Town of Franklin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Town of Franklin in 2025? Explore comprehensive Airbnb analytics for Town of Franklin, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Franklin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Town of Franklin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Franklin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Franklin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Franklin (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Franklin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Franklin is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Franklin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,554+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,865 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,097 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,173, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Franklin
Town of Franklin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Franklin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Franklin:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Franklin
Average Daily Rate (ADR) Airbnb Trends in Town of Franklin (2025)
Effective short term rental pricing strategy in Town of Franklin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Franklin typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $245 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Town of Franklin
Get Live Town of Franklin Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Town of Franklin (2025)
Peak Season (June, May, July)
- Revenue averages $3,499 per month
- Occupancy rates average 53.9%
- Daily rates average $186
Shoulder Season
- Revenue averages $2,756 per month
- Occupancy maintains around 45.6%
- Daily rates hold near $193
Low Season (January, February, December)
- Revenue drops to average $1,381 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $196
Seasonality Insights for Town of Franklin
- The Airbnb seasonality in Town of Franklin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Franklin's highest earning potential, with monthly revenues capable of climbing to $3,587, occupancy reaching a high of 56.2%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,021, occupancy could drop to 21.2%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Franklin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Franklin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Franklin (2025)
Exploring the top neighborhoods for short-term rentals in Town of Franklin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Franklin Woods | A picturesque suburban neighborhood known for its spacious lots and family-friendly atmosphere. Attracts families and nature enthusiasts with beautiful parks and recreational areas. | Franklin Woods Nature Center, Harriet D. Smith Nature Park, Deerwood Park, Civic Center Park, Root River Greenway |
| Historic Downtown Franklin | A charming area with a mix of historic buildings, local shops, and restaurants. Ideal for visitors looking for a quaint small-town experience with a sense of community. | Franklin Historical Museum, Old Settlers Park, local boutiques and cafes, Franklin Farmers Market, Franklin Public Library |
| Lake Drive | A scenic road along the shores of several lakes, popular for its natural beauty and tranquility. Appeals to those seeking a serene getaway with water activities. | Lake Theresa, Katherine K. O'Brien Park, walking and biking trails, fishing spots, picnic areas |
| Civic Center Area | The center of Franklin featuring a blend of government facilities and recreational areas. Attracts visitors for community events and outdoor activities. | Franklin City Hall, Community Park, local events and festivals, sports fields, picnic areas |
| Whitnall Park | A large regional park offering vast green spaces, trails, and recreational opportunities. Great for families and outdoor enthusiasts looking for nature activities. | Whitnall Park Golf Course, Sachsenburg Park, Kinnickinnic River, nature trails, sports facilities |
| Pioneer Park | A recreational area with sports facilities and playgrounds, suitable for families. The park provides a community vibe and encourages outdoor activities. | soccer fields, playgrounds, picnic areas, community events, walking paths |
| South Branch | A quiet neighborhood adjacent to Franklin's parks and green spaces. Appeals to visitors looking for a peaceful retreat close to nature. | Greenway Trails, nature reserves, community parks, local wildlife, scenic views |
| West Franklin | A suburban area known for its residential charm and proximity to shopping and dining. Attracts visitors desiring convenience and comfort. | local shopping centers, restaurants, parks, family-friendly activities, easy access to major roads |
Understanding Airbnb License Requirements & STR Laws in Town of Franklin (2025)
While Town of Franklin, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Franklin to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Town of Franklin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Franklinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vireo Cabin at Driftless Creek
Entire Place • 2 bedrooms
Tanager cabin at Driftless Creek
Entire Place • 2 bedrooms
Driftless Country Retreat on 60 acres
Entire Place • 5 bedrooms
Towhee cabin at Driftless Creek
Entire Place • 2 bedrooms
Green Acres Getaway
Entire Place • 4 bedrooms
Peaceful Rural Farmhouse
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Franklin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Franklin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rodney | 3 | $159,022 | 498 | 4.99/5.0 |
| Steve | 3 | $65,927 | 490 | 4.96/5.0 |
| Susan | 1 | $49,341 | 17 | 4.94/5.0 |
| Josh | 1 | $39,932 | 21 | 4.95/5.0 |
| Tami | 1 | $36,842 | 39 | 5.00/5.0 |
| Sandie | 2 | $30,628 | 18 | 4.78/5.0 |
| Thomas | 1 | $28,398 | 138 | 4.96/5.0 |
| Ying | 1 | $13,720 | 144 | 4.83/5.0 |
| Adam | 1 | $12,721 | 28 | 4.82/5.0 |
| Karen | 1 | $12,663 | 240 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Franklin.
Dive Deeper: Advanced Town of Franklin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Franklin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Franklin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Franklin
- The Town of Franklin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Franklin, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Town of Franklin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Franklin
- The dominant room capacity in Town of Franklin is 2 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.7% of the active Airbnb listings in Town of Franklin, indicating a high concentration in these sizes.
- A significant 29.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Franklin.
Town of Franklin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Franklin
- The most common guest capacity trend in Town of Franklin vacation rentals is listings accommodating 8+ guests (35.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Town of Franklin STR market, accounting for 64.7% of listings.
- 53.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Franklin.
- On average, properties in Town of Franklin are equipped to host 5.7 guests.
Town of Franklin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Franklin
- The most common availability pattern in Town of Franklin falls within the 181-270 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Franklin (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Franklin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.8% of total
2 Nights
7 listings
41.2% of total
3 Nights
2 listings
11.8% of total
4-6 Nights
2 listings
11.8% of total
30+ Nights
4 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Franklin is 2 Nights, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Town of Franklin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.2% of Town of Franklin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- A 2-night minimum appears standard (41.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Franklin.
Town of Franklin Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.8% of total
Moderate
5 listings
29.4% of total
Firm
4 listings
23.5% of total
Strict
6 listings
35.3% of total
Cancellation Policy Insights for Town of Franklin
- The prevailing Airbnb cancellation policy trend in Town of Franklin is Strict, used by 35.3% of listings.
- A majority (58.8%) of hosts in Town of Franklin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.3% market standard in Town of Franklin.
- With 35.3% using Strict terms, this is a viable option in Town of Franklin, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Franklin.
Town of Franklin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Franklin
- The overall average booking lead time for vacation rentals in Town of Franklin is 62 days.
- Guests book furthest in advance for stays during January (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (73 days avg.) sees the longest lead times, while Spring (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Town of Franklin.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Town of Franklin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Franklin (2025)
Amenity Prevalence
Amenity Insights for Town of Franklin
- Essential amenities in Town of Franklin that guests expect include: Heating, Coffee maker, Hot water, Dishes and silverware, Free parking on premises, Cooking basics, Backyard, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Franklin: Heating, Coffee maker, Hot water, Dishes and silverware, Free parking on premises, Cooking basics, Backyard, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Franklin to stay competitive.
Town of Franklin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Franklin
- The typical guest profile for Airbnb in Town of Franklin consists of primarily domestic travelers (100%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.6% of guests.
- Key international markets include United States (99.6%) and Canada (0.4%).
- Top languages spoken are English (78.3%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Franklin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Town of Lyndon | 36 | $4,476 | $437.40 | 36% |
| Town of Greenfield | 10 | $4,317 | $277.16 | 50% |
| East Galena Township | 41 | $4,229 | $311.04 | 41% |
| Town of Trenton | 10 | $4,134 | $315.50 | 51% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Town of Marion | 45 | $4,087 | $307.97 | 42% |
| Town of Armenia | 13 | $4,067 | $472.31 | 37% |
| Town of Merrimac | 13 | $4,063 | $364.56 | 48% |