Airbnb Market Analytics, Statistics and Data in Walla Walla, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Walla Walla? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Walla Walla:
How much do Airbnb hosts make on average per month in Walla Walla?
The short-term rental market in Walla Walla shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,906 per month
- Strong performing properties (top 25%) make $4,770 or more
- Best-in-class properties (top 10%) achieve $7,966+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,713
Revenue Variations by Month
Occupancy Rates Throughout the Year in Walla Walla
The market in Walla Walla shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Walla Walla
Daily rates in Walla Walla vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $218 per night
- Strong performing properties (top 25%) secure $351 or more
- Best-in-class properties (top 10%) pull in $542+ per night
- Entry-level properties (bottom 25%) earn around $143
Daily Rate Variations by Month
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Seasonality patterns in Walla Walla
Peak Season (June, May, July)
- Revenue peaks at $5721.10 per month
- Occupancy rates reach 53.02%
- Daily rates average $307.99
Shoulder Season
- Revenue averages $3921.61 per month
- Occupancy maintains 41.42%
- Daily rates hold at $283.59
Low Season (February, December, January)
- Revenue drops to $1689.65 per month
- Occupancy decreases to 23.79%
- Daily rates adjust to $254.39
Is it still profitable to do Airbnb in Walla Walla in 2025?
Yes! Walla Walla demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $3922 and With 249 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Walla Walla
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Walla Walla | A charming area filled with historic homes and buildings, perfect for visitors looking to experience the rich history and culture of Walla Walla. Close to downtown dining and shopping. | Whitman College, Kirkman House Museum, Walla Walla Valley Museum, Downtown Walla Walla, 1860 Cellars |
| Wine Country | Famous for its wineries and beautiful vineyard views, this area attracts wine enthusiasts and travelers looking for scenic beauty and wine tasting experiences. | K Vintners, L'Ecole No. 41, Walla Walla Vintners, Woodward Canyon Winery, Seven Hills Vineyard |
| Downtown Walla Walla | The heart of the city with a vibrant atmosphere, featuring cafes, restaurants, and boutique shopping. An ideal spot for visitors wanting to explore local culture and cuisine. | Main Street, Davenport's, Walla Walla Farmers Market, The Blue Mountain Cider Company, The Public Market |
| Walla Walla Fairgrounds | Hosting many events, concerts, and fairs, this area is popular during the fair seasons and is great for guests attending events in the area. | Walla Walla Fairgrounds, Wine and Food Festival, Event Center, Outdoor Recreation Facilities |
| Greater Walla Walla | Includes the surrounding areas with rural charm and natural beauty, perfect for those looking to escape to a peaceful environment close to recreation and outdoor activities. | Tamarack Logo Creation, Blue Mountain Trails, Meacham Lake |
| Walla Walla University | Attracts families and friends of students, as well as visitors for educational events. Close to campus amenities and easy access to the city. | Walla Walla University, University Village Shopping, Stargazing at campus |
| Pioneer Park | A beautiful park area that offers nature trails, picnic spots, and is a great place for families to enjoy outdoor activities. | Pioneer Park, Dog Park, Walking Trails, Pioneer Park Pools |
| Fort Walla Walla | A historical site with a museum and outdoor attractions, good for educational tours and families interested in local history. | Fort Walla Walla Museum, Historical exhibits, Living History Events |
Do you need a license for Airbnb in Walla Walla?
We recommend checking directly with Walla Walla's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Walla Walla
Fountain Hills Vineyard Estate
Entire Place • 6 bedrooms
Wheat Ridge Vineyard Estate
Entire Place • 6 bedrooms
Il Terrazzo Welcomes You
Entire Place • 7 bedrooms
The Oasis Luxury Home Downtown with pool
Entire Place • 3 bedrooms
Estate on Wine Route w/Pool on 5 acres
Entire Place • 4 bedrooms
View 275 Town Home
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Walla Walla
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexa | 56 | $3,346,017 | 3176 | 4.84/5.0 |
| Patty | 10 | $740,630 | 2105 | 4.95/5.0 |
| David & Robert | 12 | $424,719 | 991 | 4.92/5.0 |
| Berkshire Hathaway Home Servic | 12 | $419,766 | 568 | 4.91/5.0 |
| Chérie | 4 | $316,477 | 302 | 4.96/5.0 |
| Ryan | 9 | $183,314 | 188 | 3.79/5.0 |
| Jill | 1 | $122,635 | 46 | 4.98/5.0 |
| Nick | 2 | $111,360 | 172 | 4.99/5.0 |
| Traci | 6 | $108,007 | 248 | 4.85/5.0 |
| Scott | 1 | $107,872 | 15 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Walla Walla
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.4%), with house and boutique & hotels properties comprising 73.5% of inventory
- Strong specialty sector (22.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.8% combined)
Room Capacity Distribution
Analysis of 249 properties in Walla Walla shows that 1 bedroom properties are most prevalent, making up 26.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 50.6% of all listings.
Key Insights
- Most common: 1 bedroom (26.5%)
- Least common: 5+ bedrooms (9.6%)
- Market concentration: 50.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 249 properties in Walla Walla reveals that 8+ guests properties dominate the market, representing 27.7% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 51.8% of the market.
Key Insights
- Most common capacity: 8+ guests (27.7% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 51.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 249 properties in Walla Walla, the most common availability pattern is 181-270 days (51.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (52.2% of properties).
Key Insights
- Most common availability window: 181-270 days (51.8%)
- Most common booking duration: 91-180 days (52.2%)
- Properties with high availability (180+ days): 76.7%
- Properties with long-term bookings (180+ days): 24.5%
Minimum Stay Distributions
1 Night
49 listings
21% of total
2 Nights
168 listings
72.1% of total
3 Nights
8 listings
3.4% of total
4-6 Nights
1 listings
0.4% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
6 listings
2.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.1%
- Mid-length stays (4-6 nights) represent 0.4% of listings
- Monthly+ stays (2.6%) suggest a stable extended-stay market
- High market flexibility with 96.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.9% of total
Flexible
24 listings
10.3% of total
Moderate
51 listings
21.9% of total
Firm
114 listings
48.9% of total
Strict
42 listings
18% of total
Key Insights
- Firm is the preferred policy at 48.9% of listings
- Stricter policies (Firm & Strict) dominate at 66.9% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- The market supports stricter policies, with 66.9% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 83 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 41 days
- Summer shows the longest average booking window at 72 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 72 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Walla Walla
Below is the distribution of amenities across listings in Walla Walla:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.8%) and United Kingdom (0.2%)
- English is the top language at 79.7%, followed by Spanish (11.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Seattle and Portland markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Walla Walla. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fairwood | 18 | $3,616 | $238.17 | 57% |
| Newman Lake | 10 | $3,565 | $251.56 | 46% |
| Nine Mile Falls | 22 | $3,392 | $270.32 | 45% |
| Moses Lake | 83 | $3,207 | $278.84 | 45% |
| Potholes | 10 | $3,201 | $237.90 | 49% |
| College Place | 56 | $3,008 | $247.68 | 42% |
| Pullman | 125 | $2,900 | $277.10 | 42% |
| Liberty Lake | 26 | $2,735 | $300.59 | 46% |
| Milton-Freewater | 23 | $2,729 | $228.65 | 42% |
| Colbert | 32 | $2,711 | $193.29 | 45% |
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