Airbnb Market Analytics, Statistics and Data in Tacoma, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tacoma? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tacoma:
How much do Airbnb hosts make on average per month in Tacoma?
The short-term rental market in Tacoma shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,313 per month
- Strong performing properties (top 25%) make $3,601 or more
- Best-in-class properties (top 10%) achieve $5,530+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,292
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tacoma
The market in Tacoma shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tacoma
Daily rates in Tacoma vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $176 or more
- Best-in-class properties (top 10%) pull in $276+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Tacoma
Peak Season (June, July, August)
- Revenue peaks at $3672.24 per month
- Occupancy rates reach 68.76%
- Daily rates average $156.73
Shoulder Season
- Revenue averages $2849.10 per month
- Occupancy maintains 54.36%
- Daily rates hold at $147.60
Low Season (February, December, January)
- Revenue drops to $1898.38 per month
- Occupancy decreases to 43.03%
- Daily rates adjust to $138.28
Is it still profitable to do Airbnb in Tacoma in 2025?
Yes! Tacoma demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $2849 and As a mature market with 683 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tacoma
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ruston Way | A scenic waterfront area with stunning views of the Puget Sound. Known for its parks, walking trails, and proximity to local restaurants and shops, making it a popular spot for tourists and locals alike. | Point Defiance Park, Tacoma Narrows Bridge, Ruston Way waterfront parks, Anthony's HomePort, Old Tacoma, Tacoma Waterfront |
| Hilltop | A historic neighborhood that has been undergoing revitalization, Hilltop is known for its vibrant community and cultural diversity. It's close to downtown Tacoma and offers attractions relating to art and culture. | Museum of Glass, LeMay - America’s Car Museum, Tacoma's McKinley Park, Arts District, Cal Anderson Park |
| University Place | Home to the University of Puget Sound and a family-friendly vibe, University Place offers a mix of residential feel and access to parks, making it attractive for families visiting students or wanting recreational activities. | Chambers Bay, University Place parks, Bridgeport Place, Round Park, Tacoma Nature Center |
| Downtown Tacoma | The cultural and economic heart of Tacoma, this area offers a wide range of dining, entertainment, and cultural attractions, making it ideal for both short-term and long-term stays. | Pantages Theater, Museum of Glass, Washington State History Museum, Point Defiance Zoo & Aquarium, Tacoma Art Museum |
| North End | A residential area with a mix of historic homes and modern amenities, offering a quieter atmosphere while still being close to the city’s attractions. The North End is favored for its charming neighborhoods and parks. | Wright Park, Point Defiance Park, Northwest Trek Wildlife Park, Five Mile Drive, Ruston Way |
| South Tacoma | This area is known for its affordability and is becoming more popular among young families and Airbnb hosts. Close to train stations and provides easy access to the rest of the city. | South Tacoma Way, Carney Park, South Tacoma Community Center, Swede Day Park, Plaza Del Sol |
| Foss Waterway | A revitalized area with a mix of residential and commercial spaces. The Foss Waterway is perfect for those who enjoy waterfront views, dining, and art with a contemporary feel. | Foss Harbor Marina, LeMay - America’s Car Museum, Thea Foss Waterway Park, Harbor History Museum, Tacoma Water Taxi |
| Proctor District | A quaint and lively district known for its local shops, restaurants, and proximity to the University of Puget Sound. It attracts families and individuals looking for a cozy neighborhood experience. | Proctor Farmers Market, Tacoma's Proctor District shops, The Blue Mouse Theatre, Stanley and Seafort's, Proctor Park |
Do you need a license for Airbnb in Tacoma?
We recommend checking directly with Tacoma's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tacoma
Modern 8 BR duplex in Tacoma! -Both sides included
Entire Place • 8 bedrooms
Waterview Oasis 5 Bedroom 4 Bath
Entire Place • 5 bedrooms
Families, Large Groups, Waterfront, Tacoma Dome
Entire Place • 6 bedrooms
Waterview Oasis PNW
Entire Place • 4 bedrooms
Walk to the waterfront - Charmwood House in Tacoma
Entire Place • 4 bedrooms
Luxury Home w/ Puget Sound Views, Piano, Game Room
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Tacoma
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mike | 24 | $882,970 | 2824 | 4.65/5.0 |
| Evolve | 12 | $452,612 | 335 | 4.36/5.0 |
| Clinton | 6 | $385,424 | 1690 | 4.96/5.0 |
| Ron | 10 | $325,649 | 1175 | 4.94/5.0 |
| Corporate | 12 | $287,153 | 1208 | 4.87/5.0 |
| Leona | 2 | $285,984 | 58 | 4.93/5.0 |
| Carla | 5 | $263,112 | 303 | 4.84/5.0 |
| Simple Stays | 9 | $249,898 | 250 | 4.65/5.0 |
| StayNue | 13 | $244,790 | 106 | 4.30/5.0 |
| Jane | 5 | $236,395 | 624 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tacoma
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.4%), with house and apartment & condo properties comprising 89.3% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 683 properties in Tacoma shows that 1 bedroom properties are most prevalent, making up 33.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 54.8% of all listings.
Key Insights
- Most common: 1 bedroom (33.7%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 54.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 683 properties in Tacoma reveals that 2 guests properties dominate the market, representing 24% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 42.8% of the market.
Key Insights
- Most common capacity: 2 guests (24% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 42.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 683 properties in Tacoma, the most common availability pattern is 91-180 days (33.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.9% of properties).
Key Insights
- Most common availability window: 91-180 days (33.5%)
- Most common booking duration: 181-270 days (32.9%)
- Properties with high availability (180+ days): 51.0%
- Properties with long-term bookings (180+ days): 50.5%
Minimum Stay Distributions
1 Night
159 listings
26.3% of total
2 Nights
194 listings
32.1% of total
3 Nights
67 listings
11.1% of total
4-6 Nights
52 listings
8.6% of total
7-29 Nights
53 listings
8.8% of total
30+ Nights
79 listings
13.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.4%
- Mid-length stays (4-6 nights) represent 8.6% of listings
- Monthly+ stays (13.1%) suggest a stable extended-stay market
- High market flexibility with 69.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.5% of total
Flexible
91 listings
15.4% of total
Moderate
178 listings
30.1% of total
Firm
174 listings
29.4% of total
Strict
145 listings
24.5% of total
Key Insights
- Moderate is the preferred policy at 30.1% of listings
- The market shows a balanced distribution between guest-friendly (45.5%) and strict (53.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Feb, averaging 56 days
- Shortest booking windows are in Oct, Dec, Jan, averaging 33 days
- Summer shows the longest average booking window at 53 days, while Fall has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 53 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Tacoma
Below is the distribution of amenities across listings in Tacoma:
Traveler Demographics
Key Insights
- Domestic travelers make up 92% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (4.5%) and United Kingdom (0.5%)
- English is the top language at 79.5%, followed by Spanish (13.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Seattle and Tacoma markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tacoma. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $7,161 | $312.93 | 62% |
| Erlands Point-Kitsap Lake | 11 | $6,558 | $356.05 | 58% |
| Lake Goodwin | 11 | $5,746 | $385.80 | 44% |
| Woods Creek | 11 | $5,593 | $358.64 | 46% |
| Ronald | 151 | $5,058 | $425.51 | 39% |
| Verlot | 11 | $4,969 | $253.44 | 60% |
| Cape George Colony Club | 10 | $4,893 | $260.17 | 60% |
| North Bend | 51 | $4,824 | $316.31 | 62% |
| Sudden Valley | 65 | $4,811 | $308.53 | 53% |
| Amanda Park | 10 | $4,684 | $402.96 | 46% |
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