Millersville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tennessee, United States
Is Airbnb profitable in Millersville in 2025? Explore comprehensive Airbnb analytics for Millersville, Tennessee, United States to uncover income potential. This 2025 STR market report for Millersville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Millersville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Millersville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Millersville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Millersville (2025)
Understanding the monthly revenue variations for Airbnb listings in Millersville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Millersville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Millersville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,050+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,071 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,094 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,029, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Millersville
Millersville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Millersville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Millersville:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Millersville
Average Daily Rate (ADR) Airbnb Trends in Millersville (2025)
Effective short term rental pricing strategy in Millersville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Millersville typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $269+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Millersville
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Airbnb Seasonality Analysis & Trends in Millersville (2025)
Peak Season (July, June, May)
- Revenue averages $3,428 per month
- Occupancy rates average 62.5%
- Daily rates average $151
Shoulder Season
- Revenue averages $2,112 per month
- Occupancy maintains around 44.1%
- Daily rates hold near $147
Low Season (January, February, March)
- Revenue drops to average $1,520 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $151
Seasonality Insights for Millersville
- The Airbnb seasonality in Millersville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Millersville's highest earning potential, with monthly revenues capable of climbing to $3,657, occupancy reaching a high of 68.1%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,413, occupancy could drop to 29.2%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Millersville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Millersville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Millersville (2025)
Exploring the top neighborhoods for short-term rentals in Millersville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Millington | Charming historic area near the Cumberland River, perfect for nature lovers and hiking enthusiasts. Offers peace and tranquility while being close to Millersville. | Cumberland River, Old Millington Vineyards, Moss Wright Park, Local hiking trails, Historical Landmarks |
| Millersville Park | A local favorite with plenty of green spaces for families, ideal for weekend getaways and family-friendly stays. | Millersville Park, Playgrounds, Picnic Areas, Walking Trails |
| Sumner County | Beautiful rural area with a mix of farmland and suburban communities, appealing to guests looking for a peaceful retreat while still accessible to Nashville. | Local farms, Suwannee Lake, Historic downtown Gallatin, Nature trails, Biking routes |
| Portland | A nearby small town with a friendly atmosphere and local festivals, attracting visitors looking for a quaint country experience. | Portland Art Center, Local boutiques, Community events, Parks and recreational activities |
| Goodlettsville | Just south of Millersville, this area offers a mix of shopping, dining, and parks, making it attractive to both business and leisure travelers. | Long Hollow Golf Course, Elmer W. Sargent Park, Historic sites, Shopping centers, Local restaurants |
| Springfield | Another nearby town with a rich history and charming downtown; great for travelers seeking authentic small-town experiences. | Historic Springfield Square, Local shops, Springfield Depot, Nearby parks |
| Nashville | Just a short drive away, Nashville's vibrant music scene and nightlife make it a top destination for tourists, suitable for Airbnb investments. | Country Music Hall of Fame, The Parthenon, Broadway Street, Nashville Zoo, Ryman Auditorium |
| Hendersonville | Close to Nashville, this lakeside community offers beautiful views and outdoor activities, perfect for guests wanting a combination of relaxation and entertainment. | Old Hickory Lake, Drakes Creek Park, Batey Farms, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Millersville (2025)
While Millersville, Tennessee, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Millersville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Millersville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Millersvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Farm House at Rock Ridge Retreat
Entire Place • 4 bedrooms
The Barn at the Farm-Social Isolation at its best!
Entire Place • N/A
Ridgeview Cove - Near Nashville
Entire Place • 2 bedrooms
Peaceful Nashville Getaway - Great Outdoor Space!
Entire Place • 4 bedrooms
Herondale at Flat Ridge Farms -30 min to Nashville
Entire Place • N/A
Peaceful Nashville Getaway (Entire Home)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Millersville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Millersville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wendy | 2 | $75,694 | 480 | 4.94/5.0 |
| Jonny | 2 | $68,800 | 130 | 4.62/5.0 |
| Nashville North | 7 | $55,200 | 43 | 3.26/5.0 |
| S.L. | 1 | $39,305 | 38 | 5.00/5.0 |
| Kadie | 1 | $35,975 | 161 | 4.87/5.0 |
| Chris | 1 | $31,869 | 14 | 4.93/5.0 |
| Host #60372132 | 1 | $31,678 | 109 | 4.86/5.0 |
| Bret | 1 | $27,060 | 136 | 4.93/5.0 |
| Stevens Realty | 1 | $25,227 | 128 | 4.41/5.0 |
| Jay | 1 | $14,181 | 102 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Millersville.
Dive Deeper: Advanced Millersville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Millersville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMillersville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Millersville
- The Millersville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Millersville, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
Millersville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Millersville
- The dominant room capacity in Millersville is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 61.1% of the active Airbnb listings in Millersville, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Millersville.
Millersville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Millersville
- The most common guest capacity trend in Millersville vacation rentals is listings accommodating 4 guests (55.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Millersville STR market, accounting for 88.9% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Millersville.
- On average, properties in Millersville are equipped to host 5.1 guests.
Millersville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Millersville
- The most common availability pattern in Millersville falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Millersville (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Millersville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
16 listings
94.1% of total
3 Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Millersville is 2 Nights, adopted by 94.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.1%) of the Millersville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 94.1% of Millersville hosts use this setting.
- A 2-night minimum appears standard (94.1%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Millersville.
Millersville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
12.5% of total
Flexible
3 listings
18.8% of total
Moderate
4 listings
25% of total
Firm
3 listings
18.8% of total
Strict
4 listings
25% of total
Cancellation Policy Insights for Millersville
- The prevailing Airbnb cancellation policy trend in Millersville is Moderate, used by 25% of listings.
- There's a relatively balanced mix between guest-friendly (43.8%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 25% market standard in Millersville.
- Regularly review your cancellation policy against competitors and market demand shifts in Millersville.
Millersville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Millersville
- The overall average booking lead time for vacation rentals in Millersville is 46 days.
- Guests book furthest in advance for stays during June (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Millersville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Millersville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Millersville (2025)
Amenity Prevalence
Amenity Insights for Millersville
- Essential amenities in Millersville that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Millersville: Air conditioning.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Millersville to stay competitive.
Millersville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Millersville
- The typical guest profile for Airbnb in Millersville consists of primarily domestic travelers (96%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and Canada (2.5%).
- Top languages spoken are English (84.6%) followed by Spanish (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Millersville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pleasant View | 12 | $4,019 | $271.32 | 42% |
| Berry Hill | 132 | $3,977 | $291.14 | 47% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Bee Spring | 11 | $3,685 | $456.07 | 38% |
| Mt. Juliet | 51 | $3,672 | $302.68 | 46% |
| Nashville-Davidson | 7,508 | $3,597 | $287.82 | 45% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Cub Run | 23 | $3,480 | $272.55 | 47% |
| Gallatin | 84 | $3,421 | $281.66 | 47% |
| Franklin | 419 | $3,262 | $257.40 | 47% |