Olympia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Olympia in 2025? Explore comprehensive Airbnb analytics for Olympia, Washington, United States to uncover income potential. This 2025 STR market report for Olympia, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 300 active listings.
Whether you're considering an Airbnb investment in Olympia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Olympia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Olympia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Olympia (2025)
Understanding the monthly revenue variations for Airbnb listings in Olympia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Olympia is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Olympia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,914+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,949 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,549 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,401, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Olympia
Olympia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Olympia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Olympia:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Olympia
Average Daily Rate (ADR) Airbnb Trends in Olympia (2025)
Effective short term rental pricing strategy in Olympia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Olympia typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $310+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Olympia
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Airbnb Seasonality Analysis & Trends in Olympia (2025)
Peak Season (July, June, August)
- Revenue averages $4,071 per month
- Occupancy rates average 65.7%
- Daily rates average $176
Shoulder Season
- Revenue averages $2,952 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $169
Low Season (January, February, March)
- Revenue drops to average $2,212 per month
- Occupancy decreases to average 45.7%
- Daily rates adjust to average $163
Seasonality Insights for Olympia
- The Airbnb seasonality in Olympia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Olympia's highest earning potential, with monthly revenues capable of climbing to $4,310, occupancy reaching a high of 71.5%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,102, occupancy could drop to 42.6%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Olympia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Olympia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Olympia (2025)
Exploring the top neighborhoods for short-term rentals in Olympia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Capitol Hill | Historic and vibrant neighborhood close to the Washington State Capitol and numerous parks. It's a prime location for those looking to explore the many cultural attractions, restaurants, and nightlife options. | Washington State Capitol, Percival Landing Park, Olympia Farmers Market, Hands On Children's Museum, Heritage Park |
| West Olympia | Suburban area with a mix of residential and commercial spaces. It offers a quiet atmosphere while still being close to downtown attractions, appealing to families and long-term visitors. | Westfield Capital Mall, RogerS. Jackson Park, Olympia Parks and Recreation, Olympia Waterfront, Tumwater Falls Park |
| Downtown Olympia | The heart of Olympia with a vibrant arts scene, unique shops, and local restaurants. This area attracts both tourists and business travelers. | Washington Center for the Performing Arts, Olympia Arts District, Capitol Lake, State Capitol Museum, Heritage Park Fountain |
| East Olympia | A growing area with beautiful views and access to outdoor activities, perfect for those who seek a more tranquil stay close to nature. | Nisqually Wildlife Refuge, Lacey Community Center, Bald Hills Park, Woodland Trail, Mason Lake |
| South Capitol Neighborhood | Quaint neighborhood known for its beautiful historic homes and proximity to parks, appealing to those who enjoy walking and local charm. | Bigelow Park, Olympia Little Theatre, South Capitol Historical District, St. John's Episcopal Church, Pioneer Park |
| Tumwater | Just south of Olympia, this area is known for its rich history and connection to the local brewing industry, making it attractive for visitors looking to explore the area's heritage. | Tumwater Historical Park, Old Brewhouse Park, Deschutes River, The Tumwater Falls, Olympia Brewery |
| North Olympia | A peaceful area that offers easy access to both the outdoors and the urban amenities of Olympia, suitable for nature lovers and those seeking a quieter vibe. | Shane Park, Marathon Park, Black Hills Heritage Park, Briggs YMCA, Skookum Inlet |
| Percival Landing | A waterfront park area offering beautiful views, walking paths, and access to the marina, appealing to tourists wanting a scenic and relaxing experience. | Percival Landing Park, Olympia's Waterfront, Boat rentals, Art installations, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Olympia (2025)
While Olympia, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Olympia to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Olympia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Olympiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rainier View Waterfront Retreat
Entire Place • 6 bedrooms
Modern Luxe Waterfront Home
Entire Place • 4 bedrooms
The Sound House
Entire Place • 3 bedrooms
Relaxing Waterfront Escape ~ 11 Mi to Olympia
Entire Place • 3 bedrooms
The Overlook - at Washington's Capitol Lake
Entire Place • 3 bedrooms
Waterfront Washington Getaway w/ Hot Tub & Deck!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Olympia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Olympia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 9 | $594,437 | 398 | 4.93/5.0 |
| Julie | 7 | $310,924 | 211 | 4.83/5.0 |
| Brian | 2 | $290,395 | 40 | 5.00/5.0 |
| Jessica | 6 | $276,565 | 1745 | 4.92/5.0 |
| Kathy/Wendy | 4 | $159,824 | 524 | 4.94/5.0 |
| Chris | 4 | $141,236 | 187 | 4.97/5.0 |
| Don | 3 | $107,269 | 411 | 4.90/5.0 |
| Kasey | 3 | $106,869 | 72 | 4.87/5.0 |
| Beth | 8 | $106,134 | 31 | 3.06/5.0 |
| Vacasa Western Washington | 3 | $104,369 | 32 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Olympia.
Dive Deeper: Advanced Olympia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Olympia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOlympia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Olympia
- The Olympia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.7% of the 300 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Olympia, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
- The presence of 11.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.0%) offer potential for unique stay experiences.
Olympia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Olympia
- The dominant room capacity in Olympia is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.0% of the active Airbnb listings in Olympia, indicating a high concentration in these sizes.
- A significant 22.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Olympia.
Olympia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Olympia
- The most common guest capacity trend in Olympia vacation rentals is listings accommodating 2 guests (28.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Olympia STR market, accounting for 46.0% of listings.
- 29.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Olympia.
- On average, properties in Olympia are equipped to host 3.7 guests.
Olympia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Olympia
- The most common availability pattern in Olympia falls within the 91-180 days range, representing 38.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Olympia (38%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Olympia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
66 listings
22.9% of total
2 Nights
125 listings
43.4% of total
3 Nights
20 listings
6.9% of total
4-6 Nights
16 listings
5.6% of total
7-29 Nights
13 listings
4.5% of total
30+ Nights
48 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Olympia is 2 Nights, adopted by 43.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.3%) of the Olympia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Olympia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.4% of Olympia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Olympia.
Olympia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.4% of total
Super Strict 30 Days
7 listings
2.5% of total
Flexible
49 listings
17.6% of total
Moderate
97 listings
34.8% of total
Firm
62 listings
22.2% of total
Strict
63 listings
22.6% of total
Cancellation Policy Insights for Olympia
- The prevailing Airbnb cancellation policy trend in Olympia is Moderate, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (44.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.8% market standard in Olympia.
- Regularly review your cancellation policy against competitors and market demand shifts in Olympia.
Olympia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Olympia
- The overall average booking lead time for vacation rentals in Olympia is 40 days.
- Guests book furthest in advance for stays during July (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Olympia.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Olympia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Olympia (2025)
Amenity Prevalence
Amenity Insights for Olympia
- Essential amenities in Olympia that guests expect include: Smoke alarm, Heating, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Dishes and silverware, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Olympia: Smoke alarm, Heating, Wifi, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi, Hot water.
- Consider adding popular differentiators like Carbon monoxide alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Olympia to stay competitive.
Olympia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Olympia
- The typical guest profile for Airbnb in Olympia consists of primarily domestic travelers (94%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.9% of guests.
- Key international markets include United States (93.9%) and Canada (2.7%).
- Top languages spoken are English (73.6%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Olympia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Lake Goodwin | 11 | $4,949 | $371.43 | 44% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Amanda Park | 10 | $4,780 | $425.06 | 46% |
| Cape George Colony Club | 10 | $4,770 | $257.49 | 59% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Allyn | 20 | $4,462 | $415.57 | 36% |