University Place Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in University Place in 2025? Explore comprehensive Airbnb analytics for University Place, Washington, United States to uncover income potential. This 2025 STR market report for University Place, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in University Place, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the University Place Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key University Place Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in University Place (2025)
Understanding the monthly revenue variations for Airbnb listings in University Place is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in University Place is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in University Place across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,552+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,815 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,254 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,178, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in University Place
University Place Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the University Place STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in University Place:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in University Place
Average Daily Rate (ADR) Airbnb Trends in University Place (2025)
Effective short term rental pricing strategy in University Place involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in University Place typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $255 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in University Place
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Airbnb Seasonality Analysis & Trends in University Place (2025)
Peak Season (July, August, June)
- Revenue averages $4,330 per month
- Occupancy rates average 55.9%
- Daily rates average $194
Shoulder Season
- Revenue averages $3,171 per month
- Occupancy maintains around 50.6%
- Daily rates hold near $177
Low Season (January, February, November)
- Revenue drops to average $2,492 per month
- Occupancy decreases to average 46.0%
- Daily rates adjust to average $169
Seasonality Insights for University Place
- The Airbnb seasonality in University Place shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases University Place's highest earning potential, with monthly revenues capable of climbing to $4,552, occupancy reaching a high of 64.0%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,091, occupancy could drop to 40.3%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in University Place.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these University Place seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in University Place (2025)
Exploring the top neighborhoods for short-term rentals in University Place? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Greene's Corner | A centrally located area with easy access to parks, local shops, and dining options. It’s a quiet neighborhood that appeals to families and travelers looking for a relaxing stay. | Chambers Bay Park, University Place Municipal Golf Course, Puget Sound views, Local cafes and shops |
| University Place Town Center | The bustling heart of University Place, filled with shopping, dining, and entertainment. It’s perfect for guests who want to be in the center of activity while being close to natural beauty. | University Place Market, Chambers Bay, Stagecoach Park, Restaurants and retail shops |
| Lakewood | Adjacent to University Place, Lakewood offers proximity to major attractions and is popular with families. It features beautiful parks and recreational areas ideal for outdoor enthusiasts. | Fort Steilacoom Park, American Lake, Lakewood Towne Center, Golf courses |
| Tiger Mountain | A natural area favored by hikers and nature lovers, providing a scenic retreat that appeals to visitors interested in outdoor activities and exploration. | Hiking trails, Scenic viewpoints, Nature reserves |
| Bridgeport | A suburban area with a mix of residential homes and commercial establishments, offering a calm environment while still being near urban conveniences. | Parks, Local dining, Shopping areas |
| Chambers Creek | Known for its stunning park lands and waterfront views, this area attracts travelers looking for leisure and outdoor activities. | Chambers Creek Regional Park, Walking trails, Water activities on Puget Sound |
| Greystone | A quiet neighborhood that appeals to those seeking tranquility. It’s ideal for long-term stays and is easily accessible to local amenities and parks. | Local parks, Community centers, Quiet residential areas |
| Pacific Avenue | A major thoroughfare in University Place that is lined with shops, restaurants, and more. An ideal spot for guests who want easy access to both urban and suburban lifestyles. | Various restaurants, Shopping centers, Accessibility to public transport |
Understanding Airbnb License Requirements & STR Laws in University Place (2025)
While University Place, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for University Place to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in University Place (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in University Placebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Relaxing 5 BDRM, 4 BA Retreat w/ Water Views
Entire Place • 5 bedrooms
Restful UP Hot Tub Oasis Recharge Relax sleeps 8
Entire Place • 4 bedrooms
Waterfront Puget Sound Retreat: Steps to Beach!
Entire Place • 3 bedrooms
R&Rcade- Hot Tub, Arcade, Candy Machine, Gazebo
Entire Place • 3 bedrooms
Modern Home, Amazing Beach View
Entire Place • 3 bedrooms
RRs Orca views
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in University Place (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in University Place based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 2 | $135,010 | 114 | 4.83/5.0 |
| Emmy | 1 | $120,735 | 84 | 4.94/5.0 |
| Shontae | 1 | $100,628 | 69 | 4.84/5.0 |
| Zac | 1 | $83,502 | 48 | 5.00/5.0 |
| Aj | 1 | $83,071 | 36 | 4.92/5.0 |
| Rabbit | 2 | $77,881 | 95 | 4.72/5.0 |
| Michael | 1 | $52,862 | 81 | 4.95/5.0 |
| Christopher | 1 | $43,014 | 79 | 4.87/5.0 |
| Elaine And Marlof | 1 | $42,204 | 36 | 5.00/5.0 |
| Francesca | 1 | $33,244 | 19 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in University Place.
Dive Deeper: Advanced University Place STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for University Place. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUniversity Place Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for University Place
- The University Place Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.9% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in University Place, House properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 70.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
University Place Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for University Place
- The dominant room capacity in University Place is 3 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 45.8% of the active Airbnb listings in University Place, indicating a high concentration in these sizes.
- A significant 41.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in University Place.
University Place Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for University Place
- The most common guest capacity trend in University Place vacation rentals is listings accommodating 8+ guests (16.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the University Place STR market, accounting for 33.4% of listings.
- 37.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in University Place.
- On average, properties in University Place are equipped to host 3.8 guests.
University Place Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for University Place
- The most common availability pattern in University Place falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in University Place (27.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
University Place Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
17% of total
2 Nights
13 listings
27.7% of total
3 Nights
2 listings
4.3% of total
4-6 Nights
2 listings
4.3% of total
7-29 Nights
7 listings
14.9% of total
30+ Nights
15 listings
31.9% of total
Key Insights
- The most prevalent minimum stay requirement in University Place is 30+ Nights, adopted by 31.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.9%) caters to monthly stays (30+ nights) in University Place, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.9% of University Place hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in University Place.
University Place Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.1% of total
Flexible
6 listings
12.8% of total
Moderate
20 listings
42.6% of total
Firm
12 listings
25.5% of total
Strict
8 listings
17% of total
Cancellation Policy Insights for University Place
- The prevailing Airbnb cancellation policy trend in University Place is Moderate, used by 42.6% of listings.
- There's a relatively balanced mix between guest-friendly (55.4%) and stricter (42.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.6% market standard in University Place.
- Regularly review your cancellation policy against competitors and market demand shifts in University Place.
University Place STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for University Place
- The overall average booking lead time for vacation rentals in University Place is 33 days.
- Guests book furthest in advance for stays during July (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in University Place.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these University Place averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in University Place (2025)
Amenity Prevalence
Amenity Insights for University Place
- Essential amenities in University Place that guests expect include: Free parking on premises, Wifi, TV, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for University Place: Free parking on premises, Wifi, TV, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: TV, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in University Place to stay competitive.
University Place Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for University Place
- The typical guest profile for Airbnb in University Place consists of primarily domestic travelers (89%), often arriving from nearby Tacoma, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.4% of guests.
- Key international markets include United States (89.4%) and Canada (4.1%).
- Top languages spoken are English (74%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tacoma and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the University Place Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 13 | $5,134 | $339.05 | 48% |
| North Bend | 51 | $4,832 | $332.36 | 60% |
| Canyon Creek | 13 | $4,477 | $275.47 | 52% |
| Olalla | 14 | $4,314 | $303.84 | 54% |
| Index | 19 | $4,299 | $283.31 | 50% |
| Ronald | 158 | $4,295 | $417.05 | 37% |
| Sudden Valley | 65 | $4,253 | $304.52 | 51% |
| Easton | 36 | $4,245 | $415.14 | 36% |
| Allyn | 21 | $4,168 | $403.06 | 35% |
| Woodinville | 34 | $4,001 | $311.78 | 52% |