Airbnb Market Analytics, Statistics and Data in Pullman, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pullman? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pullman:
How much do Airbnb hosts make on average per month in Pullman?
The short-term rental market in Pullman shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,517 per month
- Strong performing properties (top 25%) make $4,555 or more
- Best-in-class properties (top 10%) achieve $7,073+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,137
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pullman
The market in Pullman shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pullman
Daily rates in Pullman vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $180 per night
- Strong performing properties (top 25%) secure $307 or more
- Best-in-class properties (top 10%) pull in $705+ per night
- Entry-level properties (bottom 25%) earn around $127
Daily Rate Variations by Month
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Seasonality patterns in Pullman
Peak Season (August, October, May)
- Revenue peaks at $4487.22 per month
- Occupancy rates reach 53.76%
- Daily rates average $312.86
Shoulder Season
- Revenue averages $3666.33 per month
- Occupancy maintains 40.68%
- Daily rates hold at $287.26
Low Season (February, December, January)
- Revenue drops to $1812.52 per month
- Occupancy decreases to 30.29%
- Daily rates adjust to $266.22
Is it still profitable to do Airbnb in Pullman in 2025?
Yes! Pullman demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $3666 and The market's 125 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pullman
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Washington State University Area | Proximity to the university makes this area popular with students and visiting parents. Ideal for short-term rentals during school events and game days. | Washington State University, Martin Stadium, Compton Union Building, Patterson Hall, Beasley Coliseum |
| Pullman Historic District | Rich in history and architecture, this area attracts visitors interested in the cultural heritage of Pullman. It offers a quaint and charming experience. | Pullman Depot Heritage Center, Gritman Medical Center, Pullman City Hall, Local shops and eateries, Historic homes |
| Latah Creek | A beautiful neighborhood offering scenic views and a relaxed atmosphere. It's appealing for visitors looking to escape and enjoy nature while staying close to amenities. | Latah Creek, Parks and hiking trails, Golf courses, Local wildlife, Community events |
| North Grand Avenue | A bustling area with shops, cafes, and restaurants, perfect for visitors who want to enjoy urban conveniences in a small town setting. | Shopping centers, Dining options, Parks, Local festivals, Quick access to WSU |
| Historic Downtown Pullman | Features charming shops, eateries, and cultural spots. It's a vibrant area where visitors can enjoy local art and food. | Downtown businesses, Local restaurants, Art galleries, Community events, Cultural festivals |
| Palouse Hills | Known for its stunning landscapes and outdoor recreational activities, appealing to nature lovers and adventure seekers. | Hiking and biking trails, Scenic viewpoints, Wildlife watching, Photography opportunities, Outdoor sports |
| South Fork Palouse River | A tranquil area alongside the river, ideal for guests seeking peace and outdoor activities like fishing and kayaking. | River access, Fishing spots, Picnic areas, Hiking trails, Natural beauty |
| Airport Road | Convenient for travelers, this location is near Pullman-Moscow Regional Airport, making it a great option for short-term rentals. | Airport access, Quick access to local attractions, Business travelers, Frequent visitor traffic, Nearby amenities |
Do you need a license for Airbnb in Pullman?
We recommend checking directly with Pullman's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pullman
WSU Drucker House-1/2 Block from Campus
Entire Place • 4 bedrooms
Midtown 3 bed 2 bath Apt 5 min walk to downtown
Entire Place • 3 bedrooms
The Campus View House
Entire Place • 5 bedrooms
The View House
Entire Place • 8 bedrooms
Best views of the Palouse, close to it all
Entire Place • 4 bedrooms
Comfortable Family Home in Pullman
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Pullman
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erin | 11 | $607,478 | 825 | 4.92/5.0 |
| Dougie | 1 | $192,477 | 11 | 4.91/5.0 |
| Jacob | 2 | $180,502 | 106 | 4.86/5.0 |
| Christi | 2 | $146,790 | 47 | 4.99/5.0 |
| Michelle | 3 | $111,955 | 344 | 4.95/5.0 |
| Kyle | 1 | $104,975 | 6 | 5.00/5.0 |
| 147692827 | 1 | $103,437 | 1 | 0.00/5.0 |
| Wendy | 4 | $89,448 | 753 | 4.89/5.0 |
| Tammy | 1 | $89,208 | 8 | 4.88/5.0 |
| Bryce | 1 | $86,196 | 9 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pullman
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.8%), with house and apartment & condo properties comprising 72.0% of inventory
- Strong specialty sector (16.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (4.8% combined)
Room Capacity Distribution
Analysis of 125 properties in Pullman shows that 1 bedroom properties are most prevalent, making up 28% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 54.4% of all listings.
Key Insights
- Most common: 1 bedroom (28%)
- Least common: 5+ bedrooms (4.8%)
- Market concentration: 54.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 125 properties in Pullman reveals that 8+ guests properties dominate the market, representing 20% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 40.0% of the market.
Key Insights
- Most common capacity: 8+ guests (20% of market)
- Least common capacity: 7 guests (2.4% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 40.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 125 properties in Pullman, the most common availability pattern is 271-366 days (36% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32% of properties).
Key Insights
- Most common availability window: 271-366 days (36%)
- Most common booking duration: 91-180 days (32%)
- Properties with high availability (180+ days): 67.2%
- Properties with long-term bookings (180+ days): 33.6%
Minimum Stay Distributions
1 Night
39 listings
35.1% of total
2 Nights
55 listings
49.5% of total
3 Nights
11 listings
9.9% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
5 listings
4.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.6%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (4.5%) suggest a stable extended-stay market
- High market flexibility with 94.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
27 listings
23.7% of total
Moderate
31 listings
27.2% of total
Firm
25 listings
21.9% of total
Strict
31 listings
27.2% of total
Key Insights
- Moderate is the preferred policy at 27.2% of listings
- The market shows a balanced distribution between guest-friendly (50.9%) and strict (49.1%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Firm policies are least common at 21.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Aug, averaging 94 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 48 days
- Spring shows the longest average booking window at 87 days, while Winter has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 87 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Pullman
Below is the distribution of amenities across listings in Pullman:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.1%) and Brazil (0.2%)
- English is the top language at 82.9%, followed by Spanish (9.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Seattle and Portland markets
- Develop localized content for Canada and Brazil
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pullman. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lakeside | 150 | $3,716 | $362.54 | 46% |
| Hayden Lake | 14 | $3,699 | $412.49 | 43% |
| Fairwood | 18 | $3,616 | $238.17 | 57% |
| Newman Lake | 10 | $3,565 | $251.56 | 46% |
| Hayden | 101 | $3,424 | $359.92 | 51% |
| Nine Mile Falls | 22 | $3,392 | $270.32 | 45% |
| Post Falls | 91 | $3,321 | $278.85 | 49% |
| Walla Walla | 249 | $3,289 | $282.37 | 42% |
| Coeur d'Alene | 712 | $3,122 | $270.90 | 49% |
| College Place | 56 | $3,008 | $247.68 | 42% |
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