Yakima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Yakima in 2025? Explore comprehensive Airbnb analytics for Yakima, Washington, United States to uncover income potential. This 2025 STR market report for Yakima, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 135 active listings.
Whether you're considering an Airbnb investment in Yakima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Yakima Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Yakima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Yakima (2025)
Understanding the monthly revenue variations for Airbnb listings in Yakima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yakima is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yakima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,010+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,364 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,984 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,094, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yakima
Yakima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Yakima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yakima:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yakima
Average Daily Rate (ADR) Airbnb Trends in Yakima (2025)
Effective short term rental pricing strategy in Yakima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yakima typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Yakima
Get Live Yakima Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Yakima (2025)
Peak Season (June, May, July)
- Revenue averages $3,258 per month
- Occupancy rates average 52.9%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,502 per month
- Occupancy maintains around 47.1%
- Daily rates hold near $148
Low Season (January, February, March)
- Revenue drops to average $1,803 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $147
Seasonality Insights for Yakima
- The Airbnb seasonality in Yakima shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Yakima's highest earning potential, with monthly revenues capable of climbing to $3,353, occupancy reaching a high of 54.4%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,676, occupancy could drop to 34.6%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Yakima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Yakima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Yakima (2025)
Exploring the top neighborhoods for short-term rentals in Yakima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Yakima | The heart of Yakima, offering access to local shops, restaurants, and cultural experiences. A great location for visitors seeking convenience and vibrant city life. | Yakima Valley Museum, Capitol Theatre, Civic Center Plaza, Pioneer Park, Downtown Farmers Market |
| Yakima Valley | Famous for its wineries and beautiful landscapes, this area attracts tourists looking to explore wine country and enjoy outdoor activities. | Wine Tasting Rooms, Yakima Greenway, Brulee Winery, Cowiche Canyon, Mount Rainier National Park |
| Naches Heights | A scenic area known for its vineyards and stunning views, appealing to those interested in wine tourism and rural getaways. | Naches Heights Vineyard, Scenic Views, Outdoor Activities, Local Farms, Wine Tours |
| Union Gap | Just south of Yakima, Union Gap offers shopping and recreation, making it a strategic location for families and vacationers. | Valley Mall, Yakima Sportsman State Park, Cannon Orchard, Local Dining Options, Recreation Areas |
| Selah | A quiet, family-friendly community with beautiful parks and outdoor spaces, popular with visitors looking for a peaceful retreat not far from the city. | Selah Community Park, Mount Rainier Vista, Outdoor Recreation, Local Trails, Selah Ridge |
| Toppenish | Known for its rich Native American history and unique murals, Toppenish attracts tourists interested in culture and history. | Toppenish Murals, Yakima Valley Railway Museum, Heritage Park, Cultural Events, Local Cuisine |
| West Valley | A growing suburban area with parks and schools, appealing for families and longer-term stays. | West Valley Park, Local Shops, Community Events, Family-friendly Activities, Recreational Facilities |
| Ahtanum | A beautiful area with access to outdoor recreation, hiking, and scenic views, popular among nature enthusiasts and travelers seeking adventure. | Ahtanum State Forest, Scenic Hikes, Wildlife Viewing, Mountain Biking Trails, Local Camping Sites |
Understanding Airbnb License Requirements & STR Laws in Yakima (2025)
While Yakima, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Yakima to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Yakima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yakimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Yakima - Scenic
Entire Place • 4 bedrooms
Family-Friendly Yakima Escape w/ Yard & Pool!
Entire Place • 5 bedrooms
Spacious Family Retreat
Entire Place • 5 bedrooms
Mid-Century, Hot Tub, Sauna & EV!
Entire Place • 4 bedrooms
Chandelier House
Entire Place • 4 bedrooms
Franklin Park Home with Huge Pool and Hot Tub
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Yakima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Yakima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Monica | 6 | $172,528 | 874 | 4.96/5.0 |
| Dale | 6 | $139,708 | 583 | 4.89/5.0 |
| Evolve | 3 | $136,325 | 70 | 4.73/5.0 |
| Mike | 1 | $103,786 | 73 | 4.96/5.0 |
| Diane | 12 | $93,681 | 488 | 4.75/5.0 |
| Ashlee | 2 | $79,182 | 84 | 4.94/5.0 |
| Roger | 8 | $74,887 | 491 | 4.64/5.0 |
| Autumn | 2 | $73,856 | 290 | 4.96/5.0 |
| Yadira | 1 | $71,073 | 32 | 4.88/5.0 |
| Monica | 2 | $70,457 | 38 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yakima.
Dive Deeper: Advanced Yakima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yakima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYakima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yakima
- The Yakima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.6% of the 135 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Yakima, House properties are the most common (57%), reflecting the local real estate landscape.
- Houses represent a significant 57% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.4%) offer potential for unique stay experiences.
Yakima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yakima
- The dominant room capacity in Yakima is 1 bedroom listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.3% of the active Airbnb listings in Yakima, indicating a high concentration in these sizes.
- A significant 36.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Yakima.
Yakima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yakima
- The most common guest capacity trend in Yakima vacation rentals is listings accommodating 8+ guests (24.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Yakima STR market, accounting for 45.9% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yakima.
- On average, properties in Yakima are equipped to host 4.5 guests.
Yakima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yakima
- The most common availability pattern in Yakima falls within the 181-270 days range, representing 37.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Yakima (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Yakima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
37.3% of total
2 Nights
43 listings
34.1% of total
3 Nights
14 listings
11.1% of total
4-6 Nights
3 listings
2.4% of total
7-29 Nights
9 listings
7.1% of total
30+ Nights
10 listings
7.9% of total
Key Insights
- The most prevalent minimum stay requirement in Yakima is 1 Night, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Yakima Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.3% of Yakima hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yakima.
Yakima Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.6% of total
Flexible
18 listings
14.8% of total
Moderate
40 listings
32.8% of total
Firm
32 listings
26.2% of total
Strict
30 listings
24.6% of total
Cancellation Policy Insights for Yakima
- The prevailing Airbnb cancellation policy trend in Yakima is Moderate, used by 32.8% of listings.
- A majority (50.8%) of hosts in Yakima utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.8% market standard in Yakima.
- Regularly review your cancellation policy against competitors and market demand shifts in Yakima.
Yakima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Yakima
- The overall average booking lead time for vacation rentals in Yakima is 40 days.
- Guests book furthest in advance for stays during June (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Yakima.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Yakima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Yakima (2025)
Amenity Prevalence
Amenity Insights for Yakima
- Essential amenities in Yakima that guests expect include: Wifi, Smoke alarm, Air conditioning, Heating, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yakima: Wifi, Smoke alarm, Air conditioning, Heating, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Air conditioning, Heating, Carbon monoxide alarm.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yakima to stay competitive.
Yakima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Yakima
- The typical guest profile for Airbnb in Yakima consists of primarily domestic travelers (95%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.2% of guests.
- Key international markets include United States (95.2%) and Canada (2.9%).
- Top languages spoken are English (75.1%) followed by Spanish (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Spokane.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Yakima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Peshastin | 30 | $5,636 | $385.34 | 48% |
| Cle Elum | 411 | $5,632 | $540.36 | 36% |
| Plain | 47 | $5,614 | $359.35 | 50% |
| Orondo | 25 | $5,479 | $419.40 | 45% |
| Kittitas County | 12 | $5,182 | $914.40 | 30% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Leavenworth | 630 | $4,542 | $317.85 | 47% |
| Mount Hood Village | 59 | $4,482 | $297.38 | 47% |