Ashford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Washington, United States
Is Airbnb profitable in Ashford in 2025? Explore comprehensive Airbnb analytics for Ashford, Washington, United States to uncover income potential. This 2025 STR market report for Ashford, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 260 active listings.
Whether you're considering an Airbnb investment in Ashford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashford (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashford is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,235+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,566 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,869 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,543, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashford
Ashford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashford:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 38% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashford
Average Daily Rate (ADR) Airbnb Trends in Ashford (2025)
Effective short term rental pricing strategy in Ashford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashford typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
- Typical properties (Median) charge around $201 per night.
- Entry-level properties (Bottom 25%) earn around $157 per night.
Average Daily Rate (ADR) Trend by Month in Ashford
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Airbnb Seasonality Analysis & Trends in Ashford (2025)
Peak Season (July, August, June)
- Revenue averages $6,448 per month
- Occupancy rates average 74.5%
- Daily rates average $255
Shoulder Season
- Revenue averages $3,932 per month
- Occupancy maintains around 53.4%
- Daily rates hold near $219
Low Season (January, February, March)
- Revenue drops to average $2,282 per month
- Occupancy decreases to average 41.8%
- Daily rates adjust to average $192
Seasonality Insights for Ashford
- The Airbnb seasonality in Ashford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashford's highest earning potential, with monthly revenues capable of climbing to $7,044, occupancy reaching a high of 82.6%, and ADRs peaking at $261.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,141, occupancy could drop to 40.9%, and ADRs may adjust down to $190.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashford (2025)
Exploring the top neighborhoods for short-term rentals in Ashford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mount Rainier National Park | Stunning natural scenery and outdoor activities attract nature enthusiasts and tourists year-round. Perfect for hosting lodges and cabins for visitors seeking adventure and solitude. | Mount Rainier, Paradise Visitor Center, Nisqually Vista Loop, Skyline Trail, Camp Muir |
| Ashford Village | A charming small town that serves as a gateway to Mount Rainier National Park. Visitors enjoy the quaint atmosphere and local eateries, making it ideal for cozy Airbnb stays. | Rainier National Park entrance, Wildberry Restaurant, Ashford County Store, Local trails and hiking paths |
| Elbe | Nearby small community known for its picturesque scenery and easy access to the park. Attracts visitors looking for a quiet retreat away from the hustle and bustle. | Elbe is home to the famous Mt. Rainier Scenic Railroad, Local parks, Hiking trails in surrounding areas |
| Carbon River Entrance | This area offers unique access to the less traversed side of Mount Rainier, attracting adventurous travelers seeking off-the-beaten-path experiences. | Carbon River, Mowich Lake, Eagle Peak Trail, Campground access |
| Nisqually Entrance | A popular access point to Mount Rainier, with ample attractions for tourists. Great for real estate potential as visitors look for places to stay nearby. | Nisqually Glacier, Longmire Museum, Trailhead to many park trails, Local shops and eateries |
| Packwood | Just a short drive from Mount Rainier, this small town has a vibrant community feel, with events and activities that attract seasonal visitors. | Packwood Flea Market, Cowlitz River, Hiking and skiing opportunities nearby |
| Randle | A small community near the park with easy access to several recreational activities. It’s an up-and-coming area for visitors looking for a rustic experience. | Nearby hiking trails, Off-road vehicle trails, Scenic rivers |
| Ashford Nature Trails | For nature lovers, the trails around Ashford offer beautiful landscapes and hiking opportunities that attract outdoor enthusiasts. Ideal for hosting eco-friendly stays. | Wildlife viewing, Hiking trails, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Ashford (2025)
While Ashford, Washington, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ashford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Trillium Lodge w/sauna, hot tub & secret room!
Entire Place • 4 bedrooms
Iron & Vine Treehouse at Mount Rainier
Entire Place • 1 bedroom
Redtail Rendezvous-AC/Hot Tub/Fireplace/WiFi/king
Entire Place • 2 bedrooms
Rainier Luxury-Spa-Sauna-Game Room-Fireplace-EV
Entire Place • 4 bedrooms
A-Frame w/ Hot Tub | King Bed | Firepit | EV
Entire Place • 2 bedrooms
Large Lodge at Rainier Lodge (0.4 m from entrance)
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Betsy | 10 | $658,715 | 951 | 4.93/5.0 |
| Nick Neville | 10 | $577,252 | 933 | 3.89/5.0 |
| Tammi | 9 | $551,211 | 1880 | 4.88/5.0 |
| Perch | 9 | $547,493 | 996 | 4.87/5.0 |
| Evolve | 9 | $362,286 | 646 | 4.81/5.0 |
| James | 8 | $312,124 | 721 | 4.87/5.0 |
| Deepa | 6 | $300,905 | 1102 | 4.83/5.0 |
| Luke & Sarah | 5 | $287,504 | 1233 | 4.90/5.0 |
| Ashley | 4 | $283,545 | 415 | 4.96/5.0 |
| Rainier Lodge | 7 | $241,711 | 158 | 4.16/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashford.
Dive Deeper: Advanced Ashford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashford
- The Ashford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 260 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashford, Outdoor/Unique properties are the most common (67.3%), reflecting the local real estate landscape.
- Houses represent a significant 23.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, apartment/condo, unique stays (combined 8.8%) offer potential for unique stay experiences.
Ashford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashford
- The dominant room capacity in Ashford is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.9% of the active Airbnb listings in Ashford, indicating a high concentration in these sizes.
- A significant 21.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashford.
Ashford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashford
- The most common guest capacity trend in Ashford vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ashford STR market, accounting for 47.6% of listings.
- 39.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashford.
- On average, properties in Ashford are equipped to host 4.7 guests.
Ashford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashford
- The most common availability pattern in Ashford falls within the 91-180 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 41.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ashford (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 59.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
82 listings
32.7% of total
2 Nights
123 listings
49% of total
3 Nights
4 listings
1.6% of total
4-6 Nights
1 listings
0.4% of total
30+ Nights
41 listings
16.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ashford is 2 Nights, adopted by 49% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.7%) of the Ashford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.3%) caters to monthly stays (30+ nights) in Ashford, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49% of Ashford hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashford.
Ashford Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
9 listings
3.5% of total
Flexible
20 listings
7.8% of total
Moderate
57 listings
22.4% of total
Firm
56 listings
22% of total
Strict
113 listings
44.3% of total
Cancellation Policy Insights for Ashford
- The prevailing Airbnb cancellation policy trend in Ashford is Strict, used by 44.3% of listings.
- A majority (66.3%) of hosts in Ashford utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.3% market standard in Ashford.
- With 44.3% using Strict terms, this is a viable option in Ashford, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashford.
Ashford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashford
- The overall average booking lead time for vacation rentals in Ashford is 43 days.
- Guests book furthest in advance for stays during July (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Ashford.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Ashford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashford (2025)
Amenity Prevalence
Amenity Insights for Ashford
- Essential amenities in Ashford that guests expect include: Free parking on premises, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashford: Free parking on premises, Heating, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Heating, Wifi.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashford to stay competitive.
Ashford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashford
- The typical guest profile for Airbnb in Ashford consists of primarily domestic travelers (94%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.9% of guests.
- Key international markets include United States (93.9%) and Canada (1.6%).
- Top languages spoken are English (69.6%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Portland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Peshastin | 30 | $5,636 | $385.34 | 48% |
| Cle Elum | 411 | $5,632 | $540.36 | 36% |
| Plain | 47 | $5,614 | $359.35 | 50% |
| Orondo | 25 | $5,479 | $419.40 | 45% |
| Kittitas County | 12 | $5,182 | $914.40 | 30% |
| Woods Creek | 10 | $4,871 | $352.24 | 40% |
| North Bend | 51 | $4,813 | $316.86 | 62% |
| Ronald | 150 | $4,706 | $409.10 | 39% |
| Leavenworth | 630 | $4,542 | $317.85 | 47% |