Airbnb Market Analytics, Statistics and Data in Kirkland, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kirkland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kirkland:
How much do Airbnb hosts make on average per month in Kirkland?
The short-term rental market in Kirkland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,060 per month
- Strong performing properties (top 25%) make $5,299 or more
- Best-in-class properties (top 10%) achieve $7,959+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,673
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kirkland
The market in Kirkland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kirkland
Daily rates in Kirkland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $173 per night
- Strong performing properties (top 25%) secure $260 or more
- Best-in-class properties (top 10%) pull in $405+ per night
- Entry-level properties (bottom 25%) earn around $108
Daily Rate Variations by Month
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Seasonality patterns in Kirkland
Peak Season (July, June, August)
- Revenue peaks at $5484.24 per month
- Occupancy rates reach 69.43%
- Daily rates average $240.21
Shoulder Season
- Revenue averages $3967.09 per month
- Occupancy maintains 54.30%
- Daily rates hold at $220.58
Low Season (November, December, January)
- Revenue drops to $2687.77 per month
- Occupancy decreases to 42.92%
- Daily rates adjust to $197.67
Is it still profitable to do Airbnb in Kirkland in 2025?
Yes! Kirkland demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $3967 and With 270 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kirkland
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Kirkland | Central hub of Kirkland featuring waterfront views, shops, and dining options. Ideal for tourists and business travelers looking to enjoy the lakeside lifestyle. | Kirkland Marina Park, Kirkland Arts Center, Lake Washington, Bridle Trails State Park, Restaurants and Cafes on Park Lane |
| Houghton | Family-friendly neighborhood with great schools and parks. Attractive for families visiting the area, providing a quieter suburban feel near the water. | Houghton Beach Park, Yacht Club, Marina facilities, Local boutiques and coffee shops |
| Juanita | Known for its beautiful beaches and parks, Juanita is great for outdoor enthusiasts and families. Hosts various community events and farmers' markets. | Juanita Beach Park, Juanita Bay Park, Kirkland Crossings shopping area, Local dining options |
| Carillon Point | An upscale waterfront community with luxury amenities, perfect for vacationers seeking relaxation and scenic views of Lake Washington. | Carillon Point Marina, Spa services, Fine dining restaurants, Waterfront walking paths |
| North Rose Hill | A quiet suburban area with easy access to amenities and public transport. Attracts guests looking for a homey vibe close to nature. | Bridle Trails State Park, Local parks, Community events, Nearby shopping centers |
| Totem Lake | Emerging area with shopping and dining options. Great for visitors looking for convenience and easy access to Kirkland and the greater Seattle area. | Totem Lake Mall, Various dining options, Nearby healthcare facilities, Parks and recreation |
| Lakeview | Scenic views of Lake Washington make this a picturesque location. Ideal for those wishing to enjoy nature and outdoor activities. | Lakeview Park, Waterfront trails, Access to boating and kayaking, Community events |
| Marina Park | A lively waterfront area known for its activities and events. Perfect for guests wanting to be in the heart of Kirkland’s community atmosphere. | Marina Park, The Kirkland Performance Center, Music in the Park, Food festivals |
Do you need a license for Airbnb in Kirkland?
We recommend checking directly with Kirkland's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (10% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kirkland
Gorgeous 4 bedroom/5 bath home w/ gym, AC, views!
Entire Place • 4 bedrooms
Master suite, private Bath rm ensuite, walk 2 bus
Private Room • N/A
Beautiful & Spacious 4 Bed w/ AC, 2 living rooms
Entire Place • 4 bedrooms
Downtown Kirkland Lakeview House and Guest Cottage
Entire Place • 3 bedrooms
Lake Washington Getaway in Kirkland
Entire Place • 3 bedrooms
Mid-Century Modern Retreat
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Kirkland
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex | 8 | $595,311 | 78 | 4.94/5.0 |
| Ruby | 2 | $431,341 | 115 | 4.99/5.0 |
| 2Plus | 3 | $282,313 | 155 | 4.87/5.0 |
| Duke | 4 | $215,846 | 334 | 4.92/5.0 |
| Teng | 3 | $215,233 | 95 | 4.77/5.0 |
| Izzy And Emmy | 5 | $191,499 | 232 | 4.97/5.0 |
| Michael | 4 | $172,809 | 43 | 4.92/5.0 |
| Kevin | 3 | $163,434 | 483 | 4.97/5.0 |
| Dyane | 3 | $158,386 | 92 | 4.63/5.0 |
| Allen Lu | 2 | $150,073 | 117 | 4.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kirkland
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.3%), with house and apartment & condo properties comprising 79.7% of inventory
- Untapped potential in unique stays segments (0.4% combined)
Room Capacity Distribution
Analysis of 270 properties in Kirkland shows that 1 bedroom properties are most prevalent, making up 27.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 50.7% of all listings.
Key Insights
- Most common: 1 bedroom (27.8%)
- Least common: 5+ bedrooms (4.4%)
- Market concentration: 50.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 270 properties in Kirkland reveals that 2 guests properties dominate the market, representing 20.7% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 40.7% of the market.
Key Insights
- Most common capacity: 2 guests (20.7% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 40.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 270 properties in Kirkland, the most common availability pattern is 271-366 days (30.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.5% of properties).
Key Insights
- Most common availability window: 271-366 days (30.4%)
- Most common booking duration: 181-270 days (28.5%)
- Properties with high availability (180+ days): 55.9%
- Properties with long-term bookings (180+ days): 45.6%
Minimum Stay Distributions
1 Night
44 listings
18.1% of total
2 Nights
67 listings
27.6% of total
3 Nights
56 listings
23% of total
4-6 Nights
21 listings
8.6% of total
7-29 Nights
24 listings
9.9% of total
30+ Nights
31 listings
12.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.7%
- Mid-length stays (4-6 nights) represent 8.6% of listings
- Monthly+ stays (12.8%) suggest a stable extended-stay market
- High market flexibility with 68.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.9% of total
Flexible
36 listings
15.3% of total
Moderate
79 listings
33.6% of total
Firm
66 listings
28.1% of total
Strict
52 listings
22.1% of total
Key Insights
- Moderate is the preferred policy at 33.6% of listings
- The market shows a balanced distribution between guest-friendly (48.9%) and strict (50.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 80 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 31 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Kirkland
Below is the distribution of amenities across listings in Kirkland:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (5%) and China (1.1%)
- English is the top language at 74.1%, followed by Spanish (10.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Seattle and Kirkland markets
- Develop localized content for Canada and China
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kirkland. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $7,161 | $312.93 | 62% |
| Erlands Point-Kitsap Lake | 11 | $6,558 | $356.05 | 58% |
| Lake Goodwin | 11 | $5,746 | $385.80 | 44% |
| Woods Creek | 11 | $5,593 | $358.64 | 46% |
| Ronald | 151 | $5,058 | $425.51 | 39% |
| Verlot | 11 | $4,969 | $253.44 | 60% |
| Cape George Colony Club | 10 | $4,893 | $260.17 | 60% |
| North Bend | 51 | $4,824 | $316.31 | 62% |
| Sudden Valley | 65 | $4,811 | $308.53 | 53% |
| Amanda Park | 10 | $4,684 | $402.96 | 46% |
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