Everett Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Everett in 2025? Explore comprehensive Airbnb analytics for Everett, Washington, United States to uncover income potential. This 2025 STR market report for Everett, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 149 active listings.
Whether you're considering an Airbnb investment in Everett, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Everett Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Everett Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Everett (2025)
Understanding the monthly revenue variations for Airbnb listings in Everett is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Everett is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Everett across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,779+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,132 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,779 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $929, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Everett
Everett Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Everett STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Everett:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Everett
Average Daily Rate (ADR) Airbnb Trends in Everett (2025)
Effective short term rental pricing strategy in Everett involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Everett typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Everett
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Airbnb Seasonality Analysis & Trends in Everett (2025)
Peak Season (July, June, August)
- Revenue averages $3,113 per month
- Occupancy rates average 63.8%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,216 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $149
Low Season (January, February, March)
- Revenue drops to average $1,598 per month
- Occupancy decreases to average 42.4%
- Daily rates adjust to average $154
Seasonality Insights for Everett
- The Airbnb seasonality in Everett shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Everett's highest earning potential, with monthly revenues capable of climbing to $3,273, occupancy reaching a high of 66.7%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,427, occupancy could drop to 40.1%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Everett.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Everett seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Everett (2025)
Exploring the top neighborhoods for short-term rentals in Everett? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Riverfront | A picturesque area along the Snohomish River, perfect for guests looking for nature and outdoor activities. Its proximity to parks and recreational areas makes it ideal for families and couples. | Everett Marina, Nearby hiking trails, Port of Everett, Waterfront park, Snohomish River trails |
| Downtown Everett | The vibrant heart of Everett with a mix of dining, shopping, and entertainment options. It appeals to business travelers and tourists alike due to its accessibility and variety of amenities. | Everett Performing Arts Center, Imagine Children's Museum, Everett Station, Local breweries and restaurants, Historic landmarks |
| Mukilteo | A charming coastal city with stunning views and historical sites. This area is attractive for guests looking to enjoy the beach and the scenic lighthouse. | Mukilteo Lighthouse Park, Gray Whale Watching, Japanese Gulch, Ocean Beach Park, Train Station Museum |
| North Everett | A quieter residential area known for its community feel and local parks. It is good for families seeking a more suburban experience while being close to the city. | Forest Park, Everett Community College, Local shops and cafes, Veterans Park, Cascades View Park |
| South Everett | An area with a mix of industrial and commercial properties, yet close to various shopping centers and dining options. It’s suitable for guests wanting convenience and accessibility. | Alderwood Mall, Local dining options, Shopping centers, Cascadia College, Nearby parks |
| Beverly Park | A residential neighborhood that offers a relaxed atmosphere with easy access to natural parks and community events. Great for longer-term stays. | Beverly Park Playfields, Nearby walking trails, Community centers, Local eateries, Parks |
| Everett Waterfront | A prime location right on the water, perfect for guests seeking stunning views and access to water activities. Popular with tourists for leisure and recreation. | Everett Waterfront Center, Snohomish River views, Kayaking and boating, Dining with water views, Local shops |
| Holiday Park | A family-friendly neighborhood with great parks and recreational areas. It attracts families and those looking for a quieter stay with plenty of outdoor options. | Holiday Park, Silver Lake Park, Everett Aquasox games, Community events, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Everett (2025)
While Everett, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Everett to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Everett (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Everettbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Everett Waterfront & Sound Views!
Entire Place • 3 bedrooms
Beautiful sea view house in Everett/Mukilteo
Entire Place • 4 bedrooms
Gorgeous house with ocean view
Entire Place • 4 bedrooms
Magnificent Modern Farmhouse!
Entire Place • 4 bedrooms
Cozy Vibes - Modern LUX 4 bdrm by everything
Entire Place • 4 bedrooms
Luxury Newly Remodeled 3 Bedroom Duplex!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Everett (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Everett based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joell | 4 | $121,548 | 437 | 4.86/5.0 |
| Todd | 2 | $95,861 | 239 | 4.92/5.0 |
| Sonja | 2 | $94,785 | 75 | 5.00/5.0 |
| Dani | 2 | $81,032 | 182 | 4.96/5.0 |
| Host #434830040 | 2 | $72,055 | 34 | 4.88/5.0 |
| Saiara | 2 | $64,108 | 8 | 2.21/5.0 |
| Julie | 1 | $63,755 | 16 | 5.00/5.0 |
| Jim | 6 | $63,371 | 175 | 4.77/5.0 |
| Jonathan | 1 | $61,456 | 34 | 4.82/5.0 |
| Host #26813336 | 2 | $59,595 | 11 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Everett.
Dive Deeper: Advanced Everett STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Everett. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEverett Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Everett
- The Everett Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.1% of the 149 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Everett, House properties are the most common (71.1%), reflecting the local real estate landscape.
- Houses represent a significant 71.1% portion, catering likely to families or larger groups.
- The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Everett Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Everett
- The dominant room capacity in Everett is 1 bedroom listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 48.3% of the active Airbnb listings in Everett, indicating a high concentration in these sizes.
- A significant 24.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Everett.
Everett Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Everett
- The most common guest capacity trend in Everett vacation rentals is listings accommodating 2 guests (21.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Everett STR market, accounting for 39.6% of listings.
- 22.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Everett.
- On average, properties in Everett are equipped to host 3.1 guests.
Everett Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Everett
- The most common availability pattern in Everett falls within the 271-366 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Everett (30.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Everett Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
31.3% of total
2 Nights
41 listings
30.6% of total
3 Nights
16 listings
11.9% of total
4-6 Nights
6 listings
4.5% of total
7-29 Nights
16 listings
11.9% of total
30+ Nights
13 listings
9.7% of total
Key Insights
- The most prevalent minimum stay requirement in Everett is 1 Night, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.9%) of the Everett Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.3% of Everett hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Everett.
Everett Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
22.8% of total
Moderate
34 listings
29.8% of total
Firm
23 listings
20.2% of total
Strict
31 listings
27.2% of total
Cancellation Policy Insights for Everett
- The prevailing Airbnb cancellation policy trend in Everett is Moderate, used by 29.8% of listings.
- There's a relatively balanced mix between guest-friendly (52.6%) and stricter (47.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.8% market standard in Everett.
- Regularly review your cancellation policy against competitors and market demand shifts in Everett.
Everett STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Everett
- The overall average booking lead time for vacation rentals in Everett is 33 days.
- Guests book furthest in advance for stays during July (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Everett.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Everett averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Everett (2025)
Amenity Prevalence
Amenity Insights for Everett
- Essential amenities in Everett that guests expect include: Wifi, Smoke alarm, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Everett: Wifi, Smoke alarm, TV, Hot water.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV, Hot water.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Everett to stay competitive.
Everett Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Everett
- The typical guest profile for Airbnb in Everett consists of primarily domestic travelers (87%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 86.9% of guests.
- Key international markets include United States (86.9%) and Canada (8.2%).
- Top languages spoken are English (69%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Everett Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Lake Goodwin | 11 | $4,949 | $371.43 | 44% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Amanda Park | 10 | $4,780 | $425.06 | 46% |
| Cape George Colony Club | 10 | $4,770 | $257.49 | 59% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Allyn | 20 | $4,462 | $415.57 | 36% |