Airbnb Market Analytics, Statistics and Data in Seattle, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Seattle? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Seattle:
How much do Airbnb hosts make on average per month in Seattle?
The short-term rental market in Seattle shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,225 per month
- Strong performing properties (top 25%) make $5,197 or more
- Best-in-class properties (top 10%) achieve $7,770+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,901
Revenue Variations by Month
Occupancy Rates Throughout the Year in Seattle
The market in Seattle shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 62% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 38%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Seattle
Daily rates in Seattle vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $156 per night
- Strong performing properties (top 25%) secure $243 or more
- Best-in-class properties (top 10%) pull in $354+ per night
- Entry-level properties (bottom 25%) earn around $105
Daily Rate Variations by Month
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Seasonality patterns in Seattle
Peak Season (July, June, August)
- Revenue peaks at $5382.61 per month
- Occupancy rates reach 72.11%
- Daily rates average $220.31
Shoulder Season
- Revenue averages $3951.86 per month
- Occupancy maintains 57.16%
- Daily rates hold at $197.35
Low Season (November, December, January)
- Revenue drops to $2181.96 per month
- Occupancy decreases to 41.02%
- Daily rates adjust to $179.25
Is it still profitable to do Airbnb in Seattle in 2025?
Yes! Seattle demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 57% and strong monthly revenue averaging $3952 and As a mature market with 4874 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Seattle
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Capitol Hill | Vibrant neighborhood known for its nightlife, diverse culture, and proximity to downtown Seattle. Popular with young professionals and tourists seeking a lively urban experience. | Volunteer Park, Seattle Asian Art Museum, Elliott Bay, Capitol Hill nightlife, Pike Place Market, Lakeview Park |
| Pike Place Market | Iconic market and tourist destination, offering local produce, crafts, and food. A hotspot for both tourists and locals looking to experience Seattle’s culture and culinary scene. | Pike Place Market, Gum Wall, Seattle Aquarium, Flying Fish Market, First Starbucks, Beecher's Handmade Cheese |
| Ballard | Charming seaside neighborhood with a mix of history and modernity. Known for its seafood restaurants and breweries, it attracts families and tourists. | Ballard Locks, Golden Gardens Park, Ballard Farmers Market, Maritime Pacific Brewing, Elliott Bay Brewery |
| South Lake Union | Modern urban area that is home to many tech companies and offers easy access to Lake Union. Popular with business travelers and visitors exploring the tech scene. | Museum of History & Industry (MOHAI), Gas Works Park, Lake Union Park, Seattle Center, Amazon Spheres |
| West Seattle | Offers scenic views of the Seattle skyline and waterfront. A quieter area with beaches, parks, and a charming local vibe beloved by families and tourists. | Alki Beach, Lincoln Park, West Seattle Junction, Fauntleroy Park, Point Defiance Park |
| University District | Home to the University of Washington, this area is vibrant and youthful, attracting students and visitors with its coffee shops and cultural offerings. | University of Washington campus, Burke Museum of Natural History, The Ave (University Way), Suzzallo Library, Washington Park Arboretum |
| Belltown | Trendy neighborhood close to downtown with a mix of art, dining, and nightlife. Ideal for those who want to explore the urban lifestyle of Seattle. | Olympic Sculpture Park, Pike Place Market, Belltown nightlife, Seattle Center, Shilshole Bay Marina |
| Historic Pioneer Square | Seattle's original neighborhood filled with historic architecture, art galleries, and vibrant restaurants. A great area for those wanting a taste of Seattle's history and culture. | Pioneer Square Park, Seattle Underground Tour, Smith Tower, Klondike Gold Rush National Historical Park, Art Walk galleries |
Do you need a license for Airbnb in Seattle?
Yes, Seattle requires a license for operating an Airbnb. Current market data shows 79% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Seattle
Seattle Custom Home with Pickleball Court
Entire Place • 5 bedrooms
Seattle Resort with pool heated all year sleeps 16
Entire Place • 6 bedrooms
Water views | Luxury City Retreat | Sleeps 20
Entire Place • 7 bedrooms
Luxury Water View 6BR Retreat with Hot Tub and Gym
Entire Place • 6 bedrooms
Luxury City Home! EPIC VIEWS + Theater + Gym + + +
Entire Place • 5 bedrooms
Downtown Oasis, 4 Bd new home w/tub & rooftop deck
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Seattle
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Perch | 65 | $4,314,350 | 5556 | 4.89/5.0 |
| Vince | 88 | $3,863,556 | 5861 | 4.60/5.0 |
| Eva And Sid | 32 | $3,305,639 | 2247 | 4.80/5.0 |
| Sherry | 46 | $3,234,064 | 2594 | 4.69/5.0 |
| Ashley And Mike | 37 | $2,845,478 | 3499 | 4.84/5.0 |
| Ming | 29 | $2,235,314 | 1099 | 4.86/5.0 |
| Kathryn And Mike | 27 | $2,215,052 | 2360 | 4.87/5.0 |
| Allen Lu | 21 | $1,712,710 | 1066 | 4.87/5.0 |
| Seattle Vacation Home | 36 | $1,611,144 | 2684 | 4.57/5.0 |
| Vacasa Western Washington | 38 | $1,552,021 | 1354 | 4.32/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Seattle
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86%), with house and apartment & condo properties comprising 81.8% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (0.3% combined)
Room Capacity Distribution
Analysis of 4,874 properties in Seattle shows that 1 bedroom properties are most prevalent, making up 37.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.7% of all listings.
Key Insights
- Most common: 1 bedroom (37.4%)
- Least common: 5+ bedrooms (3.2%)
- Market concentration: 62.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 4,874 properties in Seattle reveals that 2 guests properties dominate the market, representing 24.3% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.4% of the market.
Key Insights
- Most common capacity: 2 guests (24.3% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 48.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 4,874 properties in Seattle, the most common availability pattern is 91-180 days (34.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33.9% of properties).
Key Insights
- Most common availability window: 91-180 days (34.6%)
- Most common booking duration: 181-270 days (33.9%)
- Properties with high availability (180+ days): 46.1%
- Properties with long-term bookings (180+ days): 55.5%
Minimum Stay Distributions
1 Night
950 listings
21.3% of total
2 Nights
1409 listings
31.5% of total
3 Nights
494 listings
11.1% of total
4-6 Nights
284 listings
6.4% of total
7-29 Nights
210 listings
4.7% of total
30+ Nights
1120 listings
25.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.8%
- Mid-length stays (4-6 nights) represent 6.4% of listings
- Monthly+ stays (25.1%) suggest a stable extended-stay market
- High market flexibility with 63.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
57 listings
1.3% of total
Refundable
11 listings
0.3% of total
Super Strict 60 Days
14 listings
0.3% of total
Non-refundable
14 listings
0.3% of total
Flexible
558 listings
12.8% of total
Moderate
1462 listings
33.4% of total
Firm
1076 listings
24.6% of total
Strict
1181 listings
27% of total
Key Insights
- Moderate is the preferred policy at 33.4% of listings
- The market shows a balanced distribution between guest-friendly (46.2%) and strict (51.6%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 67 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 36 days
- Summer shows the longest average booking window at 67 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Seattle
Below is the distribution of amenities across listings in Seattle:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (6.8%) and United Kingdom (1.2%)
- English is the top language at 74.3%, followed by Spanish (14.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Seattle and Portland markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Seattle. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $7,161 | $312.93 | 62% |
| Erlands Point-Kitsap Lake | 11 | $6,558 | $356.05 | 58% |
| Lake Goodwin | 11 | $5,746 | $385.80 | 44% |
| Woods Creek | 11 | $5,593 | $358.64 | 46% |
| Ronald | 151 | $5,058 | $425.51 | 39% |
| Verlot | 11 | $4,969 | $253.44 | 60% |
| Cape George Colony Club | 10 | $4,893 | $260.17 | 60% |
| North Bend | 51 | $4,824 | $316.31 | 62% |
| Sudden Valley | 65 | $4,811 | $308.53 | 53% |
| Amanda Park | 10 | $4,684 | $402.96 | 46% |
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