Bellevue Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Bellevue in 2025? Explore comprehensive Airbnb analytics for Bellevue, Washington, United States to uncover income potential. This 2025 STR market report for Bellevue, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 367 active listings.
Whether you're considering an Airbnb investment in Bellevue, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bellevue Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bellevue Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bellevue (2025)
Understanding the monthly revenue variations for Airbnb listings in Bellevue is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bellevue is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bellevue across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,350+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,856 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,713 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,351, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bellevue
Bellevue Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bellevue STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bellevue:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bellevue
Average Daily Rate (ADR) Airbnb Trends in Bellevue (2025)
Effective short term rental pricing strategy in Bellevue involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bellevue typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $343+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Bellevue
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Airbnb Seasonality Analysis & Trends in Bellevue (2025)
Peak Season (July, August, June)
- Revenue averages $4,650 per month
- Occupancy rates average 62.1%
- Daily rates average $197
Shoulder Season
- Revenue averages $3,505 per month
- Occupancy maintains around 52.8%
- Daily rates hold near $185
Low Season (January, February, March)
- Revenue drops to average $2,500 per month
- Occupancy decreases to average 45.2%
- Daily rates adjust to average $177
Seasonality Insights for Bellevue
- The Airbnb seasonality in Bellevue shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bellevue's highest earning potential, with monthly revenues capable of climbing to $5,069, occupancy reaching a high of 69.9%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,393, occupancy could drop to 41.6%, and ADRs may adjust down to $175.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bellevue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bellevue seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bellevue (2025)
Exploring the top neighborhoods for short-term rentals in Bellevue? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Bellevue | The heart of Bellevue, filled with luxury shops, restaurants, and entertainment options. A prime location for business travelers and tourists seeking a vibrant urban environment. | Bellevue Square, Lincoln Square, Meydenbauer Center, Kelsey Creek Park, Bellevue Arts Museum |
| Bellevue Botanical Garden | A beautiful and peaceful setting offering a touch of nature right in the city. Great for those looking to relax and enjoy the outdoors, popular among families and couples. | Bellevue Botanical Garden, Alderwood Park, Lake Bellevue, Meydenbauer Bay Park |
| Eastgate | A suburban area with a mix of residential and commercial spaces, attracting families and longer-term visitors. Close to major highways and shopping centers, making it convenient for travelers. | Eastgate Park, Kelsey Creek Farm Park, Lake Hills Greenbelt, Shopping at Factoria |
| Newport Hills | A quiet, upscale residential neighborhood known for its family-friendly atmosphere and proximity to nature. This area attracts visitors looking for a peaceful retreat while still being close to the city. | Newport Hills Park, Lake Washington, Newport Way NW Trail, Nearby golf courses |
| Crossroads | A bustling community hub with a diverse mix of cultures, shopping, and entertainment. Great for families and those looking for a vibrant local atmosphere. | Crossroads Bellevue, Crossroads Park, Local events and festivals, Shopping and dining options |
| West Lake Hills | A scenic neighborhood offering panoramic views, parks, and easy access to outdoor activities. Ideal for visitors wanting a more laid-back, nature-centric stay. | Bishop's Park, Lake Hills Greenbelt, Nearby hiking trails, St. Thomas Church |
| South Bellevue | A picturesque area offering easy access to nature while also being close to the urban amenities of Bellevue. A great spot for tourists wanting a balance of city and nature. | Lakemont Park, Bellevue Golf Course, Nearby hiking trails to Cougar Mountain, Shopping in Factoria |
| Northwest Bellevue | Known for its spacious parks and upscale homes, this area attracts families and nature enthusiasts looking for a tranquil environment with city access. | Bridle Trails State Park, Bellevue College, Nearby shopping at North Bellevue, Parks and outdoor recreational areas |
Understanding Airbnb License Requirements & STR Laws in Bellevue (2025)
While Bellevue, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bellevue to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bellevue (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bellevuebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blue Heron Lakehouse on Lake Sammamish
Entire Place • 5 bedrooms
Prime Location: 5BR Luxury & Comfort in Bellevue!
Entire Place • 5 bedrooms
Cougar Mountain Lakeview Retreat
Entire Place • 4 bedrooms
Zen 7BR Escape w/ Lake Views & Vineyard Haven
Entire Place • 7 bedrooms
Downtown Bellevue, Large, Hot Tub, Fire Pit
Entire Place • 4 bedrooms
Privacy, Views & Luxury Close to Downtown !
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bellevue (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bellevue based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sophari | 24 | $1,055,385 | 451 | 3.81/5.0 |
| Perch | 5 | $415,103 | 255 | 4.89/5.0 |
| Margarita | 3 | $305,179 | 218 | 5.00/5.0 |
| Christopher | 4 | $266,707 | 57 | 4.75/5.0 |
| Jian | 13 | $257,792 | 45 | 3.02/5.0 |
| Brian And Leslie | 1 | $255,451 | 36 | 5.00/5.0 |
| Twenty-Nine Nights | 3 | $204,226 | 460 | 4.83/5.0 |
| Laura | 1 | $163,967 | 239 | 4.95/5.0 |
| Miranda | 2 | $163,905 | 158 | 4.78/5.0 |
| Hamid | 2 | $148,022 | 90 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bellevue.
Dive Deeper: Advanced Bellevue STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bellevue. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBellevue Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bellevue
- The Bellevue Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.1% of the 367 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Bellevue, House properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 58.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.7%) offer potential for unique stay experiences.
Bellevue Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bellevue
- The dominant room capacity in Bellevue is 1 bedroom listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.7% of the active Airbnb listings in Bellevue, indicating a high concentration in these sizes.
- A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bellevue.
Bellevue Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bellevue
- The most common guest capacity trend in Bellevue vacation rentals is listings accommodating 4 guests (19.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bellevue STR market, accounting for 37.9% of listings.
- 29.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bellevue.
- On average, properties in Bellevue are equipped to host 3.6 guests.
Bellevue Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bellevue
- The most common availability pattern in Bellevue falls within the 271-366 days range, representing 31.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Bellevue (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bellevue Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
88 listings
27.4% of total
2 Nights
63 listings
19.6% of total
3 Nights
37 listings
11.5% of total
4-6 Nights
30 listings
9.3% of total
7-29 Nights
37 listings
11.5% of total
30+ Nights
66 listings
20.6% of total
Key Insights
- The most prevalent minimum stay requirement in Bellevue is 1 Night, adopted by 27.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.6%) caters to monthly stays (30+ nights) in Bellevue, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.4% of Bellevue hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bellevue.
Bellevue Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.7% of total
Flexible
40 listings
13.6% of total
Moderate
80 listings
27.2% of total
Firm
67 listings
22.8% of total
Strict
105 listings
35.7% of total
Cancellation Policy Insights for Bellevue
- The prevailing Airbnb cancellation policy trend in Bellevue is Strict, used by 35.7% of listings.
- A majority (58.5%) of hosts in Bellevue utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.7% market standard in Bellevue.
- With 35.7% using Strict terms, this is a viable option in Bellevue, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bellevue.
Bellevue STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bellevue
- The overall average booking lead time for vacation rentals in Bellevue is 39 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Bellevue.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Bellevue averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bellevue (2025)
Amenity Prevalence
Amenity Insights for Bellevue
- Essential amenities in Bellevue that guests expect include: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Essentials, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bellevue: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Heating, Carbon monoxide alarm, Hot water.
- Consider adding popular differentiators like Washer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bellevue to stay competitive.
Bellevue Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bellevue
- The typical guest profile for Airbnb in Bellevue consists of primarily domestic travelers (85%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 84.8% of guests.
- Key international markets include United States (84.8%) and Canada (4.5%).
- Top languages spoken are English (62.6%) followed by Chinese (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Bellevue.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bellevue Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyon Creek | 10 | $6,420 | $303.37 | 59% |
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Lake Goodwin | 11 | $4,949 | $371.43 | 44% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Verlot | 11 | $4,787 | $255.29 | 61% |
| Amanda Park | 10 | $4,780 | $425.06 | 46% |
| Cape George Colony Club | 10 | $4,770 | $257.49 | 59% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Allyn | 20 | $4,462 | $415.57 | 36% |