Airbnb Market Analytics, Statistics and Data in Lakewood, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lakewood? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lakewood:
How much do Airbnb hosts make on average per month in Lakewood?
The short-term rental market in Lakewood shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,305 per month
- Strong performing properties (top 25%) make $3,730 or more
- Best-in-class properties (top 10%) achieve $6,466+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,178
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lakewood
The market in Lakewood shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lakewood
Daily rates in Lakewood vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $106 per night
- Strong performing properties (top 25%) secure $179 or more
- Best-in-class properties (top 10%) pull in $306+ per night
- Entry-level properties (bottom 25%) earn around $62
Daily Rate Variations by Month
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Seasonality patterns in Lakewood
Peak Season (June, August, July)
- Revenue peaks at $4011.90 per month
- Occupancy rates reach 68.34%
- Daily rates average $166.33
Shoulder Season
- Revenue averages $3074.88 per month
- Occupancy maintains 52.53%
- Daily rates hold at $149.45
Low Season (December, February, January)
- Revenue drops to $2107.45 per month
- Occupancy decreases to 40.76%
- Daily rates adjust to $136.32
Is it still profitable to do Airbnb in Lakewood in 2025?
Yes! Lakewood demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $3075 and The market's 102 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lakewood
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Woodland Park | A family-friendly neighborhood with plenty of parks and outdoor activities, ideal for visitors looking to explore nature and enjoy Lakewood's green spaces. | Fort Steilacoom Park, American Lake, Lakewood History Museum, Thornwood Park, Lakewood Towne Center |
| Lakewood Town Center | A bustling area known for shopping and dining options, making it a prime spot for visitors who prefer convenience and access to amenities. | Lakewood Towne Centre, Cinemark Lakewood Theatre, Restaurants and cafes, Target, Burlington Coat Factory |
| American Lake | Scenic location known for its recreational activities such as boating, fishing, and picnicking, attracting water enthusiasts and outdoor lovers. | American Lake Park, Boat launch access, Fishing spots, Picnic areas, Walking trails |
| Steilacoom | Historic waterfront village with charming streets and local shops, perfect for tourists seeking a quaint, small-town vibe while being close to Lakewood. | DuPont History Museum, Parker's Place Park, Steilacoom Ferry Terminal, Local boutiques, Beach access |
| Puyallup River | Great for outdoor adventures and nature walks, popular among those looking for activities such as hiking, fishing, and animal watching. | Puyallup River trail, Nature trails, Wildlife viewing, Historic sites, Local parks |
| Chambers Creek | A beautiful green area with trails and recreational facilities, ideal for guests looking to experience the outdoors and enjoy local wildlife. | Chambers Creek Regional Park, Golf course, Trails and paths, Picnic spots, Event facilities |
| South Tacoma Way | An upcoming area known for its diverse dining options and unique cultural offerings, attracting visitors who want to experience local flavors. | Local ethnic restaurants, Caffé Dei Pini, Tacoma Mall nearby, Shopping options, Festivals and events |
| Historic Downtown Lakewood | A revitalized area with shops, restaurants, and cultural festivals, perfect for visitors interested in the local arts and community events. | Lakewood Playhouse, Art exhibitions, Local shops, Seasonal festivals, Public library |
Do you need a license for Airbnb in Lakewood?
We recommend checking directly with Lakewood's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lakewood
LakeFront Dock Hot Tub AC King BDs Fire Pit JBLM
Entire Place • 3 bedrooms
4BR lakefront home w/beach, dock, fireplaces, gym
Entire Place • 4 bedrooms
2 houses American LakeFront Dock Hot Tub AC King
Entire Place • 5 bedrooms
King Bed A/C 4 Bd 2 Bth Sleeps 12 American Lk JBLM
Entire Place • 4 bedrooms
Casa Cielo NEW! Steilacoom Lakefront Retreat
Entire Place • 4 bedrooms
Q House in Lakewood - 5BR, 3Bath (Sleeps 16) + AC
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Lakewood
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrick | 7 | $375,469 | 1078 | 4.91/5.0 |
| Patrick | 3 | $331,466 | 220 | 4.95/5.0 |
| Evolve | 7 | $153,645 | 134 | 4.11/5.0 |
| Kat | 2 | $139,465 | 353 | 4.95/5.0 |
| Vacasa Western Washington | 1 | $120,662 | 15 | 4.80/5.0 |
| Carla | 1 | $95,286 | 82 | 4.89/5.0 |
| Renu | 5 | $91,499 | 1024 | 4.80/5.0 |
| Isabella | 1 | $88,520 | 156 | 4.91/5.0 |
| Darci | 2 | $83,782 | 197 | 4.89/5.0 |
| James & Peggy | 1 | $77,651 | 19 | 4.63/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lakewood
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.4%), with house and apartment & condo properties comprising 92.2% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile, unique stays segments (7.9% combined)
Room Capacity Distribution
Analysis of 102 properties in Lakewood shows that 1 bedroom properties are most prevalent, making up 41.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.8% of all listings.
Key Insights
- Most common: 1 bedroom (41.2%)
- Least common: 5+ bedrooms (3.9%)
- Market concentration: 59.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 102 properties in Lakewood reveals that 2 guests properties dominate the market, representing 31.4% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 53.9% of the market.
Key Insights
- Most common capacity: 2 guests (31.4% of market)
- Least common capacity: 1 guest (2% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 53.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 102 properties in Lakewood, the most common availability pattern is 91-180 days (34.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33.3% of properties).
Key Insights
- Most common availability window: 91-180 days (34.3%)
- Most common booking duration: 181-270 days (33.3%)
- Properties with high availability (180+ days): 51.0%
- Properties with long-term bookings (180+ days): 50.0%
Minimum Stay Distributions
1 Night
33 listings
38.8% of total
2 Nights
29 listings
34.1% of total
3 Nights
10 listings
11.8% of total
4-6 Nights
1 listings
1.2% of total
7-29 Nights
4 listings
4.7% of total
30+ Nights
8 listings
9.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.9%
- Mid-length stays (4-6 nights) represent 1.2% of listings
- Monthly+ stays (9.4%) suggest a stable extended-stay market
- High market flexibility with 84.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
3.4% of total
Flexible
16 listings
18% of total
Moderate
21 listings
23.6% of total
Firm
12 listings
13.5% of total
Strict
37 listings
41.6% of total
Key Insights
- Strict is the preferred policy at 41.6% of listings
- The market shows a balanced distribution between guest-friendly (41.6%) and strict (55.1%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 60 days
- Shortest booking windows are in Apr, Feb, Mar, averaging 27 days
- Summer shows the longest average booking window at 60 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 60 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Mar when lead times are shortest
Popular Airbnb Amenities in Lakewood
Every property in Lakewood comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (3.7%) and Germany (0.4%)
- English is the top language at 81.4%, followed by Spanish (12.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Tacoma and Seattle markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lakewood. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $7,161 | $312.93 | 62% |
| Erlands Point-Kitsap Lake | 11 | $6,558 | $356.05 | 58% |
| Lake Goodwin | 11 | $5,746 | $385.80 | 44% |
| Woods Creek | 11 | $5,593 | $358.64 | 46% |
| Ronald | 151 | $5,058 | $425.51 | 39% |
| Verlot | 11 | $4,969 | $253.44 | 60% |
| Cape George Colony Club | 10 | $4,893 | $260.17 | 60% |
| North Bend | 51 | $4,824 | $316.31 | 62% |
| Sudden Valley | 65 | $4,811 | $308.53 | 53% |
| Amanda Park | 10 | $4,684 | $402.96 | 46% |
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