Ferndale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Ferndale in 2025? Explore comprehensive Airbnb analytics for Ferndale, Washington, United States to uncover income potential. This 2025 STR market report for Ferndale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.
Whether you're considering an Airbnb investment in Ferndale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ferndale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ferndale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ferndale (2025)
Understanding the monthly revenue variations for Airbnb listings in Ferndale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ferndale is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ferndale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,132+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,024 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,153 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,171, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ferndale
Ferndale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ferndale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ferndale:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ferndale
Average Daily Rate (ADR) Airbnb Trends in Ferndale (2025)
Effective short term rental pricing strategy in Ferndale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ferndale typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $396+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $283 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Ferndale
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Airbnb Seasonality Analysis & Trends in Ferndale (2025)
Peak Season (July, August, June)
- Revenue averages $5,002 per month
- Occupancy rates average 58.1%
- Daily rates average $230
Shoulder Season
- Revenue averages $2,680 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $208
Low Season (January, February, December)
- Revenue drops to average $1,611 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $198
Seasonality Insights for Ferndale
- The Airbnb seasonality in Ferndale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ferndale's highest earning potential, with monthly revenues capable of climbing to $5,138, occupancy reaching a high of 63.6%, and ADRs peaking at $231.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,301, occupancy could drop to 26.6%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ferndale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ferndale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ferndale (2025)
Exploring the top neighborhoods for short-term rentals in Ferndale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ferndale | The heart of Ferndale, offering a charming small-town atmosphere with local shops, restaurants, and community events. A convenient location for visitors looking to experience local culture. | Ferndale Historical Museum, Centennial Park, Galaxy Theatre, Local shops and cafes |
| Birch Bay | A coastal neighborhood just a short drive from Ferndale, Birch Bay offers beautiful beach access and a relaxed atmosphere, attracting families and vacationers in the summer months. | Birch Bay State Park, Birch Bay Waterslides, Beachfront attractions, Local seafood restaurants |
| North Bellingham | Close to Ferndale and home to several parks and hiking trails, North Bellingham is ideal for outdoor enthusiasts and those wanting to explore the natural beauty of Washington. | Whatcom Falls Park, Bellingham Railway Museum, Nearby hiking and biking trails |
| Lynden | A neighboring town known for its Dutch heritage and community events. It attracts visitors interested in unique local traditions and agricultural activities. | Lynden Pioneer Museum, Windmill Gardens, Lynden Fair, Farmers market |
| Ten Mile Creek | This area offers scenic views and access to nature trails, popular among families and individuals looking for outdoor activities, and is close to Ferndale amenities. | Ten Mile Creek Park, Outdoor sports facilities, Nature trails |
| Colleen's Farm | A rural neighborhood that provides a peaceful retreat while being close to Ferndale. It attracts nature lovers and those looking for a farming experience. | Local farms, Community gardens, Nature walks |
| Ferndale Riverwalk | A tranquil area along the Nooksack River that is great for walks, picnics, and enjoying nature, attracting visitors looking for relaxation close to urban amenities. | Riverwalk Park, Fishing spots, Scenic views of the river |
| Alexis Park | A residential area close to schools and parks, making it attractive for families visiting Ferndale and looking for comfortable and practical accommodations. | Alexis Park, Playgrounds and sports fields, Community events |
Understanding Airbnb License Requirements & STR Laws in Ferndale (2025)
While Ferndale, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ferndale to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ferndale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ferndalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New 6 beds 3 baths beach house in Ferndale, WA
Entire Place • 5 bedrooms
New Beautiful Waterfront at Sandy Point
Entire Place • 3 bedrooms
Baker View Ranch - 2 Houses - Sleeps 16! Hot tubs!
Entire Place • 6 bedrooms
Peaceful retreat 10 mi to beach and border
Entire Place • 3 bedrooms
Tranquil Waterfront Retreat in Ferndale WA
Entire Place • 2 bedrooms
Safe&Quiet-9mi to Bellingham&Border|8m to Beach
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ferndale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ferndale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lux | 3 | $319,993 | 166 | 4.76/5.0 |
| Shinghi | 3 | $155,631 | 102 | 4.97/5.0 |
| Evolve | 6 | $147,796 | 175 | 4.00/5.0 |
| Elena | 4 | $116,133 | 247 | 4.96/5.0 |
| Dawn | 2 | $78,057 | 241 | 4.95/5.0 |
| Courtney | 1 | $69,334 | 60 | 4.95/5.0 |
| Jennifer | 1 | $59,534 | 28 | 5.00/5.0 |
| Kim | 1 | $45,766 | 53 | 5.00/5.0 |
| Bill | 1 | $42,229 | 23 | 4.91/5.0 |
| Kelly | 1 | $41,655 | 111 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ferndale.
Dive Deeper: Advanced Ferndale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ferndale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFerndale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ferndale
- The Ferndale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 65 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ferndale, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 6.1%) offer potential for unique stay experiences.
Ferndale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ferndale
- The dominant room capacity in Ferndale is 3 bedrooms listings, making up 27.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.2% of the active Airbnb listings in Ferndale, indicating a high concentration in these sizes.
- A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ferndale.
Ferndale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ferndale
- The most common guest capacity trend in Ferndale vacation rentals is listings accommodating 6 guests (24.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Ferndale STR market, accounting for 46.1% of listings.
- 47.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ferndale.
- On average, properties in Ferndale are equipped to host 4.8 guests.
Ferndale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ferndale
- The most common availability pattern in Ferndale falls within the 181-270 days range, representing 52.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ferndale (50.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ferndale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
34.4% of total
2 Nights
26 listings
40.6% of total
3 Nights
6 listings
9.4% of total
4-6 Nights
4 listings
6.3% of total
7-29 Nights
2 listings
3.1% of total
30+ Nights
4 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ferndale is 2 Nights, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Ferndale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.6% of Ferndale hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ferndale.
Ferndale Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
5% of total
Flexible
6 listings
10% of total
Moderate
25 listings
41.7% of total
Firm
13 listings
21.7% of total
Strict
13 listings
21.7% of total
Cancellation Policy Insights for Ferndale
- The prevailing Airbnb cancellation policy trend in Ferndale is Moderate, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (51.7%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.7% market standard in Ferndale.
- Regularly review your cancellation policy against competitors and market demand shifts in Ferndale.
Ferndale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ferndale
- The overall average booking lead time for vacation rentals in Ferndale is 42 days.
- Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Ferndale.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Ferndale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ferndale (2025)
Amenity Prevalence
Amenity Insights for Ferndale
- Essential amenities in Ferndale that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Smoke alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ferndale: Free parking on premises.
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ferndale to stay competitive.
Ferndale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ferndale
- The typical guest profile for Airbnb in Ferndale consists of primarily domestic travelers (87%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.4% of guests.
- Key international markets include United States (87.4%) and Canada (11%).
- Top languages spoken are English (73.7%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Vancouver.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ferndale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Lake Goodwin | 11 | $4,949 | $371.43 | 44% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Amanda Park | 10 | $4,780 | $425.06 | 46% |
| Cape George Colony Club | 10 | $4,770 | $257.49 | 59% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Allyn | 20 | $4,462 | $415.57 | 36% |