Sunland Estates Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Sunland Estates in 2025? Explore comprehensive Airbnb analytics for Sunland Estates, Washington, United States to uncover income potential. This 2025 STR market report for Sunland Estates, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 113 active listings.
Whether you're considering an Airbnb investment in Sunland Estates, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunland Estates Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunland Estates Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunland Estates (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunland Estates is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunland Estates is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunland Estates across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,309+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,001 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,818 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,517, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunland Estates
Sunland Estates Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunland Estates STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunland Estates:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunland Estates
Average Daily Rate (ADR) Airbnb Trends in Sunland Estates (2025)
Effective short term rental pricing strategy in Sunland Estates involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunland Estates typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $669+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $492 or more.
- Typical properties (Median) charge around $363 per night.
- Entry-level properties (Bottom 25%) earn around $272 per night.
Average Daily Rate (ADR) Trend by Month in Sunland Estates
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Airbnb Seasonality Analysis & Trends in Sunland Estates (2025)
Peak Season (August, June, September)
- Revenue averages $5,964 per month
- Occupancy rates average 34.4%
- Daily rates average $492
Shoulder Season
- Revenue averages $3,861 per month
- Occupancy maintains around 26.8%
- Daily rates hold near $419
Low Season (January, February, March)
- Revenue drops to average $1,573 per month
- Occupancy decreases to average 18.2%
- Daily rates adjust to average $315
Seasonality Insights for Sunland Estates
- The Airbnb seasonality in Sunland Estates shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunland Estates's highest earning potential, with monthly revenues capable of climbing to $6,740, occupancy reaching a high of 42.9%, and ADRs peaking at $507.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,486, occupancy could drop to 17.0%, and ADRs may adjust down to $307.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunland Estates.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunland Estates seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunland Estates (2025)
Exploring the top neighborhoods for short-term rentals in Sunland Estates? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sunland Estates Lakefront | Beautiful lakeside community offering a serene atmosphere and outdoor activities. It's a popular spot for families and those looking to escape the city. | Sunland Estates Marina, Fishing and boating opportunities, Picnic areas, Lakeside hiking trails |
| Benton City Park | A central park that attracts both locals and visitors. It offers recreational opportunities and hosts community events, making it an attractive spot for short-term rentals. | Benton City events, Nature trails, Playgrounds, Picnic areas |
| Sunnyside Golf Course | An excellent area for golf lovers and outdoor enthusiasts. Hosting in this area offers easy access to golfing and beautiful views. | Sunnyside Golf Club, Driving range, Event hosting |
| Columbia Valley | Known for its beautiful landscape and wineries. It attracts wine lovers and tourists looking for scenic views and tasting experiences. | Local wineries, Scenic views, Winery tours, Outdoor adventures |
| Sunnyside Community Center | A vibrant community hub that hosts numerous activities and events, attracting visitors interested in local culture. | Community events, Local workshops, Fitness classes |
| Canoe Ridge Park | A peaceful park ideal for kayaking and picnicking, attracting those who love outdoor activities and nature. | Canoeing, Wildlife viewing, Picnic areas |
| Sunland Estates Golf Course | A well-maintained golf course area providing a relaxing atmosphere with opportunities for leisure and recreation. | Golfing, Clubhouse events, Scenic views |
| Local Farmers Market | A bustling market that attracts both locals and tourists looking for fresh produce and local crafts, making it an interesting stay for visitors. | Local produce, Artisan goods, Live entertainment |
Understanding Airbnb License Requirements & STR Laws in Sunland Estates (2025)
While Sunland Estates, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunland Estates to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sunland Estates (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunland Estatesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sage at Cave B - hot tub - 6 people
Entire Place • 2 bedrooms
"Encore at the Gorge" - Hot Tub, Views, Concerts!
Entire Place • 2 bedrooms
CaveB Escape-2bd/2bth +HOT TUB *pool access* +view
Entire Place • 3 bedrooms
Private Luxury Lodging - Walk to the Gorge
Entire Place • 1 bedroom
Tellee House | Gather. Shine. Unwind.
Entire Place • 2 bedrooms
The Original Sunland Estate. 5 Mins to Gorge
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunland Estates (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunland Estates based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sagecliffe Resort & Spa | 26 | $689,442 | 47 | 0.54/5.0 |
| Kathy | 16 | $641,874 | 653 | 4.92/5.0 |
| Kellee | 2 | $172,100 | 162 | 5.00/5.0 |
| Karin | 5 | $166,083 | 129 | 4.82/5.0 |
| Goldie | 1 | $136,694 | 23 | 5.00/5.0 |
| Natalya | 1 | $130,931 | 113 | 4.96/5.0 |
| Cyndy | 7 | $118,242 | 33 | 2.75/5.0 |
| Lyrica | 1 | $107,404 | 24 | 5.00/5.0 |
| Laura | 2 | $92,827 | 382 | 4.96/5.0 |
| Kayla | 1 | $92,276 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunland Estates.
Dive Deeper: Advanced Sunland Estates STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunland Estates. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunland Estates Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunland Estates
- The Sunland Estates Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 113 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunland Estates, House properties are the most common (75.2%), reflecting the local real estate landscape.
- Houses represent a significant 75.2% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Sunland Estates Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunland Estates
- The dominant room capacity in Sunland Estates is 1 bedroom listings, making up 41.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.3% of the active Airbnb listings in Sunland Estates, indicating a high concentration in these sizes.
Sunland Estates Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunland Estates
- The most common guest capacity trend in Sunland Estates vacation rentals is listings accommodating 4 guests (39.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sunland Estates STR market, accounting for 71.7% of listings.
- 56.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunland Estates.
- On average, properties in Sunland Estates are equipped to host 5.6 guests.
Sunland Estates Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunland Estates
- The most common availability pattern in Sunland Estates falls within the 271-366 days range, representing 75.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sunland Estates (59.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunland Estates Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
47.6% of total
2 Nights
45 listings
42.9% of total
3 Nights
4 listings
3.8% of total
7-29 Nights
1 listings
1% of total
30+ Nights
5 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sunland Estates is 1 Night, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.5%) of the Sunland Estates Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.6% of Sunland Estates hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunland Estates.
Sunland Estates Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
2.5% of total
Flexible
6 listings
7.5% of total
Moderate
2 listings
2.5% of total
Firm
37 listings
46.3% of total
Strict
33 listings
41.3% of total
Cancellation Policy Insights for Sunland Estates
- The prevailing Airbnb cancellation policy trend in Sunland Estates is Firm, used by 46.3% of listings.
- A majority (87.6%) of hosts in Sunland Estates utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.3% market standard in Sunland Estates.
- With 41.3% using Strict terms, this is a viable option in Sunland Estates, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunland Estates.
Sunland Estates STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunland Estates
- The overall average booking lead time for vacation rentals in Sunland Estates is 55 days.
- Guests book furthest in advance for stays during July (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (112 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Sunland Estates.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Sunland Estates averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunland Estates (2025)
Amenity Prevalence
Amenity Insights for Sunland Estates
- Essential amenities in Sunland Estates that guests expect include: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunland Estates: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunland Estates to stay competitive.
Sunland Estates Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunland Estates
- The typical guest profile for Airbnb in Sunland Estates consists of primarily domestic travelers (96%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United States (96.2%) and Canada (2.4%).
- Top languages spoken are English (69.9%) followed by Spanish (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Tacoma.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunland Estates Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Peshastin | 30 | $5,636 | $385.34 | 48% |
| Cle Elum | 411 | $5,632 | $540.36 | 36% |
| Plain | 47 | $5,614 | $359.35 | 50% |
| Orondo | 25 | $5,479 | $419.40 | 45% |
| Kittitas County | 12 | $5,182 | $914.40 | 30% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Ronald | 150 | $4,706 | $409.10 | 39% |