Richland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Richland in 2025? Explore comprehensive Airbnb analytics for Richland, Washington, United States to uncover income potential. This 2025 STR market report for Richland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 97 active listings.
Whether you're considering an Airbnb investment in Richland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Richland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Richland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Richland (2025)
Understanding the monthly revenue variations for Airbnb listings in Richland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Richland is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Richland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,368 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,073 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,147, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Richland
Richland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Richland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Richland:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Richland
Average Daily Rate (ADR) Airbnb Trends in Richland (2025)
Effective short term rental pricing strategy in Richland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Richland typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $247+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Richland
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Airbnb Seasonality Analysis & Trends in Richland (2025)
Peak Season (June, July, August)
- Revenue averages $3,155 per month
- Occupancy rates average 59.9%
- Daily rates average $148
Shoulder Season
- Revenue averages $2,502 per month
- Occupancy maintains around 52.6%
- Daily rates hold near $150
Low Season (January, February, March)
- Revenue drops to average $1,670 per month
- Occupancy decreases to average 43.5%
- Daily rates adjust to average $156
Seasonality Insights for Richland
- The Airbnb seasonality in Richland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Richland's highest earning potential, with monthly revenues capable of climbing to $3,205, occupancy reaching a high of 62.2%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,553, occupancy could drop to 42.5%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Richland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Richland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Richland (2025)
Exploring the top neighborhoods for short-term rentals in Richland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Richland | A growing residential area with new developments and close proximity to outdoor recreational activities such as parks and the Columbia River. Ideal for families and nature lovers. | Howard Amon Park, George E. McGowan Park, Columbia Point Golf Course, Columbia River, Gesa Carousel of Dreams |
| Richland Downtown | The heart of Richland with a vibrant community feel and access to local shops, restaurants, and events. Great for urban travelers looking for an authentic experience. | Richland Public Library, Richland Community Center, Local Farmers Market, Columbia Riverwalk, Clover Island Lighthouse |
| Badger Mountain | An area known for hiking and outdoor activities, perfect for those who want to enjoy nature while being close to the city. Appeals to adventure seekers. | Badger Mountain Centennial Preserve, Hiking Trails, Wine Tasting Rooms, Scenic Views |
| Horn Rapids | A serene area popular for its recreational opportunities and natural beauty, making it appealing for those who appreciate outdoor activities such as hiking and camping. | Horn Rapids Park, Camping Areas, Fishing Spots |
| Columbia Basin College | Nearby the college, this area attracts students and visitors, making it a great place for short-term rentals. | Columbia Basin College, Nearby Cafes and Restaurants, Cultural Events |
| Kennewick | Neighboring city with a mix of residential and commercial areas, appealing for visitors looking to explore both cities. | Toyota Center, Krayt's Adventure Park, Columbia Park, Shopping and Dining options |
| Richland Village | A cozy residential neighborhood with a family-friendly atmosphere, ideal for longer stays or family vacations. | Parks and Playgrounds, Community Events, Local Shops |
| West Richland | A quieter, suburban area with a strong sense of community and access to outdoor spaces, suitable for families and those looking for a peaceful stay. | Sun Willows Golf Course, West Richland Community Park, Nearby Vineyards |
Understanding Airbnb License Requirements & STR Laws in Richland (2025)
While Richland, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Richland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Richland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Richlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Willow - 5 Bedroom 5 Bathroom-Private Hilltop Home
Entire Place • 5 bedrooms
Luxury 6 BR Retreat in Wine Country w/River View
Entire Place • 6 bedrooms
Chic Retreat in Prime Location
Entire Place • 3 bedrooms
Cozy & Quiet-KING Bed-Near Hanford/Kadlec/PNNL #B
Entire Place • 2 bedrooms
Sunny & Serene! 3BR W/ Hot Tub, Fire Pit, King Bed
Entire Place • 3 bedrooms
Private 3BR Luxury Villa BEST Stay in Tri-Cities
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Richland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Richland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryan | 5 | $173,503 | 456 | 4.90/5.0 |
| Celski And Associates | 3 | $117,298 | 20 | 3.27/5.0 |
| Lisa | 3 | $109,225 | 303 | 4.87/5.0 |
| Braylon | 2 | $79,155 | 377 | 4.95/5.0 |
| Susan | 4 | $77,968 | 362 | 4.77/5.0 |
| Northwest Holdings | 5 | $73,188 | 60 | 3.83/5.0 |
| Delene | 1 | $68,909 | 21 | 5.00/5.0 |
| Alisha | 2 | $60,261 | 108 | 4.94/5.0 |
| Megan | 1 | $59,838 | 142 | 4.91/5.0 |
| Donna | 1 | $56,632 | 71 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Richland.
Dive Deeper: Advanced Richland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Richland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRichland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Richland
- The Richland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.4% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Richland, House properties are the most common (76.3%), reflecting the local real estate landscape.
- Houses represent a significant 76.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 6.2%) offer potential for unique stay experiences.
Richland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Richland
- The dominant room capacity in Richland is 3 bedrooms listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 50.5% of the active Airbnb listings in Richland, indicating a high concentration in these sizes.
- A significant 43.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Richland.
Richland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Richland
- The most common guest capacity trend in Richland vacation rentals is listings accommodating 6 guests (23.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Richland STR market, accounting for 45.3% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Richland.
- On average, properties in Richland are equipped to host 4.4 guests.
Richland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Richland
- The most common availability pattern in Richland falls within the 91-180 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Richland (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Richland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
40.9% of total
2 Nights
20 listings
21.5% of total
3 Nights
14 listings
15.1% of total
4-6 Nights
2 listings
2.2% of total
7-29 Nights
13 listings
14% of total
30+ Nights
6 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Richland is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.4%) of the Richland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.9% of Richland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Richland.
Richland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
30.3% of total
Moderate
24 listings
27% of total
Firm
27 listings
30.3% of total
Strict
11 listings
12.4% of total
Cancellation Policy Insights for Richland
- The prevailing Airbnb cancellation policy trend in Richland is Flexible, used by 30.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.3%) and stricter (42.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.3% market standard in Richland.
- Using a Strict policy might deter some guests, as only 12.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Richland.
Richland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Richland
- The overall average booking lead time for vacation rentals in Richland is 44 days.
- Guests book furthest in advance for stays during July (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Richland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Richland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Richland (2025)
Amenity Prevalence
Amenity Insights for Richland
- Essential amenities in Richland that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Richland: Air conditioning, Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Richland to stay competitive.
Richland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Richland
- The typical guest profile for Airbnb in Richland consists of primarily domestic travelers (96%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and Canada (1.9%).
- Top languages spoken are English (72.4%) followed by Spanish (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Spokane.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Richland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Peshastin | 30 | $5,636 | $385.34 | 48% |
| Cle Elum | 411 | $5,632 | $540.36 | 36% |
| Plain | 47 | $5,614 | $359.35 | 50% |
| Orondo | 25 | $5,479 | $419.40 | 45% |
| Kittitas County | 12 | $5,182 | $914.40 | 30% |
| Leavenworth | 630 | $4,542 | $317.85 | 47% |
| East Wenatchee | 84 | $4,197 | $312.10 | 48% |
| Manson | 137 | $3,745 | $387.87 | 36% |
| Potholes | 10 | $3,415 | $240.26 | 50% |
| Walla Walla | 248 | $3,178 | $283.27 | 42% |