Snohomish Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Snohomish in 2025? Explore comprehensive Airbnb analytics for Snohomish, Washington, United States to uncover income potential. This 2025 STR market report for Snohomish, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 91 active listings.
Whether you're considering an Airbnb investment in Snohomish, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Snohomish Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Snohomish Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Snohomish (2025)
Understanding the monthly revenue variations for Airbnb listings in Snohomish is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Snohomish is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Snohomish across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,370+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,512 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,885 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,628, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Snohomish
Snohomish Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Snohomish STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Snohomish:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Snohomish
Average Daily Rate (ADR) Airbnb Trends in Snohomish (2025)
Effective short term rental pricing strategy in Snohomish involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Snohomish typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $541+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $269 or more.
- Typical properties (Median) charge around $184 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Snohomish
Get Live Snohomish Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Snohomish (2025)
Peak Season (June, July, May)
- Revenue averages $4,869 per month
- Occupancy rates average 55.8%
- Daily rates average $269
Shoulder Season
- Revenue averages $3,616 per month
- Occupancy maintains around 50.9%
- Daily rates hold near $266
Low Season (January, February, March)
- Revenue drops to average $2,743 per month
- Occupancy decreases to average 40.7%
- Daily rates adjust to average $262
Seasonality Insights for Snohomish
- The Airbnb seasonality in Snohomish shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Snohomish's highest earning potential, with monthly revenues capable of climbing to $5,187, occupancy reaching a high of 64.3%, and ADRs peaking at $271.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,521, occupancy could drop to 36.0%, and ADRs may adjust down to $260.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Snohomish.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Snohomish seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Snohomish (2025)
Exploring the top neighborhoods for short-term rentals in Snohomish? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Everett | The vibrant heart of Snohomish County with a mix of entertainment, shopping, and dining options. A prime location for visitors looking to explore the local culture and waterfront. | Everett Marina, Imagine Children's Museum, Foulweather Bluff Natural Area, Everett Performing Arts Center, The Future of Flight Aviation Center |
| Lake Stevens | A scenic town surrounding a beautiful lake offering outdoor activities and a relaxed atmosphere. Ideal for families and nature enthusiasts looking for a getaway. | Lake Stevens Park, Cavalero County Park, Water Sports on Lake Stevens, Hiking in Centennial Trail, Nearby wineries |
| Snohomish Historic District | Charming historic district known for its antique shops and Victorian architecture. Attracts visitors looking for a quaint experience with local charm. | Snohomish River, Wineries and breweries nearby |
| Mill Creek | A suburban area known for its family-friendly neighborhoods and proximity to shopping and dining. Popular among families and longer stays. | Mill Creek Town Center, Parks and Trails, Nearby Golf Courses, Cascadia Art Museum |
| Mukilteo | A coastal community with stunning views of Puget Sound and ferry access to Whidbey Island. Great for those seeking coastal experiences and outdoor activities. | Mukilteo Lighthouse Park, Boeing Tour, Whidbey Island Ferry, Beach access and picnic areas |
| Marysville | A growing city with a blend of urban and rural experiences. Attracts various visitors with its community events and outdoor activities. | Tulalip Resort Casino, Hollywood Hills, Gardens of Marysville, Marysville Historical Museum |
| Skykomish | A small town located near the mountains, ideal for those who enjoy hiking and skiing. Perfect for adventure seekers and nature lovers. | Snoqualmie Pass, Mount Baker-Snoqualmie National Forest, Skykomish River, Great skiing locations nearby |
| Sultan | A charming small town with easy access to the North Cascades and great outdoor adventures. Perfect for those seeking a peaceful retreat. | Skykomish River Valley, Nearby hiking trails, Historic Downtown Sultan, Local coffee shops |
Understanding Airbnb License Requirements & STR Laws in Snohomish (2025)
While Snohomish, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Snohomish to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Snohomish (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Snohomishbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
“The Gallery” Luxury Mid Century Modern Lakehouse
Entire Place • 4 bedrooms
Secluded Lakefront Hot Tub Pickleball
Entire Place • 3 bedrooms
The Lookout Lodge
Entire Place • 4 bedrooms
Hand Crafted A Frame in a private 80 Acre Forest
Entire Place • 2 bedrooms
Located between downtown Snohomish & golf course!
Entire Place • 5 bedrooms
Chloes Cottage Cheerful family home close to town
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Snohomish (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Snohomish based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaclyn | 1 | $157,652 | 40 | 4.93/5.0 |
| Joe And Cindy | 3 | $144,318 | 1135 | 3.27/5.0 |
| Wilson | 1 | $127,974 | 67 | 5.00/5.0 |
| Olga | 1 | $114,577 | 12 | 4.92/5.0 |
| Ryan & Katie | 1 | $98,038 | 52 | 5.00/5.0 |
| Tameron | 2 | $86,246 | 187 | 4.94/5.0 |
| Richard | 2 | $69,987 | 11 | 5.00/5.0 |
| Amber | 2 | $69,456 | 38 | 4.86/5.0 |
| Host #441525400 | 1 | $68,246 | 8 | 5.00/5.0 |
| Tammy | 1 | $61,744 | 97 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Snohomish.
Dive Deeper: Advanced Snohomish STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Snohomish. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSnohomish Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Snohomish
- The Snohomish Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.4% of the 91 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Snohomish, House properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 46.2% portion, catering likely to families or larger groups.
- The presence of 9.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.3%) offer potential for unique stay experiences.
Snohomish Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Snohomish
- The dominant room capacity in Snohomish is 1 bedroom listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.5% of the active Airbnb listings in Snohomish, indicating a high concentration in these sizes.
- A significant 29.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Snohomish.
Snohomish Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Snohomish
- The most common guest capacity trend in Snohomish vacation rentals is listings accommodating 4 guests (26.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Snohomish STR market, accounting for 45.1% of listings.
- 33.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Snohomish.
- On average, properties in Snohomish are equipped to host 4.5 guests.
Snohomish Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Snohomish
- The most common availability pattern in Snohomish falls within the 181-270 days range, representing 36.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Snohomish (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Snohomish Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
22.1% of total
2 Nights
37 listings
43% of total
3 Nights
9 listings
10.5% of total
4-6 Nights
7 listings
8.1% of total
7-29 Nights
4 listings
4.7% of total
30+ Nights
10 listings
11.6% of total
Key Insights
- The most prevalent minimum stay requirement in Snohomish is 2 Nights, adopted by 43% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.1%) of the Snohomish Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.6%) caters to monthly stays (30+ nights) in Snohomish, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43% of Snohomish hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Snohomish.
Snohomish Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
21.5% of total
Moderate
32 listings
40.5% of total
Firm
17 listings
21.5% of total
Strict
13 listings
16.5% of total
Cancellation Policy Insights for Snohomish
- The prevailing Airbnb cancellation policy trend in Snohomish is Moderate, used by 40.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.0%) and stricter (38.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.5% market standard in Snohomish.
- Regularly review your cancellation policy against competitors and market demand shifts in Snohomish.
Snohomish STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Snohomish
- The overall average booking lead time for vacation rentals in Snohomish is 45 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Snohomish.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Snohomish averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Snohomish (2025)
Amenity Prevalence
Amenity Insights for Snohomish
- Essential amenities in Snohomish that guests expect include: Smoke alarm, Heating, Hot water, Wifi, Fire extinguisher, Carbon monoxide alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Snohomish: Smoke alarm, Heating, Hot water, Wifi, Fire extinguisher, Carbon monoxide alarm, TV.
- Prioritize adding missing essentials: Heating, Hot water, Wifi, Fire extinguisher, Carbon monoxide alarm, TV.
- Consider adding popular differentiators like Coffee maker or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Snohomish to stay competitive.
Snohomish Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Snohomish
- The typical guest profile for Airbnb in Snohomish consists of primarily domestic travelers (94%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.6% of guests.
- Key international markets include United States (93.6%) and Canada (3.9%).
- Top languages spoken are English (75.7%) followed by Spanish (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Snohomish Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Lake Goodwin | 11 | $4,949 | $371.43 | 44% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Amanda Park | 10 | $4,780 | $425.06 | 46% |
| Cape George Colony Club | 10 | $4,770 | $257.49 | 59% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Allyn | 20 | $4,462 | $415.57 | 36% |