Tacoma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Tacoma in 2025? Explore comprehensive Airbnb analytics for Tacoma, Washington, United States to uncover income potential. This 2025 STR market report for Tacoma, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 689 active listings.
Whether you're considering an Airbnb investment in Tacoma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tacoma Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tacoma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tacoma (2025)
Understanding the monthly revenue variations for Airbnb listings in Tacoma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tacoma is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tacoma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,247+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,470 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,274 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,250, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tacoma
Tacoma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tacoma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tacoma:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tacoma
Average Daily Rate (ADR) Airbnb Trends in Tacoma (2025)
Effective short term rental pricing strategy in Tacoma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tacoma typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Tacoma
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Airbnb Seasonality Analysis & Trends in Tacoma (2025)
Peak Season (July, June, August)
- Revenue averages $3,530 per month
- Occupancy rates average 64.4%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,693 per month
- Occupancy maintains around 53.6%
- Daily rates hold near $146
Low Season (January, February, March)
- Revenue drops to average $1,934 per month
- Occupancy decreases to average 46.0%
- Daily rates adjust to average $140
Seasonality Insights for Tacoma
- The Airbnb seasonality in Tacoma shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tacoma's highest earning potential, with monthly revenues capable of climbing to $3,619, occupancy reaching a high of 68.7%, and ADRs peaking at $155.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,887, occupancy could drop to 44.4%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tacoma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tacoma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tacoma (2025)
Exploring the top neighborhoods for short-term rentals in Tacoma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Proctor District | A charming neighborhood known for its historic homes and vibrant local businesses. Popular among families and visitors who enjoy a community feel and access to parks and shops. | Proctor Farmers Market, One Direction Park, The Grand Cinema, Seattle Tacoma International Airport, University of Puget Sound |
| Point Ruston | A waterfront community offering modern amenities and beautiful views of Puget Sound. Attracts tourists for its outdoor activities and access to the water. | Ruston Way Waterfront, Point Defiance Park, Waterfront Park, Amber Park, Point Ruston Village |
| Downtown Tacoma | The heart of the city, filled with cultural attractions, restaurants, and nightlife. A great area for those looking to explore Tacoma's urban side. | Museum of Glass, LeMay - America’s Car Museum, Union Station, Tacoma Art Museum, Pierce Transit |
| Old Town | A historic district with a quaint feel, well-known for its scenic views and cozy shops. Ideal for visitors looking for a more laid-back experience. | Old Tacoma Historic District, Washington State History Museum, Commencement Bay, Old Town Park, Tacoma Narrows Bridge |
| University Place | A suburban area that offers both accessibility to urban amenities and a quieter residential atmosphere. Ideal for longer stays, particularly for families and students. | Chambers Bay, University Place Town Center, Grandview Trail, Puget Sound Community College, University of Puget Sound |
| North End | Known for its beautiful homes and proximity to the sound, this family-friendly area appeals to those looking for a peaceful stay with natural beauty. | Point Defiance Park, Vassault Park, Nisqually National Wildlife Refuge, Browns Point Lighthouse Park, North Point |
| South Tacoma | Offers a more affordable investment option with a diverse community and various local eateries. Attracting visitors looking for authentic Tacoma experiences. | South Tacoma Community Center, McKinley Park, South Tacoma Way, Marsden Park, Tacoma Mall |
| Hilltop | An emerging neighborhood that is undergoing revitalization and attracting new businesses, making it a great area for future investment. | Stadium High School, Hilltop Kitchen, Thea Foss Waterway, Foss Waterway Seaport, Harbor History Museum |
Understanding Airbnb License Requirements & STR Laws in Tacoma (2025)
While Tacoma, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tacoma to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tacoma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tacomabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterview Oasis 5 Bedroom 4 Bath
Entire Place • 5 bedrooms
Modern 8 BR duplex in Tacoma! -Both sides included
Entire Place • 8 bedrooms
Waterview Oasis PNW
Entire Place • 4 bedrooms
Sleeps 11 Tacoma, Best neighborhood, Best views!
Entire Place • 6 bedrooms
Family Compound w/Guest House, game room, bbq, AC!
Entire Place • 6 bedrooms
Walk to the waterfront - Charmwood House in Tacoma
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tacoma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tacoma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mike | 24 | $839,492 | 2824 | 4.65/5.0 |
| Evolve | 13 | $470,189 | 349 | 4.06/5.0 |
| Ron | 10 | $341,564 | 1175 | 4.94/5.0 |
| Clinton | 6 | $339,978 | 1690 | 4.96/5.0 |
| Leona | 3 | $310,713 | 58 | 3.29/5.0 |
| Corporate | 12 | $304,819 | 1208 | 4.87/5.0 |
| Simple Stays | 11 | $257,834 | 296 | 4.66/5.0 |
| Carla | 5 | $250,388 | 303 | 4.84/5.0 |
| Eric | 2 | $216,745 | 192 | 4.90/5.0 |
| Jane | 5 | $215,433 | 624 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tacoma.
Dive Deeper: Advanced Tacoma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tacoma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTacoma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tacoma
- The Tacoma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 689 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tacoma, House properties are the most common (59.7%), reflecting the local real estate landscape.
- Houses represent a significant 59.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 4.1%) offer potential for unique stay experiences.
Tacoma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tacoma
- The dominant room capacity in Tacoma is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Tacoma, indicating a high concentration in these sizes.
- A significant 26.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tacoma.
Tacoma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tacoma
- The most common guest capacity trend in Tacoma vacation rentals is listings accommodating 2 guests (24.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tacoma STR market, accounting for 43.1% of listings.
- 26.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tacoma.
- On average, properties in Tacoma are equipped to host 3.7 guests.
Tacoma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tacoma
- The most common availability pattern in Tacoma falls within the 91-180 days range, representing 35.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Tacoma (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tacoma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
150 listings
24.1% of total
2 Nights
181 listings
29.1% of total
3 Nights
62 listings
10% of total
4-6 Nights
47 listings
7.5% of total
7-29 Nights
68 listings
10.9% of total
30+ Nights
115 listings
18.5% of total
Key Insights
- The most prevalent minimum stay requirement in Tacoma is 2 Nights, adopted by 29.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.5%) caters to monthly stays (30+ nights) in Tacoma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.1% of Tacoma hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tacoma.
Tacoma Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.5% of total
Flexible
92 listings
15.5% of total
Moderate
178 listings
30% of total
Firm
172 listings
29% of total
Strict
148 listings
25% of total
Cancellation Policy Insights for Tacoma
- The prevailing Airbnb cancellation policy trend in Tacoma is Moderate, used by 30% of listings.
- A majority (54.0%) of hosts in Tacoma utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in Tacoma.
- Regularly review your cancellation policy against competitors and market demand shifts in Tacoma.
Tacoma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tacoma
- The overall average booking lead time for vacation rentals in Tacoma is 37 days.
- Guests book furthest in advance for stays during July (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Tacoma.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Tacoma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tacoma (2025)
Amenity Prevalence
Amenity Insights for Tacoma
- Essential amenities in Tacoma that guests expect include: Smoke alarm, Wifi, Heating, Carbon monoxide alarm, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tacoma: Smoke alarm, Wifi, Heating, Carbon monoxide alarm, Hot water, TV.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, Carbon monoxide alarm, Hot water, TV.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tacoma to stay competitive.
Tacoma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tacoma
- The typical guest profile for Airbnb in Tacoma consists of primarily domestic travelers (92%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.9% of guests.
- Key international markets include United States (91.9%) and Canada (4.4%).
- Top languages spoken are English (72.1%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tacoma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Lake Goodwin | 11 | $4,949 | $371.43 | 44% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Amanda Park | 10 | $4,780 | $425.06 | 46% |
| Cape George Colony Club | 10 | $4,770 | $257.49 | 59% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Allyn | 20 | $4,462 | $415.57 | 36% |