College Place Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in College Place in 2025? Explore comprehensive Airbnb analytics for College Place, Washington, United States to uncover income potential. This 2025 STR market report for College Place, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in College Place, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the College Place Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key College Place Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in College Place (2025)
Understanding the monthly revenue variations for Airbnb listings in College Place is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in College Place is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in College Place across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,834+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,215 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,441 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,521, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in College Place
College Place Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the College Place STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in College Place:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in College Place
Average Daily Rate (ADR) Airbnb Trends in College Place (2025)
Effective short term rental pricing strategy in College Place involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in College Place typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $397+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in College Place
Get Live College Place Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in College Place (2025)
Peak Season (June, May, August)
- Revenue averages $5,138 per month
- Occupancy rates average 52.1%
- Daily rates average $234
Shoulder Season
- Revenue averages $3,533 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $227
Low Season (January, February, March)
- Revenue drops to average $1,898 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $215
Seasonality Insights for College Place
- The Airbnb seasonality in College Place shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases College Place's highest earning potential, with monthly revenues capable of climbing to $5,916, occupancy reaching a high of 58.3%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,714, occupancy could drop to 28.8%, and ADRs may adjust down to $211.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in College Place.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these College Place seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in College Place (2025)
Exploring the top neighborhoods for short-term rentals in College Place? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| College Place Downtown | The heart of College Place, with easy access to local shops, parks, and restaurants. Ideal for visitors looking for a cozy small-town experience with community events. | College Place City Park, Local dining options, Annual community festivals, Nearby Walla Walla wine country |
| Walla Walla University Area | Proximity to Walla Walla University makes it popular with students and visiting families. Offers a quieter atmosphere while still being near urban amenities. | Walla Walla University, Campus events, Academic conferences, Local coffee shops |
| Milton-Freewater Border | Close to the Oregon border, this area attracts wine enthusiasts from Walla Walla and those exploring rural escapes. Offers unique experiences and picturesque landscapes. | Local vineyards, Milton-Freewater community events, Scenic rural spots, Outdoor recreation opportunities |
| College Place Community Park | A family-friendly area with access to recreational facilities, making it attractive for families and groups. It’s a laid-back locale with ample outdoor activities. | Community Park, Sporting events, Playgrounds, Picnic areas, Walking trails |
| Sunnyside Area | Lively neighborhood that features a variety of local businesses and cultural experiences. Great for those who want to experience local life and cuisine. | Local shops, Farmers markets, Cultural festivals, Art fairs |
| South College Place | A quieter region with residential charm. Perfect for long-term stays and travelers seeking tranquility yet still wanting to be close to attractions. | Nature trails, Local parks, Community gardens, Family-owned restaurants |
| North of College Place | This area includes some scenic landscapes and offers a more rural Airbnb experience, suitable for those looking for a getaway in nature. | Hiking trails, Scenic views, Outdoor activities, Nearby lakes |
| Wine Country Region | Famous for its wineries and vineyards, this area pulls wine enthusiasts and tourists eager for tastings and tours. A must-visit for food and drink lovers. | Walla Walla Valley wineries, Wine tasting tours, Gourmet dining experiences, Various vineyard events |
Understanding Airbnb License Requirements & STR Laws in College Place (2025)
While College Place, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for College Place to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in College Place (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in College Placebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A Taste of Tuscany in Beautiful Walla Walla
Entire Place • 7 bedrooms
Mojo Place- Gorgeous home w/ spa & seasonal pool
Entire Place • 4 bedrooms
Hot tub-2 kitchens-3 ovens- close to downtown WW
Entire Place • 4 bedrooms
Fully Loaded! | Hot Tub | Pool table | Arcades
Entire Place • 5 bedrooms
Casa Grosgrain-Gorgeous views, On-Site winery
Entire Place • 4 bedrooms
Wine Country Ranchette
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in College Place (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in College Place based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexa | 7 | $454,256 | 290 | 4.97/5.0 |
| Oasis Escapes | 4 | $215,885 | 126 | 4.90/5.0 |
| Rachel | 6 | $141,141 | 85 | 3.33/5.0 |
| Kristi | 1 | $115,157 | 26 | 4.92/5.0 |
| Berkshire Hathaway Home Servic | 2 | $88,828 | 67 | 4.89/5.0 |
| Host #19711677 | 1 | $79,711 | 41 | 5.00/5.0 |
| Vacasa Oregon | 3 | $62,685 | 154 | 4.57/5.0 |
| Cheryl | 1 | $61,136 | 63 | 4.98/5.0 |
| Hanns | 1 | $54,586 | 177 | 4.98/5.0 |
| Amy | 2 | $51,526 | 210 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in College Place.
Dive Deeper: Advanced College Place STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for College Place. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCollege Place Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for College Place
- The College Place Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in College Place, House properties are the most common (75.4%), reflecting the local real estate landscape.
- Houses represent a significant 75.4% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.5%) offer potential for unique stay experiences.
College Place Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for College Place
- The dominant room capacity in College Place is 3 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 49.1% of the active Airbnb listings in College Place, indicating a high concentration in these sizes.
- A significant 49.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in College Place.
College Place Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for College Place
- The most common guest capacity trend in College Place vacation rentals is listings accommodating 8+ guests (29.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the College Place STR market, accounting for 57.9% of listings.
- 50.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in College Place.
- On average, properties in College Place are equipped to host 5.2 guests.
College Place Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for College Place
- The most common availability pattern in College Place falls within the 181-270 days range, representing 54.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in College Place (54.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
College Place Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
22.6% of total
2 Nights
27 listings
50.9% of total
3 Nights
1 listings
1.9% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
12 listings
22.6% of total
Key Insights
- The most prevalent minimum stay requirement in College Place is 2 Nights, adopted by 50.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.5%) of the College Place Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.6%) caters to monthly stays (30+ nights) in College Place, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50.9% of College Place hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in College Place.
College Place Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
5.8% of total
Flexible
10 listings
19.2% of total
Moderate
13 listings
25% of total
Firm
18 listings
34.6% of total
Strict
8 listings
15.4% of total
Cancellation Policy Insights for College Place
- The prevailing Airbnb cancellation policy trend in College Place is Firm, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (44.2%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.6% market standard in College Place.
- Regularly review your cancellation policy against competitors and market demand shifts in College Place.
College Place STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for College Place
- The overall average booking lead time for vacation rentals in College Place is 50 days.
- Guests book furthest in advance for stays during June (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in College Place.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these College Place averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in College Place (2025)
Amenity Prevalence
Amenity Insights for College Place
- Essential amenities in College Place that guests expect include: Smoke alarm, Air conditioning, Wifi, TV, Heating, Free parking on premises, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Carbon monoxide alarm, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for College Place: Smoke alarm, Air conditioning, Wifi, TV, Heating, Free parking on premises, Hot water.
- Prioritize adding missing essentials: Heating, Free parking on premises, Hot water.
- Consider adding popular differentiators like Essentials or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in College Place to stay competitive.
College Place Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for College Place
- The typical guest profile for Airbnb in College Place consists of primarily domestic travelers (98%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (1.1%).
- Top languages spoken are English (74.1%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Spokane.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the College Place Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Potholes | 10 | $3,415 | $240.26 | 50% |
| Fairwood | 19 | $3,388 | $232.29 | 56% |
| Walla Walla | 248 | $3,178 | $283.27 | 42% |
| Newman Lake | 10 | $3,101 | $248.47 | 45% |
| Nine Mile Falls | 25 | $3,007 | $257.84 | 45% |
| Moses Lake | 83 | $2,990 | $276.51 | 45% |
| Pullman | 122 | $2,664 | $270.59 | 42% |
| Liberty Lake | 26 | $2,603 | $300.23 | 45% |
| Desert Aire | 46 | $2,603 | $307.51 | 39% |
| Benton City | 24 | $2,580 | $273.87 | 41% |