excellent for outdoor enthusiasts. | Fansipan Peak, Cable Car to Fansipan, Trekking Trails, Botanical Garden, Lao Chai Village |
| Cat Cat Village | A traditional H'mong village offering a glimpse into local culture and craftsmanship. Popular for its scenic beauty and cultural experiences. | Cat Cat Cultural Village, Traditional Handicraft Shops, Waterfall, Homestays, Local Cuisine |
| Ta Phin Village | Famous for its red Dao ethnic minority and stunning landscapes. Ideal for cultural immersion and exploring local traditions. | Ta Phin Cave, Red Dao Embroidery, Local Hot Springs, Scenic Treks, Traditional Herbal Medicine |
| Ham Rong Mountain | Offers panoramic views of Sapa and is a great spot for photography and nature walks. Popular for its hiking trails and gardens. | Ham Rong Flower Garden, Hiking Trails, Scenic Views, Cultural Performances |
| Muong Hoa Valley | Known for its stunning rice fields and ancient petroglyphs, it attracts both nature lovers and history enthusiasts. | Petroglyphs, Rice Fields, Trekking Routes, Local Homestays, Cultural Festivals |
| Silver Waterfall | A natural attraction within a short distance from Sapa, perfect for sightseeing and outdoor activities. Great for tourists seeking natural beauty. | Silver Waterfall, Parking Area, Scenic Views, Photography Spots, Hiking Paths |
Do you need a license for Airbnb in Sa Pa?
We recommend checking directly with Sa Pa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sa Pa
Chapa Hill Villa Sapa
Entire Place • 3 bedrooms
Private house with swimming pool
Entire Place • 4 bedrooms
En nho Homestay Sa Pa-0.7 km from Sapa market
Entire Place • 2 bedrooms
Paradise retreat in Muong Hoa-Sapa-Infinity pool
Private Room • 1 bedroom
Misty villa*Beautiful view*3BR
Entire Place • 3 bedrooms
Sapa's best panorama view - Wooden home (W)
Private Room • 4 bedrooms
Top Performing Professional Hosts in Sa Pa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Minh | 6 | $90,391 | 110 | 4.95/5.0 |
| Thanh | 23 | $65,144 | 490 | 2.63/5.0 |
| Jenny | 4 | $63,303 | 99 | 3.45/5.0 |
| Jungle | 9 | $37,841 | 371 | 4.92/5.0 |
| Duc Dung | 10 | $35,248 | 3 | 0.50/5.0 |
| Tuấn | 10 | $33,914 | 319 | 4.41/5.0 |
| Anh | 7 | $30,451 | 124 | 2.23/5.0 |
| Dieu | 5 | $26,844 | 904 | 4.95/5.0 |
| Rùa'S House Homestay | 5 | $25,342 | 29 | 3.60/5.0 |
| Thuy | 1 | $22,620 | 64 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sa Pa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (67.9%), with boutique & hotels and house properties comprising 77.1% of inventory
- Strong specialty sector (56.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (4.4% combined)
Room Capacity Distribution
Analysis of 184 properties in Sa Pa shows that 1 bedroom properties are most prevalent, making up 71.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 5+ bedrooms together representing 80.4% of all listings.
Key Insights
- Most common: 1 bedroom (71.7%)
- Least common: 4 bedrooms (2.2%)
- Market concentration: 80.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 184 properties in Sa Pa reveals that 2 guests properties dominate the market, representing 47.8% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 67.9% of the market.
Key Insights
- Most common capacity: 2 guests (47.8% of market)
- Least common capacity: 5 guests (2.2% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 67.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 184 properties in Sa Pa, the most common availability pattern is 271-366 days (69% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37% of properties).
Key Insights
- Most common availability window: 271-366 days (69%)
- Most common booking duration: 31-90 days (37%)
- Properties with high availability (180+ days): 87.5%
- Properties with long-term bookings (180+ days): 13.0%
Minimum Stay Distributions
1 Night
163 listings
100% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 100.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 100.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
34 listings
31.2% of total
Moderate
53 listings
48.6% of total
Firm
7 listings
6.4% of total
Strict
15 listings
13.8% of total
Key Insights
- Moderate is the preferred policy at 48.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 79.8% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 6.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Apr, Jan, averaging 49 days
- Shortest booking windows are in Dec, Jun, Jul, averaging 28 days
- Winter shows the longest average booking window at 44 days, while Summer has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 44 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jul when lead times are shortest
Popular Airbnb Amenities in Sa Pa
Below is the distribution of amenities across listings in Sa Pa:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (21.2%) and Philippines (20.2%)
- English is the top language at 66.4%, followed by French (10.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.0%
Recommendations
- Target marketing campaigns for London and Manila markets
- Develop localized content for Germany and Philippines
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sa Pa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Xã Mường Hoa | 50 | $438 | $49.40 | 33% |
| Xã Hoàng Liên | 15 | $343 | $48.43 | 23% |
| Tả Van | 104 | $194 | $32.51 | 25% |
| Hà Giang | 22 | $182 | $32.39 | 18% |
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