White Salmon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in White Salmon in 2025? Explore comprehensive Airbnb analytics for White Salmon, Washington, United States to uncover income potential. This 2025 STR market report for White Salmon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 154 active listings.
Whether you're considering an Airbnb investment in White Salmon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the White Salmon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key White Salmon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in White Salmon (2025)
Understanding the monthly revenue variations for Airbnb listings in White Salmon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in White Salmon is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in White Salmon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,890+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,653 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,978 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,736, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in White Salmon
White Salmon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the White Salmon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in White Salmon:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in White Salmon
Average Daily Rate (ADR) Airbnb Trends in White Salmon (2025)
Effective short term rental pricing strategy in White Salmon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in White Salmon typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $405+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $288 or more.
- Typical properties (Median) charge around $199 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in White Salmon
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Airbnb Seasonality Analysis & Trends in White Salmon (2025)
Peak Season (July, August, June)
- Revenue averages $5,103 per month
- Occupancy rates average 60.1%
- Daily rates average $239
Shoulder Season
- Revenue averages $3,546 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $228
Low Season (January, February, March)
- Revenue drops to average $2,411 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $235
Seasonality Insights for White Salmon
- The Airbnb seasonality in White Salmon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases White Salmon's highest earning potential, with monthly revenues capable of climbing to $5,494, occupancy reaching a high of 66.2%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,129, occupancy could drop to 34.8%, and ADRs may adjust down to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in White Salmon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these White Salmon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in White Salmon (2025)
Exploring the top neighborhoods for short-term rentals in White Salmon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown White Salmon | The vibrant center of White Salmon with easy access to shops, local restaurants, and breathtaking views of the Columbia River Gorge. Ideal for visitors looking to explore both nature and local culture. | White Salmon River, Columbia River Gorge National Scenic Area, Local eateries and shops, White Salmon Bakery, Hood River Bridge |
| Hood River | Just across the river, Hood River offers a bustling downtown area with numerous attractions. It's popular for windsurfing and other outdoor activities, attracting adventure enthusiasts. | Hood River Waterfront Park, Columbia River Gorge, Windsurfing and kitesurfing, Local wineries and breweries, Mount Hood Railroad |
| Ashokan | A quaint and picturesque area that provides a serene escape with access to nature trails and beautiful vistas. Appeals to families and couples looking for a peaceful getaway. | Ashokan Reservoir, Hiking trails, Scenic viewpoints, Quiet countryside |
| Underwood | A charming small community near White Salmon known for its stunning views over the Columbia River. Great for those looking for a relaxed rural retreat. | Underwood Mountain, Columbia River views, Apple orchards, Great hiking paths, Local wildlife |
| Cascade Locks | Located nearby, this area is famous for its historic locks and stunning waterfall views, making it a great spot for outdoor enthusiasts and history buffs alike. | Cascade Locks Historical Museum, Dry Falls, The Bridge of the Gods, Hiking trails along the Pacific Crest Trail |
| The Dalles | Known for its rich history and access to the Columbia River, The Dalles offers a blend of cultural attractions, outdoor activities, and scenic beauty. | The Dalles Dam, Historic Old Town, Columbia Gorge Discovery Center, Fort Dalles Museum |
| Mt. Adams Area | Perfect for outdoor lovers, this location offers access to hiking, skiing, and stunning mountain views. Ideal for those seeking adventure in the great outdoors. | Mount Adams, Gifford Pinchot National Forest, Hiking trails, Skiing and snowboarding in winter, Scenic viewpoints |
| Trout Lake | A small community surrounded by natural beauty, Trout Lake is perfect for those looking to escape the hustle and bustle and enjoy the serene backdrop of the mountains and rivers. | Trout Lake, Mount Adams views, Local nature parks, Hiking opportunities, Community events |
Understanding Airbnb License Requirements & STR Laws in White Salmon (2025)
While White Salmon, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for White Salmon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in White Salmon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in White Salmonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
'Pahto's Retreat' Luxe White Salmon Home: Hot Tub
Entire Place • 5 bedrooms
Gorge Poolside Hideaway w/ hot tub and huge deck
Entire Place • 5 bedrooms
Eye On The Gorge - On The Edge, Hot Tub
Entire Place • 2 bedrooms
The Klickitat Treehouse
Entire Place • 2 bedrooms
Casa Buena Vista-Outside Hot Tub and Sauna
Entire Place • 3 bedrooms
Grandview - Hot Tub, River, Gorge, Mt Hood Views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in White Salmon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in White Salmon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tao | 27 | $790,666 | 450 | 3.02/5.0 |
| Arrived Your Vacation Rental D | 6 | $312,408 | 178 | 3.93/5.0 |
| Mona | 4 | $201,800 | 169 | 4.85/5.0 |
| Evolve | 3 | $178,264 | 77 | 4.67/5.0 |
| Michael | 2 | $132,635 | 109 | 4.95/5.0 |
| Bill And Michelle | 1 | $129,371 | 150 | 4.94/5.0 |
| Kaycee | 3 | $113,155 | 562 | 4.88/5.0 |
| Taryn & Colin | 1 | $108,270 | 446 | 4.92/5.0 |
| Michael | 1 | $94,702 | 26 | 5.00/5.0 |
| Ken | 2 | $85,085 | 87 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in White Salmon.
Dive Deeper: Advanced White Salmon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for White Salmon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWhite Salmon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for White Salmon
- The White Salmon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 154 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in White Salmon, House properties are the most common (44.2%), reflecting the local real estate landscape.
- Houses represent a significant 44.2% portion, catering likely to families or larger groups.
- The presence of 14.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.3%) offer potential for unique stay experiences.
White Salmon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for White Salmon
- The dominant room capacity in White Salmon is 1 bedroom listings, making up 40.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.4% of the active Airbnb listings in White Salmon, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in White Salmon.
White Salmon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for White Salmon
- The most common guest capacity trend in White Salmon vacation rentals is listings accommodating 2 guests (36.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the White Salmon STR market, accounting for 59.8% of listings.
- 33.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in White Salmon.
- On average, properties in White Salmon are equipped to host 4.2 guests.
White Salmon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for White Salmon
- The most common availability pattern in White Salmon falls within the 181-270 days range, representing 39% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in White Salmon (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
White Salmon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
41.5% of total
2 Nights
51 listings
34.7% of total
3 Nights
7 listings
4.8% of total
4-6 Nights
2 listings
1.4% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
24 listings
16.3% of total
Key Insights
- The most prevalent minimum stay requirement in White Salmon is 1 Night, adopted by 41.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.2%) of the White Salmon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.3%) caters to monthly stays (30+ nights) in White Salmon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.5% of White Salmon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in White Salmon.
White Salmon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.8% of total
Flexible
18 listings
13.8% of total
Moderate
29 listings
22.3% of total
Firm
50 listings
38.5% of total
Strict
32 listings
24.6% of total
Cancellation Policy Insights for White Salmon
- The prevailing Airbnb cancellation policy trend in White Salmon is Firm, used by 38.5% of listings.
- A majority (63.1%) of hosts in White Salmon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.5% market standard in White Salmon.
- Regularly review your cancellation policy against competitors and market demand shifts in White Salmon.
White Salmon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for White Salmon
- The overall average booking lead time for vacation rentals in White Salmon is 50 days.
- Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in White Salmon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these White Salmon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in White Salmon (2025)
Amenity Prevalence
Amenity Insights for White Salmon
- Essential amenities in White Salmon that guests expect include: Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for White Salmon: Smoke alarm, Heating, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in White Salmon to stay competitive.
White Salmon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for White Salmon
- The typical guest profile for Airbnb in White Salmon consists of primarily domestic travelers (96%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United States (96.2%) and Canada (1.2%).
- Top languages spoken are English (72.3%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the White Salmon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mount Hood Village | 59 | $4,482 | $297.38 | 47% |
| Powell Butte | 42 | $4,280 | $367.66 | 42% |
| Clackamas County | 15 | $3,883 | $268.48 | 45% |
| Ashford | 260 | $3,678 | $221.85 | 55% |
| Packwood | 290 | $3,635 | $236.85 | 49% |
| Rhododendron | 205 | $3,594 | $254.52 | 47% |
| Detroit | 13 | $3,565 | $304.28 | 42% |
| McKenzie Bridge | 38 | $3,488 | $261.17 | 47% |
| Newberg | 123 | $3,397 | $271.99 | 47% |
| Lake Oswego | 82 | $3,274 | $236.36 | 53% |