Prosser Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Prosser in 2025? Explore comprehensive Airbnb analytics for Prosser, Washington, United States to uncover income potential. This 2025 STR market report for Prosser, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Prosser, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prosser Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Prosser Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Prosser (2025)
Understanding the monthly revenue variations for Airbnb listings in Prosser is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prosser is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prosser across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,861+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,568 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,453 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,361, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Prosser
Prosser Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Prosser STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prosser:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Prosser
Average Daily Rate (ADR) Airbnb Trends in Prosser (2025)
Effective short term rental pricing strategy in Prosser involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prosser typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Prosser
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Airbnb Seasonality Analysis & Trends in Prosser (2025)
Peak Season (July, May, June)
- Revenue averages $3,944 per month
- Occupancy rates average 48.9%
- Daily rates average $180
Shoulder Season
- Revenue averages $2,684 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $178
Low Season (January, February, March)
- Revenue drops to average $1,510 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $185
Seasonality Insights for Prosser
- The Airbnb seasonality in Prosser shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Prosser's highest earning potential, with monthly revenues capable of climbing to $3,996, occupancy reaching a high of 51.4%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,214, occupancy could drop to 24.9%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prosser.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Prosser seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Prosser (2025)
Exploring the top neighborhoods for short-term rentals in Prosser? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Prosser | The heart of the city with access to local shops, restaurants, and community events. Ideal for travelers who want to experience the local culture and amenities. | Prosser Wine Cellars, Whispering Hills Vineyard, Prosser Community Park, Fine Arts Center, Prosser Aquatic Center |
| Steve's Way | A quiet residential neighborhood close to several local wineries, providing a relaxing atmosphere for visitors wanting to explore the wine country. | Airfield Estates Winery, Chateau Ste Michelle Winery, Prosser Balloon Rally, Laird's Ice Cream & Waffle House |
| Benton City | Just a short drive from Prosser, this area offers an idyllic rural setting with access to natural beauty and outdoor activities, perfect for those looking to escape the hustle and bustle. | Fuji Apple Orchard, Columbia River, Horse Heaven Hills, Yakima River |
| Prosser Airport Area | Close to the airport, this location is convenient for travelers flying in and out, as well as those attending events in the region. | Horizon Air, Wings and Wine Festival, Prosser Community Fair |
| Wine Country | Surrounded by vineyards and wineries, this area attracts wine enthusiasts and tourists looking for wine tasting experiences and vineyard tours. | Terra Blanca Winery, Kestrel Vintners, Dineen Vineyards, Palm Springs Wine Trail |
| Snoqualmie Pass | Though not in Prosser itself, this nearby mountainous area is a popular destination for outdoor enthusiasts looking for skiing, hiking, and stunning views. | Snoqualmie ski area, Rimrock Lake, Mount Si, Snoqualmie Falls |
| Prosser Riverfront Park | A picturesque area along the Yakima River, ideal for relaxation, picnics, and outdoor activities, attracting families and nature lovers. | Yakima River Park, Fishing spots, Walking Trails, Picnic Areas |
| Exit 80 Area | Easy access off the highway makes this area convenient for travelers passing through, with several fast food options and gas stations for a quick stop. | Convenience stores, Gas stations, Fast food restaurants |
Understanding Airbnb License Requirements & STR Laws in Prosser (2025)
While Prosser, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prosser to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Prosser (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Prosserbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riverfront Home in the heart of Wine Country
Entire Place • 6 bedrooms
Prosser River Ranch
Entire Place • 5 bedrooms
Modern/cozy wine country getaway
Entire Place • 2 bedrooms
Coleman’s Corner @ Wine Country
Entire Place • 4 bedrooms
The Prosecco House, stylish retreat w/hot tub
Entire Place • 3 bedrooms
Desert Wind Winery - Sacajawea Suite
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Prosser (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Prosser based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Desert Wind | 5 | $144,024 | 211 | 4.61/5.0 |
| Debbie | 7 | $117,249 | 313 | 4.79/5.0 |
| Wes | 1 | $76,789 | 32 | 5.00/5.0 |
| Daisaku-Isabel | 1 | $43,664 | 20 | 4.95/5.0 |
| Scott | 1 | $43,575 | 4 | 5.00/5.0 |
| Kaci | 1 | $43,161 | 26 | 5.00/5.0 |
| Emilee | 1 | $41,410 | 42 | 4.93/5.0 |
| Kyle | 1 | $40,765 | 63 | 4.94/5.0 |
| Willow | 1 | $38,046 | 58 | 4.97/5.0 |
| Jemima | 1 | $35,280 | 33 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prosser.
Dive Deeper: Advanced Prosser STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prosser. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsProsser Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Prosser
- The Prosser Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.4% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Prosser, House properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 58.6% portion, catering likely to families or larger groups.
- The presence of 24.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Prosser Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Prosser
- The dominant room capacity in Prosser is 2 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.6% of the active Airbnb listings in Prosser, indicating a high concentration in these sizes.
- A significant 30.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Prosser.
Prosser Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Prosser
- The most common guest capacity trend in Prosser vacation rentals is listings accommodating 4 guests (24.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Prosser STR market, accounting for 48.2% of listings.
- 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prosser.
- On average, properties in Prosser are equipped to host 4.6 guests.
Prosser Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Prosser
- The most common availability pattern in Prosser falls within the 181-270 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Prosser (55.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Prosser Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
34.5% of total
2 Nights
19 listings
65.5% of total
Key Insights
- The most prevalent minimum stay requirement in Prosser is 2 Nights, adopted by 65.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Prosser Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 65.5% of Prosser hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prosser.
Prosser Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
34.5% of total
Moderate
6 listings
20.7% of total
Firm
3 listings
10.3% of total
Strict
10 listings
34.5% of total
Cancellation Policy Insights for Prosser
- The prevailing Airbnb cancellation policy trend in Prosser is Flexible, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (55.2%) and stricter (44.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.5% market standard in Prosser.
- With 34.5% using Strict terms, this is a viable option in Prosser, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Prosser.
Prosser STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Prosser
- The overall average booking lead time for vacation rentals in Prosser is 38 days.
- Guests book furthest in advance for stays during June (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Prosser.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Prosser averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Prosser (2025)
Amenity Prevalence
Amenity Insights for Prosser
- Essential amenities in Prosser that guests expect include: Coffee maker, Smoke alarm, Wifi, Heating, Air conditioning, Free parking on premises, Hair dryer, Hot water, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Prosser: Coffee maker, Smoke alarm, Wifi, Heating, Air conditioning, Free parking on premises, Hair dryer, Hot water, Carbon monoxide alarm.
- Prioritize adding missing essentials: Hair dryer, Hot water, Carbon monoxide alarm.
- Consider adding popular differentiators like Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Prosser to stay competitive.
Prosser Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Prosser
- The typical guest profile for Airbnb in Prosser consists of primarily domestic travelers (95%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and Chile (1.7%).
- Top languages spoken are English (76.2%) followed by Spanish (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Prosser Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Peshastin | 30 | $5,636 | $385.34 | 48% |
| Cle Elum | 411 | $5,632 | $540.36 | 36% |
| Plain | 47 | $5,614 | $359.35 | 50% |
| Orondo | 25 | $5,479 | $419.40 | 45% |
| Kittitas County | 12 | $5,182 | $914.40 | 30% |
| Leavenworth | 630 | $4,542 | $317.85 | 47% |
| East Wenatchee | 84 | $4,197 | $312.10 | 48% |
| Manson | 137 | $3,745 | $387.87 | 36% |
| Potholes | 10 | $3,415 | $240.26 | 50% |
| Walla Walla | 248 | $3,178 | $283.27 | 42% |