Pullman Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Pullman in 2025? Explore comprehensive Airbnb analytics for Pullman, Washington, United States to uncover income potential. This 2025 STR market report for Pullman, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 122 active listings.
Whether you're considering an Airbnb investment in Pullman, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pullman Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pullman Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pullman (2025)
Understanding the monthly revenue variations for Airbnb listings in Pullman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pullman is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pullman across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,921+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,205 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,354 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,110, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pullman
Pullman Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pullman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pullman:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pullman
Average Daily Rate (ADR) Airbnb Trends in Pullman (2025)
Effective short term rental pricing strategy in Pullman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pullman typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $671+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $301 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Pullman
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Airbnb Seasonality Analysis & Trends in Pullman (2025)
Peak Season (May, August, April)
- Revenue averages $4,297 per month
- Occupancy rates average 44.1%
- Daily rates average $284
Shoulder Season
- Revenue averages $3,487 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $287
Low Season (January, February, March)
- Revenue drops to average $1,849 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $259
Seasonality Insights for Pullman
- The Airbnb seasonality in Pullman shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pullman's highest earning potential, with monthly revenues capable of climbing to $4,428, occupancy reaching a high of 53.3%, and ADRs peaking at $300.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,679, occupancy could drop to 29.4%, and ADRs may adjust down to $258.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pullman.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pullman seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pullman (2025)
Exploring the top neighborhoods for short-term rentals in Pullman? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Washington State University | Home to the vibrant Washington State University, this area attracts many students and visitors year-round. It's ideal for short-term rentals catering to university events, graduation, and sports activities. | |
| Pullman Downtown | The downtown area features a range of shops, restaurants, and cultural attractions. It offers a charming atmosphere for visitors looking to explore local dining and entertainment. | |
| Moscow Idaho | Just a short drive from Pullman, Moscow is home to the University of Idaho and offers charming small-town vibes, making it attractive for Airbnb hosting, especially during college events. | |
| Palouse Region | Renowned for its stunning landscapes and outdoor activities, the Palouse region is ideal for those interested in nature and agricultural tourism, appealing to a broader demographic. | |
| Fairgrounds Area | Home to various events like county fairs and festivals throughout the year, this area is perfect for short-term rentals during busy event times. | |
| Grimes Way | Close to student housing and various amenities, this area fits well for long-term stays for visiting scholars or short visits for events at the university. | |
| Sunnyside Park | A scenic area suitable for families visiting Pullman. The park offers beautiful green spaces and is family-friendly, making it attractive for group visits. | |
| Agricultural Research Areas | With Pullman's rich agricultural heritage, this region attracts those involved in agricultural research and innovation, offering niche opportunities for Airbnb hosts. | WSU Agricultural Research Centers, Historic Farms |
Understanding Airbnb License Requirements & STR Laws in Pullman (2025)
While Pullman, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pullman to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pullman (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pullmanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
WSU Drucker House-1/2 Block from Campus
Entire Place • 4 bedrooms
The View House
Entire Place • 8 bedrooms
The Campus View House
Entire Place • 5 bedrooms
Midtown 3 bed 2 bath Apt 5 min walk to downtown
Entire Place • 3 bedrooms
Comfortable Family Home in Pullman
Entire Place • 3 bedrooms
![Weekends on the Palouse! [Pullman, WA]](https://a0.muscache.com/im/pictures/miso/Hosting-691981857041795680/original/03f532f1-b47d-4a20-b028-54937b23ad69.jpeg?im_w=480&im_format=avif)
Weekends on the Palouse! [Pullman, WA]
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pullman (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pullman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erin | 11 | $538,226 | 825 | 4.92/5.0 |
| Jacob | 2 | $151,782 | 106 | 4.86/5.0 |
| Christi | 2 | $145,247 | 47 | 4.99/5.0 |
| Michelle | 4 | $124,340 | 513 | 4.94/5.0 |
| Dougie | 1 | $124,210 | 11 | 4.91/5.0 |
| Host #147692827 | 1 | $87,890 | 1 | 0.00/5.0 |
| Emma | 2 | $81,584 | 312 | 4.92/5.0 |
| Annie | 2 | $78,412 | 878 | 4.97/5.0 |
| Tammy | 1 | $74,496 | 8 | 4.88/5.0 |
| Kathleen | 1 | $73,660 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pullman.
Dive Deeper: Advanced Pullman STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pullman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPullman Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pullman
- The Pullman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73% of the 122 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pullman, House properties are the most common (55.7%), reflecting the local real estate landscape.
- Houses represent a significant 55.7% portion, catering likely to families or larger groups.
- The presence of 11.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.3%) offer potential for unique stay experiences.
Pullman Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pullman
- The dominant room capacity in Pullman is 1 bedroom listings, making up 28.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.9% of the active Airbnb listings in Pullman, indicating a high concentration in these sizes.
- A significant 29.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pullman.
Pullman Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pullman
- The most common guest capacity trend in Pullman vacation rentals is listings accommodating 4 guests (20.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Pullman STR market, accounting for 40.2% of listings.
- 37.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pullman.
- On average, properties in Pullman are equipped to host 4.2 guests.
Pullman Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pullman
- The most common availability pattern in Pullman falls within the 181-270 days range, representing 41.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pullman (40.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pullman Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
33.9% of total
2 Nights
55 listings
49.1% of total
3 Nights
5 listings
4.5% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
13 listings
11.6% of total
Key Insights
- The most prevalent minimum stay requirement in Pullman is 2 Nights, adopted by 49.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.0%) of the Pullman Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.6%) caters to monthly stays (30+ nights) in Pullman, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.1% of Pullman hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pullman.
Pullman Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
24.1% of total
Moderate
31 listings
27.7% of total
Firm
25 listings
22.3% of total
Strict
29 listings
25.9% of total
Cancellation Policy Insights for Pullman
- The prevailing Airbnb cancellation policy trend in Pullman is Moderate, used by 27.7% of listings.
- There's a relatively balanced mix between guest-friendly (51.8%) and stricter (48.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.7% market standard in Pullman.
- Regularly review your cancellation policy against competitors and market demand shifts in Pullman.
Pullman STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pullman
- The overall average booking lead time for vacation rentals in Pullman is 64 days.
- Guests book furthest in advance for stays during May (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (82 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Pullman.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Pullman averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pullman (2025)
Amenity Prevalence
Amenity Insights for Pullman
- Essential amenities in Pullman that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Heating, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pullman: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pullman to stay competitive.
Pullman Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pullman
- The typical guest profile for Airbnb in Pullman consists of primarily domestic travelers (97%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and Canada (1.1%).
- Top languages spoken are English (78.3%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pullman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hayden Lake | 12 | $4,147 | $405.07 | 46% |
| Lakeside | 155 | $3,415 | $363.71 | 46% |
| Fairwood | 19 | $3,388 | $232.29 | 56% |
| Hayden | 99 | $3,364 | $375.11 | 50% |
| Walla Walla | 248 | $3,178 | $283.27 | 42% |
| Post Falls | 95 | $3,140 | $280.68 | 50% |
| Newman Lake | 10 | $3,101 | $248.47 | 45% |
| Nine Mile Falls | 25 | $3,007 | $257.84 | 45% |
| College Place | 57 | $2,968 | $248.52 | 41% |
| Coeur d'Alene | 704 | $2,939 | $264.32 | 49% |