Airbnb Market Analytics, Statistics and Data in Kent, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kent? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kent:
How much do Airbnb hosts make on average per month in Kent?
The short-term rental market in Kent shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,040 per month
- Strong performing properties (top 25%) make $3,600 or more
- Best-in-class properties (top 10%) achieve $5,652+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,015
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kent
The market in Kent shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kent
Daily rates in Kent vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $120 per night
- Strong performing properties (top 25%) secure $186 or more
- Best-in-class properties (top 10%) pull in $281+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Kent
Peak Season (June, July, August)
- Revenue peaks at $3459.15 per month
- Occupancy rates reach 68.13%
- Daily rates average $156.72
Shoulder Season
- Revenue averages $2781.52 per month
- Occupancy maintains 51.09%
- Daily rates hold at $150.03
Low Season (November, December, January)
- Revenue drops to $1607.63 per month
- Occupancy decreases to 36.21%
- Daily rates adjust to $142.26
Is it still profitable to do Airbnb in Kent in 2025?
Yes! Kent demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and strong monthly revenue averaging $2782 and The market's 130 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kent
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Kent Station | A central hub for shopping, dining, and entertainment. Popular with both locals and visitors, it's a perfect location for those seeking convenience and accessibility. | Kent Station Shopping Center, Showare Center, Kent Farmers Market, Lake Meridian Park, Neely Cosmos Park |
| Lake Meridian | Offers a serene lakeside experience with recreational activities. Ideal for families and outdoor enthusiasts looking to enjoy nature while being close to urban amenities. | Lake Meridian Park, Meridian Valley Golf Course, Serene Lake, Kent Parks and Recreation |
| Downtown Kent | An evolving area with a mix of urban living, shops, and eateries. Attracts guests who want to immerse themselves in the local scene. | Kent Historical Museum, Music in the Park, Kent City Hall, Diverse dining options |
| Pinebrook | A residential neighborhood known for its tranquility and family-friendly environment. A great choice for longer stays and families visiting the area. | Pinebrook Park, Nearby schools and community services, Quiet residential streets |
| Meadowbrook | A thriving community with parks and retail options. Ideal for guests looking for a suburban feel while being close to the city. | Meadowbrook Park, Restaurants and cafes, Shopping centers |
| Benika Lake | Features beautiful natural surroundings and recreational opportunities. Perfect for nature lovers and those seeking a peaceful retreat. | Benika Lake Park, Hiking trails, Natural scenery |
| East Hill | A popular residential area with good schools and shopping centers. Attractive for families and those needing longer rentals. | East Hill Park, Local Shops, Family amenities |
| West Hill | Known for its scenic views and community atmosphere. A desirable area for those looking to host guests in a relaxed setting. | West Hill Park, Community events, Nature trails |
Do you need a license for Airbnb in Kent?
We recommend checking directly with Kent's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kent
Gather at the farm-central kent-Lux amenities
Entire Place • 5 bedrooms
Gathering Spot * Spacious 5 BR / 3 Bath Home
Entire Place • 5 bedrooms
Bright & Spacious Modern House @ Landscape @ AC
Entire Place • 5 bedrooms
Luxurious 3 story new construction near Seattle!
Entire Place • 5 bedrooms
Just Outside (of everything!)
Entire Place • 3 bedrooms
Spacious Kent Home: Great for Large Families!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Kent
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 3 | $181,496 | 84 | 4.78/5.0 |
| Stephanie | 1 | $140,442 | 61 | 4.97/5.0 |
| Alan | 1 | $138,778 | 13 | 5.00/5.0 |
| 130755192 | 6 | $137,969 | 410 | 4.73/5.0 |
| Thuy Loan | 1 | $110,515 | 48 | 4.98/5.0 |
| Eric | 1 | $102,592 | 237 | 4.93/5.0 |
| Lisa | 2 | $91,888 | 1527 | 4.80/5.0 |
| Jennifer | 2 | $80,441 | 133 | 4.97/5.0 |
| Isaac | 2 | $78,385 | 46 | 4.78/5.0 |
| Fita | 2 | $76,342 | 51 | 4.86/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kent
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.3%), with house and apartment & condo properties comprising 80.0% of inventory
- Untapped potential in outdoor & mobile segments (3.1% combined)
Room Capacity Distribution
Analysis of 130 properties in Kent shows that 3 bedrooms properties are most prevalent, making up 22.3% of the market. The market tends to favor smaller properties, with 3 bedrooms and 1 bedroom together representing 43.8% of all listings.
Key Insights
- Most common: 3 bedrooms (22.3%)
- Least common: 5+ bedrooms (6.2%)
- Market concentration: 43.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 130 properties in Kent reveals that 8+ guests properties dominate the market, representing 21.5% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 38.5% of the market.
Key Insights
- Most common capacity: 8+ guests (21.5% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 38.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 130 properties in Kent, the most common availability pattern is 181-270 days (33.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.2% of properties).
Key Insights
- Most common availability window: 181-270 days (33.1%)
- Most common booking duration: 91-180 days (36.2%)
- Properties with high availability (180+ days): 60.0%
- Properties with long-term bookings (180+ days): 40.8%
Minimum Stay Distributions
1 Night
48 listings
42.9% of total
2 Nights
31 listings
27.7% of total
3 Nights
14 listings
12.5% of total
4-6 Nights
8 listings
7.1% of total
7-29 Nights
7 listings
6.3% of total
30+ Nights
4 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.6%
- Mid-length stays (4-6 nights) represent 7.1% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 83.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
21 listings
18.9% of total
Moderate
37 listings
33.3% of total
Firm
23 listings
20.7% of total
Strict
30 listings
27% of total
Key Insights
- Moderate is the preferred policy at 33.3% of listings
- The market shows a balanced distribution between guest-friendly (52.2%) and strict (47.7%) policies
- Flexible policies are least common at 18.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 57 days
- Shortest booking windows are in Nov, Mar, Jan, averaging 29 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Kent
Below is the distribution of amenities across listings in Kent:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (6%) and Germany (0.5%)
- English is the top language at 78.7%, followed by Spanish (14.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Seattle and Portland markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kent. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $7,161 | $312.93 | 62% |
| Erlands Point-Kitsap Lake | 11 | $6,558 | $356.05 | 58% |
| Lake Goodwin | 11 | $5,746 | $385.80 | 44% |
| Woods Creek | 11 | $5,593 | $358.64 | 46% |
| Ronald | 151 | $5,058 | $425.51 | 39% |
| Verlot | 11 | $4,969 | $253.44 | 60% |
| Cape George Colony Club | 10 | $4,893 | $260.17 | 60% |
| North Bend | 51 | $4,824 | $316.31 | 62% |
| Sudden Valley | 65 | $4,811 | $308.53 | 53% |
| Amanda Park | 10 | $4,684 | $402.96 | 46% |
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