West Union Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in West Union in 2025? Explore comprehensive Airbnb analytics for West Union, South Carolina, United States to uncover income potential. This 2025 STR market report for West Union, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in West Union, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Union Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Union Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Union (2025)
Understanding the monthly revenue variations for Airbnb listings in West Union is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Union is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Union across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,597+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,644 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,582 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,084, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Union
West Union Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Union STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Union:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Union
Average Daily Rate (ADR) Airbnb Trends in West Union (2025)
Effective short term rental pricing strategy in West Union involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Union typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $968+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $707 or more.
- Typical properties (Median) charge around $409 per night.
- Entry-level properties (Bottom 25%) earn around $248 per night.
Average Daily Rate (ADR) Trend by Month in West Union
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Airbnb Seasonality Analysis & Trends in West Union (2025)
Peak Season (July, June, August)
- Revenue averages $8,701 per month
- Occupancy rates average 52.7%
- Daily rates average $508
Shoulder Season
- Revenue averages $5,296 per month
- Occupancy maintains around 31.7%
- Daily rates hold near $501
Low Season (January, February, March)
- Revenue drops to average $2,869 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $467
Seasonality Insights for West Union
- The Airbnb seasonality in West Union shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Union's highest earning potential, with monthly revenues capable of climbing to $9,750, occupancy reaching a high of 60.8%, and ADRs peaking at $519.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,544, occupancy could drop to 18.9%, and ADRs may adjust down to $463.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Union.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Union seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Union (2025)
Exploring the top neighborhoods for short-term rentals in West Union? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Hartwell | A popular destination for vacationers seeking water sports, fishing, and leisure activities. Great for families and outdoor enthusiasts. | Lake Hartwell State Park, Sandy Beach, Hartwell Dam, Water sports and fishing, Boating and camping areas |
| Oconee State Park | A scenic park with hiking, camping, and fishing opportunities. Ideal for nature lovers and those seeking a peaceful retreat. | Lake Oconee, Nature trails, Camping facilities, Fishing and boating, Scenic picnic areas |
| Historic Downtown | Offers charm and historical significance with unique shops and dining options. Attracts visitors interested in local culture and history. | Old Pickens Jail, Local boutiques, Historic sites, City park, Art galleries |
| Jones Gap State Park | Known for its breathtaking views and hiking trails. Attracts outdoor enthusiasts and those who appreciate nature. | Hiking trails, Mountain views, Waterfalls, Camping and fishing, Nature observation |
| Table Rock State Park | A hub for outdoor activities like hiking and rock climbing, popular among adventure seekers. | Table Rock Mountain, Hiking trails, Picnic areas, Fishing spots, Camping grounds |
| Clemson | Home to the famous Clemson University, attracting visitors for events, sports, and college-related activities. | Clemson University, Death Valley Stadium, Botanical Gardens, Lake Hartwell, Local restaurants |
| Seneca | A small town with charm, offering access to Lake Hartwell and various local events. Great for families and festivals. | Lake Hartwell access, Seneca Historic District, Local festivals, Parks and recreational areas, Community events |
| Pendleton | Rich in history with a quaint downtown. Perfect for visitors looking for a relaxed atmosphere and local culture. | Pendleton Historic District, Local farm markets, Antique shops, Cultural events, Historic landmarks |
Understanding Airbnb License Requirements & STR Laws in West Union (2025)
While West Union, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Union to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in West Union (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Unionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake Keowee’s Cabin By The Cove, Boat & PWC Option
Entire Place • 5 bedrooms
Keowee Cove Retreat on Lake Keowee!
Entire Place • 6 bedrooms
Cane Creek Retreat on Lake Keowee!
Entire Place • 5 bedrooms
NEW 5 bed home on Lake Keowee minutes from Clemson
Entire Place • 5 bedrooms
Family Venture on Keowee w/dock
Entire Place • 4 bedrooms
Foreststone Fabulous Lake Keowee Waterfront Home
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Union (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Union based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| April | 6 | $330,599 | 43 | 4.80/5.0 |
| Clemson Vacation Rentals | 2 | $218,348 | 15 | 5.00/5.0 |
| Bo And Autumn | 1 | $134,727 | 16 | 5.00/5.0 |
| Jennifer | 1 | $84,319 | 55 | 4.98/5.0 |
| Tyler | 1 | $77,480 | 22 | 5.00/5.0 |
| Francie | 1 | $75,519 | 15 | 5.00/5.0 |
| Alan | 1 | $74,464 | 146 | 4.95/5.0 |
| Deborah | 1 | $67,624 | 138 | 4.92/5.0 |
| Host #275398672 | 1 | $66,178 | 11 | 4.82/5.0 |
| Host #368792985 | 1 | $65,136 | 54 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Union.
Dive Deeper: Advanced West Union STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Union. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Union Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Union
- The West Union Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Union, House properties are the most common (83.9%), reflecting the local real estate landscape.
- Houses represent a significant 83.9% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
West Union Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Union
- The dominant room capacity in West Union is 5+ bedrooms listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 61.3% of the active Airbnb listings in West Union, indicating a high concentration in these sizes.
- A significant 77.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Union.
West Union Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Union
- The most common guest capacity trend in West Union vacation rentals is listings accommodating 8+ guests (67.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the West Union STR market, accounting for 77.4% of listings.
- 74.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Union.
- On average, properties in West Union are equipped to host 6.8 guests.
West Union Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Union
- The most common availability pattern in West Union falls within the 181-270 days range, representing 45.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in West Union (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Union Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
10.7% of total
2 Nights
18 listings
64.3% of total
3 Nights
5 listings
17.9% of total
4-6 Nights
1 listings
3.6% of total
30+ Nights
1 listings
3.6% of total
Key Insights
- The most prevalent minimum stay requirement in West Union is 2 Nights, adopted by 64.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the West Union Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 64.3% of West Union hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
- A 2-night minimum appears standard (64.3%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Union.
West Union Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
25% of total
Flexible
4 listings
14.3% of total
Moderate
5 listings
17.9% of total
Firm
6 listings
21.4% of total
Strict
6 listings
21.4% of total
Cancellation Policy Insights for West Union
- The prevailing Airbnb cancellation policy trend in West Union is Super Strict 30 Days, used by 25% of listings.
- There's a relatively balanced mix between guest-friendly (32.2%) and stricter (42.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 25% market standard in West Union.
- Regularly review your cancellation policy against competitors and market demand shifts in West Union.
West Union STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Union
- The overall average booking lead time for vacation rentals in West Union is 71 days.
- Guests book furthest in advance for stays during July (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in West Union.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these West Union averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Union (2025)
Amenity Prevalence
Amenity Insights for West Union
- Essential amenities in West Union that guests expect include: Air conditioning, TV, Kitchen, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Union: Air conditioning, TV, Kitchen, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Hot water.
- Consider adding popular differentiators like Dishes and silverware or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Union to stay competitive.
West Union Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Union
- The typical guest profile for Airbnb in West Union consists of primarily domestic travelers (99%), often arriving from nearby Charleston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and DC (0.5%).
- Top languages spoken are English (93.9%) followed by Spanish (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charleston and Greenville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Union Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |