Wenatchee Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Wenatchee in 2025? Explore comprehensive Airbnb analytics for Wenatchee, Washington, United States to uncover income potential. This 2025 STR market report for Wenatchee, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 75 active listings.
Whether you're considering an Airbnb investment in Wenatchee, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wenatchee Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wenatchee Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wenatchee (2025)
Understanding the monthly revenue variations for Airbnb listings in Wenatchee is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wenatchee is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wenatchee across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,791+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,265 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,387 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,232, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wenatchee
Wenatchee Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wenatchee STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wenatchee:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wenatchee
Average Daily Rate (ADR) Airbnb Trends in Wenatchee (2025)
Effective short term rental pricing strategy in Wenatchee involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wenatchee typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $381+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $254 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Wenatchee
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Airbnb Seasonality Analysis & Trends in Wenatchee (2025)
Peak Season (December, June, July)
- Revenue averages $4,038 per month
- Occupancy rates average 53.6%
- Daily rates average $217
Shoulder Season
- Revenue averages $3,182 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $202
Low Season (February, March, October)
- Revenue drops to average $2,425 per month
- Occupancy decreases to average 39.0%
- Daily rates adjust to average $204
Seasonality Insights for Wenatchee
- The Airbnb seasonality in Wenatchee shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wenatchee's highest earning potential, with monthly revenues capable of climbing to $4,203, occupancy reaching a high of 54.9%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,283, occupancy could drop to 36.0%, and ADRs may adjust down to $192.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wenatchee.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wenatchee seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wenatchee (2025)
Exploring the top neighborhoods for short-term rentals in Wenatchee? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Wenatchee | The heart of the city, offering a mix of local shops, restaurants, and access to the waterfront. Ideal for travelers seeking urban amenities with proximity to events and festivals. | Wenatchee Riverfront Park, Pangborn Park, local dining and shopping, Town Toyota Center, Wenatchee Convention Center |
| Badger Mountain | A residential area with beautiful views and access to outdoor activities. Perfect for guests interested in hiking, biking, and enjoying nature. | Badger Mountain Trailhead, Parks and recreation areas, scenic viewpoints, mountain biking trails, wine tasting near the foothills |
| East Wenatchee | Adjacent to Wenatchee and known for its spacious homes and family-friendly atmosphere. Great for longer stays and family vacations. | East Wenatchee Riverfront Park, local cuisine, nearby farms and orchards, Columbia River views, convenient access to Wenatchee |
| Wenatchee Valley | A wide-ranging area that includes rural charm and agricultural landscapes, ideal for guests wanting to experience Washington's natural beauty and local produce. | apple orchards, vineyards and wineries, Chelan County Fairgrounds, Okanogan-Wenatchee National Forest, scenic drives |
| Lincoln Park | A quiet neighborhood with family-oriented amenities and parks. Attracts guests looking for a peaceful environment close to the city. | Lincoln Park, playgrounds, nearby schools, parks with picnic areas, family-friendly restaurants |
| Leavenworth | A short drive from Wenatchee, this Bavarian-themed village offers a unique cultural experience with plenty of seasonal festivals, attractions, and outdoor activities. | Leavenworth Nutcracker Museum, Bavarian Village shops and restaurants, Icicle Gorge, river activities, oktoberfest |
| Echo Valley | Known for its ski area and winter sports, Echo Valley attracts outdoor enthusiasts looking for seasonal sports and recreational activities. | Echo Valley Ski Area, snowshoeing and skiing, year-round hiking trails, spectacular views, multi-use recreational area |
| Orondo | A picturesque small town on the Columbia River, ideal for those wanting a serene getaway with amazing river views and access to outdoor activities. | Columbia River, campgrounds, parks, water activities, tranquil environment |
Understanding Airbnb License Requirements & STR Laws in Wenatchee (2025)
While Wenatchee, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wenatchee to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wenatchee (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wenatcheebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chateau Wisteria ~Fairytale villa near Leavenworth
Entire Place • 6 bedrooms
"Mountain Getaway" Ski Mission, hike, bike relax
Entire Place • 4 bedrooms
Sunnyslope Villa
Entire Place • 5 bedrooms
Charming, Convenient Home Near Downtown
Entire Place • 3 bedrooms
The Wolf Den- oversized condo centrally located
Entire Place • 3 bedrooms
Best in Wenatchee! Luxury Stay in a Spa Like Home
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wenatchee (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wenatchee based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessie | 4 | $205,298 | 825 | 4.94/5.0 |
| Sherry | 1 | $158,113 | 42 | 4.98/5.0 |
| Emilia | 4 | $130,132 | 28 | 3.67/5.0 |
| Lindsay | 2 | $128,602 | 241 | 4.99/5.0 |
| Austin | 1 | $88,644 | 33 | 5.00/5.0 |
| Brett | 1 | $84,905 | 141 | 4.96/5.0 |
| Amber | 1 | $68,025 | 40 | 5.00/5.0 |
| Rafal | 1 | $66,339 | 72 | 4.96/5.0 |
| Lori | 1 | $65,966 | 13 | 4.92/5.0 |
| Kathy | 3 | $62,701 | 107 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wenatchee.
Dive Deeper: Advanced Wenatchee STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wenatchee. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWenatchee Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wenatchee
- The Wenatchee Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.3% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wenatchee, House properties are the most common (57.3%), reflecting the local real estate landscape.
- Houses represent a significant 57.3% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.3%) offer potential for unique stay experiences.
Wenatchee Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wenatchee
- The dominant room capacity in Wenatchee is 2 bedrooms listings, making up 30.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.4% of the active Airbnb listings in Wenatchee, indicating a high concentration in these sizes.
- A significant 28.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wenatchee.
Wenatchee Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wenatchee
- The most common guest capacity trend in Wenatchee vacation rentals is listings accommodating 2 guests (21.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wenatchee STR market, accounting for 40.0% of listings.
- 42.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wenatchee.
- On average, properties in Wenatchee are equipped to host 4.3 guests.
Wenatchee Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wenatchee
- The most common availability pattern in Wenatchee falls within the 181-270 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wenatchee (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wenatchee Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
37.5% of total
2 Nights
22 listings
30.6% of total
3 Nights
6 listings
8.3% of total
7-29 Nights
8 listings
11.1% of total
30+ Nights
9 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Wenatchee is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.1%) of the Wenatchee Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Wenatchee, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of Wenatchee hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wenatchee.
Wenatchee Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
13.6% of total
Moderate
15 listings
22.7% of total
Firm
17 listings
25.8% of total
Strict
25 listings
37.9% of total
Cancellation Policy Insights for Wenatchee
- The prevailing Airbnb cancellation policy trend in Wenatchee is Strict, used by 37.9% of listings.
- A majority (63.7%) of hosts in Wenatchee utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.9% market standard in Wenatchee.
- With 37.9% using Strict terms, this is a viable option in Wenatchee, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wenatchee.
Wenatchee STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wenatchee
- The overall average booking lead time for vacation rentals in Wenatchee is 43 days.
- Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Fall (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Wenatchee.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Wenatchee averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wenatchee (2025)
Amenity Prevalence
Amenity Insights for Wenatchee
- Essential amenities in Wenatchee that guests expect include: Wifi, Hot water, Heating, Air conditioning, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wenatchee: Wifi, Hot water, Heating, Air conditioning, Smoke alarm, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wenatchee to stay competitive.
Wenatchee Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wenatchee
- The typical guest profile for Airbnb in Wenatchee consists of primarily domestic travelers (94%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and Canada (4%).
- Top languages spoken are English (66.3%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wenatchee Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Peshastin | 30 | $5,636 | $385.34 | 48% |
| Cle Elum | 411 | $5,632 | $540.36 | 36% |
| Plain | 47 | $5,614 | $359.35 | 50% |
| Orondo | 25 | $5,479 | $419.40 | 45% |
| Kittitas County | 12 | $5,182 | $914.40 | 30% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Ronald | 150 | $4,706 | $409.10 | 39% |