Mercer Island Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Mercer Island in 2025? Explore comprehensive Airbnb analytics for Mercer Island, Washington, United States to uncover income potential. This 2025 STR market report for Mercer Island, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Mercer Island, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mercer Island Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mercer Island Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mercer Island (2025)
Understanding the monthly revenue variations for Airbnb listings in Mercer Island is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mercer Island is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mercer Island across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,184+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,733 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,309 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,909, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mercer Island
Mercer Island Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mercer Island STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mercer Island:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mercer Island
Average Daily Rate (ADR) Airbnb Trends in Mercer Island (2025)
Effective short term rental pricing strategy in Mercer Island involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mercer Island typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $434+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $274 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Mercer Island
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Airbnb Seasonality Analysis & Trends in Mercer Island (2025)
Peak Season (June, July, May)
- Revenue averages $7,273 per month
- Occupancy rates average 62.5%
- Daily rates average $269
Shoulder Season
- Revenue averages $4,176 per month
- Occupancy maintains around 50.5%
- Daily rates hold near $256
Low Season (January, February, March)
- Revenue drops to average $2,056 per month
- Occupancy decreases to average 37.1%
- Daily rates adjust to average $254
Seasonality Insights for Mercer Island
- The Airbnb seasonality in Mercer Island shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mercer Island's highest earning potential, with monthly revenues capable of climbing to $7,820, occupancy reaching a high of 73.6%, and ADRs peaking at $275.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,794, occupancy could drop to 32.9%, and ADRs may adjust down to $245.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mercer Island.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mercer Island seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mercer Island (2025)
Exploring the top neighborhoods for short-term rentals in Mercer Island? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakeside Area | Popular for its picturesque waterfront views and access to outdoor recreational activities. Visitors flock here for kayaking and paddleboarding on Lake Washington, making it ideal for guests seeking relaxation and nature. | Lake Washington, Mercer Island Park, Luther Burbank Park, Kirkland waterfront, Waverly Beach Park |
| Downtown Mercer Island | Offers a charming small-town atmosphere with easy access to shops, restaurants, and cafes. It's ideal for travelers who prefer convenience and amenities within walking distance. | Mercer Island Community and Event Center, Local shops and cafes, Mercer Island Farmers Market, Mercer Island Library |
| East Seattle | Close proximity to urban amenities while providing serene residential surroundings. Attractive to families and business travelers seeking quiet accommodation near Seattle. | Bellevue Golf Course, Seward Park, Seattle's Waterfront, Bitter Lake Park |
| North End | A quiet and family-friendly neighborhood, ideal for longer stays and attracting business professionals. Offers more residential space while still being close to the city's amenities. | Mercer Island Athletic Club, Viewpoint Park, Local dining options, Shops along N. Mercer Way |
| South End | Known for its parks and recreational facilities, draws in travelers looking for a mix of nature and community events. Great for families and outdoor enthusiasts. | Mercer Island Beach Club, Clarke Beach Park, South Mercer Playfields |
| Pioneer Park | A historic area with a focus on outdoor experiences, popular among visitors interested in hiking and exploring nature trails. Appeals to adventurous travelers. | Pioneer Park trail, Mercer Island Historical Society, Scenic viewpoints |
| West Mercer Island | Features stunning views of Seattle and the Olympic Mountains, making it popular for luxury stays. Appeals to tourists looking for high-end accommodations and privacy. | Scenic viewpoints, Luxury residences, West Mercer Beach Park |
| Island Crest Park | This vibrant community area attracts families and groups, providing playgrounds and sports facilities. Ideal for family-friendly stays and events. | Island Crest Park, Community sports fields, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Mercer Island (2025)
While Mercer Island, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mercer Island to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mercer Island (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mercer Islandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Water Front Home on Mercer Island
Entire Place • 4 bedrooms
Mercer Island Pool House
Entire Place • 4 bedrooms
Family Friendly Home with easy access to downtown
Entire Place • 4 bedrooms
Zen & Spacious Mercer Island Home & Guest Suite
Entire Place • 5 bedrooms
Large Mercer Island 5b3b Family home
Entire Place • 5 bedrooms
Sunny Paradiso, perfect location Seattle& Bellevue
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mercer Island (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mercer Island based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sophari | 8 | $271,526 | 206 | 4.73/5.0 |
| Vacation Rental LLC | 5 | $213,669 | 48 | 2.69/5.0 |
| Lucia | 2 | $158,464 | 222 | 4.92/5.0 |
| Allen Lu | 3 | $156,453 | 147 | 4.92/5.0 |
| Weihao | 1 | $139,319 | 20 | 4.45/5.0 |
| Laura | 1 | $115,228 | 59 | 4.95/5.0 |
| Teng | 2 | $113,397 | 57 | 4.71/5.0 |
| Sarah | 1 | $101,750 | 110 | 4.97/5.0 |
| Sunny | 1 | $82,668 | 97 | 4.91/5.0 |
| Jun | 1 | $62,465 | 50 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mercer Island.
Dive Deeper: Advanced Mercer Island STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mercer Island. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMercer Island Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mercer Island
- The Mercer Island Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mercer Island, House properties are the most common (58%), reflecting the local real estate landscape.
- Houses represent a significant 58% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.0%) offer potential for unique stay experiences.
Mercer Island Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mercer Island
- The dominant room capacity in Mercer Island is 1 bedroom listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 62.0% of the active Airbnb listings in Mercer Island, indicating a high concentration in these sizes.
- A significant 34.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mercer Island.
Mercer Island Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mercer Island
- The most common guest capacity trend in Mercer Island vacation rentals is listings accommodating 8+ guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mercer Island STR market, accounting for 56.0% of listings.
- 36.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mercer Island.
- On average, properties in Mercer Island are equipped to host 4.6 guests.
Mercer Island Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mercer Island
- The most common availability pattern in Mercer Island falls within the 91-180 days range, representing 38% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Mercer Island (42%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mercer Island Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
19.1% of total
2 Nights
5 listings
10.6% of total
3 Nights
6 listings
12.8% of total
4-6 Nights
7 listings
14.9% of total
7-29 Nights
6 listings
12.8% of total
30+ Nights
14 listings
29.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mercer Island is 30+ Nights, adopted by 29.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.8%) caters to monthly stays (30+ nights) in Mercer Island, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.8% of Mercer Island hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mercer Island.
Mercer Island Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.4% of total
Flexible
5 listings
12.2% of total
Moderate
10 listings
24.4% of total
Firm
4 listings
9.8% of total
Strict
21 listings
51.2% of total
Cancellation Policy Insights for Mercer Island
- The prevailing Airbnb cancellation policy trend in Mercer Island is Strict, used by 51.2% of listings.
- A majority (61.0%) of hosts in Mercer Island utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 51.2% market standard in Mercer Island.
- With 51.2% using Strict terms, this is a viable option in Mercer Island, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mercer Island.
Mercer Island STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mercer Island
- The overall average booking lead time for vacation rentals in Mercer Island is 37 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Spring (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Mercer Island.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Mercer Island averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mercer Island (2025)
Amenity Prevalence
Amenity Insights for Mercer Island
- Essential amenities in Mercer Island that guests expect include: Wifi, Smoke alarm, Essentials, TV, Heating, Hair dryer, Hot water, Coffee maker, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mercer Island: Wifi, Smoke alarm, Essentials, TV, Heating, Hair dryer, Hot water, Coffee maker, Carbon monoxide alarm.
- Prioritize adding missing essentials: Smoke alarm, Essentials, TV, Heating, Hair dryer, Hot water, Coffee maker, Carbon monoxide alarm.
- Consider adding popular differentiators like Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mercer Island to stay competitive.
Mercer Island Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mercer Island
- The typical guest profile for Airbnb in Mercer Island consists of primarily domestic travelers (88%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.4% of guests.
- Key international markets include United States (88.4%) and Canada (3%).
- Top languages spoken are English (65.7%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Mercer Island.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mercer Island Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Lake Goodwin | 11 | $4,949 | $371.43 | 44% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Amanda Park | 10 | $4,780 | $425.06 | 46% |
| Cape George Colony Club | 10 | $4,770 | $257.49 | 59% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Allyn | 20 | $4,462 | $415.57 | 36% |