Lakewood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Lakewood in 2025? Explore comprehensive Airbnb analytics for Lakewood, Washington, United States to uncover income potential. This 2025 STR market report for Lakewood, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 100 active listings.
Whether you're considering an Airbnb investment in Lakewood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lakewood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lakewood Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lakewood (2025)
Understanding the monthly revenue variations for Airbnb listings in Lakewood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lakewood is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lakewood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,439+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,558 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,251 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,162, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lakewood
Lakewood Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lakewood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lakewood:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lakewood
Average Daily Rate (ADR) Airbnb Trends in Lakewood (2025)
Effective short term rental pricing strategy in Lakewood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lakewood typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Lakewood
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Airbnb Seasonality Analysis & Trends in Lakewood (2025)
Peak Season (June, August, July)
- Revenue averages $3,763 per month
- Occupancy rates average 64.0%
- Daily rates average $151
Shoulder Season
- Revenue averages $2,886 per month
- Occupancy maintains around 50.9%
- Daily rates hold near $148
Low Season (January, February, March)
- Revenue drops to average $2,404 per month
- Occupancy decreases to average 46.7%
- Daily rates adjust to average $142
Seasonality Insights for Lakewood
- The Airbnb seasonality in Lakewood shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lakewood's highest earning potential, with monthly revenues capable of climbing to $3,843, occupancy reaching a high of 68.5%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,346, occupancy could drop to 43.8%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lakewood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lakewood seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lakewood (2025)
Exploring the top neighborhoods for short-term rentals in Lakewood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lakewood | The heart of Lakewood with a mix of urban amenities, parks, and a vibrant community. It's ideal for both short-term visitors and business travelers due to its proximity to shops, restaurants, and public transport. | Lakewood Town Center, Clover Park, Parks and Recreation Offices, Lakewood Playhouse, Lakewood Farmers Market |
| Lakewood Tacoma | A desirable area known for its scenic views of Tacoma and proximity to local attractions. This area attracts guests looking for a relaxing stay close to nature and city life. | Chambers Bay, Point Defiance Park, Tacoma Art Museum, Waterfront Park, Ruston Way |
| West Lakewood | A quieter residential area with easy access to local parks and nature trails. Ideal for families and travelers seeking a peaceful retreat close to urban conveniences. | Fort Steilacoom Park, American Lake, Lakewood Community Center, Historic Fort Steilacoom, Washington State History Museum |
| Steilacoom | A charming waterfront town nearby Lakewood, offering stunning views and a quaint downtown. Perfect for guests looking for a cozy, small-town feel close to the water. | Steilacoom Historical Museum, Pioneer Park, Old Fort Steilacoom, Sequalitchew Creek Trail, Chambers Bay Golf Course |
| Tillicum | A developing community with access to local amenities and close proximity to larger city attractions. It's ideal for budget-friendly travel while still enjoying what Lakewood offers. | Tillicum Park, Lakewood Community Library, Nearby shopping centers, Clover Park School District, Public transportation access |
| South Lakewood | A residential area that gives guests a taste of suburban life while remaining close to urban amenities. Great for families or extended stays. | South Tacoma Way shopping district, Parks and playgrounds, Access to schools and community centers, Geiger Park, Woodbrook Park |
| Lake City | While not as popular, it provides a quieter stay with a close-knit community. The area has parks and local shops, generally appealing to guests looking for more local experiences. | Lake City Park, Local restaurants, Nature reserves, Community events, Access to transportation links |
| American Lake | Scenic area around American Lake known for recreation and outdoor activities, appealing to nature lovers and families. Ideal for those wanting a lakeside experience. | American Lake Park, Lakewood Boat Launch, Water sports and activities, Nearby hiking trails, Gorgeous lake views |
Understanding Airbnb License Requirements & STR Laws in Lakewood (2025)
While Lakewood, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lakewood to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lakewood (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lakewoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 houses American LakeFront Dock Hot Tub AC King
Entire Place • 5 bedrooms
LakeFront Dock Hot Tub AC King BDs Fire Pit JBLM
Entire Place • 3 bedrooms
King Bed A/C 4 Bd 2 Bth Sleeps 12 American Lk JBLM
Entire Place • 4 bedrooms
Casa Cielo NEW! Steilacoom Lakefront Retreat
Entire Place • 4 bedrooms
4BR lakefront home w/beach, dock, fireplaces, gym
Entire Place • 4 bedrooms
Q House in Lakewood - 5BR, 3Bath (Sleeps 16) + AC
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lakewood (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lakewood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrick | 3 | $380,423 | 220 | 4.95/5.0 |
| Patrick | 7 | $373,102 | 1078 | 4.91/5.0 |
| Evolve | 7 | $146,429 | 134 | 4.11/5.0 |
| Kat | 2 | $144,970 | 353 | 4.95/5.0 |
| Carla | 1 | $92,537 | 82 | 4.89/5.0 |
| Renu | 5 | $90,783 | 1024 | 4.80/5.0 |
| Vacasa Western Washington | 1 | $88,306 | 15 | 4.80/5.0 |
| Plushy | 7 | $88,085 | 34 | 2.73/5.0 |
| Isabella | 1 | $87,733 | 156 | 4.91/5.0 |
| Darci | 2 | $87,472 | 197 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lakewood.
Dive Deeper: Advanced Lakewood STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lakewood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLakewood Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lakewood
- The Lakewood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84% of the 100 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lakewood, House properties are the most common (57%), reflecting the local real estate landscape.
- Houses represent a significant 57% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique, unique stays (combined 8.0%) offer potential for unique stay experiences.
Lakewood Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lakewood
- The dominant room capacity in Lakewood is 1 bedroom listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.0% of the active Airbnb listings in Lakewood, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lakewood.
Lakewood Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lakewood
- The most common guest capacity trend in Lakewood vacation rentals is listings accommodating 2 guests (28%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Lakewood STR market, accounting for 52.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lakewood.
- On average, properties in Lakewood are equipped to host 3.7 guests.
Lakewood Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lakewood
- The most common availability pattern in Lakewood falls within the 91-180 days range, representing 42% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 48.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Lakewood (42%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 54.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lakewood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
37.4% of total
2 Nights
33 listings
36.3% of total
3 Nights
9 listings
9.9% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
3 listings
3.3% of total
30+ Nights
11 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Lakewood is 1 Night, adopted by 37.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Lakewood Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Lakewood, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.4% of Lakewood hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lakewood.
Lakewood Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
3.4% of total
Flexible
16 listings
18% of total
Moderate
24 listings
27% of total
Firm
12 listings
13.5% of total
Strict
34 listings
38.2% of total
Cancellation Policy Insights for Lakewood
- The prevailing Airbnb cancellation policy trend in Lakewood is Strict, used by 38.2% of listings.
- A majority (51.7%) of hosts in Lakewood utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.2% market standard in Lakewood.
- With 38.2% using Strict terms, this is a viable option in Lakewood, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lakewood.
Lakewood STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lakewood
- The overall average booking lead time for vacation rentals in Lakewood is 35 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Lakewood.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Lakewood averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lakewood (2025)
Amenity Prevalence
Amenity Insights for Lakewood
- Essential amenities in Lakewood that guests expect include: Wifi, Smoke alarm, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lakewood: Wifi, Smoke alarm, Free parking on premises, TV.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lakewood to stay competitive.
Lakewood Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lakewood
- The typical guest profile for Airbnb in Lakewood consists of primarily domestic travelers (93%), often arriving from nearby Tacoma, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.8% of guests.
- Key international markets include United States (92.8%) and Canada (3.7%).
- Top languages spoken are English (75.4%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tacoma and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lakewood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Lake Goodwin | 11 | $4,949 | $371.43 | 44% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Amanda Park | 10 | $4,780 | $425.06 | 46% |
| Cape George Colony Club | 10 | $4,770 | $257.49 | 59% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Allyn | 20 | $4,462 | $415.57 | 36% |