Sumter Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Sumter in 2025? Explore comprehensive Airbnb analytics for Sumter, South Carolina, United States to uncover income potential. This 2025 STR market report for Sumter, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Sumter, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sumter Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sumter Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sumter (2025)
Understanding the monthly revenue variations for Airbnb listings in Sumter is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sumter is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sumter across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,421+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,212 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,969 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $985, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sumter
Sumter Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sumter STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sumter:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sumter
Average Daily Rate (ADR) Airbnb Trends in Sumter (2025)
Effective short term rental pricing strategy in Sumter involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sumter typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Sumter
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Airbnb Seasonality Analysis & Trends in Sumter (2025)
Peak Season (May, June, April)
- Revenue averages $2,922 per month
- Occupancy rates average 50.2%
- Daily rates average $118
Shoulder Season
- Revenue averages $2,250 per month
- Occupancy maintains around 52.6%
- Daily rates hold near $128
Low Season (February, September, October)
- Revenue drops to average $1,901 per month
- Occupancy decreases to average 49.0%
- Daily rates adjust to average $123
Seasonality Insights for Sumter
- The Airbnb seasonality in Sumter shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sumter's highest earning potential, with monthly revenues capable of climbing to $3,090, occupancy reaching a high of 66.3%, and ADRs peaking at $132.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,751, occupancy could drop to 45.5%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sumter.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sumter seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sumter (2025)
Exploring the top neighborhoods for short-term rentals in Sumter? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Sumter | The bustling heart of Sumter, offering easy access to shops, restaurants, and local attractions. It's ideal for visitors looking for convenience and urban amenities. | Sumter County Museum, Drew Park, Palmetto Park, The Sumter Opera House, Local dining options |
| Shaw Air Force Base | Proximity to Shaw Air Force Base attracts military personnel and their families, as well as contractors and support staff. A steady stream of visitors ensures a reliable rental market. | Shaw Air Force Base, Local parks, Community events, Golf courses in the area |
| Cotton Hill | A quiet suburban neighborhood with family-friendly amenities and parks. Appeals to families and longer-term renters looking for a comfortable stay. | Children's Park, Local schools, Access to outdoor activities, Community centers |
| Lake Murray | Located a short drive from Sumter, Lake Murray is popular for its recreational activities, attracting tourists looking for water sports and nature experiences. | Lake Murray Dam, Boating and fishing opportunities, Public parks, Scenic views |
| Sumter National Forest | A natural area that offers hiking, camping, and outdoor activities, making it appealing for nature lovers and those looking for a tranquil getaway. | Hiking trails, Wildlife viewing, Camping spots, Picnic areas |
| Historic District | The historic architecture and charm of Sumter's Historic District attract visitors interested in culture and heritage, making it a great spot for Airbnb hosting. | Historic homes, Museums, Art galleries, Local festivals |
| Coney Island Park | A popular local park that offers recreational facilities, drawing visitors who are looking for outdoor activities and family-friendly options. | Playgrounds, Walking trails, Picnic areas, Sports facilities |
| Northeast Sumter | A growing residential area with new developments and accessibility to shopping and dining. Ideal for guests looking for modern convenience and local culture. | Shopping centers, Local restaurants, Parks, Schools |
Understanding Airbnb License Requirements & STR Laws in Sumter (2025)
While Sumter, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sumter to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sumter (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sumterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hidden Gem! *Special Rates* Military & Nurses
Entire Place • 6 bedrooms
Jasmine Manor *Special Rates* Nurses & Military
Entire Place • 6 bedrooms
Carolina Manor
Entire Place • 5 bedrooms
'Vibe Villa' w/ Backyard ~ 8 Mi to Shaw AFB!
Entire Place • 4 bedrooms
The Moise Manor
Entire Place • 3 bedrooms
(#03) Home in Quiet Area 'NO cleaning fee'
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sumter (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sumter based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Capital | 4 | $263,395 | 172 | 4.82/5.0 |
| Gabriel | 4 | $137,369 | 164 | 4.72/5.0 |
| Kathleen | 3 | $110,137 | 32 | 4.93/5.0 |
| Terrance | 4 | $74,114 | 151 | 4.96/5.0 |
| Gabriela | 3 | $68,161 | 196 | 4.94/5.0 |
| Evolve | 1 | $64,445 | 9 | 5.00/5.0 |
| Tavares | 1 | $52,973 | 19 | 4.95/5.0 |
| Bart | 1 | $43,798 | 102 | 4.97/5.0 |
| Jessica | 1 | $42,922 | 26 | 4.92/5.0 |
| Kelsey | 1 | $38,796 | 166 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sumter.
Dive Deeper: Advanced Sumter STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sumter. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSumter Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sumter
- The Sumter Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.3% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sumter, House properties are the most common (94.6%), reflecting the local real estate landscape.
- Houses represent a significant 94.6% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, outdoor/unique (combined 5.5%) offer potential for unique stay experiences.
Sumter Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sumter
- The dominant room capacity in Sumter is 3 bedrooms listings, making up 33.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.4% of the active Airbnb listings in Sumter, indicating a high concentration in these sizes.
- A significant 50.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sumter.
Sumter Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sumter
- The most common guest capacity trend in Sumter vacation rentals is listings accommodating 6 guests (23%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Sumter STR market, accounting for 43.3% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sumter.
- On average, properties in Sumter are equipped to host 4.4 guests.
Sumter Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sumter
- The most common availability pattern in Sumter falls within the 181-270 days range, representing 33.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sumter (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sumter Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
22.2% of total
2 Nights
32 listings
44.4% of total
3 Nights
4 listings
5.6% of total
4-6 Nights
12 listings
16.7% of total
7-29 Nights
3 listings
4.2% of total
30+ Nights
5 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Sumter is 2 Nights, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Sumter Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.4% of Sumter hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sumter.
Sumter Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
24.6% of total
Moderate
22 listings
31.9% of total
Firm
17 listings
24.6% of total
Strict
13 listings
18.8% of total
Cancellation Policy Insights for Sumter
- The prevailing Airbnb cancellation policy trend in Sumter is Moderate, used by 31.9% of listings.
- There's a relatively balanced mix between guest-friendly (56.5%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.9% market standard in Sumter.
- Regularly review your cancellation policy against competitors and market demand shifts in Sumter.
Sumter STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sumter
- The overall average booking lead time for vacation rentals in Sumter is 31 days.
- Guests book furthest in advance for stays during June (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Sumter.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Sumter averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sumter (2025)
Amenity Prevalence
Amenity Insights for Sumter
- Essential amenities in Sumter that guests expect include: Air conditioning, Smoke alarm, Kitchen, Wifi, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sumter: Air conditioning, Smoke alarm, Kitchen, Wifi, TV, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Wifi, TV, Free parking on premises.
- Consider adding popular differentiators like Washer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sumter to stay competitive.
Sumter Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sumter
- The typical guest profile for Airbnb in Sumter consists of primarily domestic travelers (96%), often arriving from nearby Sumter, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and United Kingdom (0.9%).
- Top languages spoken are English (81%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sumter and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sumter Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Folly Beach | 885 | $6,398 | $497.67 | 47% |
| Sullivan's Island | 24 | $6,341 | $798.57 | 43% |
| Isle of Palms | 873 | $6,018 | $636.28 | 40% |
| Talahi Island | 47 | $5,577 | $314.14 | 50% |
| Charleston | 1,841 | $5,054 | $354.60 | 53% |
| Whitemarsh Island | 74 | $4,245 | $257.28 | 53% |
| Mount Pleasant | 445 | $4,059 | $277.98 | 54% |
| Tybee Island | 1,260 | $3,913 | $385.21 | 40% |
| Fripp Island | 124 | $3,827 | $413.61 | 37% |
| Chapin | 85 | $3,804 | $346.81 | 46% |