Airbnb Market Analytics, Statistics and Data in Yakima, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Yakima? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Yakima:
How much do Airbnb hosts make on average per month in Yakima?
The short-term rental market in Yakima shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,063 per month
- Strong performing properties (top 25%) make $3,484 or more
- Best-in-class properties (top 10%) achieve $5,456+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,111
Revenue Variations by Month
Occupancy Rates Throughout the Year in Yakima
The market in Yakima shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Yakima
Daily rates in Yakima vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $119 per night
- Strong performing properties (top 25%) secure $180 or more
- Best-in-class properties (top 10%) pull in $250+ per night
- Entry-level properties (bottom 25%) earn around $87
Daily Rate Variations by Month
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Seasonality patterns in Yakima
Peak Season (June, May, July)
- Revenue peaks at $3426.43 per month
- Occupancy rates reach 54.36%
- Daily rates average $164.10
Shoulder Season
- Revenue averages $2649.94 per month
- Occupancy maintains 46.64%
- Daily rates hold at $150.12
Low Season (December, February, January)
- Revenue drops to $1697.10 per month
- Occupancy decreases to 32.72%
- Daily rates adjust to $137.49
Is it still profitable to do Airbnb in Yakima in 2025?
Yes! Yakima demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $2650 and The market's 138 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Yakima
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Yakima | The heart of Yakima, known for its vibrant atmosphere, shops, restaurants, and entertainment options. Ideal for travelers who want to explore local culture and amenities. | Yakima Valley Museum, Capitol Theatre, Pioneer Park, Yakima Farmers Market, Heritage Center |
| Nob Hill | A popular residential area in Yakima offering a mix of local shops, eateries, and great views. Attracts families and those looking for a quieter stay near conveniences. | Nob Hill Memorial Park, local cafes, shopping centers, art galleries |
| Yakima Valley | Famous for its wine country and outdoor activities, this area draws tourists interested in wine tasting, hiking, and enjoying beautiful landscapes. | Wine tours, Yakima River, Mount Rainier National Park, Hiking trails |
| West Valley | A family-friendly suburban neighborhood with parks and recreational facilities. Great for visitors seeking outdoor activities and a family-oriented environment. | West Valley Park, small local shops, community events |
| Selah | A quaint town located just outside of Yakima known for its natural beauty and serene environment. Perfect for nature lovers and those looking for a peaceful retreat. | Selah Ridge, Yakima River Trail, local farms, nature parks |
| Union Gap | Close to Yakima and offers easy access to attractions such as the Valley Mall and several restaurants. Great for shopping enthusiasts and families. | Valley Mall, Old Town, Parks, Cinemas |
| Moxee | A small city near Yakima that offers a quiet retreat with local charm and proximity to outdoor adventures. Ideal for those wanting a laid-back atmosphere. | local parks, farming communities, hiking trails |
| Tieton | A unique town known for its artistic community and outdoor activities. Attracts those seeking a creative atmosphere and access to nature. | Tieton Cider Works, art studios, outdoor trails, community festivals |
Do you need a license for Airbnb in Yakima?
We recommend checking directly with Yakima's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Yakima
Family-Friendly Yakima Escape w/ Yard & Pool!
Entire Place • 5 bedrooms
Yakima - Scenic
Entire Place • 4 bedrooms
Spacious Family Retreat
Entire Place • 5 bedrooms
Franklin Park Home with Huge Pool and Hot Tub
Entire Place • 4 bedrooms
Mid-Mod 6+ bed playhouse in the Palm Springs of WA
Entire Place • 6 bedrooms
Chandelier House
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Yakima
Additional analytics on vacation rental, real estate, short term rental data in Yakima
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.9%), with house and apartment & condo properties comprising 86.2% of inventory
- Untapped potential in others, boutique & hotels segments (7.2% combined)
Room Capacity Distribution
Analysis of 138 properties in Yakima shows that 1 bedroom properties are most prevalent, making up 27.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 50.7% of all listings.
Key Insights
- Most common: 1 bedroom (27.5%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 50.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 138 properties in Yakima reveals that 8+ guests properties dominate the market, representing 24.6% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 46.4% of the market.
Key Insights
- Most common capacity: 8+ guests (24.6% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 46.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 138 properties in Yakima, the most common availability pattern is 181-270 days (38.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.4% of properties).
Key Insights
- Most common availability window: 181-270 days (38.4%)
- Most common booking duration: 91-180 days (38.4%)
- Properties with high availability (180+ days): 68.8%
- Properties with long-term bookings (180+ days): 33.3%
Minimum Stay Distributions
1 Night
47 listings
37% of total
2 Nights
50 listings
39.4% of total
3 Nights
15 listings
11.8% of total
4-6 Nights
2 listings
1.6% of total
7-29 Nights
6 listings
4.7% of total
30+ Nights
7 listings
5.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.4%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (5.5%) suggest a stable extended-stay market
- High market flexibility with 88.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.6% of total
Flexible
19 listings
15.2% of total
Moderate
40 listings
32% of total
Firm
34 listings
27.2% of total
Strict
30 listings
24% of total
Key Insights
- Moderate is the preferred policy at 32.0% of listings
- The market shows a balanced distribution between guest-friendly (47.2%) and strict (51.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 58 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 29 days
- Summer shows the longest average booking window at 58 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Yakima
Below is the distribution of amenities across listings in Yakima:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.8%) and United Kingdom (0.6%)
- English is the top language at 80.4%, followed by Spanish (15%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Seattle and Spokane markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Yakima. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Orondo | 23 | $6,399 | $469.25 | 45% |
| Cle Elum | 425 | $6,090 | $583.23 | 36% |
| Plain | 45 | $5,830 | $361.75 | 49% |
| Woods Creek | 11 | $5,593 | $358.64 | 46% |
| Peshastin | 31 | $5,554 | $376.51 | 48% |
| Kittitas County | 12 | $5,520 | $987.72 | 31% |
| Ronald | 151 | $5,058 | $425.51 | 39% |
| North Bend | 51 | $4,824 | $316.31 | 62% |
| Leavenworth | 631 | $4,636 | $314.14 | 48% |
| Snoqualmie Pass | 62 | $4,528 | $455.53 | 36% |
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