Puyallup Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Puyallup in 2025? Explore comprehensive Airbnb analytics for Puyallup, Washington, United States to uncover income potential. This 2025 STR market report for Puyallup, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 83 active listings.
Whether you're considering an Airbnb investment in Puyallup, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puyallup Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Puyallup Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Puyallup (2025)
Understanding the monthly revenue variations for Airbnb listings in Puyallup is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puyallup is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puyallup across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,942+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,588 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,190 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,292, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puyallup
Puyallup Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Puyallup STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puyallup:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puyallup
Average Daily Rate (ADR) Airbnb Trends in Puyallup (2025)
Effective short term rental pricing strategy in Puyallup involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puyallup typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $178 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Puyallup
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Airbnb Seasonality Analysis & Trends in Puyallup (2025)
Peak Season (June, July, August)
- Revenue averages $3,398 per month
- Occupancy rates average 63.4%
- Daily rates average $138
Shoulder Season
- Revenue averages $2,592 per month
- Occupancy maintains around 52.7%
- Daily rates hold near $140
Low Season (January, February, March)
- Revenue drops to average $1,951 per month
- Occupancy decreases to average 46.1%
- Daily rates adjust to average $149
Seasonality Insights for Puyallup
- The Airbnb seasonality in Puyallup shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Puyallup's highest earning potential, with monthly revenues capable of climbing to $3,441, occupancy reaching a high of 65.6%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,878, occupancy could drop to 41.1%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puyallup.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Puyallup seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Puyallup (2025)
Exploring the top neighborhoods for short-term rentals in Puyallup? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Puyallup Riverwalk | A scenic area along the Puyallup River with walking trails, parks, and beautiful views. Ideal for families and outdoor enthusiasts looking for a relaxing stay. | Puyallup Riverwalk Trail, Puyallup Public Library, Pioneer Park, Clyde T. Erwin Park |
| Downtown Puyallup | The historic heart of Puyallup, featuring charming shops, restaurants, and local events. Perfect for travelers wanting to explore local culture and cuisine. | Puyallup Farmers Market, Puyallup Historical Society at Meeker Mansion, Puyallup Arts and Crafts Festival, Puyallup Heritage Museum |
| Puyallup Fairgrounds | Home to the Washington State Fair, this area attracts many visitors during the fair season and other events. Great for short-term stays during busy seasons. | Washington State Fair, Puyallup Fairgrounds Events, Carpenters Park |
| South Hill | A rapidly growing neighborhood with shopping centers, parks, and amenities. Suitable for families and those visiting for business in the area. | South Hill Mall, Bradley Lake Park, Ohop Lake, Puyallup-Sumner Chamber of Commerce |
| Puyallup Valley | Known for its agricultural landscape and charming rural atmosphere, this area appeals to those seeking a peaceful retreat while still being close to urban areas. | Puyallup Valley Lavender Farm, Sunrise Village, Local vineyards and farms |
| Wild Waves Theme Park Area | Adjacent to the popular Wild Waves Theme Park, attracting families looking for thrilling attractions and entertainment. | Wild Waves Theme Park, Enchanted Village, Nuclear Park |
| Puyallup Golf Course Area | This area is great for golf enthusiasts and those who appreciate scenic landscapes. Provides a tranquil environment for relaxation and recreation. | Puyallup Golf Course, Crescent Park, Local hiking trails |
| Cameron Park | A tranquil residential area with a community feel, perfect for travelers looking for a quiet getaway, yet with easy access to Puyallup's attractions. | Cameron Park, Local community events, Nearby shopping and dining options |
Understanding Airbnb License Requirements & STR Laws in Puyallup (2025)
While Puyallup, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puyallup to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Puyallup (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Puyallupbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy Cottage On the River @ Puyallup - Waterfront
Entire Place • 2 bedrooms
New, 5 Bedrooms, Large Theater Room, Kid-Friendly
Entire Place • 5 bedrooms
Puyallup Bliss: 4BR 3BA Gem
Entire Place • 4 bedrooms
The Puyallup Riverhouse
Entire Place • 3 bedrooms
Cozy Acre House (A/C)+tree house+BBQ+TESLA Charger
Entire Place • 3 bedrooms
Cozy Home 4BR 2.5Bath- Walking Distance to Fair
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Puyallup (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Puyallup based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrew | 4 | $124,838 | 261 | 4.89/5.0 |
| Lisa | 1 | $107,425 | 89 | 4.99/5.0 |
| Maggie | 2 | $79,874 | 39 | 4.93/5.0 |
| Grason Properties | 2 | $77,318 | 18 | 5.00/5.0 |
| Steve | 2 | $76,828 | 236 | 4.93/5.0 |
| Tracey | 2 | $74,550 | 64 | 4.67/5.0 |
| Michael | 1 | $74,352 | 116 | 4.95/5.0 |
| Thien | 1 | $62,568 | 19 | 4.53/5.0 |
| Rich | 1 | $53,950 | 145 | 4.91/5.0 |
| Justin | 2 | $53,402 | 458 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puyallup.
Dive Deeper: Advanced Puyallup STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puyallup. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuyallup Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puyallup
- The Puyallup Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.7% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Puyallup, House properties are the most common (62.7%), reflecting the local real estate landscape.
- Houses represent a significant 62.7% portion, catering likely to families or larger groups.
- The presence of 8.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 3.6%) offer potential for unique stay experiences.
Puyallup Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puyallup
- The dominant room capacity in Puyallup is 1 bedroom listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.0% of the active Airbnb listings in Puyallup, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Puyallup.
Puyallup Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puyallup
- The most common guest capacity trend in Puyallup vacation rentals is listings accommodating 2 guests (20.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Puyallup STR market, accounting for 38.6% of listings.
- 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puyallup.
- On average, properties in Puyallup are equipped to host 3.9 guests.
Puyallup Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puyallup
- The most common availability pattern in Puyallup falls within the 91-180 days range, representing 36.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Puyallup (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Puyallup Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
26.3% of total
2 Nights
29 listings
36.3% of total
3 Nights
7 listings
8.8% of total
4-6 Nights
8 listings
10% of total
7-29 Nights
3 listings
3.8% of total
30+ Nights
12 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Puyallup is 2 Nights, adopted by 36.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.6%) of the Puyallup Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Puyallup, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.3% of Puyallup hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puyallup.
Puyallup Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.3% of total
Flexible
20 listings
25.6% of total
Moderate
16 listings
20.5% of total
Firm
15 listings
19.2% of total
Strict
26 listings
33.3% of total
Cancellation Policy Insights for Puyallup
- The prevailing Airbnb cancellation policy trend in Puyallup is Strict, used by 33.3% of listings.
- A majority (52.5%) of hosts in Puyallup utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Puyallup.
- With 33.3% using Strict terms, this is a viable option in Puyallup, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Puyallup.
Puyallup STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Puyallup
- The overall average booking lead time for vacation rentals in Puyallup is 42 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Puyallup.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Puyallup averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Puyallup (2025)
Amenity Prevalence
Amenity Insights for Puyallup
- Essential amenities in Puyallup that guests expect include: Smoke alarm, Wifi, Hot water, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Puyallup: Smoke alarm, Wifi, Hot water, Heating, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Hot water, Heating, Free parking on premises.
- Consider adding popular differentiators like Dishes and silverware or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puyallup to stay competitive.
Puyallup Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Puyallup
- The typical guest profile for Airbnb in Puyallup consists of primarily domestic travelers (94%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.0% of guests.
- Key international markets include United States (94%) and Canada (3%).
- Top languages spoken are English (73.7%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Puyallup.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Puyallup Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Lake Goodwin | 11 | $4,949 | $371.43 | 44% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Amanda Park | 10 | $4,780 | $425.06 | 46% |
| Cape George Colony Club | 10 | $4,770 | $257.49 | 59% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Allyn | 20 | $4,462 | $415.57 | 36% |