Lacey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Lacey in 2025? Explore comprehensive Airbnb analytics for Lacey, Washington, United States to uncover income potential. This 2025 STR market report for Lacey, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Lacey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lacey Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lacey Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lacey (2025)
Understanding the monthly revenue variations for Airbnb listings in Lacey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lacey is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lacey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,129+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,756 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,029 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,017, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lacey
Lacey Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lacey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lacey:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lacey
Average Daily Rate (ADR) Airbnb Trends in Lacey (2025)
Effective short term rental pricing strategy in Lacey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lacey typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Lacey
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Airbnb Seasonality Analysis & Trends in Lacey (2025)
Peak Season (August, July, June)
- Revenue averages $4,095 per month
- Occupancy rates average 62.3%
- Daily rates average $147
Shoulder Season
- Revenue averages $2,653 per month
- Occupancy maintains around 48.2%
- Daily rates hold near $165
Low Season (February, November, December)
- Revenue drops to average $2,121 per month
- Occupancy decreases to average 42.8%
- Daily rates adjust to average $148
Seasonality Insights for Lacey
- The Airbnb seasonality in Lacey shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lacey's highest earning potential, with monthly revenues capable of climbing to $4,527, occupancy reaching a high of 66.7%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,017, occupancy could drop to 39.9%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lacey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lacey seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lacey (2025)
Exploring the top neighborhoods for short-term rentals in Lacey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Woodland Creek Community Park | A popular destination for families and nature lovers, offering trails, wildlife, and recreational activities. Ideal for visitors seeking outdoor adventures close to their accommodation. | Trails, Picnic Areas, Playgrounds, Wildlife Viewing |
| Harmon Park | Located near residential neighborhoods, this park is perfect for guests looking for a relaxed atmosphere with green spaces. Great for families and local events. | Playgrounds, Sports Fields, Community Events |
| Lacey historical district | Rich in history and charm, this area provides visitors with a glimpse into the past. Perfect for tourists interested in local culture and history. | Lacey Museum, Historic Homes, Local Shops |
| Hawk's Prairie | A growing suburb known for its access to major roads and amenities. Attractive for business travelers and families looking for convenience. | Golf Courses, Shopping Centers, Restaurants |
| Marsh Lake | A serene area surrounded by nature, ideal for visitors looking for a peaceful retreat with beautiful views and outdoor activities. | Fish and Kayak, Nature Trails, Picnicking |
| Lacey Town Center | The hub for shopping, dining, and entertainment in Lacey, this area attracts tourists looking for convenience and various options. | Shopping Malls, Restaurants, Cultural Events |
| Rainier Vista Community Park | A family-friendly park that hosts a variety of events and activities. Good for guests who want to be part of community life. | Playgrounds, Walking Trails, Community Events |
| Nisqually National Wildlife Refuge | A beautiful nature area that attracts visitors interested in wildlife and photography. Great for nature enthusiasts looking for tranquility. | Bird Watching, Trails, Photography Opportunities |
Understanding Airbnb License Requirements & STR Laws in Lacey (2025)
While Lacey, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lacey to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Lacey (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laceybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gorgeous Long Lake Home w/ Dock, Kayak, SUP & More
Entire Place • 3 bedrooms
Live the Dream-Long Lake Waterfront
Entire Place • 5 bedrooms
Family/Couples Retreat-Indoor Spa/Game Room
Entire Place • 3 bedrooms
Lakeside Lacey Gem w/ Fire Pit + Private Dock
Entire Place • 4 bedrooms
The Lake Cottage at Camp Midles
Entire Place • 1 bedroom
SUPS & Kayaks - Golden Accents on Long Lake
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lacey (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lacey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 2 | $173,039 | 79 | 4.96/5.0 |
| Josh | 1 | $106,863 | 162 | 4.90/5.0 |
| Troy | 1 | $60,858 | 11 | 4.91/5.0 |
| Matthew | 2 | $57,945 | 81 | 4.90/5.0 |
| Mary | 1 | $56,651 | 258 | 4.97/5.0 |
| Sarah | 2 | $54,267 | 792 | 4.84/5.0 |
| Amy | 1 | $42,013 | 15 | 5.00/5.0 |
| Jené | 1 | $41,661 | 73 | 4.99/5.0 |
| Kallista | 1 | $38,268 | 48 | 5.00/5.0 |
| Nancy | 3 | $34,533 | 552 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lacey.
Dive Deeper: Advanced Lacey STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lacey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLacey Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lacey
- The Lacey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.2% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lacey, House properties are the most common (75.4%), reflecting the local real estate landscape.
- Houses represent a significant 75.4% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.5%) offer potential for unique stay experiences.
Lacey Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lacey
- The dominant room capacity in Lacey is 3 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 52.7% of the active Airbnb listings in Lacey, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lacey.
Lacey Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lacey
- The most common guest capacity trend in Lacey vacation rentals is listings accommodating 8+ guests (21.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lacey STR market, accounting for 38.6% of listings.
- 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lacey.
- On average, properties in Lacey are equipped to host 4.2 guests.
Lacey Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lacey
- The most common availability pattern in Lacey falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lacey (29.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lacey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
23.6% of total
2 Nights
19 listings
34.5% of total
3 Nights
5 listings
9.1% of total
4-6 Nights
2 listings
3.6% of total
7-29 Nights
8 listings
14.5% of total
30+ Nights
8 listings
14.5% of total
Key Insights
- The most prevalent minimum stay requirement in Lacey is 2 Nights, adopted by 34.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.5%) caters to monthly stays (30+ nights) in Lacey, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.5% of Lacey hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lacey.
Lacey Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2% of total
Flexible
14 listings
28% of total
Moderate
13 listings
26% of total
Firm
12 listings
24% of total
Strict
10 listings
20% of total
Cancellation Policy Insights for Lacey
- The prevailing Airbnb cancellation policy trend in Lacey is Flexible, used by 28% of listings.
- There's a relatively balanced mix between guest-friendly (54.0%) and stricter (44.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28% market standard in Lacey.
- Regularly review your cancellation policy against competitors and market demand shifts in Lacey.
Lacey STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lacey
- The overall average booking lead time for vacation rentals in Lacey is 33 days.
- Guests book furthest in advance for stays during June (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Lacey.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Lacey averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lacey (2025)
Amenity Prevalence
Amenity Insights for Lacey
- Essential amenities in Lacey that guests expect include: Free parking on premises, Heating, Hot water, Smoke alarm, Wifi, Dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Essentials, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lacey: Free parking on premises, Heating, Hot water, Smoke alarm, Wifi, Dryer.
- Prioritize adding missing essentials: Hot water, Smoke alarm, Wifi, Dryer.
- Consider adding popular differentiators like Washer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lacey to stay competitive.
Lacey Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lacey
- The typical guest profile for Airbnb in Lacey consists of primarily domestic travelers (93%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.2% of guests.
- Key international markets include United States (93.2%) and Canada (2.3%).
- Top languages spoken are English (74.7%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lacey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 12 | $5,433 | $345.43 | 52% |
| North Bend | 51 | $4,441 | $323.59 | 60% |
| Canyon Creek | 13 | $4,371 | $271.38 | 53% |
| Amanda Park | 10 | $4,285 | $443.71 | 40% |
| Verlot | 11 | $4,263 | $264.02 | 57% |
| Ronald | 151 | $4,255 | $418.84 | 38% |
| Orcas Island | 12 | $4,209 | $472.70 | 36% |
| Allyn | 19 | $4,191 | $422.30 | 35% |
| Index | 19 | $4,100 | $280.74 | 50% |
| Olalla | 14 | $4,078 | $292.59 | 52% |