Airbnb Market Analytics, Statistics and Data in White Salmon, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in White Salmon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in White Salmon:
How much do Airbnb hosts make on average per month in White Salmon?
The short-term rental market in White Salmon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,078 per month
- Strong performing properties (top 25%) make $4,829 or more
- Best-in-class properties (top 10%) achieve $7,252+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,784
Revenue Variations by Month
Occupancy Rates Throughout the Year in White Salmon
The market in White Salmon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in White Salmon
Daily rates in White Salmon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $196 per night
- Strong performing properties (top 25%) secure $280 or more
- Best-in-class properties (top 10%) pull in $386+ per night
- Entry-level properties (bottom 25%) earn around $129
Daily Rate Variations by Month
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Seasonality patterns in White Salmon
Peak Season (July, August, June)
- Revenue peaks at $5344.48 per month
- Occupancy rates reach 66.28%
- Daily rates average $248.96
Shoulder Season
- Revenue averages $3764.02 per month
- Occupancy maintains 48.96%
- Daily rates hold at $226.67
Low Season (December, February, January)
- Revenue drops to $2356.85 per month
- Occupancy decreases to 33.73%
- Daily rates adjust to $205.71
Is it still profitable to do Airbnb in White Salmon in 2025?
Yes! White Salmon demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $3764 and The market's 164 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in White Salmon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown White Salmon | The heart of the town with charming shops, restaurants, and easy access to local amenities. Ideal for visitors wanting a small-town feel with conveniences. | White Salmon River, Columbia River Gorge National Scenic Area, Local cafes, Boutique shops, Art galleries |
| White Salmon Waterfront | Scenic views of the Columbia River and a tranquil atmosphere. Attractive for those seeking outdoor activities and natural beauty. | Columbia River Gorge, River access for kayaking, Hiking trails, Parks along the river, Picnic areas |
| Hood River | Just across the river, it's a vibrant city with many recreational opportunities. Great for visitors who enjoy windsurfing, kiteboarding, and local wineries. | Windance, Hood River Valley, Parks and recreation, Hood River Waterfront Park, Columbia Gorge Discovery Center |
| Mount Adams | Perfect for nature lovers and outdoor enthusiasts, offering access to hiking, skiing, and stunning mountain views. | Mount Adams, Gifford Pinchot National Forest, Hiking trails, Ski slopes, Camping sites |
| Cascade Locks | A historic town along the Columbia River, with adventure activities and access to the scenic Pacific Crest Trail. | Bridge of the Gods, Cascade Locks Historical Museum, Outdoor recreation, Hiking trails, Fishing spots |
| Trout Lake | A small, charming community providing access to beautiful nature and a peaceful retreat, great for relaxation and outdoor activities. | Trout Lake, Hiking and biking trails, Fishing and camping, Local farms, Peaceful scenery |
| Lyle | A quaint town close to the Columbia River, offering a quiet experience with outdoor activities such as hiking and birdwatching. | Lyle Falls, Hiking trails, Columbia River access, Historic sites, Local parks |
| Bingen | A small town with a close-knit community, very near Hood River and great for those looking to explore the Columbia River Gorge's beauty. | Bingen Point Park, Columbia River access, Local markets, Art galleries, Wine tasting rooms |
Do you need a license for Airbnb in White Salmon?
We recommend checking directly with White Salmon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in White Salmon
Gorge Poolside Hideaway w/ hot tub and huge deck
Entire Place • 5 bedrooms
Grandview - Hot Tub, River, Gorge, Mt Hood Views
Entire Place • 3 bedrooms
'Pahto's Retreat' Luxe White Salmon Home: Hot Tub
Entire Place • 5 bedrooms
Guesthouse with amazing view!
Entire Place • 1 bedroom
Gorge getaway!
Entire Place • 3 bedrooms
The Klickitat Treehouse
Entire Place • 2 bedrooms
Top Performing Professional Hosts in White Salmon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tao | 31 | $964,748 | 486 | 3.23/5.0 |
| Arrived Your Vacation Rental D | 5 | $292,726 | 178 | 4.71/5.0 |
| Mona | 4 | $200,792 | 169 | 4.85/5.0 |
| Evolve | 3 | $158,394 | 77 | 4.67/5.0 |
| Bill And Michelle | 1 | $135,051 | 150 | 4.94/5.0 |
| Kaycee | 3 | $111,560 | 562 | 4.88/5.0 |
| Michael | 1 | $106,272 | 26 | 5.00/5.0 |
| Taryn & Colin | 1 | $105,397 | 446 | 4.92/5.0 |
| Kim | 1 | $87,051 | 241 | 4.91/5.0 |
| Chris & Shellee | 1 | $83,816 | 350 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in White Salmon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.6%), with house and apartment & condo properties comprising 63.4% of inventory
- Strong specialty sector (27.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.2% combined)
Room Capacity Distribution
Analysis of 164 properties in White Salmon shows that 1 bedroom properties are most prevalent, making up 40.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.8% of all listings.
Key Insights
- Most common: 1 bedroom (40.2%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 62.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 164 properties in White Salmon reveals that 2 guests properties dominate the market, representing 36.6% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 60.4% of the market.
Key Insights
- Most common capacity: 2 guests (36.6% of market)
- Least common capacity: 3 guests (1.8% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 60.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 164 properties in White Salmon, the most common availability pattern is 181-270 days (39.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39% of properties).
Key Insights
- Most common availability window: 181-270 days (39.6%)
- Most common booking duration: 91-180 days (39%)
- Properties with high availability (180+ days): 70.1%
- Properties with long-term bookings (180+ days): 32.3%
Minimum Stay Distributions
1 Night
64 listings
42.7% of total
2 Nights
62 listings
41.3% of total
3 Nights
8 listings
5.3% of total
4-6 Nights
2 listings
1.3% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
13 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.0%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 89.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.7% of total
Flexible
21 listings
15.3% of total
Moderate
30 listings
21.9% of total
Firm
51 listings
37.2% of total
Strict
34 listings
24.8% of total
Key Insights
- Firm is the preferred policy at 37.2% of listings
- Stricter policies (Firm & Strict) dominate at 62.0% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 62.0% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 83 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 31 days
- Summer shows the longest average booking window at 83 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in White Salmon
Below is the distribution of amenities across listings in White Salmon:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.2%) and United Kingdom (0.5%)
- English is the top language at 77.3%, followed by Spanish (12.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Portland and Seattle markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding White Salmon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Powell Butte | 40 | $4,970 | $390.09 | 42% |
| Mount Hood Village | 61 | $4,515 | $305.84 | 47% |
| Ashford | 267 | $3,987 | $237.01 | 56% |
| Packwood | 291 | $3,925 | $245.74 | 50% |
| Clackamas County | 16 | $3,780 | $267.43 | 46% |
| Detroit | 13 | $3,732 | $303.22 | 43% |
| Rhododendron | 213 | $3,637 | $253.80 | 47% |
| Newberg | 126 | $3,504 | $272.54 | 47% |
| Washougal | 46 | $3,490 | $236.49 | 49% |
| McKenzie Bridge | 39 | $3,401 | $253.44 | 45% |
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