Summerton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Carolina, United States
Is Airbnb profitable in Summerton in 2025? Explore comprehensive Airbnb analytics for Summerton, South Carolina, United States to uncover income potential. This 2025 STR market report for Summerton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Summerton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Summerton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Summerton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Summerton (2025)
Understanding the monthly revenue variations for Airbnb listings in Summerton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Summerton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Summerton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,467+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,588 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,814 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,436, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Summerton
Summerton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Summerton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Summerton:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Summerton
Average Daily Rate (ADR) Airbnb Trends in Summerton (2025)
Effective short term rental pricing strategy in Summerton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Summerton typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $478+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $308 or more.
- Typical properties (Median) charge around $193 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Summerton
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Airbnb Seasonality Analysis & Trends in Summerton (2025)
Peak Season (June, July, May)
- Revenue averages $5,021 per month
- Occupancy rates average 52.7%
- Daily rates average $257
Shoulder Season
- Revenue averages $3,638 per month
- Occupancy maintains around 46.4%
- Daily rates hold near $246
Low Season (January, February, September)
- Revenue drops to average $2,508 per month
- Occupancy decreases to average 39.7%
- Daily rates adjust to average $240
Seasonality Insights for Summerton
- The Airbnb seasonality in Summerton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Summerton's highest earning potential, with monthly revenues capable of climbing to $5,150, occupancy reaching a high of 59.4%, and ADRs peaking at $259.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,149, occupancy could drop to 35.5%, and ADRs may adjust down to $235.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Summerton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Summerton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Summerton (2025)
Exploring the top neighborhoods for short-term rentals in Summerton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Marion | Attracts fishing enthusiasts and water sports lovers, offering a tranquil setting for vacationers. Ideal for hosting families and groups looking to escape the city. | Lake Marion, Santee State Park, Black River, Fishing charters, Watersports activities |
| Pine Island Wildlife Area | A nature reserve perfect for bird watching and outdoor activities. Popular for those who appreciate natural beauty and want a peaceful getaway. | Wildlife observation, Hiking trails, Photography opportunities, Fishing spots |
| Summerton Historical District | Rich in history, with charming architecture and local shops. Appeals to those interested in cultural tourism and historical exploration. | Historic landmarks, Local museums, Cultural events, Antique shops |
| Santee | A popular stop for travelers along I-95 and a gateway to Lake Marion. Great for tourists looking for convenient access to outdoor activities and dining. | Santee National Golf Club, Santee State Park, Golfing, Local restaurants, Shopping |
| Charleston | While a bit farther away, it's a major tourist destination known for its historic charm and vibrant culture. High demand for short-term rentals. | Historic Downtown, Charleston City Market, Plantation tours, Waterfront Park, The Battery |
| Columbia | The capital of South Carolina with a mix of urban amenities and outdoor spaces. Appeals to a diverse range of visitors including students and professionals. | University of South Carolina, South Carolina State Museum, Riverbanks Zoo, Columbia Canal and Riverfront Park |
| Congaree National Park | A beautiful national park offering hiking, canoeing, and wildlife observation. Ideal for adventure seekers and nature lovers. | Boardwalk Loop, Canoe trails, Biodiversity, Wildlife viewing |
| Orangeburg | A college town with a vibrant community and nearby attractions. Suitable for those looking at longer-term rentals to students or university staff. | South Carolina State University, Edisto Memorial Gardens, Historic sites, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Summerton (2025)
While Summerton, South Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Summerton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Summerton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Summertonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ultimate Lake Marion Dream Home W/Pool & Swim Spa
Entire Place • 4 bedrooms
Luxurious Lakefront Log Home W/Pool & hot tub
Entire Place • 4 bedrooms
The Pointe at Goat Island W/Pool, boat ramp & Pier
Entire Place • 7 bedrooms
Large Lakefront Home w/360 view, beaches, & dock
Entire Place • 5 bedrooms
Sweet Marion - Dock + Boat Ramp + Spa + Lakefront
Entire Place • 4 bedrooms
Luxury Lake Marion Dream Home
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Summerton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Summerton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stuart | 5 | $546,691 | 375 | 4.95/5.0 |
| Patricia | 2 | $102,968 | 57 | 4.88/5.0 |
| Sierra | 1 | $100,889 | 35 | 5.00/5.0 |
| Charity | 1 | $57,844 | 97 | 5.00/5.0 |
| Rachel | 1 | $55,687 | 47 | 4.85/5.0 |
| Morgan | 1 | $55,476 | 20 | 5.00/5.0 |
| Kelliegh | 1 | $52,979 | 37 | 4.89/5.0 |
| Host #57266517 | 1 | $51,509 | 46 | 4.74/5.0 |
| Carlos | 1 | $51,074 | 32 | 5.00/5.0 |
| Andrea | 1 | $50,577 | 104 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Summerton.
Dive Deeper: Advanced Summerton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Summerton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSummerton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Summerton
- The Summerton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Summerton, House properties are the most common (92%), reflecting the local real estate landscape.
- Houses represent a significant 92% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
Summerton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Summerton
- The dominant room capacity in Summerton is 3 bedrooms listings, making up 42% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 64.0% of the active Airbnb listings in Summerton, indicating a high concentration in these sizes.
- A significant 76.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Summerton.
Summerton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Summerton
- The most common guest capacity trend in Summerton vacation rentals is listings accommodating 8+ guests (64%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Summerton STR market, accounting for 84.0% of listings.
- 86.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Summerton.
- On average, properties in Summerton are equipped to host 7.0 guests.
Summerton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Summerton
- The most common availability pattern in Summerton falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Summerton (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Summerton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
14.6% of total
2 Nights
20 listings
41.7% of total
3 Nights
15 listings
31.3% of total
4-6 Nights
1 listings
2.1% of total
30+ Nights
5 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Summerton is 2 Nights, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Summerton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.7% of Summerton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.6% currently do.
- A 2-night minimum appears standard (41.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Summerton.
Summerton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
15.9% of total
Moderate
16 listings
36.4% of total
Firm
12 listings
27.3% of total
Strict
9 listings
20.5% of total
Cancellation Policy Insights for Summerton
- The prevailing Airbnb cancellation policy trend in Summerton is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.3%) and stricter (47.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Summerton.
- Regularly review your cancellation policy against competitors and market demand shifts in Summerton.
Summerton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Summerton
- The overall average booking lead time for vacation rentals in Summerton is 46 days.
- Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Summerton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Summerton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Summerton (2025)
Amenity Prevalence
Amenity Insights for Summerton
- Essential amenities in Summerton that guests expect include: Free parking on premises, Air conditioning, Smoke alarm, TV, Wifi, Heating, Kitchen, Dishes and silverware, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Summerton: Free parking on premises, Air conditioning, Smoke alarm, TV, Wifi, Heating, Kitchen, Dishes and silverware, Hot water.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen, Dishes and silverware, Hot water.
- Consider adding popular differentiators like Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Summerton to stay competitive.
Summerton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Summerton
- The typical guest profile for Airbnb in Summerton consists of primarily domestic travelers (98%), often arriving from nearby Charleston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and Germany (0.5%).
- Top languages spoken are English (80.2%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charleston and Summerville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Summerton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Folly Beach | 885 | $6,398 | $497.67 | 47% |
| Sullivan's Island | 24 | $6,341 | $798.57 | 43% |
| Isle of Palms | 873 | $6,018 | $636.28 | 40% |
| Talahi Island | 47 | $5,577 | $314.14 | 50% |
| Charleston | 1,841 | $5,054 | $354.60 | 53% |
| Whitemarsh Island | 74 | $4,245 | $257.28 | 53% |
| Mount Pleasant | 445 | $4,059 | $277.98 | 54% |
| Tybee Island | 1,260 | $3,913 | $385.21 | 40% |
| Fripp Island | 124 | $3,827 | $413.61 | 37% |
| Chapin | 85 | $3,804 | $346.81 | 46% |