Wenatchee Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Wenatchee in 2025? Explore comprehensive Airbnb analytics for Wenatchee, Washington, United States to uncover income potential. This 2025 STR market report for Wenatchee, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Wenatchee, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wenatchee Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wenatchee Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wenatchee (2025)
Understanding the monthly revenue variations for Airbnb listings in Wenatchee is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wenatchee is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wenatchee across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,105+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,912 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,078 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,019, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wenatchee
Wenatchee Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wenatchee STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wenatchee:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wenatchee
Average Daily Rate (ADR) Airbnb Trends in Wenatchee (2025)
Effective short term rental pricing strategy in Wenatchee involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wenatchee typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $380+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $268 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Wenatchee
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Airbnb Seasonality Analysis & Trends in Wenatchee (2025)
Peak Season (August, December, June)
- Revenue averages $3,660 per month
- Occupancy rates average 53.8%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,883 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $211
Low Season (February, April, November)
- Revenue drops to average $2,135 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $212
Seasonality Insights for Wenatchee
- The Airbnb seasonality in Wenatchee shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wenatchee's highest earning potential, with monthly revenues capable of climbing to $3,781, occupancy reaching a high of 55.3%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,944, occupancy could drop to 29.8%, and ADRs may adjust down to $189.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wenatchee.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wenatchee seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wenatchee (2025)
Exploring the top neighborhoods for short-term rentals in Wenatchee? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Wenatchee | The heart of the city, offering a mix of local shops, restaurants, and access to the waterfront. Ideal for travelers seeking urban amenities with proximity to events and festivals. | Wenatchee Riverfront Park, Pangborn Park, local dining and shopping, Town Toyota Center, Wenatchee Convention Center |
| Badger Mountain | A residential area with beautiful views and access to outdoor activities. Perfect for guests interested in hiking, biking, and enjoying nature. | Badger Mountain Trailhead, Parks and recreation areas, scenic viewpoints, mountain biking trails, wine tasting near the foothills |
| East Wenatchee | Adjacent to Wenatchee and known for its spacious homes and family-friendly atmosphere. Great for longer stays and family vacations. | East Wenatchee Riverfront Park, local cuisine, nearby farms and orchards, Columbia River views, convenient access to Wenatchee |
| Wenatchee Valley | A wide-ranging area that includes rural charm and agricultural landscapes, ideal for guests wanting to experience Washington's natural beauty and local produce. | apple orchards, vineyards and wineries, Chelan County Fairgrounds, Okanogan-Wenatchee National Forest, scenic drives |
| Lincoln Park | A quiet neighborhood with family-oriented amenities and parks. Attracts guests looking for a peaceful environment close to the city. | Lincoln Park, playgrounds, nearby schools, parks with picnic areas, family-friendly restaurants |
| Leavenworth | A short drive from Wenatchee, this Bavarian-themed village offers a unique cultural experience with plenty of seasonal festivals, attractions, and outdoor activities. | Leavenworth Nutcracker Museum, Bavarian Village shops and restaurants, Icicle Gorge, river activities, oktoberfest |
| Echo Valley | Known for its ski area and winter sports, Echo Valley attracts outdoor enthusiasts looking for seasonal sports and recreational activities. | Echo Valley Ski Area, snowshoeing and skiing, year-round hiking trails, spectacular views, multi-use recreational area |
| Orondo | A picturesque small town on the Columbia River, ideal for those wanting a serene getaway with amazing river views and access to outdoor activities. | Columbia River, campgrounds, parks, water activities, tranquil environment |
Understanding Airbnb License Requirements & STR Laws in Wenatchee (2025)
While Wenatchee, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wenatchee to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wenatchee (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wenatcheebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chateau Wisteria ~Fairytale villa near Leavenworth
Entire Place • 6 bedrooms
Sunnyslope Villa
Entire Place • 5 bedrooms
"Mountain Getaway" Ski Mission, hike, bike relax.
Entire Place • 4 bedrooms
Charming, Convenient Home Near Downtown
Entire Place • 3 bedrooms
Modern Lodge minutes from Mission Ridge Ski Resort
Entire Place • 4 bedrooms
Spacious 4 bedroom cabin with mountain view
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wenatchee (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wenatchee based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessie | 4 | $208,629 | 842 | 4.94/5.0 |
| Host #502000472 | 20 | $162,669 | 49 | N/A/5.0 |
| Lindsay | 2 | $125,759 | 248 | 4.99/5.0 |
| Emilia | 5 | $122,123 | 35 | 4.89/5.0 |
| Sherry | 1 | $121,931 | 42 | 4.98/5.0 |
| Austin | 1 | $90,188 | 33 | 5.00/5.0 |
| Brett | 1 | $81,488 | 141 | 4.96/5.0 |
| Rafal | 1 | $75,300 | 72 | 4.96/5.0 |
| Mollie | 1 | $74,933 | 3 | 5.00/5.0 |
| Guadalupe | 1 | $69,949 | 79 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wenatchee.
Dive Deeper: Advanced Wenatchee STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wenatchee. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWenatchee Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wenatchee
- The Wenatchee Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 11.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Wenatchee, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 25.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
Wenatchee Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wenatchee
- The dominant room capacity in Wenatchee is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.6% of the active Airbnb listings in Wenatchee, indicating a high concentration in these sizes.
- A significant 28.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wenatchee.
Wenatchee Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wenatchee
- The most common guest capacity trend in Wenatchee vacation rentals is listings accommodating 8+ guests (24.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Wenatchee STR market, accounting for 43.4% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wenatchee.
- On average, properties in Wenatchee are equipped to host 4.6 guests.
Wenatchee Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wenatchee
- The most common availability pattern in Wenatchee falls within the 271-366 days range, representing 51.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wenatchee (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wenatchee Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
50.5% of total
2 Nights
21 listings
21.6% of total
3 Nights
5 listings
5.2% of total
7-29 Nights
9 listings
9.3% of total
30+ Nights
13 listings
13.4% of total
Key Insights
- The most prevalent minimum stay requirement in Wenatchee is 1 Night, adopted by 50.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.1%) of the Wenatchee Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.4%) caters to monthly stays (30+ nights) in Wenatchee, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.5% of Wenatchee hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wenatchee.
Wenatchee Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
12.2% of total
Moderate
36 listings
40% of total
Firm
17 listings
18.9% of total
Strict
26 listings
28.9% of total
Cancellation Policy Insights for Wenatchee
- The prevailing Airbnb cancellation policy trend in Wenatchee is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (52.2%) and stricter (47.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Wenatchee.
- Regularly review your cancellation policy against competitors and market demand shifts in Wenatchee.
Wenatchee STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wenatchee
- The overall average booking lead time for vacation rentals in Wenatchee is 41 days.
- Guests book furthest in advance for stays during June (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Wenatchee.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Wenatchee averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wenatchee (2025)
Amenity Prevalence
Amenity Insights for Wenatchee
- Essential amenities in Wenatchee that guests expect include: Air conditioning, Wifi, Hot water, Heating, Smoke alarm, Essentials, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Refrigerator, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wenatchee: Air conditioning, Wifi, Hot water, Heating, Smoke alarm, Essentials, TV.
- Prioritize adding missing essentials: Smoke alarm, Essentials, TV.
- Consider adding popular differentiators like Coffee maker or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wenatchee to stay competitive.
Wenatchee Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wenatchee
- The typical guest profile for Airbnb in Wenatchee consists of primarily domestic travelers (94%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.7% of guests.
- Key international markets include United States (93.7%) and Canada (4%).
- Top languages spoken are English (64.4%) followed by Spanish (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wenatchee Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kittitas County | 12 | $5,344 | $949.05 | 30% |
| Peshastin | 32 | $5,174 | $395.60 | 46% |
| Cle Elum | 425 | $4,868 | $555.01 | 34% |
| Plain | 54 | $4,691 | $383.06 | 45% |
| North Bend | 51 | $4,441 | $323.59 | 60% |
| Canyon Creek | 13 | $4,371 | $271.38 | 53% |
| Leavenworth | 647 | $4,314 | $332.11 | 46% |
| Verlot | 11 | $4,263 | $264.02 | 57% |
| Ronald | 151 | $4,255 | $418.84 | 38% |
| Orondo | 26 | $4,188 | $409.29 | 42% |