Poulsbo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Poulsbo in 2025? Explore comprehensive Airbnb analytics for Poulsbo, Washington, United States to uncover income potential. This 2025 STR market report for Poulsbo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 101 active listings.

Whether you're considering an Airbnb investment in Poulsbo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Poulsbo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Poulsbo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$229
The average rental revenue earned for an occupied room per day in Poulsbo.
Occupancy Rate(?)
49.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$34,686
Typical annual income for an Airbnb listing in Poulsbo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
12.2%
Strong growth (12.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Poulsbo.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Poulsbo.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
101
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Poulsbo (2025)

Understanding the monthly revenue variations for Airbnb listings in Poulsbo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Poulsbo is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Poulsbo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,359+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,498 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,638 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,407, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Poulsbo

Poulsbo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Poulsbo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Poulsbo:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 52%.
  • Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Poulsbo

Average Daily Rate (ADR) Airbnb Trends in Poulsbo (2025)

Effective short term rental pricing strategy in Poulsbo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Poulsbo typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
  • Typical properties (Median) charge around $154 per night.
  • Entry-level properties (Bottom 25%) earn around $101 per night.

Average Daily Rate (ADR) Trend by Month in Poulsbo

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Airbnb Seasonality Analysis & Trends in Poulsbo (2025)

Peak Season (July, August, June)
  • Revenue averages $5,230 per month
  • Occupancy rates average 63.0%
  • Daily rates average $227
Shoulder Season
  • Revenue averages $3,629 per month
  • Occupancy maintains around 49.5%
  • Daily rates hold near $218
Low Season (January, February, March)
  • Revenue drops to average $2,249 per month
  • Occupancy decreases to average 38.9%
  • Daily rates adjust to average $205

Seasonality Insights for Poulsbo

  • The Airbnb seasonality in Poulsbo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Poulsbo's highest earning potential, with monthly revenues capable of climbing to $5,481, occupancy reaching a high of 68.9%, and ADRs peaking at $228.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,144, occupancy could drop to 36.1%, and ADRs may adjust down to $202.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Poulsbo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Poulsbo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Poulsbo (2025)

Exploring the top neighborhoods for short-term rentals in Poulsbo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Poulsbo
Charming waterfront area with shops, restaurants, and historic sites. A popular spot for tourists and locals alike, ideal for those seeking a quaint yet vibrant atmosphere.
Poulsbo Marina, Kitsap Memorial State Park, Muriel Iverson Williams Waterfront Park, Historic Downtown Poulsbo, Bainbridge Island Ferry
Poulsbo's Waterfront
Stunning views and access to the waterfront activities. Attracts visitors looking for relaxation and scenic beauty along the waterfront.
Waterfront Park, Biodiversity Park, Local parks and beaches, Restaurants overlooking the water
Norwegian Town
Rich in Scandinavian heritage, it offers a unique cultural experience with charming shops and festivals. Ideal for guests interested in local culture and history.
Norwegian Constitution Day, Riegelsville Bridge, Local artisan shops, Festivals and community events
Kitsap Lake
A serene environment perfect for outdoor activities like kayaking and paddleboarding. Great for families and nature lovers looking for waterfront accommodations.
Kitsap Lake Park, Water sports activities, Scenic trails and parks
Hansville
Quiet and peaceful, this area provides a retreat for those looking to escape the city and enjoy nature. Attracts guests seeking tranquility and scenic views.
Point No Point Lighthouse, Local beaches, Hiking trails, Nature reserves
North Kitsap Heritage Park
A beautiful natural park offering hiking and outdoor adventures. Perfect for guests who enjoy nature and the outdoors.
Hiking trails, Picnic areas, Wildlife watching, Scenic vistas
Kingston
A small town charm with ferry access to Seattle, making it convenient for travelers wanting to explore both Kitsap County and Seattle.
Kingston Ferry Terminal, Local restaurants, Waterfront views, Community events
Poulsbo Village
A shopping and dining destination that attracts both locals and visitors. Ideal for guests who want convenience and variety during their stay.
Shopping centers, Restaurants, Entertainment options, Farmers markets

Understanding Airbnb License Requirements & STR Laws in Poulsbo (2025)

While Poulsbo, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Poulsbo to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Poulsbo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Poulsbobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stay in a Castle in "Little Norway's" Quiet Countr

Stay in a Castle in "Little Norway's" Quiet Countr

Entire Place • 8 bedrooms

$270,642
Revenue
81.7%
Occupancy
$888.71
Daily Rate
Peaceful Hood Canal Beach House

Peaceful Hood Canal Beach House

Entire Place • 5 bedrooms

$165,518
Revenue
3.6%
Occupancy
$536.02
Daily Rate
Book Hotel Scandi in Downtown Poulsbo - Sleeps 24!

Book Hotel Scandi in Downtown Poulsbo - Sleeps 24!

Private Room • 9 bedrooms

$105,439
Revenue
84.7%
Occupancy
$1377.96
Daily Rate
Brownsville Bay Lookout - Spacious 4 Bedroom Home!

Brownsville Bay Lookout - Spacious 4 Bedroom Home!

Entire Place • 4 bedrooms

$80,973
Revenue
59.2%
Occupancy
$300.17
Daily Rate
Liberty Bay Artistic Hideaway

Liberty Bay Artistic Hideaway

Entire Place • 3 bedrooms

$78,896
Revenue
51.2%
Occupancy
$360.46
Daily Rate
Serene Poulsbo 6br, Liberty Bay And Mountain Views

Serene Poulsbo 6br, Liberty Bay And Mountain Views

Entire Place • 5 bedrooms

$78,049
Revenue
49.9%
Occupancy
$352.03
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Poulsbo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Poulsbo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Melissa12$554,0383134.50/5.0
Heinz1$270,642834.92/5.0
Kara1$165,518414.90/5.0
Crystal And Jason4$164,7291793.71/5.0
Britt4$150,3705154.98/5.0
Evolve5$143,2281944.79/5.0
Vacasa Western Washington5$128,3931304.22/5.0
Valta2$126,9911104.64/5.0
Nathan3$110,7412264.87/5.0
Ron And Paulette3$89,8849895.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Poulsbo.

Dive Deeper: Advanced Poulsbo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Poulsbo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Poulsbo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Poulsbo

  • The Poulsbo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.2% of the 101 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Poulsbo, House properties are the most common (52.5%), reflecting the local real estate landscape.
  • Houses represent a significant 52.5% portion, catering likely to families or larger groups.
  • The presence of 14.9% Hotel/Boutique listings indicates integration with traditional hospitality.

Poulsbo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Poulsbo

  • The dominant room capacity in Poulsbo is 1 bedroom listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 58.4% of the active Airbnb listings in Poulsbo, indicating a high concentration in these sizes.
  • A significant 33.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Poulsbo.

Poulsbo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Poulsbo

  • The most common guest capacity trend in Poulsbo vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Poulsbo STR market, accounting for 47.6% of listings.
  • 35.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Poulsbo.
  • On average, properties in Poulsbo are equipped to host 4.2 guests.

Poulsbo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Poulsbo

  • The most common availability pattern in Poulsbo falls within the 91-180 days range, representing 38.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 54.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Poulsbo (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 45.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Poulsbo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25.3%)

1 Night

23 listings

25.3% of total

2 Nights (36.3%)

2 Nights

33 listings

36.3% of total

3 Nights (16.5%)

3 Nights

15 listings

16.5% of total

4-6 Nights (4.4%)

4-6 Nights

4 listings

4.4% of total

7-29 Nights (4.4%)

7-29 Nights

4 listings

4.4% of total

30+ Nights (13.2%)

30+ Nights

12 listings

13.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Poulsbo is 2 Nights, adopted by 36.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (61.6%) of the Poulsbo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (13.2%) caters to monthly stays (30+ nights) in Poulsbo, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 36.3% of Poulsbo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Poulsbo.

Poulsbo Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7.1%)

Super Strict 30 Days

6 listings

7.1% of total

Flexible (19%)

Flexible

16 listings

19% of total

Moderate (39.3%)

Moderate

33 listings

39.3% of total

Firm (19%)

Firm

16 listings

19% of total

Strict (15.5%)

Strict

13 listings

15.5% of total

Cancellation Policy Insights for Poulsbo

  • The prevailing Airbnb cancellation policy trend in Poulsbo is Moderate, used by 39.3% of listings.
  • There's a relatively balanced mix between guest-friendly (58.3%) and stricter (34.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 39.3% market standard in Poulsbo.
  • Regularly review your cancellation policy against competitors and market demand shifts in Poulsbo.

Poulsbo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Poulsbo

  • The overall average booking lead time for vacation rentals in Poulsbo is 40 days.
  • Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Poulsbo.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
  • Monitor your own booking lead times against these Poulsbo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Poulsbo (2025)

Amenity Prevalence

Amenity Insights for Poulsbo

  • Essential amenities in Poulsbo that guests expect include: Heating, Smoke alarm, Wifi, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Carbon monoxide alarm, Free parking on premises, Bed linens are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Poulsbo: Heating, Smoke alarm, Wifi, Essentials, Hot water.
  • Prioritize adding missing essentials: Smoke alarm, Wifi, Essentials, Hot water.
  • Consider adding popular differentiators like Carbon monoxide alarm or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Poulsbo to stay competitive.

Poulsbo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Poulsbo

  • The typical guest profile for Airbnb in Poulsbo consists of primarily domestic travelers (95%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 94.6% of guests.
  • Key international markets include United States (94.6%) and Canada (1.8%).
  • Top languages spoken are English (73.7%) followed by Spanish (9.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Seattle and Portland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Poulsbo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Canyon Creek10$6,420$303.3759%
Erlands Point-Kitsap Lake11$6,325$353.7656%
Lake Goodwin11$4,949$371.4344%
Woods Creek10$4,871$352.2440%
North Bend51$4,813$316.8662%
Verlot11$4,787$255.2961%
Amanda Park10$4,780$425.0646%
Cape George Colony Club10$4,770$257.4959%
Ronald150$4,706$409.1039%
Allyn20$4,462$415.5736%

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