Airbnb Market Analytics, Statistics and Data in Everett, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Everett? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Everett:
How much do Airbnb hosts make on average per month in Everett?
The short-term rental market in Everett shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,753 per month
- Strong performing properties (top 25%) make $3,217 or more
- Best-in-class properties (top 10%) achieve $5,099+ monthly
- Entry-level properties (bottom 25%) typically earn around $981
Revenue Variations by Month
Occupancy Rates Throughout the Year in Everett
The market in Everett shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Everett
Daily rates in Everett vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $105 per night
- Strong performing properties (top 25%) secure $177 or more
- Best-in-class properties (top 10%) pull in $291+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
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Seasonality patterns in Everett
Peak Season (July, June, August)
- Revenue peaks at $3312.41 per month
- Occupancy rates reach 67.48%
- Daily rates average $172.04
Shoulder Season
- Revenue averages $2468.52 per month
- Occupancy maintains 51.29%
- Daily rates hold at $153.10
Low Season (October, December, January)
- Revenue drops to $1649.91 per month
- Occupancy decreases to 40.48%
- Daily rates adjust to $136.91
Is it still profitable to do Airbnb in Everett in 2025?
Yes! Everett demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2469 and The market's 142 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Everett
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Everett | The central business district with easy access to restaurants, shopping, and the waterfront. Ideal for business travelers and tourists looking for a vibrant urban experience. | Everett Marina, Imagine Children's Museum, Historic Everett Theatre, Jetty Island, The Village Theatre |
| North Everett | A quieter residential area with access to local parks and scenic views of Puget Sound. Appeals to families and those looking for a relaxed atmosphere close to nature. | Everett Waterfront, Howarth Park, Snohomish River Estuary, Lund's Gulch Park, Dahlia Park |
| South Everett | Close to shopping centers and easily accessible from major highways. Perfect for guests looking for convenience and proximity to various amenities. | Alderwood Mall, Langus Riverfront Park, South Everett Park, Everett Mall, Kelsey Creek Park |
| Everett Waterfront | A picturesque location offering views of Puget Sound, popular for those looking to explore the outdoor activities and local seafood restaurants. | Jetty Island, Everett Marina, KOMO Plaza, Everett Events Center, Port of Everett |
| Harborview | Located near the waterfront, it provides stunning views and access to parks and the marina. Best for guests who appreciate scenic beauty and outdoor activities. | Harborview Park, Everett Waterfront, Chennault Beach Park, Jetty Island, Olympic Sculpture Park |
| Snohomish | Just a short drive from Everett, this area offers a charming small-town feel with unique shops and restaurants. Great for those seeking a local experience. | Historic Downtown Snohomish, Snohomish River, Cascadia Art Museum, Snohomish County Centennial Trail, The Farm at Swan's Trail |
| Lake Stevens | A nearby community with beautiful lake views and outdoor activities. Attracts families and nature lovers looking for a peaceful retreat. | Lake Stevens Park, Snohomish County Parks, Cavalero Mid Lakes Park, Hartford Park, Lake Stevens Farmers Market |
| Marysville | A family-friendly community with parks and recreational activities, perfect for guests who want to experience suburban life while being close to Everett. | Tulalip Resort Casino, Lakewood Crossing, Marysville Historical Society, Jennings Park, Getchell Hill Park |
Do you need a license for Airbnb in Everett?
We recommend checking directly with Everett's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Everett
Gorgeous house with ocean view
Entire Place • 4 bedrooms
Magnificent Modern Farmhouse!
Entire Place • 4 bedrooms
Stunning Everett Waterfront & Sound Views!
Entire Place • 3 bedrooms
Cozy Vibes - Modern LUX 4 bdrm by everything
Entire Place • 4 bedrooms
Casa Nera- Modern Vintage Remodeled 1915 -Downtown
Entire Place • 3 bedrooms
Beautiful sea view house in Everett/Mukilteo
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Everett
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Saiara | 3 | $153,713 | 24 | 3.14/5.0 |
| Joell | 4 | $116,818 | 437 | 4.86/5.0 |
| Todd | 2 | $96,234 | 239 | 4.92/5.0 |
| Sonja | 2 | $94,413 | 75 | 5.00/5.0 |
| Jonathan | 1 | $85,621 | 34 | 4.82/5.0 |
| 434830040 | 2 | $83,448 | 34 | 4.88/5.0 |
| Dani | 2 | $79,974 | 182 | 4.96/5.0 |
| Jim | 6 | $78,462 | 175 | 4.77/5.0 |
| 26813336 | 2 | $77,561 | 11 | 2.50/5.0 |
| Tommy Q | 1 | $70,544 | 51 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Everett
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.7%), with house and apartment & condo properties comprising 85.2% of inventory
- Untapped potential in outdoor & mobile segments (2.1% combined)
Room Capacity Distribution
Analysis of 142 properties in Everett shows that 1 bedroom properties are most prevalent, making up 31.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 50.7% of all listings.
Key Insights
- Most common: 1 bedroom (31.7%)
- Least common: 4 bedrooms (5.6%)
- Market concentration: 50.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 142 properties in Everett reveals that 2 guests properties dominate the market, representing 21.8% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 38.7% of the market.
Key Insights
- Most common capacity: 2 guests (21.8% of market)
- Least common capacity: 7 guests (2.8% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 38.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 142 properties in Everett, the most common availability pattern is 271-366 days (35.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.4% of properties).
Key Insights
- Most common availability window: 271-366 days (35.2%)
- Most common booking duration: 181-270 days (32.4%)
- Properties with high availability (180+ days): 64.1%
- Properties with long-term bookings (180+ days): 40.1%
Minimum Stay Distributions
1 Night
43 listings
34.4% of total
2 Nights
37 listings
29.6% of total
3 Nights
16 listings
12.8% of total
4-6 Nights
4 listings
3.2% of total
7-29 Nights
16 listings
12.8% of total
30+ Nights
9 listings
7.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.0%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (7.2%) suggest a stable extended-stay market
- High market flexibility with 76.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
24 listings
21.8% of total
Moderate
33 listings
30% of total
Firm
22 listings
20% of total
Strict
31 listings
28.2% of total
Key Insights
- Moderate is the preferred policy at 30.0% of listings
- The market shows a balanced distribution between guest-friendly (51.8%) and strict (48.2%) policies
- Firm policies are least common at 20.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 55 days
- Shortest booking windows are in Mar, Apr, Feb, averaging 30 days
- Summer shows the longest average booking window at 54 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 54 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Everett
Below is the distribution of amenities across listings in Everett:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (8.1%) and Greece (0.5%)
- English is the top language at 80%, followed by Spanish (12.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Seattle and Portland markets
- Develop localized content for Canada and Greece
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Everett. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $7,161 | $312.93 | 62% |
| Erlands Point-Kitsap Lake | 11 | $6,558 | $356.05 | 58% |
| Lake Goodwin | 11 | $5,746 | $385.80 | 44% |
| Woods Creek | 11 | $5,593 | $358.64 | 46% |
| Ronald | 151 | $5,058 | $425.51 | 39% |
| Verlot | 11 | $4,969 | $253.44 | 60% |
| Cape George Colony Club | 10 | $4,893 | $260.17 | 60% |
| North Bend | 51 | $4,824 | $316.31 | 62% |
| Sudden Valley | 65 | $4,811 | $308.53 | 53% |
| Amanda Park | 10 | $4,684 | $402.96 | 46% |
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