Sunset Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Sunset in 2025? Explore comprehensive Airbnb analytics for Sunset, South Carolina, United States to uncover income potential. This 2025 STR market report for Sunset, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Sunset, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunset Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunset Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunset (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunset is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunset is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunset across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,607+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,084 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,017 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,186, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunset
Sunset Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunset STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunset:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunset
Average Daily Rate (ADR) Airbnb Trends in Sunset (2025)
Effective short term rental pricing strategy in Sunset involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunset typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $442+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $259 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Sunset
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Airbnb Seasonality Analysis & Trends in Sunset (2025)
Peak Season (June, July, August)
- Revenue averages $4,634 per month
- Occupancy rates average 58.2%
- Daily rates average $244
Shoulder Season
- Revenue averages $2,788 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $236
Low Season (January, February, March)
- Revenue drops to average $1,713 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $215
Seasonality Insights for Sunset
- The Airbnb seasonality in Sunset shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunset's highest earning potential, with monthly revenues capable of climbing to $5,395, occupancy reaching a high of 64.2%, and ADRs peaking at $246.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,051, occupancy could drop to 26.2%, and ADRs may adjust down to $213.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunset.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunset seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunset (2025)
Exploring the top neighborhoods for short-term rentals in Sunset? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Hartwell | A large reservoir on the Georgia-South Carolina border, Lake Hartwell is a popular destination for fishing, boating, and water sports. Great for tourists seeking outdoor recreation and relaxation. | Lake Hartwell State Park, Broadway at the Beach, Fishing and Water Sports, Hartwell Marina |
| Clemson | Home to Clemson University, this vibrant college town attracts students, families, and sports fans. The area is filled with cultural and recreational opportunities. | Clemson University, Lake Hartwell, Littlejohn Coliseum, Clemson Botanical Garden, Death Valley (Clemson Memorial Stadium) |
| Anderson | A city located near Lake Hartwell that offers rich historical attractions and convenient access to outdoor activities. A growing market for Airbnb hosts due to its affordability. | Anderson County Museum, Lake Hartwell State Park, Downtown Anderson, Civic Center of Anderson |
| Pendleton | Known for its historic district, Pendleton offers charming streets and antique shops. It attracts visitors interested in history and small-town charm. | Pendleton Historic District, South Carolina Botanical Garden, Historic Homes, Farmers Market |
| Seneca | Located near Lake Keowee, Seneca is known for fishing, boating, and nearby natural attractions. It’s a great spot for weekend getaways. | Lake Keowee, Seneca Creek State Park, Oconee County Parks, Clemson Experimental Forest |
| Walhalla | A small town that provides access to the beautiful Blue Ridge Mountains and is known for its stunning parks and outdoor activities. Popular among nature enthusiasts. | Walhalla State Park, Blue Ridge Mountains, Oconee Station State Historic Site, Stumphouse Mountain Tunnel |
| Table Rock State Park | A stunning state park featuring hiking trails, waterfalls, and breathtaking views, making it ideal for nature lovers and outdoor recreationalists. | Table Rock Mountain, Poinsett Bridge, Cedar Falls, Hiking Trails |
| Pickens | A quaint town that offers close proximity to hiking trails and the natural beauty of the surrounding area. It appeals to those looking for peaceful retreats. | Table Rock State Park, Keowee-Toxaway State Park, Hiking Trails, Local Breweries |
Understanding Airbnb License Requirements & STR Laws in Sunset (2025)
While Sunset, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunset to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sunset (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunsetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Jocassee Gorge Mountain Lodge on creek-Waterfront
Entire Place • 7 bedrooms
Lake Keowee Hideaway Lake Access in a Private Cove
Entire Place • 4 bedrooms
Rustic Sunset Escape on 67 Acres: Outdoor Kitchen
Entire Place • 3 bedrooms
Creekside Cabin where you can truly relax.
Entire Place • 3 bedrooms
Love the Lake!
Entire Place • 6 bedrooms
Tranquil Waterfront Valley Cabin With Views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunset (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunset based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anita | 2 | $122,913 | 466 | 4.93/5.0 |
| Evolve | 3 | $97,009 | 93 | 2.97/5.0 |
| Robert | 1 | $72,718 | 47 | 4.89/5.0 |
| Melanie | 1 | $57,344 | 81 | 4.94/5.0 |
| John | 1 | $47,058 | 89 | 4.88/5.0 |
| Profound | 1 | $44,387 | 6 | 4.83/5.0 |
| Oconee Hospitality | 1 | $36,006 | 5 | 4.80/5.0 |
| Tami | 3 | $35,468 | 114 | 4.82/5.0 |
| Bill | 1 | $27,777 | 9 | 4.89/5.0 |
| Kimberly | 1 | $27,187 | 155 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunset.
Dive Deeper: Advanced Sunset STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunset. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunset Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunset
- The Sunset Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunset, House properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 52.4% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.8%) offer potential for unique stay experiences.
Sunset Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunset
- The dominant room capacity in Sunset is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.2% of the active Airbnb listings in Sunset, indicating a high concentration in these sizes.
- A significant 52.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sunset.
Sunset Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunset
- The most common guest capacity trend in Sunset vacation rentals is listings accommodating 8+ guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sunset STR market, accounting for 61.9% of listings.
- 61.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunset.
- On average, properties in Sunset are equipped to host 5.9 guests.
Sunset Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunset
- The most common availability pattern in Sunset falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sunset (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunset Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
14 listings
66.7% of total
3 Nights
3 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sunset is 2 Nights, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Sunset Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 66.7% of Sunset hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- A 2-night minimum appears standard (66.7%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunset.
Sunset Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
21.1% of total
Moderate
4 listings
21.1% of total
Firm
3 listings
15.8% of total
Strict
8 listings
42.1% of total
Cancellation Policy Insights for Sunset
- The prevailing Airbnb cancellation policy trend in Sunset is Strict, used by 42.1% of listings.
- A majority (57.9%) of hosts in Sunset utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.1% market standard in Sunset.
- With 42.1% using Strict terms, this is a viable option in Sunset, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunset.
Sunset STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunset
- The overall average booking lead time for vacation rentals in Sunset is 59 days.
- Guests book furthest in advance for stays during June (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Sunset.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Sunset averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunset (2025)
Amenity Prevalence
Amenity Insights for Sunset
- Essential amenities in Sunset that guests expect include: Air conditioning, Smoke alarm, Kitchen, Essentials, Hot water, Free parking on premises, Refrigerator, TV, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunset: Air conditioning, Smoke alarm, Kitchen, Essentials, Hot water, Free parking on premises, Refrigerator, TV, Dishes and silverware.
- Prioritize adding missing essentials: Refrigerator, TV, Dishes and silverware.
- Consider adding popular differentiators like Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunset to stay competitive.
Sunset Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunset
- The typical guest profile for Airbnb in Sunset consists of primarily domestic travelers (99%), often arriving from nearby Charleston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.4% of guests.
- Key international markets include United States (99.4%) and Germany (0.6%).
- Top languages spoken are English (77.2%) followed by Spanish (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charleston and Myrtle Beach.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunset Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |