Airbnb Market Analytics, Statistics and Data in Ashford, Washington, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ashford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ashford:
How much do Airbnb hosts make on average per month in Ashford?
The short-term rental market in Ashford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,095 per month
- Strong performing properties (top 25%) make $6,202 or more
- Best-in-class properties (top 10%) achieve $8,777+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,654
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ashford
The market in Ashford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 39%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ashford
Daily rates in Ashford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $212 per night
- Strong performing properties (top 25%) secure $273 or more
- Best-in-class properties (top 10%) pull in $353+ per night
- Entry-level properties (bottom 25%) earn around $163
Daily Rate Variations by Month
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Seasonality patterns in Ashford
Peak Season (August, July, June)
- Revenue peaks at $7254.37 per month
- Occupancy rates reach 82.49%
- Daily rates average $273.46
Shoulder Season
- Revenue averages $4672.67 per month
- Occupancy maintains 56.00%
- Daily rates hold at $235.29
Low Season (February, November, January)
- Revenue drops to $2439.44 per month
- Occupancy decreases to 38.49%
- Daily rates adjust to $205.21
Is it still profitable to do Airbnb in Ashford in 2025?
Yes! Ashford demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 56% and strong monthly revenue averaging $4673 and With 267 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ashford
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mount Rainier National Park | A stunning national park known for its breathtaking views, hiking trails, and outdoor activities. Attracts nature lovers and adventure seekers year-round. | Paradise Visitor Center, Skyline Trail, Nisqually Glacier, Longmire Historic District, Reflection Lakes, Mount Rainier Scenic Railroad |
| Ashford Village | A quaint village located near the entrance to Mount Rainier National Park. This area is perfect for travelers looking for a cozy place to stay while exploring the park. | Ashford Rainier Cabins, National Park Inn, local shops and restaurants, Free Spirit Guide Service, White River Campground |
| Packwood | Small town that serves as a gateway to Mount Rainier, popular among outdoor enthusiasts for its proximity to the park and recreational activities. | Cowlitz River, Packwood Lake, Mount Rainier Scenic Byway, local antique shops, Mount St. Helens |
| Snoqualmie Pass | A premier outdoor destination for skiing in the winter and hiking in the summer. Great for Airbnb investors during both skiing season and summer outdoor exploration. | Snoqualmie Ski Area, Rattlesnake Lake, Twin Falls Trail, Snoqualmie Falls, Pacific Crest Trail |
| Enumclaw | A charming town located east of Seattle, with easy access to Mount Rainier and the surrounding natural beauty. Appeals to families and those seeking a quiet retreat. | Enumclaw Plateau, Crystal Mountain, local festivals, Enumclaw History Museum, Green River Gorge |
| Tahoma | A small community near the shores of Lake Tapps, perfect for water sports and outdoor recreation. Attracts visitors during summer and is great for year-round Airbnb rentals. | Lake Tapps Park, Cascade View Trail, Bonney Lake, local dining and shops, Hiking trails around Mount Rainier |
| Leavenworth | A Bavarian-themed village that offers a unique cultural experience. Popular for festivals, outdoor activities, and its charming architecture. | Leavenworth Reindeer Farm, Wenatchee River State Park, Alpenhorn Cafe, local breweries, Icicle Ridge Trail |
| Wilkeson | A small historic town with scenic views and access to the Carbon River Canyon. Appeals to nature lovers and those looking for a peaceful getaway close to Mount Rainier. | Wilkeson Park, Carbon River, historic sites, hiking trails, mountain views |
Do you need a license for Airbnb in Ashford?
We recommend checking directly with Ashford's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ashford
Large Lodge at Rainier Lodge (0.4 m from entrance)
Entire Place • 6 bedrooms
Redtail Rendezvous-AC/Hot Tub/Fireplace/WiFi/king
Entire Place • 2 bedrooms
Holiday Special: Stunning Cabin Near Mt. Rainier!
Entire Place • 3 bedrooms
Rainier Luxury-Spa-Sauna-Game Room-Fireplace-EV
Entire Place • 4 bedrooms
Mt Rainier Chalet-Hot tub-Fireplace
Entire Place • 4 bedrooms
Bobo's Bungalow at Mt. Rainier
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Ashford
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Betsy | 10 | $720,851 | 951 | 4.93/5.0 |
| Perch | 9 | $710,469 | 996 | 4.87/5.0 |
| Nick Neville | 10 | $609,735 | 933 | 3.89/5.0 |
| Tammi | 9 | $556,147 | 1880 | 4.88/5.0 |
| Evolve | 9 | $385,061 | 646 | 4.81/5.0 |
| James | 8 | $339,471 | 721 | 4.87/5.0 |
| Luke & Sarah | 5 | $319,695 | 1233 | 4.90/5.0 |
| Deepa | 6 | $312,695 | 1102 | 4.83/5.0 |
| Rainier Lodge | 7 | $290,679 | 158 | 4.16/5.0 |
| Ashley | 4 | $288,967 | 415 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ashford
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97%), with outdoor & mobile and house properties comprising 91.0% of inventory
- Strong specialty sector (71.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, boutique & hotels, apartment & condo, unique stays segments (8.9% combined)
Room Capacity Distribution
Analysis of 267 properties in Ashford shows that 1 bedroom properties are most prevalent, making up 35.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.4% of all listings.
Key Insights
- Most common: 1 bedroom (35.6%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 67.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 267 properties in Ashford reveals that 2 guests properties dominate the market, representing 24.7% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.9% of the market.
Key Insights
- Most common capacity: 2 guests (24.7% of market)
- Least common capacity: 7 guests (4.1% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 47.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 267 properties in Ashford, the most common availability pattern is 91-180 days (31.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.5% of properties).
Key Insights
- Most common availability window: 91-180 days (31.5%)
- Most common booking duration: 181-270 days (31.5%)
- Properties with high availability (180+ days): 45.7%
- Properties with long-term bookings (180+ days): 55.1%
Minimum Stay Distributions
1 Night
86 listings
34.5% of total
2 Nights
137 listings
55% of total
3 Nights
4 listings
1.6% of total
4-6 Nights
1 listings
0.4% of total
30+ Nights
21 listings
8.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.5%
- Mid-length stays (4-6 nights) represent 0.4% of listings
- Monthly+ stays (8.4%) suggest a stable extended-stay market
- High market flexibility with 91.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
9 listings
3.5% of total
Flexible
20 listings
7.7% of total
Moderate
59 listings
22.7% of total
Firm
57 listings
21.9% of total
Strict
115 listings
44.2% of total
Key Insights
- Strict is the preferred policy at 44.2% of listings
- Stricter policies (Firm & Strict) dominate at 66.1% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 3.5% of listings
Recommendations
- The market supports stricter policies, with 66.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 84 days
- Shortest booking windows are in Dec, Mar, Jan, averaging 32 days
- Summer shows the longest average booking window at 84 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 84 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Ashford
Below is the distribution of amenities across listings in Ashford:
Traveler Demographics
Key Insights
- Domestic travelers make up 94% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.6%) and United Kingdom (0.7%)
- English is the top language at 78.8%, followed by Spanish (11.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Seattle and Portland markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ashford. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 11 | $6,558 | $356.05 | 58% |
| Orondo | 23 | $6,399 | $469.25 | 45% |
| Cle Elum | 425 | $6,090 | $583.23 | 36% |
| Plain | 45 | $5,830 | $361.75 | 49% |
| Woods Creek | 11 | $5,593 | $358.64 | 46% |
| Peshastin | 31 | $5,554 | $376.51 | 48% |
| Kittitas County | 12 | $5,520 | $987.72 | 31% |
| Ronald | 151 | $5,058 | $425.51 | 39% |
| North Bend | 51 | $4,824 | $316.31 | 62% |
| Leavenworth | 631 | $4,636 | $314.14 | 48% |
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