Mason County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Mason County in 2025? Explore comprehensive Airbnb analytics for Mason County, Washington, United States to uncover income potential. This 2025 STR market report for Mason County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Mason County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mason County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mason County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mason County (2025)
Understanding the monthly revenue variations for Airbnb listings in Mason County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mason County is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mason County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,802+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,180 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,900 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,552, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mason County
Mason County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mason County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mason County:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mason County
Average Daily Rate (ADR) Airbnb Trends in Mason County (2025)
Effective short term rental pricing strategy in Mason County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mason County typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $560+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $358 or more.
- Typical properties (Median) charge around $230 per night.
- Entry-level properties (Bottom 25%) earn around $167 per night.
Average Daily Rate (ADR) Trend by Month in Mason County
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Airbnb Seasonality Analysis & Trends in Mason County (2025)
Peak Season (August, July, June)
- Revenue averages $6,343 per month
- Occupancy rates average 62.9%
- Daily rates average $299
Shoulder Season
- Revenue averages $3,553 per month
- Occupancy maintains around 38.0%
- Daily rates hold near $287
Low Season (January, February, October)
- Revenue drops to average $1,747 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $286
Seasonality Insights for Mason County
- The Airbnb seasonality in Mason County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mason County's highest earning potential, with monthly revenues capable of climbing to $6,561, occupancy reaching a high of 69.0%, and ADRs peaking at $300.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,526, occupancy could drop to 24.6%, and ADRs may adjust down to $279.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mason County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mason County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mason County (2025)
Exploring the top neighborhoods for short-term rentals in Mason County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Olympic National Park | A stunning natural destination featuring diverse ecosystems, hiking opportunities, and breathtaking scenery. Ideal for nature lovers and outdoor enthusiasts. | Hoh Rain Forest, Hurricane Ridge, Rialto Beach, Lake Crescent, Sol Duc Hot Springs |
| Hood Canal | A picturesque fjord known for its beautiful waterfront views and marine activities. Great for travelers looking to relax by the water or engage in kayaking and shellfish harvesting. | Hood Canal Bridge, Mason Lake, Shine Tidelands State Park, Potlatch State Park, Tahuya State Forest |
| Shelton | The county seat with a small-town charm, offering access to local shops and scenic landscapes. Attractive for guests looking to explore the area's culture and history. | Harstine Island, Shelton Civic Center, Mason County Historical Society Museum, Satsop Business Park, Little Creek Casino Resort |
| Allyn | A quiet waterfront community ideal for fishing and boating enthusiasts, providing a relaxing getaway on the shores of North Bay. | Allyn Waterfront Park, North Bay Park, Allyn Historical Museum, Case Inlet, Horseshoe Lake |
| Grapeview | A serene area known for its vineyards and wineries, perfect for guests wanting a peaceful retreat in a beautiful rural setting. | Grapeview Marina, Grapeview Loop Road, Local wineries, South Bay, Highland Park |
| Union | A charming small town located on the shore of Hood Canal, popular with those seeking tranquility and scenic waterfront views. | Union Marina, Fudge Point State Park, Lake Cushman, The Salmon Center, Potlatch State Park |
| Belfair | A gateway to the Olympic Peninsula, with access to parks and outdoor activities, appealing to families and adventure seekers. | Belfair State Park, Tahuya State Forest, Mason County Community Library, Belfair Village, Gold Creek Pond |
| Tahuya | A rural community surrounded by forested areas ideal for hiking, biking, and camping, attracting nature enthusiasts. | Tahuya State Forest, Tahuya River, Local trails, Wildlife viewing areas, Dismissal Creek |
Understanding Airbnb License Requirements & STR Laws in Mason County (2025)
While Mason County, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mason County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mason County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mason Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Private Retreat
Entire Place • 6 bedrooms
Waterfront Allyn Retreat w/ Guest House & Beach!
Entire Place • 5 bedrooms
Seal Cove Tiny House
Entire Place • N/A
Modern Waterfront Bungalow on the Puget Sound
Entire Place • 2 bedrooms
Beachfront Home on Totten Inlet Marine Sanctuary
Entire Place • 4 bedrooms
Amazing Beach House! Fire pit, grill, TV, games!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mason County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mason County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brenann | 1 | $124,788 | 28 | 5.00/5.0 |
| Evolve | 2 | $89,129 | 54 | 4.92/5.0 |
| Ana | 1 | $54,098 | 330 | 4.93/5.0 |
| A.J. | 1 | $52,937 | 67 | 4.91/5.0 |
| Mary | 1 | $52,560 | 16 | 4.94/5.0 |
| Andrea And Lincoln | 1 | $51,982 | 54 | 5.00/5.0 |
| Krista | 1 | $46,873 | 119 | 4.88/5.0 |
| Vacasa Western Washington | 2 | $38,627 | 7 | 4.21/5.0 |
| Starr | 1 | $34,563 | 23 | 4.91/5.0 |
| Tim | 1 | $30,910 | 74 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mason County.
Dive Deeper: Advanced Mason County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mason County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMason County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mason County
- The Mason County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mason County, House properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 65% portion, catering likely to families or larger groups.
Mason County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mason County
- The dominant room capacity in Mason County is 3 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Mason County, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mason County.
Mason County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mason County
- The most common guest capacity trend in Mason County vacation rentals is listings accommodating 8+ guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Mason County STR market, accounting for 55.0% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mason County.
- On average, properties in Mason County are equipped to host 5.1 guests.
Mason County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mason County
- The most common availability pattern in Mason County falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mason County (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mason County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15% of total
2 Nights
7 listings
35% of total
3 Nights
5 listings
25% of total
4-6 Nights
1 listings
5% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Mason County is 2 Nights, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Mason County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35% of Mason County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
- A 2-night minimum appears standard (35%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mason County.
Mason County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
11.1% of total
Flexible
2 listings
11.1% of total
Moderate
6 listings
33.3% of total
Firm
3 listings
16.7% of total
Strict
5 listings
27.8% of total
Cancellation Policy Insights for Mason County
- The prevailing Airbnb cancellation policy trend in Mason County is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (44.4%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Mason County.
- Regularly review your cancellation policy against competitors and market demand shifts in Mason County.
Mason County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mason County
- The overall average booking lead time for vacation rentals in Mason County is 51 days.
- Guests book furthest in advance for stays during July (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Mason County.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Mason County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mason County (2025)
Amenity Prevalence
Amenity Insights for Mason County
- Essential amenities in Mason County that guests expect include: Heating, Kitchen, Essentials, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Free parking on premises, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mason County: Heating, Kitchen, Essentials, Smoke alarm.
- Prioritize adding missing essentials: Essentials, Smoke alarm.
- Consider adding popular differentiators like Dishes and silverware or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mason County to stay competitive.
Mason County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mason County
- The typical guest profile for Airbnb in Mason County consists of primarily domestic travelers (96%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and Canada (2.6%).
- Top languages spoken are English (72.1%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mason County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Lake Goodwin | 11 | $4,949 | $371.43 | 44% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Amanda Park | 10 | $4,780 | $425.06 | 46% |
| Cape George Colony Club | 10 | $4,770 | $257.49 | 59% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Allyn | 20 | $4,462 | $415.57 | 36% |