Airbnb Market Analytics, Statistics and Data in Olympia, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Olympia? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Olympia:
How much do Airbnb hosts make on average per month in Olympia?
The short-term rental market in Olympia shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,592 per month
- Strong performing properties (top 25%) make $4,007 or more
- Best-in-class properties (top 10%) achieve $6,281+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,401
Revenue Variations by Month
Occupancy Rates Throughout the Year in Olympia
The market in Olympia shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Olympia
Daily rates in Olympia vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $132 per night
- Strong performing properties (top 25%) secure $204 or more
- Best-in-class properties (top 10%) pull in $313+ per night
- Entry-level properties (bottom 25%) earn around $87
Daily Rate Variations by Month
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Seasonality patterns in Olympia
Peak Season (July, August, June)
- Revenue peaks at $4225.71 per month
- Occupancy rates reach 71.42%
- Daily rates average $175.86
Shoulder Season
- Revenue averages $3163.51 per month
- Occupancy maintains 53.15%
- Daily rates hold at $167.45
Low Season (February, December, January)
- Revenue drops to $2199.79 per month
- Occupancy decreases to 43.35%
- Daily rates adjust to $156.56
Is it still profitable to do Airbnb in Olympia in 2025?
Yes! Olympia demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $3164 and With 298 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Olympia
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Capitol Hill | A historic neighborhood known for its vibrant arts scene, diverse community, and proximity to the Washington State Capitol. It's popular with visitors interested in politics, history, and culture. | Washington State Capitol, Heritage Park, Olympia Farmers Market, Percival Landing, Capitol Lake |
| West Olympia | A suburban area that offers a family-friendly environment with parks and recreational activities. It attracts families and visitors seeking a quieter, residential feel while still being close to the city. | Westfield Capital Mall, Olympia Orchards, Tumwater Falls Park, St. Martin's University, Warner Park |
| Tumwater | Neighboring city known for its breweries and historical sites. It's ideal for travelers interested in local culture and craft beer, and has easy access to nature. | Tumwater Historical Park, Olympia Tumwater Foundation, Top Rung Brewing Company, Deschutes River State Recreation Area, Tumwater Falls Park |
| Downtown Olympia | The heart of Olympia, with a bustling waterfront, shops, restaurants, and cultural attractions. Ideal for tourists who want to immerse themselves in local life and amenities. | Washington State History Museum, Capitol Theater, Hands On Children's Museum, Heritage Park Fountain, Waterfront Park |
| East Olympia | A growing area with newer developments, East Olympia offers scenic views and a peaceful atmosphere, making it attractive for those seeking a retreat from the city. | Nisqually National Wildlife Refuge, Parks and Nature Trails, Woodland Creek Community Park, Mats Mats Bay, East Olympia Community Center |
| Lacey | Located just north of Olympia, Lacey offers a blend of urban and natural attractions. It's appealing to families and those looking for outdoor activities. | Lacey Community Center, Long Lake Park, Woodland Creek Community Park, Rainier Vista Community Park, Lacey Museum |
| Percival Landing | A waterfront area with parks and walking paths, Percival Landing attracts visitors looking for outdoor activities and scenic views. | Percival Landing Park, Boardwalk and Marina, Historic House Museum, Art Walk, Nearby restaurants |
| Olympia Waterfront | A revitalized area that features shops, parks, and dining along the waterfront. It's great for visitors who appreciate waterfront activities and lively local culture. | Olympia Waterfront Park, The Dockside Bistro, Boat Rentals, Maritime activities, Events and festivals |
Do you need a license for Airbnb in Olympia?
We recommend checking directly with Olympia's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Olympia
Modern Luxe Waterfront Home
Entire Place • 4 bedrooms
The Sound House
Entire Place • 3 bedrooms
Rainier View Waterfront Retreat
Entire Place • 6 bedrooms
Relaxing Waterfront Escape ~ 11 Mi to Olympia
Entire Place • 3 bedrooms
Waterfront Washington Getaway w/ Hot Tub & Deck!
Entire Place • 2 bedrooms
Aerie View
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Olympia
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 10 | $663,637 | 475 | 4.91/5.0 |
| Julie | 7 | $365,353 | 211 | 4.83/5.0 |
| Brian | 2 | $294,457 | 40 | 5.00/5.0 |
| Jessica | 6 | $284,092 | 1745 | 4.92/5.0 |
| Kathy/Wendy | 4 | $160,204 | 524 | 4.94/5.0 |
| Chris | 4 | $147,541 | 187 | 4.97/5.0 |
| On The Marc Design | 1 | $141,960 | 24 | 5.00/5.0 |
| Cindy | 2 | $119,030 | 102 | 5.00/5.0 |
| Kasey | 3 | $115,875 | 72 | 4.87/5.0 |
| Courtney And Zach | 2 | $114,519 | 211 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Olympia
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.9%), with house and apartment & condo properties comprising 74.9% of inventory
- Strong specialty sector (19.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.0% combined)
Room Capacity Distribution
Analysis of 298 properties in Olympia shows that 1 bedroom properties are most prevalent, making up 35.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.4% of all listings.
Key Insights
- Most common: 1 bedroom (35.6%)
- Least common: 5+ bedrooms (2.3%)
- Market concentration: 57.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 298 properties in Olympia reveals that 2 guests properties dominate the market, representing 28.2% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.6% of the market.
Key Insights
- Most common capacity: 2 guests (28.2% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 45.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 298 properties in Olympia, the most common availability pattern is 91-180 days (36.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.9% of properties).
Key Insights
- Most common availability window: 91-180 days (36.9%)
- Most common booking duration: 181-270 days (35.9%)
- Properties with high availability (180+ days): 49.7%
- Properties with long-term bookings (180+ days): 51.7%
Minimum Stay Distributions
1 Night
70 listings
24.9% of total
2 Nights
123 listings
43.8% of total
3 Nights
25 listings
8.9% of total
4-6 Nights
16 listings
5.7% of total
7-29 Nights
13 listings
4.6% of total
30+ Nights
34 listings
12.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.7%
- Mid-length stays (4-6 nights) represent 5.7% of listings
- Monthly+ stays (12.1%) suggest a stable extended-stay market
- High market flexibility with 77.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
4 listings
1.4% of total
Super Strict 60 Days
1 listings
0.4% of total
Flexible
52 listings
18.8% of total
Moderate
94 listings
33.9% of total
Firm
62 listings
22.4% of total
Strict
64 listings
23.1% of total
Key Insights
- Moderate is the preferred policy at 33.9% of listings
- The market shows a balanced distribution between guest-friendly (52.7%) and strict (45.5%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 65 days
- Shortest booking windows are in Oct, Nov, Dec, averaging 37 days
- Summer shows the longest average booking window at 65 days, while Fall has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 65 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Dec when lead times are shortest
Popular Airbnb Amenities in Olympia
Below is the distribution of amenities across listings in Olympia:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.9%) and United Kingdom (0.5%)
- English is the top language at 80.5%, followed by Spanish (11.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Seattle and Portland markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Olympia. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $7,161 | $312.93 | 62% |
| Erlands Point-Kitsap Lake | 11 | $6,558 | $356.05 | 58% |
| Lake Goodwin | 11 | $5,746 | $385.80 | 44% |
| Woods Creek | 11 | $5,593 | $358.64 | 46% |
| Ronald | 151 | $5,058 | $425.51 | 39% |
| Verlot | 11 | $4,969 | $253.44 | 60% |
| Cape George Colony Club | 10 | $4,893 | $260.17 | 60% |
| North Bend | 51 | $4,824 | $316.31 | 62% |
| Sudden Valley | 65 | $4,811 | $308.53 | 53% |
| Amanda Park | 10 | $4,684 | $402.96 | 46% |
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