Vashon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Vashon in 2025? Explore comprehensive Airbnb analytics for Vashon, Washington, United States to uncover income potential. This 2025 STR market report for Vashon, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 148 active listings.
Whether you're considering an Airbnb investment in Vashon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vashon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vashon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vashon (2025)
Understanding the monthly revenue variations for Airbnb listings in Vashon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vashon is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vashon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,669+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,464 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,629 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,551, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vashon
Vashon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vashon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vashon:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vashon
Average Daily Rate (ADR) Airbnb Trends in Vashon (2025)
Effective short term rental pricing strategy in Vashon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vashon typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $523+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $341 or more.
- Typical properties (Median) charge around $216 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Vashon
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Airbnb Seasonality Analysis & Trends in Vashon (2025)
Peak Season (August, July, June)
- Revenue averages $5,431 per month
- Occupancy rates average 61.1%
- Daily rates average $266
Shoulder Season
- Revenue averages $3,178 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $279
Low Season (January, February, November)
- Revenue drops to average $2,420 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $277
Seasonality Insights for Vashon
- The Airbnb seasonality in Vashon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vashon's highest earning potential, with monthly revenues capable of climbing to $6,059, occupancy reaching a high of 65.8%, and ADRs peaking at $316.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,414, occupancy could drop to 29.6%, and ADRs may adjust down to $250.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vashon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vashon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vashon (2025)
Exploring the top neighborhoods for short-term rentals in Vashon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vashon Island Waterfront | Beautiful waterfront area known for stunning views and access to nature. Perfect for tourists looking to relax by the water and enjoy a serene environment. | Vashon Island Ferry, Point Robinson Lighthouse, KVI Beach, Dockton Park, Vashon Island Coffee Roasterie |
| Burton | A quaint neighborhood that offers a charming rural vibe and close proximity to the water. Ideal for those interested in a peaceful getaway with scenic surroundings. | Burton Park, Vashon Island Historical Society, Gaffney’s Kitchen, Burton Beach, Palouse Winery |
| Vashon Town | The main town of Vashon Island, with local shops, restaurants, and cultural sites. Great for guests wanting to experience local island life and community. | Vashon Theatre, Vashon Island Farmers Market, Alderwood Farm, Vashon Island Heritage Museum, Local art galleries |
| Dockton | Known for its natural beauty and outdoor activities, including hiking and biking. Appeals to nature enthusiasts and families looking for adventure. | Dockton Park, Maury Island Marine Park, Vashon Island hiking trails, Kayaking and water sports, Scenic views of Puget Sound |
| Chautauqua | A unique community known for its historic buildings and artistic vibe. Attracts those interested in culture, arts, and a relaxed lifestyle. | Chautauqua Community Club, Concerts and events, Local art shows, Historic architecture, Vashon Island Arts |
| Kingston Park | A family-friendly area with spacious parks and recreational activities. Ideal for visitors traveling with children and looking for safe outdoor spaces. | Kingston Park, Playgrounds, Sports courts, Picnic areas, Family-oriented events |
| North End | A less populated area offering tranquility and access to nature. Suitable for guests seeking a quiet retreat while still being close to amenities. | Quiet beaches, Nature trails, Historical sites, Farmland, Vashon Island natural scenery |
| Cove | A picturesque cove perfect for kayaking and enjoying water activities. Incredibly appealing to outdoor lovers and adventure seekers. | Cove Beach, Kayaking and paddleboarding, Fishing spots, Marine wildlife viewing, Beautiful sunset views |
Understanding Airbnb License Requirements & STR Laws in Vashon (2025)
While Vashon, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vashon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Vashon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vashonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dreamy Beachfront Home w/Hot Tub and Views
Entire Place • 5 bedrooms
All VIEWS! Mt Rainier to Gig hrb, Drive to house
Entire Place • 4 bedrooms
Frank L Wright insp. house waterfront beach access
Entire Place • 5 bedrooms
Shabby Chic Waterfront Retreat- serene waterfront
Entire Place • 6 bedrooms
Vashon Beach House- KVI Waterfront
Entire Place • 2 bedrooms
Beachfront home with amazing panoramic view.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vashon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vashon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa | 9 | $345,372 | 3503 | 4.86/5.0 |
| Alexa | 1 | $170,116 | 36 | 5.00/5.0 |
| Rita | 1 | $149,203 | 45 | 5.00/5.0 |
| Jason | 1 | $148,035 | 194 | 4.96/5.0 |
| VMI Property Management | 4 | $129,301 | 276 | 4.75/5.0 |
| Donald | 4 | $101,804 | 153 | 4.91/5.0 |
| Pattie | 2 | $97,300 | 297 | 4.99/5.0 |
| Alycia | 1 | $84,736 | 31 | 5.00/5.0 |
| Jonathan | 1 | $81,091 | 147 | 4.97/5.0 |
| Erik | 1 | $81,041 | 95 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vashon.
Dive Deeper: Advanced Vashon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vashon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVashon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vashon
- The Vashon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 148 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vashon, House properties are the most common (59.5%), reflecting the local real estate landscape.
- Houses represent a significant 59.5% portion, catering likely to families or larger groups.
- The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays, others (combined 9.5%) offer potential for unique stay experiences.
Vashon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vashon
- The dominant room capacity in Vashon is 1 bedroom listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.4% of the active Airbnb listings in Vashon, indicating a high concentration in these sizes.
- A significant 30.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vashon.
Vashon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vashon
- The most common guest capacity trend in Vashon vacation rentals is listings accommodating 2 guests (26.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Vashon STR market, accounting for 50.0% of listings.
- 37.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vashon.
- On average, properties in Vashon are equipped to host 4.4 guests.
Vashon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vashon
- The most common availability pattern in Vashon falls within the 271-366 days range, representing 39.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vashon (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vashon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
44 listings
31% of total
2 Nights
66 listings
46.5% of total
3 Nights
7 listings
4.9% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
22 listings
15.5% of total
Key Insights
- The most prevalent minimum stay requirement in Vashon is 2 Nights, adopted by 46.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.5%) of the Vashon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.5%) caters to monthly stays (30+ nights) in Vashon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.5% of Vashon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vashon.
Vashon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
3.5% of total
Flexible
20 listings
14.1% of total
Moderate
46 listings
32.4% of total
Firm
31 listings
21.8% of total
Strict
40 listings
28.2% of total
Cancellation Policy Insights for Vashon
- The prevailing Airbnb cancellation policy trend in Vashon is Moderate, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (46.5%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.4% market standard in Vashon.
- Regularly review your cancellation policy against competitors and market demand shifts in Vashon.
Vashon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vashon
- The overall average booking lead time for vacation rentals in Vashon is 53 days.
- Guests book furthest in advance for stays during June (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Vashon.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Vashon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vashon (2025)
Amenity Prevalence
Amenity Insights for Vashon
- Essential amenities in Vashon that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vashon: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vashon to stay competitive.
Vashon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vashon
- The typical guest profile for Airbnb in Vashon consists of primarily domestic travelers (97%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.8% of guests.
- Key international markets include United States (96.8%) and Canada (1.3%).
- Top languages spoken are English (68.7%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vashon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 12 | $5,433 | $345.43 | 52% |
| North Bend | 51 | $4,441 | $323.59 | 60% |
| Canyon Creek | 13 | $4,371 | $271.38 | 53% |
| Amanda Park | 10 | $4,285 | $443.71 | 40% |
| Verlot | 11 | $4,263 | $264.02 | 57% |
| Ronald | 151 | $4,255 | $418.84 | 38% |
| Orcas Island | 12 | $4,209 | $472.70 | 36% |
| Allyn | 19 | $4,191 | $422.30 | 35% |
| Index | 19 | $4,100 | $280.74 | 50% |
| Olalla | 14 | $4,078 | $292.59 | 52% |