Airbnb Market Analytics, Statistics and Data in Summerville, South Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Summerville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Summerville:
How much do Airbnb hosts make on average per month in Summerville?
The short-term rental market in Summerville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,217 per month
- Strong performing properties (top 25%) make $3,378 or more
- Best-in-class properties (top 10%) achieve $4,859+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,264
Revenue Variations by Month
Occupancy Rates Throughout the Year in Summerville
The market in Summerville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Summerville
Daily rates in Summerville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $179 or more
- Best-in-class properties (top 10%) pull in $242+ per night
- Entry-level properties (bottom 25%) earn around $83
Daily Rate Variations by Month
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Seasonality patterns in Summerville
Peak Season (June, March, May)
- Revenue peaks at $3131.22 per month
- Occupancy rates reach 60.04%
- Daily rates average $149.08
Shoulder Season
- Revenue averages $2544.68 per month
- Occupancy maintains 51.78%
- Daily rates hold at $142.51
Low Season (September, December, January)
- Revenue drops to $1746.46 per month
- Occupancy decreases to 38.77%
- Daily rates adjust to $137.10
Is it still profitable to do Airbnb in Summerville in 2025?
Yes! Summerville demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $2545 and With 241 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Summerville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic District | Charming area known for its historic homes and proximity to parks, shops, and cafes. Ideal for visitors wanting to experience the local culture and history. | Summerville Historic District, Azalea Park, Town Square, Summerville Dorchester Museum, Local shops and cafes |
| Bonaire Park | Family-friendly neighborhood located near parks and schools, making it appealing for families visiting or relocating. Close to recreational activities and green spaces. | Bonaire Park, Jasper Sky Park, Nearby golf courses, Family-friendly restaurants |
| Wescott Plantation | Popular suburban area with modern amenities, golf courses, and schools. Attractive for visitors looking for a relaxed environment with easy access to Charleston. | Wescott Plantation Golf Club, Local shopping centers, Parks and walking trails |
| Spring Grove Plantation | Peaceful, residential community surrounded by nature and greenery. Great for nature lovers and those wanting a quieter stay away from hustle and bustle. | Spring Grove Plantation, Local wildlife and nature trails, Nearby parks |
| Ashley Ridge | Well-established neighborhood with a mix of residential homes and close-knit community feel. Attractive for families and budget-conscious travelers. | Ashley Ridge Community Center, Parks and recreational areas, Local dining options |
| Summerville Town Center | Vibrant central area with shops, restaurants, and entertainment options. Excellent location for those wanting to be in the heart of the action. | Summerville Town Center, Local events and festivals, Dining and shopping options |
| Gahagan Park | Popular local park with sports facilities, perfect for families and active travelers. Ideal for those who appreciate outdoor activities. | Gahagan Park, Sports complexes, Walking trails, Playgrounds |
| Nexton | Emerging neighborhood known for its modern homes and quick access to amenities and I-26. Good for travelers seeking new developments and convenience. | Nexton Square, Local dining and shopping, Proximity to Charleston attractions |
Do you need a license for Airbnb in Summerville?
We recommend checking directly with Summerville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Summerville
5 BR Home. Keep Your Group Together, Safe!
Entire Place • 5 bedrooms
Entire Home l Chick Inn on Main
Entire Place • 4 bedrooms
The Paramour: comfy 3/2 in a lovely neighborhood
Entire Place • 3 bedrooms
Pool | Games | Large Yard | Renovated Modern Home
Entire Place • 3 bedrooms
Summerchill in Summerville
Entire Place • 3 bedrooms
Near Nexton w/firepit, foosball, games & fast WiFi
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Summerville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Justin | 11 | $304,678 | 2421 | 4.95/5.0 |
| Monica | 4 | $161,180 | 540 | 5.00/5.0 |
| Michael | 3 | $153,255 | 197 | 4.75/5.0 |
| StayFunCharleston | 4 | $152,051 | 214 | 4.94/5.0 |
| Cheryl | 3 | $107,118 | 58 | 4.84/5.0 |
| Patrick | 4 | $103,961 | 416 | 4.67/5.0 |
| John | 1 | $103,302 | 41 | 4.90/5.0 |
| Samuel | 7 | $94,133 | 103 | 4.17/5.0 |
| Linda | 2 | $81,372 | 21 | 4.88/5.0 |
| Joseph | 2 | $80,479 | 103 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Summerville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.8%), with house and boutique & hotels properties comprising 83.8% of inventory
- Strong specialty sector (17.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others, unique stays segments (7.8% combined)
Room Capacity Distribution
Analysis of 241 properties in Summerville shows that 1 bedroom properties are most prevalent, making up 32% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 50.6% of all listings.
Key Insights
- Most common: 1 bedroom (32%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 50.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 241 properties in Summerville reveals that 4 guests properties dominate the market, representing 21.2% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 41.5% of the market.
Key Insights
- Most common capacity: 4 guests (21.2% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 41.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 241 properties in Summerville, the most common availability pattern is 181-270 days (32.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.4% of properties).
Key Insights
- Most common availability window: 181-270 days (32.8%)
- Most common booking duration: 91-180 days (32.4%)
- Properties with high availability (180+ days): 57.7%
- Properties with long-term bookings (180+ days): 43.6%
Minimum Stay Distributions
1 Night
61 listings
28.6% of total
2 Nights
82 listings
38.5% of total
3 Nights
26 listings
12.2% of total
4-6 Nights
14 listings
6.6% of total
7-29 Nights
10 listings
4.7% of total
30+ Nights
20 listings
9.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.1%
- Mid-length stays (4-6 nights) represent 6.6% of listings
- Monthly+ stays (9.4%) suggest a stable extended-stay market
- High market flexibility with 79.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
48 listings
23% of total
Moderate
76 listings
36.4% of total
Firm
44 listings
21.1% of total
Strict
41 listings
19.6% of total
Key Insights
- Moderate is the preferred policy at 36.4% of listings
- The market shows a balanced distribution between guest-friendly (59.4%) and strict (40.7%) policies
- Strict policies are least common at 19.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 51 days
- Shortest booking windows are in Dec, Jan, Aug, averaging 35 days
- Spring shows the longest average booking window at 48 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 48 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Aug when lead times are shortest
Popular Airbnb Amenities in Summerville
Every property in Summerville comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and United Kingdom (0.5%)
- English is the top language at 83%, followed by Spanish (12.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for Charlotte and Summerville markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Summerville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Folly Beach | 890 | $6,935 | $512.49 | 48% |
| Sullivan's Island | 25 | $6,312 | $784.12 | 42% |
| Isle of Palms | 906 | $6,251 | $667.10 | 41% |
| Talahi Island | 47 | $6,149 | $324.47 | 50% |
| Charleston | 1,854 | $5,123 | $344.84 | 53% |
| Whitemarsh Island | 73 | $4,363 | $256.42 | 53% |
| Mount Pleasant | 440 | $4,268 | $273.28 | 55% |
| Tybee Island | 1,286 | $4,121 | $387.59 | 41% |
| Chapin | 83 | $4,020 | $336.17 | 47% |
| Fripp Island | 126 | $3,990 | $419.99 | 38% |
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