Glendale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Glendale in 2025? Explore comprehensive Airbnb analytics for Glendale, Wisconsin, United States to uncover income potential. This 2025 STR market report for Glendale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.

Whether you're considering an Airbnb investment in Glendale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Glendale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Glendale Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$324
The average rental revenue earned for an occupied room per day in Glendale.
Occupancy Rate(?)
48.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$43,413
Typical annual income for an Airbnb listing in Glendale. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
58.3%
Strong growth (58.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Glendale.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Glendale.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
17
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Glendale (2025)

Understanding the monthly revenue variations for Airbnb listings in Glendale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Glendale is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Glendale across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,599+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,647 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,386 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,820, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Glendale

Glendale Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Glendale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Glendale:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Glendale

Average Daily Rate (ADR) Airbnb Trends in Glendale (2025)

Effective short term rental pricing strategy in Glendale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Glendale typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $649+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $515 or more.
  • Typical properties (Median) charge around $243 per night.
  • Entry-level properties (Bottom 25%) earn around $146 per night.

Average Daily Rate (ADR) Trend by Month in Glendale

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Airbnb Seasonality Analysis & Trends in Glendale (2025)

Peak Season (July, June, August)
  • Revenue averages $6,276 per month
  • Occupancy rates average 60.4%
  • Daily rates average $438
Shoulder Season
  • Revenue averages $4,767 per month
  • Occupancy maintains around 49.2%
  • Daily rates hold near $379
Low Season (February, March, November)
  • Revenue drops to average $2,681 per month
  • Occupancy decreases to average 30.9%
  • Daily rates adjust to average $328

Seasonality Insights for Glendale

  • The Airbnb seasonality in Glendale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Glendale's highest earning potential, with monthly revenues capable of climbing to $7,218, occupancy reaching a high of 64.8%, and ADRs peaking at $478.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,840, occupancy could drop to 21.6%, and ADRs may adjust down to $323.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Glendale.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Glendale seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Glendale (2025)

Exploring the top neighborhoods for short-term rentals in Glendale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Glendale
The heart of Glendale featuring shopping, dining, and entertainment options. A hub for locals and visitors alike, making it ideal for short-term rentals.
Glendale Riverwalk, The Marketplace at Glendale, Veterans Memorial Park, Galleria Shopping Center, Historic Downtown District
Elm Grove
A suburban area known for its charm and quiet neighborhoods. Attracts families and groups looking for a peaceful stay away from the city hustle.
Elm Grove Park, Dousman Stagecoach Inn Museum, Village Square, Beautiful residential streets are perfect for relaxing strolls
Lake Wisconsin
A scenic area that offers outdoor activities and a serene lakeside experience, popular for both vacationers and water sports enthusiasts.
Lake Wisconsin, Water sports activities, Fishing spots, Picnic areas, Scenic nature trails
St. Francis
A growing neighborhood with a mix of residential areas and local eateries. Close to various attractions in the Milwaukee area, perfect for visitors looking for convenience.
St. Francis Brewery, Kinnickinnic River, Local cafes and restaurants, Shopping centers nearby
Kettle Moraine State Forest
This area is ideal for nature lovers and those seeking adventure with hiking, camping, and other outdoor activities.
Kettle Moraine State Forest recreational areas, Hiking trails, Camping sites, Biking trails, Wildlife viewing
Greendale
A quaint village with a beautiful historic downtown, known for its scenic parks and local community atmosphere, appealing for those seeking a cozy stay.
Greendale Historic District, Parks and Green Spaces, Unique local shops, Community events
Brookfield
A suburban community with excellent shopping and dining options, attracting a variety of travelers from families to business professionals.
Brookfield Square, Local parks, Shopping and dining options, Zoo, nearby, Community activities
South Milwaukee
A vibrant area with a strong community feel, known for its local festivals and proximity to the lake, offering an enjoyable stay for visitors.
South Milwaukee Performing Arts Center, Local parks, Historic sites, Lake Michigan Beach, Community festivals

Understanding Airbnb License Requirements & STR Laws in Glendale (2025)

While Glendale, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Glendale to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Glendale (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Glendalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Spacious family-friendly home your kids will love!

Spacious family-friendly home your kids will love!

Entire Place • 5 bedrooms

$142,928
Revenue
69.0%
Occupancy
$582.53
Daily Rate
Retro Riverside Retreat, Backyard Oasis, Hot Tub

Retro Riverside Retreat, Backyard Oasis, Hot Tub

Entire Place • 6 bedrooms

$105,456
Revenue
74.4%
Occupancy
$357.13
Daily Rate
Stylish Family Home w/ Basement Reno (82.5” TV)!

Stylish Family Home w/ Basement Reno (82.5” TV)!

Entire Place • 4 bedrooms

$98,323
Revenue
66.6%
Occupancy
$380.95
Daily Rate
10 min to downtown MKE, office, backyard oasis

10 min to downtown MKE, office, backyard oasis

Entire Place • 3 bedrooms

$53,574
Revenue
75.2%
Occupancy
$232.68
Daily Rate
MKE Riverfront 3-LVL Townhouse 3BR+1.5BA w/Parking

MKE Riverfront 3-LVL Townhouse 3BR+1.5BA w/Parking

Entire Place • 4 bedrooms

$53,015
Revenue
51.5%
Occupancy
$225.69
Daily Rate
4+2 bdrm house, quiet, spacious, great for groups

4+2 bdrm house, quiet, spacious, great for groups

Entire Place • 6 bedrooms

$46,254
Revenue
58.7%
Occupancy
$244.17
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Glendale (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Glendale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mindy1$142,928295.00/5.0
Bradley1$105,4561014.79/5.0
Andrew1$98,323574.93/5.0
Jaime1$53,574854.93/5.0
Keith1$53,015304.57/5.0
Host #828757861$46,254604.82/5.0
Candace1$41,550354.94/5.0
Keith1$39,417175.00/5.0
Patrick1$27,923374.95/5.0
Arthur1$26,72385.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Glendale.

Dive Deeper: Advanced Glendale STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Glendale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Glendale Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Glendale

  • The Glendale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Glendale, House properties are the most common (88.2%), reflecting the local real estate landscape.
  • Houses represent a significant 88.2% portion, catering likely to families or larger groups.

Glendale Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Glendale

  • The dominant room capacity in Glendale is 3 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 5+ bedrooms properties represent 52.9% of the active Airbnb listings in Glendale, indicating a high concentration in these sizes.
  • A significant 70.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Glendale.

Glendale Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Glendale

  • The most common guest capacity trend in Glendale vacation rentals is listings accommodating 8+ guests (41.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Glendale STR market, accounting for 58.8% of listings.
  • 70.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Glendale.
  • On average, properties in Glendale are equipped to host 6.1 guests.

Glendale Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Glendale

  • The most common availability pattern in Glendale falls within the 91-180 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 52.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Glendale (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 47.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Glendale Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.8%)

1 Night

3 listings

18.8% of total

2 Nights (37.5%)

2 Nights

6 listings

37.5% of total

3 Nights (25%)

3 Nights

4 listings

25% of total

4-6 Nights (6.3%)

4-6 Nights

1 listings

6.3% of total

30+ Nights (12.5%)

30+ Nights

2 listings

12.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Glendale is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (12.5%) caters to monthly stays (30+ nights) in Glendale, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 37.5% of Glendale hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
  • A 2-night minimum appears standard (37.5%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Glendale.

Glendale Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (6.3%)

Flexible

1 listings

6.3% of total

Moderate (68.8%)

Moderate

11 listings

68.8% of total

Firm (12.5%)

Firm

2 listings

12.5% of total

Strict (12.5%)

Strict

2 listings

12.5% of total

Cancellation Policy Insights for Glendale

  • The prevailing Airbnb cancellation policy trend in Glendale is Moderate, used by 68.8% of listings.
  • The market strongly favors guest-friendly terms, with 75.1% of listings offering Flexible or Moderate policies. This suggests guests in Glendale may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 68.8% market standard in Glendale.
  • Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Glendale.

Glendale STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Glendale

  • The overall average booking lead time for vacation rentals in Glendale is 47 days.
  • Guests book furthest in advance for stays during May (average 91 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (63 days avg.) sees the longest lead times, while Fall (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Glendale.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Glendale averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Glendale (2025)

Amenity Prevalence

Amenity Insights for Glendale

  • Essential amenities in Glendale that guests expect include: Air conditioning, Carbon monoxide alarm, Smoke alarm, Wifi, Kitchen, TV, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Dryer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Glendale: Air conditioning, Carbon monoxide alarm, Smoke alarm, Wifi, Kitchen, TV, Fire extinguisher.
  • Consider adding popular differentiators like Washer or Dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Glendale to stay competitive.

Glendale Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Glendale

  • The typical guest profile for Airbnb in Glendale consists of primarily domestic travelers (97%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.2% of guests.
  • Key international markets include United States (97.2%) and Canada (0.6%).
  • Top languages spoken are English (64.4%) followed by Spanish (15.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Glendale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Sugar Creek17$8,213$658.3650%
Twin Lakes26$6,719$515.4345%
Town of Wilson13$6,118$585.5538%
Summit10$5,464$466.5739%
Fennville10$5,326$372.7744%
Saugatuck Township140$5,282$462.9443%
Laketown Township62$5,207$457.6345%
Port Sheldon Township27$5,185$511.3552%
Town of Nasewaupee33$5,178$353.9651%
Lake Geneva167$4,958$408.6544%

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