Airbnb Market Analytics, Statistics and Data in Sequim, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sequim? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sequim:
How much do Airbnb hosts make on average per month in Sequim?
The short-term rental market in Sequim shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,998 per month
- Strong performing properties (top 25%) make $4,744 or more
- Best-in-class properties (top 10%) achieve $7,655+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,787
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sequim
The market in Sequim shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sequim
Daily rates in Sequim vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $185 per night
- Strong performing properties (top 25%) secure $282 or more
- Best-in-class properties (top 10%) pull in $396+ per night
- Entry-level properties (bottom 25%) earn around $126
Daily Rate Variations by Month
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Seasonality patterns in Sequim
Peak Season (July, August, June)
- Revenue peaks at $6513.64 per month
- Occupancy rates reach 77.58%
- Daily rates average $254.50
Shoulder Season
- Revenue averages $3791.06 per month
- Occupancy maintains 48.38%
- Daily rates hold at $224.31
Low Season (November, December, January)
- Revenue drops to $1768.65 per month
- Occupancy decreases to 29.86%
- Daily rates adjust to $198.88
Is it still profitable to do Airbnb in Sequim in 2025?
Yes! Sequim demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $3791 and With 312 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sequim
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Port Townsend | Charming historic town with beautiful Victorian architecture and waterfront views, popular among tourists and nature enthusiasts. | Fort Worden State Park, Port Townsend Marine Science Center, Jefferson Museum of Art & History, Chetzemoka Park, Port Townsend waterfront |
| Olympic National Park | A vast wilderness area with diverse ecosystems and stunning natural beauty, attracting outdoor lovers and adventure seekers. | Hoh Rain Forest, Hurricane Ridge, Lake Crescent, Sol Duc Hot Springs, Ruby Beach |
| Dungeness Spit | Unique natural area and wildlife refuge, known for its beautiful beach and scenic hiking trails, ideal for nature lovers. | Dungeness Spit National Wildlife Refuge, Dungeness National Wildlife Refuge, Scenic views of the Strait of Juan de Fuca, Wildlife viewing, Hiking trails |
| Sequim Bay State Park | Scenic coastal park offering outdoor activities such as kayaking and hiking, popular with families and nature enthusiasts. | Kayaking, Hiking trails, Beautiful coastal views, Wildlife viewing, Picnic areas |
| Sunland | A tranquil and family-friendly neighborhood with access to lovely outdoor activities and golf, appealing to those seeking relaxation. | Sunland Golf and Country Club, Trillium Park, Sequim Prairie Gardens, Community events, Low-key lifestyle |
| Happy Valley | A residential area with close proximity to local shops and amenities, popular with families and tourists looking for comfort and convenience. | Local shops and restaurants, Close to public parks, Community events, Leisure activities, Nearby recreational areas |
| Sequim Lavender Festival | Festival area famous for its vibrant lavender fields, attracting visitors during the summer months for a unique experience. | Lavender farms, Artisan booths, Lavender products, Cooking demonstrations, Workshops |
| 5th Avenue | A key shopping and dining area in Sequim, popular with tourists looking for local culture and cuisine, perfect for short stays. | Local boutiques, Restaurants, Art galleries, Coffee shops, Cultural events |
Do you need a license for Airbnb in Sequim?
We recommend checking directly with Sequim's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sequim
Modern luxe beachfront w/ Pool & Spa
Entire Place • 3 bedrooms
Sounds Reflections:Waterfront with Panoramic Views
Entire Place • 3 bedrooms
Olympic Mountain View | HOT TUB on 9 Acres!
Entire Place • 4 bedrooms
Cliff House on Sequim Bay- Dock, Kayaks, Olympics
Entire Place • 3 bedrooms
Secluded in the Heart of Sequim
Entire Place • 6 bedrooms
Renovated Beachfront Cottage w/Hot Tub, Fireplace
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Sequim
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brigadoon | 17 | $1,046,598 | 658 | 4.83/5.0 |
| 46400364 | 21 | $618,896 | 1040 | 4.30/5.0 |
| Beverly | 9 | $380,736 | 2027 | 4.90/5.0 |
| Lydia | 4 | $339,342 | 404 | 4.94/5.0 |
| Joshua | 9 | $324,358 | 128 | 4.41/5.0 |
| Tracy | 10 | $300,364 | 505 | 4.77/5.0 |
| Pike Hospitality | 7 | $299,909 | 451 | 4.89/5.0 |
| Bryan | 3 | $283,383 | 236 | 4.98/5.0 |
| Evolve | 7 | $281,759 | 368 | 4.86/5.0 |
| Sunset Marine Resort | 9 | $258,432 | 1192 | 4.22/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sequim
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.6%), with house and outdoor & mobile properties comprising 70.5% of inventory
- Strong specialty sector (34.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.6% combined)
Room Capacity Distribution
Analysis of 312 properties in Sequim shows that 1 bedroom properties are most prevalent, making up 37.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.6% of all listings.
Key Insights
- Most common: 1 bedroom (37.2%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 60.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 312 properties in Sequim reveals that 4 guests properties dominate the market, representing 26.3% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.8% of the market.
Key Insights
- Most common capacity: 4 guests (26.3% of market)
- Least common capacity: 7 guests (0.3% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 47.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 312 properties in Sequim, the most common availability pattern is 181-270 days (40.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.4% of properties).
Key Insights
- Most common availability window: 181-270 days (40.4%)
- Most common booking duration: 91-180 days (40.4%)
- Properties with high availability (180+ days): 59.6%
- Properties with long-term bookings (180+ days): 42.3%
Minimum Stay Distributions
1 Night
94 listings
35.5% of total
2 Nights
131 listings
49.4% of total
3 Nights
23 listings
8.7% of total
4-6 Nights
2 listings
0.8% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
13 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.9%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 93.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
19 listings
6.7% of total
Flexible
52 listings
18.4% of total
Moderate
70 listings
24.7% of total
Firm
64 listings
22.6% of total
Strict
78 listings
27.6% of total
Key Insights
- Strict is the preferred policy at 27.6% of listings
- The market shows a balanced distribution between guest-friendly (43.1%) and strict (50.2%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 6.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 77 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 35 days
- Summer shows the longest average booking window at 77 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Sequim
Below is the distribution of amenities across listings in Sequim:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.8%) and Germany (0.6%)
- English is the top language at 80.6%, followed by Spanish (9.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Seattle and Portland markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sequim. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 11 | $6,558 | $356.05 | 58% |
| Lake Goodwin | 11 | $5,746 | $385.80 | 44% |
| Cape George Colony Club | 10 | $4,893 | $260.17 | 60% |
| Ocean City | 10 | $4,866 | $257.87 | 47% |
| Sudden Valley | 65 | $4,811 | $308.53 | 53% |
| Amanda Park | 10 | $4,684 | $402.96 | 46% |
| Allyn | 21 | $4,548 | $410.40 | 36% |
| Lopez Island | 41 | $4,519 | $368.63 | 42% |
| Friday Harbor | 225 | $4,477 | $385.11 | 45% |
| Port Madison Indian Reservation | 46 | $4,447 | $283.74 | 55% |
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